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John Ternus to become Apple CEO
- deleted 6mo ago[deleted]
- akashwadhwani35 6mo agoIs it only me or we want an iPhone mini back?
- zeristor 6mo agoHow long to the next ATP podcast?
- deleted 6mo ago[deleted]
- kylec 6mo agoI think they usually record on Tuesdays, so not long
- nateb2022 6mo ago$AAPL down almost 1% after-market on this news
- mathisfun123 6mo ago"it's priced in" - lol
- nozzlegear 6mo ago"The market sees all, knows all and will be there from the beginning of time until the end of the universe (the market has already priced in the heat death of the universe)."
- whalesalad 6mo agothat's a rounding error
- dnnddidiej 6mo agowhich news? this one or the daily middle east blunder.
- ribosometronome 6mo agoLook like it briefly went down to above what it started today at.
- platevoltage 6mo agoThat is not terribly significant at all.
- visviva 6mo agoSuggest changing the title to include both parts, if they fit: "Tim Cook to become Apple Executive Chairman, John Ternus to become Apple CEO"
- airstrike 6mo agoI'd go with "John Ternus to become Apple CEO[, replacing Tim Cook]" the bit in brackets ain't even necessary since we all know Tim is the CEO
- oofbaroomf 6mo agoWow. Hopefully, Ternus will bring what he brought to Apple's hardware to their software. The hardware is leaps and bounds ahead of anything else, but their software gets worse and worse every generation. I'm glad to hear this.
- foobiekr 6mo agoHardware people, in my very direct experience, are terrible at software. But we can hope.
- deleted 6mo ago[deleted]
- mihaelm 6mo agoIt's more the hope that he can bring the culture embedded in the hardware division over to software, which hopefully results in better software.
- relaxing 6mo agoWhat they need is a culture of UX focus, and I don’t think it’s present in the hardware team either. They’ve coasted too long on consistent visual identity, and even that’s been slipping. Time to focus on actual user needs.
- trsohmers 6mo agoSoftware people, in my very direct experience, are terrible at hardware... While in jest, I do think most software engineer's understanding of hardware abstractions is pretty poor and does disservice to the hardware they run on. I know between Moore's Law and Gate's Law which one I would prefer to be the industry standard... https://en.wikipedia.org/wiki/Andy_and_Bill%27s_law https://en.wikipedia.org/wiki/Andy_and_Bill%27s_law
- freedomben 6mo agoGenerally speaking, I think both are true. Most people seem to have an affinity for either hardware or software, but rarely for both. Those who do are extremely unique. I don't mean that as an insult to anyone, just as an observatin having worked in both (and personally am much better at software than hardware, even though I enjoy both).
- dcchambers 6mo ago"Tim Cook to become Apple Executive Chairman" *John Ternus to become Apple CEO* Talk about burying the lede, lmao.
- arduanika 6mo agoYeah. Can we get a title change please? Among the dup stories submitted, this one has the best content but the worst title.
- detectivestory 6mo agoAnd John Ternus will be CEO
- nalekberov 6mo agoIf Apple really wants to keep their long term users in its ecosystem, it should really drop stupid Liquid glass design, stop making macOS look like its mobile OSs, and bring skeuomorphism back, which was removed by John Ive.
- spockz 6mo agoI disagree. They should bring quality back before reintroducing more changes. Okay, maybe that means dropping Liquid Glass. But also readopt the HIG. Increase stability and performance and reduce attack vector.
- reddalo 6mo agoJohn Ive was the catalyst for the horrible UX that macOS has now.
- joshstrange 6mo agoVery glad to see this finally happen. It's been in the rumors for a while now that Ternus would be the next CEO but the timeline was uncertain. I'm interested to see what Ternus' first few moves are and how much he will avoid (or hopefully embrace) reversing some of the things Cook is responsible for. He has a long row to hoe when it comes to things like developer relations but from what I've heard, he is one of the best options we had for the next CEO.
- ignoramous 6mo ago> interested to see what Ternus' first few moves are As it happens with most big corp c-suite transitions (see: Amazon), a lot of powerful executives will have to make way for the new CEO's chosen ones, and what those chosen few do (in lieu of asserting new found power) will dictate the short-term.
- walterbell 6mo agoThere were several exec departures in 2025, https://archive.is/JcYOY https://archive.is/JcYOY Srouji stays to lead hardware, https://www.macrumors.com/2026/04/20/srouji-chief-hardware-officer/ https://www.macrumors.com/2026/04/20/srouji-chief-hardware-o... Johny is one of the most talented people I have ever had the privilege to work with. He has played a singular role in driving Apple's silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple's chief hardware officer.
- kshacker 6mo agoSomeone archive the leadership page :) to be referenced 12 months from when John takes over
- aanet 6mo agoDone: https://archive.is/VtcPp https://archive.is/VtcPp
- Trung0246 6mo agoMaybe Mac Mini M5 this year?
- Aboutplants 6mo agoApple hardware has been a shining light for Apple for the past 5-10 years, even if a bit lucky. I’m curious how this effects the company as a whole going forward, hopefully positive
- cocacola1 6mo agoOff topic, but it’s amusing to see that 3/8 Apple CEOs were Mike, 2/8 were John, and the rest are Steve, Tim, and Gil.
- fckgw 6mo agoApple is obsessed with minimalism so much that they refuse to hire any CEOs with first names longer than a single syllable.
- oidar 6mo agosituations like this should allow for relaxing the title rules to "unbury" the lede.
- sacrosaunt 6mo agoAbout time. Hopefully we can see some meaningful hardware improvements in the coming years.
- Cider9986 6mo agoWhat is wrong with the hardware now? iPhone 17 series is great, Macs have no competition, Apple Watches lead in accuracy. Me thinks Apple software is the problem—I put Asahi Linux on my Mac.
- sacrosaunt 6mo agoNo issue performance-wise but I wish there was more innovation, especially with the iPhones. For example, I was really impressed with Samsung's privacy screen demo.
- celsoazevedo 6mo agoThe iPhone is fine, but I find them to be... boring. The SoCs are very good, but they don't have the best cameras, the best batteries, the fastest charging, the most innovative displays, etc. Apple isn't pushing that hard there.
- tencentshill 6mo agoIs the loyalty represented by the golden trophy transferrable? Or is it tied to each CEO, like Applecare+?
- kashunstva 6mo agoI think you will have your answer if you consider which approach nets the recipient the larger number of golden tributes.
- linkjuice4all 6mo agoAs long as he goes by "John Apple" he should be ok - usually the bribe gets credited to the surname.
- ch4s3 6mo agoJohn Apple, great guy people say he's the best at computers, business I don't know.
- pupppet 6mo agoI'm glad someone mentioned this.
- deleted 6mo ago[deleted]
- nerdsniper 6mo agoI believe these bribes/flatteries mostly confer a single-use benefit. Things like golden trophies seem to buy a victory in that moment, but they seem to have little relevance on decisions made even a month later, regardless of who gifted it and whether they're still at the helm.
- kalleboo 6mo ago> As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world. It sounds like Cook will continue to get the dirty work of pleasing world leaders while Ternus can focus on actually running the company.
- smeeth 6mo agoI'm quite curious what Tim Cook's legacy will end up being. There is no question many of Apple's business experienced significant, impressive growth during his tenure. Amazing capital efficiency. There is also no question Apple lost product velocity. Few new products were launched, and those that were had mixed success. Tim was, at the end of the day, an elite financial operator. Apple shareholders were lucky to have him. Customers like myself probably have mixed opinions, and it remains to be seen how he set the company up for the future.
- tptacek 6mo agoThings he effectively presided over: * Apple Silicon, the most far-reaching technical transformation in the company's history (probably a bigger deal than macOS itself) * Apple Pay * The Watch and Airpods product categories, both of which Apple now dominates. All while holding on to its position in phones and improving (drastically) its computers. It feels like a pretty successful term.
- smeeth 6mo agoTim was a great CEO. I'm just pointing out product velocity slowed. I'm far from the first person to say it, it's just a fact. In the five years before Cook we got first generation Apple TV, iPhone, iPad, and MacBook Air. Your list spans 14 years.
- dwaite 6mo agoOne could add the Vision Pro, MacBook Neo, Mac Studio, HomePods, and so on to the list as well. The reality is everyone just wants another hit product like the iPhone, but its success was based on it being a personal convergence device. You can't really create a second carryable/wearable convergence device and expect it to be wildly successful at the level of the iPhone without it killing off the iPhone. So far that revolutionary approach by third parties has not succeeded against the iPhone, and the evolutionary approach apple takes with the iPhone means there is no clear inflection point anywhere in the future where the phone form factor goes away.
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- Tyrubias 6mo agoTim Cook’s experience in logistics built Apple into the global hegemon it is today. I hope John Ternus’s experience with hardware can kick off a renaissance in both Apple hardware and software design. Mind you, Apple hardware is already amazing, but hopefully it can be even better with Ternus at the helm. Apple software is terrible, and hopefully Ternus can turn that around. I’m also hoping, without any evidence, that maybe a change in leadership will change how Apple participates in US politics. EDIT: I also want to say I really appreciate Tim Cook’s emphasis on user privacy and I hope John Ternus can continue this trend.
- Fr0styMatt88 6mo agoCurious as an outsider what you mean with US politics? Seems like Apple has a pretty strong stance when it comes to things like privacy that pushes back on some things (that could be smoke and mirrors though I guess).
- valleyer 6mo agoStart here: https://www.usatoday.com/story/news/politics/2025/08/07/tim-cook-trump-gift/85555805007/ https://www.usatoday.com/story/news/politics/2025/08/07/tim-...
- baal80spam 6mo agoIf you think Ternus wouldn't do it, you are in for a bad time.
- deleted 6mo ago[deleted]
- iamakrt 6mo agoMaybe MAC mini M5
- simonebrunozzi 6mo ago[dead]
- tchalla 6mo ago> Under Cook’s leadership Apple has grown from a market capitalization of approximately $350 billion to $4 trillion, representing a more than 1,000% increase, and yearly revenue has nearly quadrupled, from $108 billion in fiscal year 2011 to more than $416 billion in fiscal year 2025. Quite successful.
- thimabi 6mo agoI also liked the part about growing the company while reducing its carbon footprint by more than 60%. Even if that figure might somehow be inflated, it is impressive nonetheless.
- ihsw 6mo ago[dead]
- benoau 6mo agoIt's probably an even bigger reduction considering their growth. But it's still a net deficit of nearly 15 million tons of emissions of which practically none are offset. https://www.apple.com/environment/pdf/Apple_Environmental_Progress_Report_2026.pdf https://www.apple.com/environment/pdf/Apple_Environmental_Pr...
- MagicMoonlight 6mo agoOffsetting isn’t real. Buying a few trees doesn’t offset a factory full of trees that fills a river with poison.
- pertymcpert 6mo agoCarbon offsetting is nothing to do with river pollution.
- umpalumpaaa 6mo agoCarbon offsetting is risky. You plant a tree and you don’t know if it will die. You create a swampy area to absorb co2 and 10 years later it dries out due to global warming. Offsetting should be used if there is no other way to reduce emissions in the first place. Same is true for sucking carbon out of the air and storing it somewhere… it’s expensive and it should not be the default - we need offsetting and carbon segregation for the really unavoidable stuff
- al_borland 6mo agoI’m curious Ternus’ views on services and the heavy hand Cook has had with them. I’d like to see Apple chill out a bit. Have them, but stop pestering users with in-OS ads and notifications to sign up. It’s been very off putting and cheapens the platform.
- lotsofpulp 6mo agoI hope they sell a higher priced monthly Apple One bundle which allows people to pay extra to not see ads in Apple Maps. Can even make it multiple tiers for no ads in Apple TV and Apple Maps, or maybe privacy plus tiers so they can earn more money by not selling search history.
- al_borland 6mo agoAdd Apple News to the list. Paying for Apple News and still getting paywalled by various sources was insane. I don’t know who approved that, but it turned me off the whole service. Apple Maps really needs to up their POI game. They have some native data, but I’m still regularly seeing images from 3rd party sites and get prompted to download the app. I understood it in year 1, but we’re 13 years in now. This is the primary reason I keep Google Maps around.
- projektfu 6mo agoIt's remarkably annoying, as a business, to keep your Apple Maps data up to date. But, thankfully, they seem to have ended their partnership with Yelp.
- al_borland 6mo ago> But, thankfully, they seem to have ended their partnership with Yelp. I’m not so sure about this. Tapping around to some random businesses around me, I see photos being pulled in from Yelp, OpenTable, and Foursquare. When I try to view the photos full screen, OpenTable and Foursquare images work seamlessly. Yelp prompts for an app download to jump me over to their world, which is a horrible user experience.
- didip 6mo agowow… I didn’t expect this. My guess would have been after the current administration. Why so soon?
- PlunderBunny 6mo agoYeah, I thought Cook would stay on until the end of the Trump-admin in order to keep ‘swallowing the dead rats’ so that the next CEO would have a clean plate.
- rhubarbtree 6mo agoMidterms Nov, so it’s all about to be over - either trump heads towards impeachment, America doubles down on its descent, or democracy ends. Either way, not point hanging around after that. If he’s impeached there’s a fresh start. If he does well, then this regime isn’t going anywhere for the long term. If the elections aren’t free then better get used to it. So nothing further to wait for,
- ykl 6mo agoI'm really hopeful about John Ternus stepping into the CEO role. Pretty much everything he's done leading Apple's hardware engineering has been an enormous unqualified success, and for a company like Apple, having hardware lead the company seems like the right step.
- gopheryourshelf 6mo agoApple's headquarters The Ring made under Tim Cook represents what Apple today is . Kissing the Ring of Trump
- thimabi 6mo agoI don’t closely follow the news about Apple and now I’m wondering why they decided to go forward with this change at this moment. As the world undergoes increasing supply chain issues, wouldn’t it be in Apple’s best interest to keep Tim Cook as CEO for a while? Or is he the one who’s looking to transition to a less demanding position?
- Gagarin1917 6mo agoTim must have wanted to enjoy 4/20 without worrying about company drug testing.
- arduanika 6mo agoHe already had the trail of his retirement mapped out, and picked the perfect moment to blaze it.
- LarsDu88 6mo agoProbably didn't want to sit through any more executive kowtow meetings with the Orange Man
- wombatpm 6mo agoI think supply chain optimization is untenable in a chaotic global trade environment. You don’t need to be an expert to buy from more suppliers and lay in a supply of stock. JIT falls apart when tariffs go from 20% to 120% to 15% based on whims and court cases.
- ghaff 6mo agoCook is also 65 and doubtless has more money than god. He's been a great success and it's not unreasonable to think he may have wanted to start riding into the sunset. Apple's wishes are irrelevant at some level.
- doctoboggan 6mo agoI know the rumors were swirling for the past few months, but just 4 more months of Cook seems like pretty short notice, no?
- basisword 6mo agoGiven how quickly Cook had to step in for jobs, first in the interim role, four months seems like plenty of time (particularly given he's still executive chairman).
- owenwil 6mo ago4 months in his _current_ role, but he’s not going anywhere—he’s remaining on as Chairman, which is still very much involved day-to-day.
- toephu2 6mo agoNot really. Anyone and everyone is replaceable. Even Steve Jobs.
- jjk166 6mo agoIn 2021 the average time from announcement to new CEO for S&P 500 companies was 3.5 months, so this seems reasonably normal. [0] https://www.spencerstuart.com/research-and-insight/2021-ceo-transitions#:~:text=post%2Dpandemic%20world.-,Ongoing%20disruption%20slowed%20transitions%20in%202021,as%20conditions%20become%20more%20stable. https://www.spencerstuart.com/research-and-insight/2021-ceo-...
- grusgrus 6mo agoConsider that is mostly public headway. Behind the scenes the handover, mentorship, alignment I am sure was already happening for a while. E.g. you probably don't want the incoming CEO to have to immediately clean house or people might end up doubting their decisions, getting anxious or similar. The previous CEO can start retiring, moving people around to clear out possibly problematic leaders, break up internal "gangs" and ways of work - people will be more willing to accept their decision as they've been at the head for a while and have the trust. The new CEO comes in, group dynamics and rules are still fresh and building up between everyone, they don't have a black mark for firing anyone - to me it just feels like it would be a healthier and more mature transition. To support this I was thinking about (and obviously Googling these names because I definitely don't know them by heart, only that they recently left) the change of CFO Luca Maestri to Kevan Parekh, John Giannandrea being removed, Alan Dye leaving and being replaced with Steve Lemay. So I take those 4 months more as like an FYI to the public than anything else. Though I am definitely not someone that knows corporate politics all that well (or at all), just mostly thinking out loud in response to your comment.
- alanwreath 6mo agoIt’s not novel to critique or idolize anyone, especially given the roll undergoing the changing of the guard. It’s not like hundreds of managers are changing. They are all still there. But here’s to hoping that change comes. Apple is already a rich company. But isn’t that boring?
- al_borland 6mo agoMany companies have quite a shakeup in management around big changes like this, though I’m not sure how Apple operates internally. Maybe they are an exception to the rule?
- andsoitis 6mo ago> Apple is already a rich company. But isn’t that boring “Making money is art, and working is art and good business is the best art” — Andy Warhol
- auggierose 6mo agoYou can argue that Warhol never made anything that qualifies as art.
- valine 6mo agoApple silicon has been an unmitigated success so it makes sense they’d go with Ternus. On a related note Apple needs to add Ternus to their spell check dictionary
- doctorpangloss 6mo agothey made a bet on EUV on better commercial terms than samsung and intel could do for themselves. another point of view is that TSMC's cost structure, of having highly educated, overworked, and wildly underpaid Taiwanese employees, is the real unmitigated success. you could say apple silicon was almost 2 years ahead of its time, or you could say that intel lost years on bad bets. there are only 3 consumer-scale, leading node foundries in the world! is apple a, "making good commercial terms with poor counterparties" company? yes, to their core. whether it is their employees whom they worked to the bone, their suppliers in the ASEAN trade network, or the US politicians who starkly are too broke to regulate giant US corporations, for whom too little money goes too long of a way. my point is, who the hell knows! there are many, many points of view. it's not any one thing. but one thing's for sure, i don't think i'm upgrading my phone until it blows up anymore, and this is the simple, greatest risk to their business. so they're going to become a company that breaks phones to get people to replace them, regardless of what they are today :)
- boarsofcanada 6mo agoApple Silicon wasn’t under his purview, that would be Johny Srouji. Not saying that Ternus wouldn’t have been involved in or part of the decision making process in moving the Mac to Apple-designed silicon, but I haven’t seen any indication he was any more involved than other execs at the company.
- caycep 6mo agoHe also got promoted
- anonym00se1 6mo agoTernus had essentially nothing to do with Apple silicon. That's all Srouji and his team.
- sva_ 6mo agoI believe his name is Tim Apple
- apgwoz 6mo agoAnd his successor John Turnip.
- kmeisthax 6mo agoMy personal hope for John Ternus is that he relaxes some of Apple's anti-competitive bullshit to the point where the company is willing to make iPads actually useful for anything other than 2D drawing apps. As someone who has been daily-driving an M1 iPad Pro for five years, the iPad is the most glaring hole in Apple's lineup in terms of usefulness. Yes, I get that the iPad is supposed to be a "casual computing device" or whatever. Yes, I know Apple has delivered significant improvements to iPadOS's capabilities in those five years. But using it still feels like wearing a straitjacket a lot of the time.
- jbverschoor 6mo agoI'd love the m5 ipad pro (with some more RAM please), and just use macos on it I have almost no use for the keyboard that's attached to my macbook. I use an external one. On the plane it's in the way. The only use for the keyboard is when taking it with me somewhere which is not my regular spot. And even then a portable bottomcase (keyboard+touchpad) would be great.. Basically an iPad
- walterbell 6mo agoNow that the Microsoft exclusive has ended for Qualcomm (ex-Apple) laptops, upcoming Arm laptops from Dell/HP/Lenovo should be well supported by Google's unified ChromeOS+Android desktop, which includes a full Debian Linux pKVM VM with vGPU accelerated graphics. Plus the Nvidia-Mediatek Arm gaming laptops. These new devices will combine Arm performance-per-watt, thousands of Linux OSS packages, ChromeOS desktop SaaS and Google Play Store touch-optimized local apps. Apple could compete by enabling MacOS and/or Linux VMs on iPad Pro, without forcing Pro users to jump through JIT-enabling hoops for iSH or UTM. MacOS already runs on iPhone SoC in Macbook Neo.
- danielrhodes 6mo agoI think Tim Cook took Steve Job's vision and really took it to the moon. If you think about the last 15 years, Apple has really become the biggest possible version of itself without losing its values. Tech in general has changed quite a bit though. I don't know how Steve Jobs would have reacted to AI, and I don't know where tech itself would be if Jobs were still around. But I do think the next evolution is due and yet to be seen. It's not clear that Tim Cook would be the one to effectively see that through. And so I think his timing is impeccable and probably aligned with what is best for Apple. I have a lot of respect here: time has shown that a lot of leaders don't let go until its too late.
- thenanyu 6mo agoSiri was under jobs. He saw AI before everyone else
- ubercore 6mo agoI know it is actually AI, but calling Siri AI vs the current state of the art is... generous.
- cubefox 6mo agoSiri was GOFAI (handwritten software) rather than a model written by a machine learning algorithm.
- uncivilized 6mo agoCalling the current state of art AI is also generous.
- ivanjermakov 6mo agoAI talks started before Jobs was born...
- throwawaymobule 6mo agoSiri was already an iphone/android app before Apple bought it, to be fair.
- ahmedfromtunis 6mo agoWhen Cook took over, people expected him to fail. I don't think even Steve Jobs would've been able to imagine that Apple can get this big.
- elzbardico 6mo agoTo be honest, a lot of industry analysts were skeptical of Jobs' second coming. And when he did a deal with Microsoft, most of them thought they were right in their initial pessimism. Over the time I developed the instinct to not take pundit's opinions too seriously.
- Aachen 6mo agoPundits... or might it just be that people can't predict markets and behavior without large error margins and compounding effects that magnify these errors further over time?
- rhubarbtree 6mo agoGuilty. I predicted they would decline, due to a lack of new products. I guess I was right in a sense, but I didn’t see the potential of optimising what was already there. I also love the Vision Pro, actually, I think it’s brilliant, so that was an exception to the rule too.
- tmp10423288442 6mo ago@dang can we fix this to mention John Ternus becoming CEO
- w10-1 6mo agoHis letter (at the top of Apple's web site) is moving: https://www.apple.com/community-letter-from-tim/ https://www.apple.com/community-letter-from-tim/ I understand Tim is a logistics genius and Ternus is a hardware genius, and that we all want better software and policy from Apple, but I'm glad that there seems to be good people at the head of one of the biggest and most consequential companies, and further that they seem to care about being good people. As far as I can see, that's the only way to have a prayer of scaling without too much damage, which is the key issue humanity faces today.
- voncheese 6mo agoThank you for sharing the link, it's a good read. Also want to second your point about the need for having good people leading large organizations like Apple. Especially so as things are changing so fast in technology, with a widening impact across more and more aspects and parts of lives of people and society. We certainly see the negative impact that comes with questionable and/or short term decisions (see social media), so I too am hopeful that above all else, Ternus is a good person and makes (for the most part) good decisions for people and society first and foremost.
- mghackerlady 6mo agoI really wish they did more for free software. I know they contribute heavily to LLVM and are still the main stewards of webkit, but they've very much ignored darwin as a free software operating system, to the point it feels like they only keep it free out of legal obligation
- liuliu 6mo agoI honestly don't know. tim@apple.com is unavailable for quite some time now (since I tried a few years ago), while lisasu@amd.com still works around that time frame.
- ladberg 6mo agoIt's always been tcook@ - and it will get looked at by someone at least
- MPSimmons 6mo agoSo, John Apple?
- alanwreath 6mo agoJohnny Apple Seed references incoming…
- icyfox 6mo agoSo much of what Apple has lost over the last 10 years is a lower bar for what counts as good enough. You see this most obviously in software and marketing - the kinds of decisions where only a few people sign off at the end, and where "good enough" is whatever those few people decide it is. You see it less in hardware and procurement where there's a powerful review cycle and scrutiny at every level of the stack. Work there is more immediately measurable: benchmarks for performance, dollars for cost. The "vibe" of software, or of a PDF [^1], is much harder to catch that way. There's no benchmark that flags it and most conventional executives aren't drilling down in that level of detail to see it either. You want distributed decision-making, of course. But that only works well if it's distributed to people who've cultivated their own taste and who will make good calls under pressure. I'm not sure how much of that gets fixed by leadership change at the top. Taste isn't really something a CEO can decree into a 60,000 person org. But I've only heard good things about Ternus, so I'm optimistic. Fingers crossed for a bright new chapter. [^1]: https://www.apple.com/promo/pdf/US_FY26_Earth_Day_Promo_TandCs.pdf https://www.apple.com/promo/pdf/US_FY26_Earth_Day_Promo_Tand...
- deleted 6mo ago[deleted]
- SirMaster 6mo agoWhy is the photo so blurry?
- Austin_Conlon 6mo agoMaybe it was edited by Apple Intelligence.
- SirMaster 6mo agoOh wow, it's much clearer now. Guess it was a mistake lol.
- Austin_Conlon 6mo agoWonder to what extent Craig Federighi was considered and what the decision-making factors were there.
- mabedan 6mo agoHe could have not wanted the job to begin with. CEO is no joke, and for him would mean to say goodbye to software forever.
- troupo 6mo agoI wish he would say good bye to software forever. Apple software is getting worse by the minute it seems.
- mabedan 6mo agoSome design stuff are quite bad like the Liquid Glass, but the rest is fine I think. The M series wouldn't have gone as well as it did if software side wasn't up for the task
- mrbnprck 6mo agoAge, possibly. Ternus has 6 more years until retirement than Federighi.
- lateforwork 6mo agoTo what extent do you think Apple software has done well under Craig's leadership?
- pier25 6mo agoJohn Ternus really did turn the Mac around. The last 5 or so years of the Intel era were a disaster. Hopefully he will be able to turn things around with software too.
- voncheese 6mo agoYeah and with long development, lead and change horizons that come with hardware, that's a super hard thing to do. Software is easier given the shorter cycles. Caveat is, the shorter cycles also benefit competitors.
- mpweiher 6mo agoOne of the reasons software is harder is that people think it's easier.
- michelb 6mo agoMaybe, but I think we have to wait for Craig Federighi to leave first.
- cubefox 6mo agoThe NYT was right: https://www.nytimes.com/2026/01/08/technology/apple-ceo-tim-cook-john-ternus.html https://www.nytimes.com/2026/01/08/technology/apple-ceo-tim-...
- aurareturn 6mo agoPlenty of people speculated that Ternus was the successor for a long time.
- aanet 6mo agoWhoa, didn't expect the announcement to come so soon. Of course, the sound bytes were everywhere, but even then, this was a surprise announcement. So, the Tim Cook era lasted 15 years (2011 - 2026). He's 65yo, and he could have easily hung in there for a few more years. But I believe he's leaving at the peak -- both Apple's and his own -- and this might be the best time to leave, rather than being forced out (as many too-long-in-the-tooth CEOs have been) when the company inevitably grows slower, or has a crisis. Ternus is 50-51 yo, roughly the age when Cook himself took over Apple. There the similarities disappear. Ternus is a HW guy through-and-through. I hope he has solid SW and Design team with him. He's gonna need it, given all the big/small design snafus in the recent past. [Not including Mac Neo in there, which looks stellar by any means] Wishing him luck; he's gonna need it. (and me too, my $$$ are invested in AAPL, and I ain't selling anytime soon, so well ¯\_(ツ)_/¯ )
- caycep 6mo agoGranted, 65 is probably a milestone for anyone. I think BMW has a hard stop for its execs at that age
- aanet 6mo agoAgreed... EU (and most countries, afaik) have age limits for CEOs, which I do support. Though US famously does not, which is a curse in itself, IMHO. Though tbh, it's worth wondering if Berkshire Hathaway without the Sage is still the same...
- xyst 6mo agoAt least John has an engineering background, been with company for couple decades and not some private equity/hedge fund/wannabe Steve Jobs visionary douchebag. Personally, I have lost all interest in Apple and been slowly switching off their hw/sw/saas for some time.
- gigatexal 6mo agoYeah glad to see a hardware person take the helm and not a bean counter. The hardware is masterful now. Let’s keep it that way. Wonder if he kills the Vision Pro.
- quaddoggy 6mo agoSurprised that someone from Gen X is getting the opportunity to lead a company of this caliber. We've spent most of our adult lives getting smothered by Boomers and Millennials. Thanks for making all that money, Tim. Now please retire. Please.
- dekhn 6mo agoPrediction: Sundar will step aside and Demis will replace him. (actually I doubt this- Demis does not want to run a big company whose main business is Ads)
- cubefox 6mo agoThe problem is that neither Sundar nor Demis are remotely as focused and competitive as Sam and Dario.
- lateforwork 6mo agoTim Cook stepped down when he hit 65. Sundar has 12 years to go to hit that milestone.
- threepts 6mo agodemis has always publicly stated he does not care about the business aspect as much as the scientific endeavor. i highly doubt he will ever want to take over primarily what is an ad/small time hardware company in favour of taking away focus from his ai company
- pupppet 6mo agoAnyone know why? Tim gifted Donald a trophy 8 months ago doing his legacy no favors. You wouldn't do this if you knew you were on your way out. Makes me wonder if something happened between August 2025 and now.
- pertymcpert 6mo agoYou give a trinket to a near dictator in order to not have your company, which you're responsible for, dragged over the coals and attacked by a psychopathic goverment. In the grand scheme of things this was a completely genius play and did no harm to anyone.
- tjmc 6mo agoThat's a reasonable take - Apple had a gun to their head regarding tarriffs and exposure to China, but I'd still love to know how Steve would have played the same hand.
- tonyedgecombe 6mo agoOr something is about to happen.
- draw_down 6mo ago[dead]
- cooper_ganglia 6mo agoCommitting $100M to U.S. manufacturing is pretty good for one's legacy, I'd say.
- alsetmusic 6mo agoFor Apple nerds that pay close attention to company, this is no surprise. Third-party dev Marco Arment wrote a blog post speaking to Ternus earlier this month[0]. Marco has enough standing within our world that it's actually a clever idea to appeal to Ternus on these terms. He'll probably be aware that it was written and the appeal is somewhat generic in its call to reverse course on some Cook-era policies. We're all very hopeful but there's not enough information available on the outside to predict with any certainty how he'll lead. 0. https://marco.org/2026/04/01/letter-to-john-ternus https://marco.org/2026/04/01/letter-to-john-ternus
- 4gotunameagain 6mo agoWhy would anyone pay close attention to a company ? It is not a tongue in cheek remark, I am genuinely curious
- echoangle 6mo agoBecause you’re a shareholder. Or because you’re interested in the products and the „company community“ is fun and you like talking about it.
- alsetmusic 6mo agoI dunno. Cause I spend a lot of money on their products and a lot of my time using their software. The announcements they make affect the way I use computers. Does anyone here pay close attention to updates in the Linux kernel or is that pretty stupid too? (To be fair, you didn't call me stupid, but it's sorta there.) What's Framework doing? I'm pretty jazzed about their laptops even though I don't buy them. What about game companies that get bought by Microsoft and now people worry that the franchise they love might get killed? I'm a nerd and I care a lot about a thing. I don't feel bad about that.
- throw0101d 6mo ago> Why would anyone pay close attention to a company ? Why would anyone pay close attention to a sports team? A musician? A writer? But if you read Arment's post: > As you grow into the leader that we know you can be, I urge you, on behalf of everyone who loves computers as much as we do, to protect and cultivate this spirit of Apple’s founders as the company’s top priority: > *We love computers. We don’t hide that — we celebrate it! > *We use computers to enhance our minds, lives, and abilities — not to be controlled, restricted, tricked, placated, angered, or surveilled. > *Our computers work for us, with the utmost respect for our time, attention, money, data, and privacy. > *We are customers and owners — not resources to be harvested, annoyed, or badgered into ever more services and upsells. > Apple leads the industry in these values, but leading doesn’t always mean excelling. Remaining true to these values requires constant diligence, honest evaluation, introspection, and the audacity and courage to effect change. * https://marco.org/2026/04/01/letter-to-john-ternus https://marco.org/2026/04/01/letter-to-john-ternus Perhaps if more companies had values besides "shareholder value"[1] the world would be a better place. [1] https://en.wikipedia.org/wiki/Friedman_doctrine https://en.wikipedia.org/wiki/Friedman_doctrine
- alsetmusic 6mo agoI think it's interesting that the handoff will be complete on Sept 1. That would mean Ternus will helm his first iPhone launch that month. Auspicious timing. Curious the math they calculated when landing on this date. Certainly tees him up for an early win if the products are well-received.
- Whatarethese 6mo agoApples first foldable phone. It will be a huge success.
- Geee 6mo agoMy guess is that they'll release something impressive in September, and they want to give Ternus an early win as you said. Maybe a new completely product or Vision Air.
- qubob 6mo agoTim's departure announcement is timed between product announcements. Although, not a surprise to anyone As for Ternus' timing: A)Not very Apple to have the CEO do one last launch while on the way out the door (want the full throated, 1000% commitment in execs) B)Gives John stage for first time as CEO at September Keynote (historically a BFD) C)It felt right, among all the other time-slots and factors to consider D)John gets to announce the next One More Thing, and own it. Would be odd for Tim to announce the One More Thing and then resign.
- LoganDark 6mo agoOne more thing: See ya suckers! I'm outta here.
- neuralkoi 6mo agoI hope they will turn Siri around with these changes.
- RyanZhuuuu 6mo agocan't believe craige is not the ceo
- djyde 6mo agoI always thought Craig would become CEO.
- boarsofcanada 6mo agoIf you compare the trajectories, I think it’s safe to say software has been a dumpster fire under Craig compared to what’s been accomplished on the hardware side. The fact that Craig has been the face of WWDC for many years made many people see him as the face of the company but it’s been clear they have been elevating Ternus’s visibility in product announcements for a few years now.
- RaoulP 6mo agoFor a long time I was hoping it would be Jeff Williams. For the brief moments these heads at Apple get the spotlight, I always felt he gave off a sense of humanity and sincerity.
- apple4ever 6mo agoI appreciate what Cook did for the hardware, but he really failed on the software side. Too many little and annoying bugs. I look forward to Ternus improving that side while maintaining the same hardware quality.
- mabedan 6mo agoIf Johny Ive stayed, he could have become CEO... Now he has to design Ferrari dashboards and AI Pins
- geodel 6mo ago"Designing AI Pin has been the greatest privilege of my life. I'd rank it higher than anything I did before"
- Petersipoi 6mo agoYou buy that? If he really did say that, it's just a mixture of cope and a passive aggressive attempt at a jab.
- denkmoon 6mo agoWhat an absolute tragedy that would be for the world
- nottorp 6mo ago> he could have become CEO Oh that would have been a treat. He would have made Apple hardware so unusable for real work that I'd have switched back to beige boxes running Linux. I'm sure he dreams about keyboards that are harder to type on and even more sensitive to dust than the emoji keyboards of yore.
- tsunamifury 6mo ago"What a mediocre designer, I hear all he's ever one is a phone and some music player" This entire thread is evidence of why hackernews crowd fails to make anything successful anymore, product or otherwise
- Kuyawa 6mo agoMister Ternus, please create an Apple TV. It will redefine the way we watch TV and that's exactly your job, to make something truly unique. And I'll tell you the secret sauce, the remote. I know you'll come up with something totally different, a marvel of engineering that will drop jaws around the world. Different aluminum colors and extra flat? Check. But that's not what this new generation needs. They want to watch tiktok and instagram in their TV and nobody right now offers an out-of-this-world experience. Social media consumption on a big screen. Excel at that and you will sell millions at whatever price you set. My credit card is ready...
- mandeepj 6mo agoSome people might say Tim is leaving but he got himself promoted, just like Bezos. So, being an “Executive” chairman he’s going to be actively involved and be responsible, but not on daily basis and deep into each of verticals. Also, going over his past statements as recent as during this year, it seems like he didn’t want to leave his CEO position, so he got forced out?
- snowwrestler 6mo ago> Also, going over his past statements as recent as during this year, it seems like he didn’t want to leave his CEO position, so he got forced out? I bet that was just good message management. The steadiest approach to a CEO transition is to make it seem a long way off until the moment it happens. Markets don’t like any wobbling at the top.
- instagraham 6mo agoI get that this year's iPhone will be marketed as the first under Ternus's overall leadership, but truthfully, we can expect next year's to have more of his mark, since I imagine most of the details for the iPhone 18 have long been done, dusted and set into motion.
- cooper_ganglia 6mo agoJohn Ternus is the perfect choice. I expected Craig, and that would've been great, but Ternus is going to really be something special in that role!
- lateforwork 6mo agoWhy would Craig have been great? macOS usability and quality has suffered greatly under Craig.
- bilsbie 6mo agoDo.you.think.he’ll.fix.the.usability.issues?
- yalogin 6mo agoWonder how much of this decision has to do with the current climate and not wanting to deal with the current head. I was quite disappointed to see cook towing the line and bending the knee, let’s see what Ternus will do
- vicchenai 6mo ago15 years of supply chain excellence and the software running on that hardware quietly got worse every cycle. the m1 transition was so clean it made everyone else look like they were guessing. ternus thinks in tolerances and thermal envelopes - giving the keys to someone who's already pulled off the hardest platform migration in apple's recent history seems right.
- caycep 6mo agoTo make the M1 transition so clean took a lot of software excellence...one can argue Apple's compiler / virtualization / software languages team is the best in the industry (grumbling from Swift UI developers aside...)
- cyberpunk 6mo agoThey’ve done a few impressive things also, remember that time they converted the root filesystem on every ios device on the fly with a point release? Kudos to whoever clicked that particular button I’d have bricked it personally ;)
- p1necone 6mo agoThe m1 transition was clean, and the hardware is amazing, don't get me wrong (I just bought a neo and I'm very happy with it). But the transition did look even more amazing than it should have because of just how dogshit Intel macs had gotten, especially around thermal throttling. Apple could have built much nicer systems on Intel already had they just made them slightly thicker and used sensible heatsink and fan designs for the hardware they were putting in them. (We're seeing echoes of that again now where you can get 20-30% performance bumps in Neos and Airs just by sticking a thermal pad on the CPU - Apple is still allergic to cooling, they've just built amazingly efficient hardware that sidesteps the problem)
- bilsbie 6mo agoWill this change their AI strategy (or lack of)
- geodel 6mo agoLike blowing hundred billion dollars for undifferentiated technology?
- qsz13 6mo agoI just hope they can bring back the live events for the product releases.
- segmondy 6mo agoTim saw the ram shortage and said, "WTF am I suppose to do with this? I'm out of here!" Better leave a hero ...
- nixpulvis 6mo agoApple is good at hardware, they need help with software. I hope putting a hardware guy in charge can still improve this situation.
- carefree-bob 6mo agoWell, if I was Apple, I would not put one of their software guys into the position since the software leadership team has been ineffective. So either hire externally (crapshoot) or promote internally. It makes sense. Hopefully the hardware guys will knock some sense into the software leadership and impose accountability in that arena.
- zoogeny 6mo agoI've been critical of Cook at times because I feel his vision was a business vision more than the kind of futurism I felt from Jobs. Cook was the ultimate bean counter, hyper-optimizing Apple from a financial and operational perspective. I felt like he took less risks and was mostly squeezing every single advantage that Apple had to its limit. But I cannot argue with the results the man achieved. Especially the transition to A-series and then M-series chips has been an incredible success. Perhaps the biggest flop was the Apple Vision Pro, but it is hard to really call him out on that since it wasn't that Apple lost a battle, it was that the product category just hasn't caught on (yet). Siri is another place where Apple has lagged but they could very easily catch up with the massive interest in local AI on the mac minis. I think it will be difficult to look back on his legacy without giving him a large share of credit for Apple's continued success.
- cg805 6mo agoStrategic competence and playing to your strengths is ok to me. Avoiding lots of bad decisions can sometimes be just as good as making some really good decisions.
- bell-cot 6mo agoBold futurism can work very well when you're the (relative) scrappy underdog. So long as you're too smart or lucky to make any huge mistakes. Vs. when you're in the Top 10 of the Fortune Global 500, "steady as she goes" business vision is the far safer strategy.
- jillesvangurp 6mo agoThe Vision Pro's failings are IMHO not software or hardware related but a poorly executed platform strategy for content. Apple's reflex to build walled gardens has crippled the effort. And it's not the first time. Their Apple TV strategy was held back for years as well. Great hardware. Very cheap. You can plug it into any TV. It's not a bad game console even. But it lacked games. And streaming TV channels. And for a long time also streaming content. Apple fixed that eventually but Apple TV remains a distant competitor to more main stream platforms such as Netflix, which works on just about anything. Just like Youtube, Hulu, Amazon Prime, HBO, Disney, and all the rest. Apple TV at this point is an also ran that apparently is barely profitable. A few nice TV series but very much a niche player. The Apple TV hardware is more or less irrelevant at this point. And despite the name, Apple never made a TV or much of a dent into conquering the living room. Macs are great for gaming in terms of hardware. But other gaming platforms dominate the market. And Apple's walled garden approach is so effective that Steam's proton doesn't work on its platforms (so far). And its attempt to convince game developers to use Apple specific SDKs like Metal and build platforms are not really making any dent in the overall gaming market, which now eclipses Hollywood in terms of revenue and budgets. From a developer point of view it remains a highly crippled platform. And the Apple tax isn't helping. Seen against this background, the Vision Pro is a strategic content failure. Very few 3D games work on it. Very little new 3D content is developed for it. Apple's insistence on our way or the highway continues to have developers preferring the highway. There are a few decades worth of back catalog of VR games, 3D movies, etc. Most of which flat out won't work on the Vision Pro or aren't licensed for it. They could fix that but that would require investing in content/licensing deals, compatibility/emulation, etc. And by making the core product so expensive, it basically became a niche product. And without content that remains a hard sell. It does not make sense for productions with hundreds of millions of budget (i.e. most 3D games and movies) to be targeting such a niche platform. And it does not make sense for end users to buy the product if there is no good content and if most of the good content is never released for it. It's a very fixable problem. Valve is leading the way with Proton currently. That strategy is very portable to macs and the Vision pro. There is very little technical reason to stop that from working. And Apple has been chipping away at their own portability kit. But they are so far not really committing to it fully. They should be filling the Apple store with decades worth of great content that just works on Apple HW. As it is there is only a relatively small collection of old content that has been ported.
- perfmode 6mo agoNothing but respect for Tim Cook. I feel fortunate that a company as principled as Apple on privacy and human values holds a dominant position in computing and makes quality products. I once encountered him dining alone in Palo Alto, years ago. He struck me as a humble man, someone who happens to be gifted and has put that gift to good use. A beacon of light from Alabama. I’m grateful for his efforts, and hopeful that Ternus can carry the Apple legacy forward as the baton passes to the next generation.
- dzonga 6mo agoTim Cook will be one of the legendary CEOs in history. he knows when to be conservative - and knows when to push hard. qualities very few CEOs have shown to have in practice. all his contemporary competitors have ridden on certain waves e.g A.I to increase company valuation - while he did sorely on just pure operations not hype.
- bitbeq 6mo agoTim has done an amazing job in the post-Jobs era with his logistics. Brought Apple from $350B to $4T. This move makes perfect sense as Apple needs to start their next chapter with how rapid the world is changing at the moment. I do hope Apple's values don't change going into this new era.
- Rapzid 6mo agoAll FAANG except Netflix are trillion to multi-trillion companies now. And Microsoft too. Tim is fine, but there are clearly other, more powerful forces at play than "Tim Apple amaze".
- mvkel 6mo agoCook is known to be monk-like, so the relative quiet of this announcement is no surprise. Hopefully Ternus takes some risks and revisits some things from scratch (the OS layer)[0] rather than continuing down the path of more service add-ons that Cook seemed to be excitedly geared up for. Personally, it's worth noting that Ternus did -not- directly oversee the Vision Pro, which is encouraging. [0] As Steve Jobs said in 2005: "OS X is the most advanced operating system on the planet and it has set Apple up for the next 20 years." How incredibly prophetic that 21 years later, MacOS is suddenly showing its age.
- dlahoda 6mo agolinux and windows are older. and mac has ios, which with ipads goes desktopy. (capability based security)
- mvkel 6mo agoRight. We're not still running Windows Vista, or RedHat. Time for a rethink.
- torben-friis 6mo ago>Cook is known to be monk-like How so? Genuinely curious, I've got no idea what he's like as a person.
- BitwiseFool 6mo ago>"I've got no idea what he's like as a person" Case in point? From what I've read he's reserved, keeps a very low profile, and is dedicated to his work. We know next to nothing about his personal life.
- wpm 6mo agoHe reportedly had to essentially be dragged into a new home, as he was still staying in a small apartment nearby the HQ even after Jobs passed away. Dude just didn't give a shit about anything but Apple.
- nodesocket 6mo agoI wish Apple would lean into gaming and create a competitive GPU system. Does not have to compete with a 5090, but 5070 level and game developers will come and port games. Huge untapped market. I still have to run a dedicated gaming PC just to play games (especially Flight Simulator).
- sultanofsaltin 6mo agoPretty simple hot take: This period in Apple’s history will be the cold ice bath post Jobs. There may be serious fanboy energy to this but Apple has so much dry powder going for it still, and to put that in the hands of someone who actually builds, along with what looks to be a strong rumor mill year with VR stuff and the foldable to create a big tailwind… it seems like a pretty intentional move. Also if they dropped one more subscription on us before expanding categories they might’ve caused an avalanche in lack of confidence. Cook did an excellent job of raking in cash for bet the company size bets that he wouldn’t be guaranteed to see through. The dude is clearly a salt of the earth, values guy, should enjoy a proper retirement era.
- pzo 6mo agoI hope Ternus can turn this ship. Apple wasted the last 5 years without any significant innovation/revolution or even without significant evolution. No groundbreaking change from iphone 12 pro in current iphone 17 pro. Before we had many groundbreaking features that redefined how you use smarphone: - gps - flashlight (yes everybody with flashlight in the pocket!) - front selfie camera + video calls - compass + accelerometer + gyroscope - good wide and ultrawide (video) camera - nfc + apple pay - fingerprint / faceid - esim - magsafe Now you can have iphone 12 pro and don't miss much from iphone 17 pro.
- ebbi 6mo agoEvery time I see this argument, it comes across as lazy. iPhone (and smartphones in general) are a mature product, so of course it'll be iterative. But you can't compare the camera from the first few iPhones to the latest ones. I certainly didn't expect, when the first iPhone launched, that the camera on an iPhone would replace my dedicated camera for 90% of my use cases.
- celsoazevedo 6mo agoYou make a good point, but at the same time, things are a bit stale if you look outside the Apple and Samsung bubbles. For example, a Vivo X300 Ultra or Xiaomi 17 Ultra. Much better cameras, larger batteries, 90-100W charging, etc.
- ebbi 6mo agoThose examples are still iterative. OP is alluding to the fact that Apple hasn't created industry changing categories like the iPhone.
- celsoazevedo 6mo agoOP also complained about the "lack of significant evolution", that's why I gave those examples. Like the brands I've mentioned, Apple buys their camera sensors (from Sony), battery, and display. And yet they don't have the best camera sensors, the newer higher capacity batteries, the latest display tech, etc. You can go 2 or 3 iterations before seeing a real improvement, and it's not always because better tech doesn't exist. They're just not pushing hard.
- comrade1234 6mo agoIs this a reward for a job well-done? Because apple hardware for the last 5-years has been amazing. The software though has sucked - will it be more years of amazing hardware and shit software? In other words focusing on developers, especially of llm software? I'm fine with that. Maybe we'll get rack-mountable apple ai servers (joking - apple servers were great and lasted a decade+ but went nowhere) Yeah, what's going on? I'm confused by this choice - I would have expected a marketer. Maybe they really are doubling down on hardware for the ai age?
- xeonmc 6mo agoI would have expected a marketer. Or as some may call it, a Shiller
- dlahoda 6mo agothey replacing person doing horizontal scalability with vertical. do they predict problems of some sort - like lost of ability to small down transistors for a while or supply chain disruption(increased prices of components sourcing)?
- pacifi30 6mo agoThank you Tim Cook, as I am writing this on an iPhone. Is this a golden opportunity to take on the software side of Apple, native apps like photos and messages, notes app? So much good data we give to Apple apps sit their idling, there is a play here to turn them into an independent playable artifacts and shared digital human network company. My friend emma has her snack Game on! I would like to get a snack list derived from her snack data. Yes, texting works but there is no programmatic way of accessing each other’s data. I believe this data needs be freed from Apple. Apple’s privacy approach is stellar, that quest though is a prison where our data goes and does a slow death.
- tastyface 6mo agoGood riddance to an effective CEO whose entire legacy will be tarnished by a giant, gold-plated asterisk.
- nelox 6mo agoChina is effectively run by engineers, so that is a good hedge for Apple.
- butterlesstoast 6mo agoAnyone else notice the header text gets cut off on mobile? On an iPhone 17 no less...
- torben-friis 6mo agoCan't reproduce on an OPPO, funnily enough.
- nntwozz 6mo agoCook will handle the politics and optics, he will remain like a king representing Apple without any true power. Ternus will be the soldier in the trenches. I feel excitement for the future of Apple.
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- ozmaverick72 6mo agoCan not believe no one has asked the obvious question - is his nickname Tina ?
- t1234s 6mo agoThey need to move all of the iOS boatware apps bundled with macOS to the app store so people can choose to uninstall then reinstall them later.
- CarbonCycles 6mo agoI commend Apple for hiring someone internally...someone who climbed up the ranks and understands the DNA of the company. Also think it's cool that John Ternus has only a bachelor's degree with a very down to earth presence. I completely dig his LI page being really bare bones. I suspect Apple is about to experience another Renaissance era...
- lateforwork 6mo agoPlus his degree is in mechanical engineering. I wonder how he climbed up the ranks of hardware engineering with a degree in mechanical engineering. Quite amazing.
- guzfip 6mo ago> I wonder how he climbed up the ranks of hardware engineering with a degree in mechanical engineering. Quite amazing. Given the level of mathematics I’ve seen involved in hardware, I’d assume the average mech eng. has a better chance than the average software eng.
- VadimPR 6mo agoWhat would mathematics have to do with internal company politics, a soft/people skill demanding job?
- Rury 6mo agoPeople skills are primarily learned through observation, interaction, and modeling the behavior of others who have already have cultivated social skills. You know, from being around and interacting with people. It's not like studying a certain discipline, such a mathematics, forbids you from ever cultivating these abilities. Mech E. on the other hand, is perhaps the broadest engineering discipline in terms of foundational principles, application variety, and transferable skills. So shouldn't be all that surprising when it comes to hardware engineering.
- Aachen 6mo ago
- adrianwaj 6mo agoAny chance of a future where hardware can be customized at the design stage, like 3D printing but taken to an even higher level, even for 1-off builds? So prompt-driven manufacturing? For example, a watch with a USB-C port? One day that watch could be your only PC. And then some type of eyeglass for a screen. Can also do "terrain overlays" Terminator style. I suppose battery power is the bottleneck so maybe long-distance wireless power delivery is the key (as what Tesla originally created.) So no battery at all.
- 6thbit 6mo agoSo John gets to announce the Fold comes september
- doener 6mo ago[flagged]
- hamasho 6mo agoIt's exciting to see that the new CEO of Apple is a hardware guy. I was just thinking about what had been avoiding enshittification, and Apple's hardware was the only thing I came up. All other stuff, all products from Google, MS, Facebook, Twitter, and even Nvidia though the performance was improved has gone downhill. It's not only tech companies, but fast food, car manufacturers, real estate, and many others, if it wasn't shit from the start like consulting, healthcare, and marketing. They have flaws, like not allowing users to repair the hardware, but well, at least it's consistent. I really hope Apple (hardware at least) will remain free from enshittification.
- tamimio 6mo agoI have to admit, regardless of whatever opinions you may have on Apple, Tim is/was probably the best bug tech CEO in the sea of evil ones out there, or evil and grifters, he remained focused on what’s the best might be for the users and also the company.
- greatgib 6mo agoSad to see Tim Cook leaving as I was enjoying this downtrend of Apple products that is driving users to more open (and better) solutions like Linux PCs. I cross fingers for John Ternus to still be greedy and not being too competent.
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- richardatlarge 6mo agoLike Sam Altman, Tim Cook makes me think that what we fear in AI is already here. These two guys are corporate robots that act only in the service of the bottom line.
- nxobject 6mo agoIn retrospect, it seems Apple telegraphed Ternus well in advance - the NYT had an article well in January that clearly wasn't a source of friction with Apple Marketing. https://www.nytimes.com/2026/01/08/technology/apple-ceo-tim-cook-john-ternus.html https://www.nytimes.com/2026/01/08/technology/apple-ceo-tim-...
- djyde 6mo agoWhile I don't agree with many things Cook has done during his tenure, like the Touch Bar and removing the SD card slot from MacBooks, I have to admit the man knows how to make money.
- haikerapp 6mo ago[dead]
- bschwindHN 6mo agoI don't like that Tim Cook added the touch bar and removed the SD card slot, but you have to give him credit for also removing the touch bar and adding the SD card slot ;)
- 1123581321 6mo agoHah, had a funny moment along these lines. SD vs MicroSD came up as a topic. I glanced down at my M3 MBP and said, “looks like MacBook Pros use the regular SD slot.” The guy solemnly informed me that actually, Apple had removed the SD card slot from my laptop. His face turned red when I turned it to show him.
- montgomery_r 6mo agoThere’s a lot of commentary to the effect that the Mac hardware is good, but the software is somehow terrible. Speaking as someone who first used a Mac Plus, graduated to an SE/30, and is now on a Mac mini m4 pro… I can remember when Macintosh was widely held to be an acronym for Most Applications Crash, If Not, The Operating System Hangs. The software has always been terrible, until you try the other guys’ stuff. The hardware has often been good, and is in a purple period right now. Enjoy it while it lasts! (It won’t).
- OhioMan2943 6mo agoRIP Tim, the best derivative by the book uninspired machine to ever do it.
- laughing_mann 6mo agoPlease, do not make the products any thicker!
- bofia 6mo agoThis would not be on The Successor
- ChrisMarshallNY 6mo agoSounds like a good choice. Glad to have an engineer in charge. Tim Cook is no spring chicken. I do hope Ternus maintains the focus on privacy. That focus on privacy pisses off a lot of devs (Yours Truly, included), but I sincerely believe in it. I write apps that Serve a demographic that values privacy.
- ourmandave 6mo agoWhat if, right after Tim is gone, all the leaks of iPhone designs and colors stopped? I'm just askin' questions.
- sMarsIntruder 6mo agoWhat are you suggesting?
- shmerl 6mo agoWill it change Apple's extreme bend into lock-in for the better?
- linzhangrun 6mo ago[flagged]
- jsemrau 6mo agoHe is proof that LinkedIn doesn't matter.
- deleted 6mo ago[deleted]
- celeryd 6mo agoApple is currently lightyears ahead in privacy compared to any other major consumer tech company, is this going to still be the case with Mr. Ternus at the helm? That's not a question meant to be answered right away, but my current mindset evaluating the change in leadership as a consumer. EDIT: Also, can Apple take over the data center already? I am sick of HP and Dell.
- ninjahawk1 6mo agoBig shoes to fill. Steve Jobs vouched for Tim Cook to be CEO…then Tim has been the CEO to see Apple become a global billion dollar company. This new CEO has been at apple for like 25 years (I think) so I’m sure he’ll do fine.
- tiffanyh 6mo agoI do think Ternus being at Apple for 25-years (2001) is getting lost in the story. It's also the year the iPod was launched, which capitulated Apple from near bankruptcy a few years before to then having the cash it needed to invest in R&D on things like transitioning to Intel, creation of iPhone, etc.
- Fanofilm 6mo agoApple needed a "AI CEO". Hopefully John Ternus is Apple's "AI CEO". That is the win-vs-lose. Apple included.
- mizzao 6mo agoApple accidentally has a giant moat in having the only hardware that can run AI models locally on consumer products, plus not having thrown a huge pile of money into the tar pit of model training, which is ultimately becoming a race to the bottom with identical products, perfect competition, and razor thin (currently negative) margins. They're gonna be fine in the AI age just like Costco was able to be a honey badger about e-commerce.
- jonahs197 6mo agoRIP apple
- vincnetas 6mo agowhen job of ceo is to make sure that policies around the globe don't interfere with business: "Cook will assist with certain aspects of the company, including engaging with policymakers around the world."
- lasky 6mo agoBig day! Least understood yet most influential company in the history, present and future of the venture capital backed tech world.
- simonw 6mo agoI appreciated John Gruber's piece on this: https://daringfireball.net/2026/04/another_day_has_come https://daringfireball.net/2026/04/another_day_has_come
- isodev 6mo agoOh finally! Ternus is at least fun to look at during keynotes so we have that to look forward to.
- pcblues 6mo agoGood luck to him. If he was behind the Neo, then he deserves the post. That's the perfect new product in the mac world.
- bg24 6mo agoIt is a net positive to have a technologist and hardware leader at the helm. In this era, Apple can hire the right people to build software faster. but they need a strong hardware leader at the helm to differentiate themselves. In local AI, they have a unique opportunity, but limited window of time.
- arjunthazhath 6mo agoTim did cook well!!
- michelb 6mo agoEarlier than I expected. Seeing that Johny Srouji got promoted as well, this reshuffle might have been a way to make sure he stays for a few more years as well?
- nurettin 6mo ago> Arthur Levinson, who has been Apple’s non-executive chairman for the past 15 years, will become its lead independent director on September 1, 2026. What are these titles? Why? Who does what? It feels like a linkedin tea party.
- lastdong 6mo agoI have used Macs since the Classic era. My best Mac was a PowerBook G4 that could run Windows on a VM faster than most Windows machines at the time. My first MacBook was brilliant, but I have noticed a decline since then. My 6-year-old MacBook Pro really struggles nowadays, whereas I remember a time when people proudly said their 10-year-old Macs were still snappy even during rosetta. Currently, Linux is the preferred choice for work. Windows 11 Enterprise is not bad when stripped of all social, news, and 360 ads overhead, but Microsoft is really trying hard to mess it up there too. Edit: 6 years old, not 4, and also Intel Macbook, so due an upgrade for sure
- argsnd 6mo agoYour M2 MacBook Pro really struggles? That is genuinely crazy, given that I use one as a daily driver and it feels just as fast as the day I bought it. I think the Apple Silicon transition has increased Mac longevity far beyond the Intel or PowerPC eras, and I am quite baffled you think otherwise.
- lastdong 6mo agoYou’re right, it’s 6 year old, so a dinosaur by technology standards! I see your point.
- argsnd 6mo agoIs it an Intel MacBook? I think those sucked for obvious reasons outside Apple’s control (Intel getting stuck at 14nm for ages) which they’ve already fixed (by abandoning Intel). The M1 MacBook Air was more powerful than the top Intel i9 MBP config if I recall correctly.
- KaiMagnus 6mo agoI’m gonna keep my expectations in check, but this would be a good opportunity to get back to live presentations. I just watched a 1997 Macworld recording and the audience has really been something that I missed since COVID. https://youtu.be/IOs6hnTI4lw?is=2ZpwOgsBxfMkkloh https://youtu.be/IOs6hnTI4lw?is=2ZpwOgsBxfMkkloh
- hbn 6mo agoI miss the live presentations too, there's no tension or humanity watching a polished prerecorded video compared to someone having to demo live. It would also discourage them from pulling another Apple Intelligence fiasco and announcing a bunch of features they don't have developed yet. Though I'm sure they're more wary of that than anyone for the time being. Maybe I'm being too hopeful but the MacBook Neo was announced at live presentations in a few cities around the world, and Ternus did the presentation at their New York event. Perhaps the guy is also partial to live presentations? It's not impossible that Apple mostly stuck with the prerecorded presentations because Cook didn't like the old way. I wouldn't say he's the most natural presenter, he always seemed a bit uncomfortable on stage.
- heisenbit 6mo agoHe is 50 and been in Apple almost all his working life. Is that not a mono-culture risk for a CEO?
- dhruv3006 6mo agoApple software about to get better and better :)
- jocelyner 6mo ago[flagged]
- keepamovin 6mo agoThis is one of the more broadly normal HN-reaction threads to large public news event I've seen in a while. A lot of love for Apple, respect for the decision, and respectfully stated nuance. Surprising and good. I still haven't scroll down to the bottom, I don't want to spoil my impression. But it's great to see a positive reaction. Good way to mark the moment. Tim has been CEO for 15 years roughly, since Steve's passing. This guy seems much younger than Tim was when he ascended. I hope he really takes it to the next level. Got a feeling that Apple has some Amazing new hardware category-making products coming out of the 'skunkworks' over the next 3 years.
- mentalgear 6mo agoHopefully the Neo is the beginning of Apple making useful and affordable products for all users, instead of walling their garden to squeeze out every last penny via Cook's 'premium'-upwards-screwdriver tactics ... the history of market-dynamics suggests otherwise, but let's hope and wait there's a mindset change as well.
- dash2 6mo agoI think it might be the opposite. You make cheap products for everybody because you are going to make money off subscriptions. Personally, I think it's a reasonable strategy, but it might mean they lose their focus on high-end craftsmanship.
- didibus 6mo agoI'm not sure why so many people seem to think Apple software is terrible, I recon it's quite good personally, what's the issue with it?
- rhubarbtree 6mo agoIt has become very buggy in recent years. Lots of glitches. And the liquid glass fiasco didn’t help. Historically there were so few bugs in Apple’s software that to encounter even one was a jarring experience. Now they’ve reverted to the mean, and it’s just as buggy as Windows or Android. So if you’re comparing with them, no big deal. But compared to Apple standards we’ve fallen a long way.
- didibus 6mo agoI see, as someone who recently came to Apple (about 2 years ago), from Windows and Android, Apple software seems pretty good, like above those.
- rhubarbtree 6mo agoYou mean the underlying code or the defect rate?
- didibus 6mo agoJust my experience with how responsive/buggy it is.
- rhubarbtree 6mo agoAh, I read that as “started working at Apple.” Ha.
- mrb 6mo agoExample of bugs, posted last month on HN: https://www.bugsappleloves.com/ https://www.bugsappleloves.com/
- shaky-carrousel 6mo agoI'm looking forward for all the Temu jokes we're going to see.
- vaughan 6mo agoFor me this is the perfect timing. Just this week I was fed up with my iPhone (and most of the Apple ecosystem) and bought a Google Pixel 10 Pro.
- retinaros 6mo agoSay what you want of Tim and he might not be directly responsible for it but the M1 chip is the greatest achievement of apple since the iphone
- npunt 6mo agoTim Cook really set John Ternus up to succeed as incoming CEO. Apple has a huge constituency that needs to be reassured about this change: customers, fans/developers, wall street, and global political leaders. These are HUGE stakes and John needs early wins with each to be seen as a legitimate successor. Check out what wins he has coming in the next year-ish: 1. Hardware: OLED touchscreen Macs, foldable iPhone (2026) & 20th anniversary iPhone (2027). The message here is about flexing his strength in hardware. 2. Software: Snow leopard-like iOS27/macOS27 fixing a lot of Liquid Glass' rough edges. The message here is he's returning Apple to form with quality software. 3. Ecosystem: Gemini-powered Siri. The message here is he's getting Apple finally on track to meet the promise of AI. 4. Political context: A clean slate. The message here is placating the president (or anyone) is in the past. The timing is interesting because Apple needed Ternus announced before WWDC27 in June, because that's when Gemini-Siri and Snow Leopard-OS strategy are both being unveiled. But they needed to delay it as long as they could so that Tim Cook could soak up as much Trump-chaos as was necessary. Now that polls and vibes show Trump losing support across the board, politically it's the safest it's ever been to announce this change, and still enough time before WWDC to suggest that what's being announced are his initiatives.
- nixass 6mo agoIt's funny how yesterday's John's wiki article didn't even know his exact age/DOB. Now it's corrected :)
- trippsydrippsy 6mo ago[dead]
- tgrover 6mo agoThat's a surprising and amazing decision. Putting a key element of the hardware side of the business at the head of it might lead to a some amazing hardware upgrades and innovations! All for it
- registeredcorn 6mo agoIt would certainly be neat to hear if Apple can find the guts to do something interesting with new leadership at the wheel. As is, it feels like the entire company has just been a bizarre, indifferent stasis for near two decades.
- deleted 6mo ago[deleted]
- avadodin 6mo agoJohn Apple, gotcha
- MrBuddyCasino 6mo ago"(Apple’s Board of Directors): Looks like Tim couldn’t Cook. But maybe John can Ternus around." https://x.com/tomieinlove/status/2046337143703007672 https://x.com/tomieinlove/status/2046337143703007672
- not_that_d 6mo agoAsking as a non American. Why would this matter to me? Why should I care about this?
- gordonhart 6mo agoApple has an enormous global footprint. Their devices are made in China, India, and Vietnam, and source parts from basically everywhere. More than half of Apple's revenue comes from outside the US and there are 1.5 billion iPhones in use across the world (somewhat larger than the population of the US).
- Se_ba 6mo agoSo now in charge will be John Apple, got it.
- woodydesign 6mo agoVery happy about this news. I think he might could bring apple back to a innovation culture company again. Seems well balanced Jobs + Cook. Looking forward next 18 month of Apple. I already setup recurring investment for Apple in 2 months ago, finger cross
- giancarlostoro 6mo agoI have been wanting this for Apple for a while. They are very “boring” when it comes to risk and pushing forward the way Steve Jobs did. I really think they have a lot of potential they are missing out on. I still hope they eventually sell server blades for macOS.
- ghaff 6mo agoXserve was their big explicit enterprise push. Blades as a whole ended up as something of a niche. Hyperconverged is probably where we've ended up from there for the most part but it's not a big slice of the market. Apple's big win was that consumer basically became enterprise. There was lots of noise around formal BYOD but in many/most places it just happened whether IT was on-board or not.
- elxr 6mo ago> They are very “boring” when it comes to risk The main problems regular people have when it comes to their phones/macs today isn't that they're boring, it's that the software is buggy and inconsistent, and generally just seems a disservice to the otherwise industry leading hardware. I'd rather they fix that first than cater to the hardware enthusiasts yearning for some breakthrough new-paradigm design.
- redbell 6mo agoThe other day, I was watching a video by fpt.(@FrontPageTech) entitled Tim Cook is Leaving Apple from Mar 12, and honestly, seeing this news today, I had to go back and rewatch it again and it strikes hard on me, especially at the linked time (https://youtu.be/8xo4uG7YpJI?si=eHP5yyEOFGn85ajv&t=278 https://youtu.be/8xo4uG7YpJI?si=eHP5yyEOFGn85ajv&t=278). At 6:46, Jon Prosser said: John Ternus is the next CEO of Apple. You may also be interested in this video where Jon Rettinger predicted that John Ternus will be the next Apple CEO. Goodbye Tim! A new era for Apple (https://www.youtube.com/watch?v=zbqLWZtdQTc https://www.youtube.com/watch?v=zbqLWZtdQTc)
- stetrain 6mo agoThis has been reported by Mark Gurman at Bloomberg since 2024. Those other outlets are likely directly or indirectly referencing this reporting. https://www.bloomberg.com/news/articles/2024-05-08/apple-s-next-ceo-list-of-aapl-insiders-who-could-succeed-tim-cook https://www.bloomberg.com/news/articles/2024-05-08/apple-s-n... https://www.bloomberg.com/news/newsletters/2025-10-05/who-will-be-apple-s-next-ceo-after-tim-cook-apple-shelves-vision-air-m5-ipad https://www.bloomberg.com/news/newsletters/2025-10-05/who-wi...
- sshrajesh 6mo agoApple stock grew 2322.5% during Tim Cook's tenure from 08/24/2011 to 04/20/2026. CAGR approximately 24.29% per annum. Pretty incredible.
- bofadeez 6mo agoPretty easy when you just buy back your own stock with all your profit like Warren Buffet told you to. Incredible.
- u_fucking_dork 6mo agoIt’s that easy folks. Just buy back your own stock and you print money and success. That’s all it takes.
- bofadeez 6mo agoEspecially after you inherit a company from Steve Jobs right after the iPhone came out lol
- kyrra 6mo agoTo steal from Twitter: "Tim Cook took Apple from $350B to $4T" So? That's a 11X market cap increase. In the same time, MSFT saw a 14X increase, Google saw a 20X increase, Amazon did 28X, Facebook did 35X. We're not even going to talk about NVidia. Cook led Apple through a period where every tech company expanded. Yay for him? (It keeps going at https://x.com/politicalmath/status/2046428057255211032 https://x.com/politicalmath/status/2046428057255211032 )
- gehsty 6mo agoHow many companies on that list make money by manufacturing a physical product and selling it to customers? How many other consumer goods companies 11x their market cap? How many other consumer goods companies have revenues remotely approaching Apple? The business you mention are pure service / zero marginal cost businesses, and in that time internet usage has expanded both in reach and depth (it is being used for more things in more places), so their opportunity for profits has grown. Apple turns aluminium and silica into a laptop. They didn't even miss a beat during COVID. Yay for Tim Cook for scaling this to the absolute behemoth of supply chain and manufacturing that modern Apple is.
- smath 6mo agoI for one am happy to see an engineer at the helm.
- nafistiham 6mo agoPutting the hardware head at the times of AI. Great decision.
- mastermage 6mo agoFinally John Apple
- yogigan 6mo agoIf the CEO comes from hardware, it suggests Apple still believes its long-term moat is integrated hardware + silicon + software, not just services.
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- Sergey777 6mo ago[dead]
- crimshawz 6mo ago[dead]
- antirez 6mo agoIt is very hard to evaluate Apple as a single entity. Certain branches of the company did great in the latest 10 years: the chips division being the most obvious one but in general hardware did well. Software received a lot less love, and in general deteriorated, but the really terrible performance was the products division. Then there is the horror story of Apple software stores and services.
- zarzavat 6mo agoApple is held to a different standard. Tahoe is bad because it's ugly and has inconsistent corner radii. Meanwhile Windows has multiple critical issues e.g. Windows update induced instability. Apple's hardware and silicon divisions are considered good not because they're competitive, but because they're uncompetitive. They keep cranking out products that far surpass their competitors. Apple is reduced to announcing the fastest CPU core in the world in a press release spec bump, every year. Even if Tahoe is a regression from the high bar Apple set with Sequoia, it's still the best OS for regular people (sorry Linux but you know it's true). Apple's software is bad because it's merely best-in-class and not light years ahead.
- delfugal 6mo agoCan't believe they didn't rehire Gil Amelio.
- phendrenad2 6mo agoWonder if Trump will call him John Apple.
- alpha_trion 6mo agoThis will be the first time Apple has had an engineer as CEO. I'm excited to see what this brings.
- maplethorpe 6mo agoCould this be Apple's chance to finally stop dragging its feet and integrate AI deeply into its OS?
- upupupandaway 6mo agoWhy is this necessarily a good thing?
- YuanJiwei 6mo ago[dead]
- fleroviumna 6mo ago[dead]
- pmdr 6mo agoBring back the keynotes. I want to hear people cheering and booing again.
- mugivarra69 6mo ago[dead]
- Danox 6mo agoI don’t use either Apple Maps or Google maps in a car on the move at all. I just listen to music or podcast. I don’t need the distraction.
- ivaivanova 6mo agoThe end of an era! I think Ternus will bring a long-awaited fresh perspective.