24 ms·
iPhone Pocket
See also iPod Socks - https://news.ycombinator.com/item?id=45889602 https://news.ycombinator.com/item?id=45889602
- daneel_w 11mo agoFrom the designers of the $20 deo stick.
- jtrn 11mo agoMakes me think og Borat.
- user3939382 11mo agoI can make a better phone
- brandall10 11mo agoFWIW, the designer behind these also created Job's turtlenecks.
- rchaud 11mo agoWere those also made mostly out of polyester?
- choult 11mo agoShark jumped.
- Adam2025 11mo ago[flagged]
- bookofjoe 11mo agoEven I can see this is AI: "neat/interesting/fresh/nice."
- gsibble 11mo agoHow about no.
- gsibble 11mo agoOne of the most innovative companies in the world......supposedly.....and they come out with this.
- cko 11mo ago"Users can create their own personalized color combinations with iPhone Pocket and iPhone." You don't think that's innovative?
- blitzar 11mo agoMight just have my mum knit me a custom one. True story: when I got the iPhone 5 the first case i used was a home made fabric slip. Fashion really does come and go in cycles.
- Loughla 11mo ago>3d knitted construction This genuinely has to be a gag.
- drcongo 11mo ago> Inspired by the concept of “a piece of cloth”.
- dzuc 11mo agono, it's a whole garment knitting technique
- jebarker 11mo agoIt certainly has that dual use.
- dylan604 11mo agoI don't want to kink shame anyone, but I'd be concerned about getting all of that fuzzy caught in someone's throat. Unless I missed the version made of silk.
- LeifCarrotson 11mo agoThis does look like a gag to me too, but 3D knitting technology is interesting. I have a pair of carbon-plate marathon race shoes made with 3D knitting. They're very light and very comfortable, with stretch in some axes and stiffness in others as needed, no seams but form-fit around my foot in compound curves. Instead of making the thing out of 2D pieces of fabric, even stretchy knit fabric, and sewing those planar shapes together into something 3D, they made this as one continuous knit object that adds and drops stitches to give it shape without seams. The machines and programs that manipulate the yarn and partial garments, tying knots at crazy speeds to create something 3-dimensional out of something 1-dimensional, are just astonishing. Equally astonishing is the fact that with two sticks and their hands, it's not that challenging for a human knitter to do the same. I think that "knit a sock" is one of the most challenging tasks to give a humanoid robot.
- jsheard 11mo ago
- _aavaa_ 11mo ago250$ for a sock…
- rjdj377dhabsn 11mo agoThe pricing is insane. I could see $30-50 for premium materials and design.
- GaryNumanVevo 11mo agoYes, it's designer sock with a famous fashion designer's name on it.
- gregoriol 11mo agoLooks like the swimsuit from Borat
- Y_Y 11mo agoAbsolutely. They missed a great opportunity to call it the Apple CockSock.
- deleted 11mo ago[deleted]
- jawns 11mo ago> iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
- xg15 11mo agoDo they also sell Replacement Wool for $10/inch?
- bogwog 11mo agoOnly if you're an Apple authorized service provider.
- baggachipz 11mo agoMy Nana doesn't charge nearly enough for her crocheting.
- tonyarkles 11mo agoHonestly… was having a conversation with my aunt about this last week. Knitting, crocheting, and quilting are all high-skill activities and no one charges enough for it.
- threeducks 11mo agoPrices fall when supply exceeds demand.
- WorldMaker 11mo agoLabor is easiest to underpay when passion/fun gets involved.
- dylan604 11mo agoThe vast majority of people making handcrafted do not charge enough for their items. If they did, nobody could afford them. Most items are priced based on the cost of the material with little consideration to the time to make them. I have a friend that is a very skilled knitter, but for large items like blankets and sweaters, there are weeks of effort involved. When broken down, "kids in Chinese factories" make more per hour. The great thing is that this type of person will tell you they are not in it for the money. As long as they can "buy more string" with the proceeds (or whatever their materials are), they are quite happy.
- freefaler 11mo ago> iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.). Really? Lot's of value there... Like a new OnePlus Nord N30 5G is around $250, and Samsung Galaxy A16 approximately at $200. And Samsung Galaxy A14 5G is between $120 to $160.
- peterspath 11mo agoReminds me of the iPod Socks: https://en.wikipedia.org/wiki/IPod_Socks https://en.wikipedia.org/wiki/IPod_Socks
- philipallstar 11mo agoThat was actually quite a nice product, though. And 6 for $29 was pretty good.
- MYEUHD 11mo agoNote that it's $49 when adjusted for inflation
- peterspath 11mo agoyeah, I loved them. Still have a couple of them with one of my iPods. Still going strong after all those years.
- polycaster 11mo ago> The socks were jokingly presented by Apple CEO Steve Jobs as a "revolutionary new product"
- gregoriol 11mo agoI still use an iPod Sock with my current iPhone
- philipwhiuk 11mo agoPeople were home knitting them anyway at the time. Some still do.
- h3x4d3c1m4l 11mo agoApple doing Balenciaga shit
- kjrrp 11mo agoThat was my first though. After "wait, it's not April 1st yet".
- ahoka 11mo agoBalenciaga would be an oversized black latex condom.
- GaryNumanVevo 11mo agoThey literally sell a $400 Hermes apple watch band
- walletdrainer 11mo agoOr a 2000 euro Hermes Apple Watch with bracelet, but it comes with special wallpaper you don’t get if you just buy the strap or 1000 euro bracelet separately The strap and bracelet are both really nice though, do recommend if you aren’t very price sensitive.
- hlpn 11mo ago> Inspired by the concept of “a piece of cloth” Ugh
- silversmith 11mo agoWait, it really does say that in the article. Wow.
- wredcoll 11mo agoThats the point where I started double checking for april fools
- biophysboy 11mo agoIts just a stiff translation of a marketing term. If you look up 一枚の布, you'll see a bunch of Miyake's clothes, where the whole gimmick is that they have no seams. A better translation probably would have been "inspired by the concept of seamless design"
- bobbiechen 11mo agoThat makes much more sense, even "a seamless piece of cloth" would have been much less ridiculous.
- biophysboy 11mo agoA more literal one-to-one translation would be "one sheet of cloth", which also would have been better.
- hlpn 11mo agoThat makes much more sense. Thank you.
- rgovostes 11mo agoEmphasizing a central concept/theme is common with Japanese brands, restaurants, events, etc. The translation is often slightly peculiar. For example the Osaka Expo theme is "Designing Future Society for Our Lives". Or the retail store f.k.a. Tokyu Hands says, "Our concept is 'Create your own life in your own way with what is available within reach.'"
- villgax 11mo agoReminded me of the IKEA floor mat knit lol
- Aaron2222 11mo agoSo iPod Socks[0], but with a strap? [0]: https://en.wikipedia.org/wiki/IPod_Socks https://en.wikipedia.org/wiki/IPod_Socks
- justmarc 11mo agoLOL. Sorry. really. LOL.
- whizzter 11mo agoDrug dealers are going to be as upset at their style being stolen by hipsters as sailors were when hipsters decided that tattoo's were cool.
- Insanity 11mo agoIf only they spent these resources on bringing “slide over” back to iPad in its original form.. :( This looks kinda lame. I already have a pocket for my phone, it’s my.. pocket. Or I can throw it in any other pouch if I don’t have pockets.
- xg15 11mo ago> I already have a pocket for my phone, it’s my.. pocket. As Steve Jobs intended. (Like, really. I think the original "one more thing" presentation was also so powerful became he could just casually pull some next-gen tech out of his pocket)
- tensility 11mo agoMore accurate to call it the iPhone Purse.
- tensility 11mo agoMeanwhile, can I have multi-message selection back in (iPad) Mail? Whoever decided to axe that feature apparently has a spam-free inbox. This company has become such a joke. Maybe Apple should start being concerned about building computers that Just Work well again rather than continuing to flounder after Cook's obsession with bad fashion. I suppose the underlying message here is that, if you can no longer innovate, shill overpriced purses instead.
- blokey 11mo agoI may be missing what you’re after for ipad mail but isnt it under the “...” then “select” to select multiple messages?
- alfanick 11mo agoEAZZY MISTAKE /s
- deleted 11mo ago[deleted]
- philipallstar 11mo ago> Inspired by the concept of “a piece of cloth,” Is this satire?
- diego_moita 11mo agoI respect Apple. It takes a lot of skill, talent and dedication to pull out a massive rip-off bullshit like this and have millions of fools buying it.
- paleotrope 11mo agoDo your iphones hang low Can you swing them to and fro...
- DonHopkins 11mo agoBest storage design out of Apple since the iRack: https://www.youtube.com/watch?v=xcjLEwZqcQI https://www.youtube.com/watch?v=xcjLEwZqcQI I wonder if it fits an iBrator: https://www.youtube.com/watch?v=sP9Ef_KQTTI https://www.youtube.com/watch?v=sP9Ef_KQTTI
- xg15 11mo agoOn the bright side, it looks as if you could also use it as a decent slingshot.
- c0wb0yc0d3r 11mo agoCould this be some sort of joint venture? In other words, is Apple being paid to promote this in some way? I realize this is a “limited edition” item but it seems to me as being way off brand.
- Retr0id 11mo agoiPhones are hefty these days, so it could double as a weapon.
- voidUpdate 11mo agoI had to check the address a few times to make sure this isn't a satire page, and I'm still not convinced it isn't
- deleted 11mo ago[deleted]
- plasticchris 11mo agoWait it’s not April?
- dylan604 11mo agoYou're not familiar with the internationally recognized Day of the Joker every 11/11?
- cnees 11mo agoI'm still waiting for them to collaborate with Levi's to bring iPhone sized pockets to women's jeans.
- RataNova 11mo agoHonestly, that would be the most genuinely useful Apple fashion collab yet
- dcrazy 11mo agoAnd like this product, it has a Steve Jobs tie-in. His on-stage uniform was Issey Mikaye turtlenecks and Levi’s 501s.
- MarioMan 11mo agoOr maybe iPad-sized pockets: https://www.geeky-gadgets.com/igotabigasspocket-ipad-jeans-18-02-2010/ https://www.geeky-gadgets.com/igotabigasspocket-ipad-jeans-1...
- cnees 11mo agoOn one hand, I want bigger pockets that fit my iPhone, and on the other hand, I want smaller iPhones that fit in one female-sized hand.
- tw04 11mo agoI legit had to do a double take and ensure this wasn’t an old April fool’s post. The concept… odd but whatever. The price…
- seaparter 11mo agoIs it April already!?
- MandieD 11mo agoHey, any of y'all want one in hand-spun, natural-colored wool (as in, as it was shorn from the sheep) yarn?
- buggeryorkshire 11mo agoThis is actually Apple doing this? What is going on there?
- tensility 11mo agoDoubles as the sock outfit for the next Red Hot Chili Peppers tour.
- oidar 11mo agoThis is the best idea since having a charging port on the bottom of a mouse. Finally, a product we can source from the US completely.
- tzs 11mo agoAlmost no one who actually uses one has ever been bothered by the charging port on the bottom. If for some reason they ignore the low battery warning that occurs days before it runs out of power and it actually dies, 2 minutes on the charger will provide enough charge to get through the rest of their day.
- fragmede 11mo agoYet it still continually comes up. You ever wonder why? It's because "Almost no one who actually uses one" is incredibly dismissive of the people who do have a problem with it. It's like being disabled, like blind people or wheelchair users, or foreign language support. In this case, it's neurodivergent people. It's "you're holding it wrong", it's Apple shuffling things under the bed and pretending they don't exist, just buy their shiny new thing and your problems go away. And consumers supporting them in that while Tim Cook laughs all the way to the bank. Yeah, no one you know has that problem. For the people for whom it's a problem, it's a problem! You can dismiss them and say well they shouldn't be like that, or that they're being crazy, but at the end of the day, even after you've called them crazy and don't care about them, they're still them, and they still have to deal with a mouse that doesn't work for them. They still have to deal with the problem. Severe untreated ADHD means poor time management, low executive function, and zero impulse control. This means waiting until right when the project is due to start working on it, this means emotionally the user is panicking, so having to sit still and let it charge is physically painful. Yes, neurotypicals don't have this issue. Good for them! Apple isn't the problem user's therapist, that user can't access healthcare anyway, and it's their problem, not yours. The charging point on the bottom of the mouse is fine.
- Anamon 11mo agoEvery Mac user I know complains about this regularly. I don't own one, so I genuinely don't know, but when are you supposed to charge it then? I turn my laptop on when I start working, and I turn it off and slip it in my bag when I stop. My coworkers all seem to do the same. There is no time where the computer is on but I don't want to use the mouse. I have never charged my Logitech trackball while not also using it.
- moribvndvs 11mo agoI was out with my young coworkers and was absolutely baffled to see a bunch of them with slings for their phones. That was the only time I’d heard of such a thing until now. I kinda thought I’d drunkenly hallucinated it.
- throwforfeds 11mo agoI was just talking to my wife about this, literally 5 minutes ago. I just moved from the 13 mini to the Air and am hating that it doesn't comfortably fit in my jeans, to the point where I might go return it today. My young cousin was wearing her iPhone on a cross body sling, and I was commenting that we've gotten to the point where the phones are so big that you need bags or extra things to carry it comfortably.
- giraffe_lady 11mo agoTo a contemporary person their smartphone is probably the single most functionally important object they carry with them. People have always modified their clothes around common items, and then those modifications become subject to fashion trends and then eventually tradition themselves. Think like briefcases and wallets, but also japanese inro, european snuffboxes, decorative scabbards, etc. This is more like an ancient and near universal practice being applied to a modern tool, rather than a totally new thing in itself.
- throwforfeds 11mo agoFor sure, I had that thought as well, that clothing is evolving alongside the things people are needing to carry. But, for me, it does seem like we're going in a functionally poorer direction. Just a few years ago I could have a computer I could fit in my pocket. I can't buy that anymore. The fact that people are selling modifications to these devices (cross body slings, cases with those weird pop up things on the back so you can hold it one handed) to me means we've missed the mark on design. For more than a decade we had a great one handed computer that'd disappear into my pocket. No longer.
- AEVL 11mo agoJust some trivia (and an aside): The collaboration is with Issey Miyake. Steve Jobs black turtlenecks was Issey Miyakes: https://www.forbes.com/sites/jenniferhicks/2022/08/10/heres-the-real-story-of-issey-miyake-and-steve-jobs-iconic-turtleneck/ https://www.forbes.com/sites/jenniferhicks/2022/08/10/heres-... (As an aside, I swear by pants from the Issey Miyake Homme Plissé collection. Since investing in some pairs about 10 years ago, I have hardly worn anything else—no other pants match their comfort. The iPhone Pocket is of course ridiculous anyway.)
- nathan_compton 11mo agoThe pants cost around 500 bucks? I don't necessarily believe that a priori spending $500 on a pair of pants is irrational, but I really struggle to imagine any pair of pants being worth that much money unless they are lined with gold or something. I usually buy cheap clothes and mend them and ten years for a pair of pants isn't unusual for me. I probably haven't spent $500 dollars on clothes in a year ever in my entire life (except maybe the year I bought a suit for getting married). I guess I'm just genuinely curious how you found yourself in the position of even contemplating $500 for pants.
- NaomiLehman 11mo agodecent hand-sewn raw denim made in the EU/US jeans are minimum $500. and i'm talking non-designer. just fair wages and good materials.
- cael450 11mo agoYeah, that is wild. I can't imagine spending that kind of money on pants.
- baggachipz 11mo agoI believe the word for it is "rich".
- iamacyborg 11mo agoPro-tip. You can buy them used for a significant discount to rrp.
- jbverschoor 11mo agoIt’s an iPhone Socket!
- fxtentacle 11mo agoAwww... I was so much hoping for an iPhone that will fit into my pocket. The 1st iPhone SE was the perfect form factor. But no, Apple's phones just had to grow and grow and grow like cancer ... In my opinion, the fact that Apple is now selling a bag to carry your oversized phone around in, is an admission that they failed to make phones that are convenient to carry.
- chaostheory 11mo agoThe current form factors are what people are buying. Even the Apple design team is surprised. I think even iPhone Air sales aren’t as good as they projected
- ngruhn 11mo agoI share the frustration. But apparently small phones don't sell.
- fxtentacle 11mo agoopens cupboard iPhone 3GS Galaxy S3 Sony XZ1 Compact iPhone SE 2016 iPhone SE 2020 iPhone SE 2022 Unihertz Atom
- eddieroger 11mo agoThere's one data point. I would bet, though, that Apple, Sony and Samsung have plenty more data points of devices that didn't move and thus they stop making smaller devices.
- baal80spam 11mo agoThis is the correct answer. I don't think anyone believes that Apple doesn't manufacture smaller phones out of spite? They are just not popular enough.
- fxtentacle 11mo ago
- davidmurdoch 11mo agoHad to make sure it wasn't April 1st.
- RataNova 11mo agoIt reads like satire until you hit the part where it costs $229 and realize... nope, this is 100% real
- manarth 11mo ago> it costs $229 :o Surely it's satire! looks around in amazement
- inshard 11mo agoWhenever in doubt about your product’s acceptance, just jack up the price and keep a straight face.
- birdman3131 11mo agoIts showing as $149 for me. Which still feels outrageous for what is basically a knitted scarf.
- ryanchants 11mo agoThere are 2 different sizes.
- beAbU 11mo agoThere's a long and a short one. The long one costs $80 more than the short one. Jesus.
- btbuildem 11mo agoChecked the ULR twice
- esafak 11mo agoSuttle joke?
- ale42 11mo agoDid anyone else think/hope it was a new actually tiny iPhone?
- fnord77 11mo ago"Inspired by the concept of “a piece of cloth,”" I had to check that if wasn't April 1st edit: holy shit, $150 for an iphone sock
- BugsJustFindMe 11mo agoThe long strap version is too short on that model. Purse straps hang to hip level for a reason. Hanging at the hip makes reaching in substantially more ergonomic. Also lmao at the photo of the little bag strapped to the other larger bag. Yo dawg, I heard you like bags. Also they're super ugly. But I guess that's "subjective".
- crossroadsguy 11mo agoI never thought this will be a reality but here we are https://scoopertino.com/apple-blasts-into-supermarkets-with-revolutionary-apple-water/ https://scoopertino.com/apple-blasts-into-supermarkets-with-...
- noir_lord 11mo agoIt gets really difficult to parody apple (and some of their customers) when they do things like this.
- lloda 11mo agoThey themselves are the best at doing it, really.
- elboru 11mo agoI sincerely believe one day we'll get an official release of one of those Airpod straps: https://www.yahoo.com/news/hilarious-accessory-reminds-us-atrocious-apple-airpods-140610259.html https://www.yahoo.com/news/hilarious-accessory-reminds-us-at...
- mobiledev2014 11mo agoWow, that article is wild! Talk about "aged like milk." I'm not saying iPhone Pocket will be a hit as big as AirPods, but it goes to show how unimaginative early reactions can be.
- GaryNumanVevo 11mo agoA phone brand that rich people buy selling overpriced designer items?
- seydor 11mo agoDoes it fit an android phone or is it immediately ejected from the pocket with gusto?
- EPWN3D 11mo agoEjecting with gusto would be gouache. The Android phone is simply shamed into dropping out of the sleeve.
- mauvehaus 11mo agoDo you perhaps mean gauche, as in socially awkward verging on unacceptable or is there a connection to art supplies I'm missing here? EDIT: or perhaps your phone "helpfully" autocorrected something wrong, as mine did.
- tacker2000 11mo agoThe bag will turn blue
- spogbiper 11mo agothis voids the warranty
- hrimfaxi 11mo agoThis feels like a step backwards and if it were released on April 1st would be indistinguishable from a prank.
- stavros 11mo agoThis just screams that Apple has jumped the shark to me. First of all, they're selling a knitted scarf for putting your phone in, which... what? > Inspired by the concept of “a piece of cloth” Groundbreaking. > iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.). Just... good luck, guys.
- stetrain 11mo agoIt's a high-end fashion partnership, like the Hermès watches. You could probably argue that high-end fashion is in a constant state of jumping the shark.
- stavros 11mo agoBut the Hermes watch was at least an Apple watch with some Hermes branding and accessories. This is just... a sock.
- alwillis 11mo agoI’m not concerned; we’ve been here before with iPod Socks [1]. [1]: https://en.wikipedia.org/wiki/IPod_Socks https://en.wikipedia.org/wiki/IPod_Socks
- stavros 11mo agoWell, I stand corrected.
- 11mo ago
- xenator 11mo agoPffff... No AI? Who need it? Even my shower gel is AI already.
- brk 11mo agoIt might be dumb, but at least it's expensive. This looks like it would make basic interaction with your phone highly cumbersome. It also looks like an easier target for thieves.
- astrolx 11mo ago> It might be dumb, but at least it's expensive. Just realizing that the reverse could be a selling point for a phone here: It might be expensive, but at least it's dumb.
- socalgal2 11mo agoThere will be tons of cheap clones in 3...2...1....
- brk 11mo agoThis was one of my first thoughts. Could have knock-offs made for probably $10 landed cost, and put them on Amazon for $99.
- poilcn 11mo agoMy mom knitted a bag for my niece's iphone in 2024, so there already was a trend.
- duxup 11mo agoI'm sure there will be, will be interested in how many people who want cheap clones want ... that. I'm not sure there's a sure crossover of big numbers.
- Cockbrand 11mo agoHaha, before looking at the price, I joked "I'm not going to buy this if it's only $99 or less." I sure didn't get disappointed.
- Syzygies 11mo agoThe classic is two guys on a moped in Marseilles. The passenger cuts a pedestrian purse strap (or iPhone strap) and they vanish. One could embed an invisible security cable, but then...
- lufasz 11mo agohttps://www.apple.com/shop/product/hs8p2zm/a/iphone-pocket-by-issey-miyake-long-sapphire https://www.apple.com/shop/product/hs8p2zm/a/iphone-pocket-b... https://media.gq-magazine.co.uk/photos/5f8efdba9b357099d70a9eaf/16:9/w_2240,c_limit/BoratGreen.jpg https://media.gq-magazine.co.uk/photos/5f8efdba9b357099d70a9...
- fxtentacle 11mo agoDamn you! Can't unsee it now. ;)
- bertili 11mo agoI saw it too before clicking the second link!
- amelius 11mo agohttps://images.macrumors.com/t/h94LDq8hcQZUYyGkE_wGSaDm1bE=/1600x0/article-new/2025/09/series-11.jpg https://images.macrumors.com/t/h94LDq8hcQZUYyGkE_wGSaDm1bE=/... https://cdn.motor1.com/images/mgl/9mQnP0/s3/fiat-multipla-1999-2010.webp https://cdn.motor1.com/images/mgl/9mQnP0/s3/fiat-multipla-19...
- lopis 11mo agoSuspiciously missing if the color shown in the press release, the one closely resembling the one Borat is using.
- jtokoph 11mo agoIf you change the "Size" on the store page from "Long" to "Short", the yellow is there. https://www.apple.com/shop/product/hs8r2zm/a/iphone-pocket-by-issey-miyake-short-lemon https://www.apple.com/shop/product/hs8r2zm/a/iphone-pocket-b...
- notatoad 11mo agoyeah, but i can't wear the short one.
- crazygringo 11mo agoIt's kind of hilarious to me when the tech world collides with the high-end fashion world. On the one hand, I get how absurd this seems from a tech perspective. On the other hand, dropping a couple hundred dollars on a fashion item that will be trendy for a season among a certain group... it's no different from any other high-end fashion accessory. It's just that the two worlds so rarely overlap.
- acedTrex 11mo agoYou can see just from this thread how the tech world reacts to the fashion world.
- qazxcvbnmlp 11mo agoHN commenter logic: 'if I don't understand it, this is clearly wrong' 'If someone doesn't spend money irrationally like I spend money irrationally its bad' There is indeed a blind spot.
- jama211 11mo agoWell said
- rchaud 11mo agoThe fashion world's biggest sellers are handbags and shoes, which are practical purchases and tend to feature pretty intricate design details. This is a Speedo for a phone, and it makes Apple's already over-the-top descriptions of its products sound even more absurd.
- reducesuffering 11mo agoNothing about the fashion world’s $5000 bags is practical. It’s 99% status signaling
- bigyabai 11mo ago
- gnarlouse 11mo agoAs silly a product as this is, the fact that it made it to the front page of Hacker News makes it a bigger deal than it actually is. It's not like it's sitting on Apple's frontpage. It's not some major product announcement. To get to the `/newsroom` page where the product was listed, you have to literally scroll to the bottom of https://apple.com https://apple.com and click a tiny link. I will however comment on the price and utter lack of functionality. This product is utter garbage--a total niche for art goblins (said lovingly).
- deleted 11mo ago[deleted]
- Noaidi 11mo ago"The design of iPhone Pocket speaks to the bond between iPhone and its user" I have so much to say about that sentence that I cannot seem to say anything.
- bertili 11mo ago"Wear an iPhone"... It's increasingly difficult to love this company.
- weirdindiankid 11mo agoI’m not trying to be glib here, but this genuinely looks like something a satirical blog might post. I’m not a product or UI/UX designer but when you have to design a new, ridiculous way to carry a phone your company’s manufacturing and selling, I’d have thought that’s your sign to focus on making it less awkward to carry. “Think different”, indeed.
- wvbdmp 11mo ago> Material: Nylon (14%), Polyester (85%), Polyurethane (1%)
- tacker2000 11mo agoIts crazy they didnt even use any expensive materials to maybe somewhat justify the price. Just the cheapest stuff you can get away with.
- Noaidi 11mo agoThis is yet another sign of the K Shaped economy. While I am homeless through no fault of my own, people can buy a $200 sweater pocket for their iphone. This is an old story, and it does not end well.
- lenerdenator 11mo ago``` Apple Canton Road, Hong Kong Apple Ginza, Tokyo Apple Jing’an, Shanghai Apple Marché Saint-Germain, Paris Apple Myeongdong, Seoul Apple Orchard Road, Singapore Apple Piazza Liberty, Milan Apple Regent Street, London Apple SoHo, New York City Apple Xinyi A13, Taipei ``` Couldn't hack it in Apple Plaza, Kansas City, huh?
- ta12653421 11mo agohaha who came here because expecting a mini/small iPhone like the SE? :-D
- azmenak 11mo agoSeeing all the nerd brains of HN implode trying to understand this. This is what happens when the tech and fashion worlds overlap for a moment.
- akersten 11mo agoNo one can convince me a $229 sock to hold your phone is comprehensible to the average person, nerd brain be damned
- jitl 11mo agomy conclusion is that designer fashion is not for average people see also apple watch hermes $500 watch straps (https://www.apple.com/shop/watch/bands/apple-watch-herm%C3%A8s-apple-watch-herm%C3%A8s-ultra https://www.apple.com/shop/watch/bands/apple-watch-herm%C3%A...) or (non-apple) LV purses, $5000+ https://us.louisvuitton.com/eng-us/women/handbags/all-handbags/_/N-tfr7qdp https://us.louisvuitton.com/eng-us/women/handbags/all-handba... or LV phone strap, "Contact Us" https://eu.louisvuitton.com/eng-e1/products/monogram-phone-strap-s00-nvprod6730005v/M03273 https://eu.louisvuitton.com/eng-e1/products/monogram-phone-s...
- ggregoire 11mo agoA $10 fanny pack from Uniqlo or H&M looks better than this thing and is also more practical (can carry other stuff, keys, wallet, etc) https://static.standard.co.uk/2023/01/19/10/uniqlo%20header.jpg https://static.standard.co.uk/2023/01/19/10/uniqlo%20header....
- yellow_lead 11mo agoThis is gonna launch first in Taipei (among other stores) and looks a lot like the bags people use to carry their boba tea in here. It's a bit expensive for a drink bag though.
- etchalon 11mo agoProducts like these wouldn't need to exist if we just let women have pockets.
- travoc 11mo agoWho is “we?” Why are you preventing women from having pockets? I’m certainly not.
- etchalon 11mo agoAnd yet, they lack pockets. Mysteries abound.
- spogbiper 11mo agoif women actually bought clothes with pockets, vendors would sell them. there is no secret conspiracy against pockets for women
- etchalon 11mo agoI invite you to talk to literally any woman.
- zoklet-enjoyer 11mo agoEarly April Fools joke?
- BobAliceInATree 11mo agoFor those surprised by the cost, this is an Issey Miyake product, and the price is in-line with that. It's no different than the $800+ Hermes leather Apple Watch straps.
- shmatt 11mo agoAlso made in Japan
- linkage 11mo agoI'm as big a weeb as anyone but this is a textbook example of: >thing >:( >thing, Japan :O
- TheDong 11mo agoIn the context of this thread it's not so egregious. It was "It's expensive because it's designer" "Also because it's made in japan". It's an economic fact that a factory worker in Japan will have a higher salary and more overhead than a similar worker in Vietnam or China.
- bilekas 11mo ago> the long strap design at $229.95 (U.S. Their level of innovation is inspiring. I knew my grandmother was ahead of her time. Apple just proves it.
- deleted 11mo ago[deleted]
- pertinhower 11mo agoQuote: “ Inspired by the concept of ‘a piece of cloth.’” Is this some kind of joke? If it were April 1st I’d assume the whole article is meant for comedic effect.
- CalRobert 11mo agoPairs well with pieces from the Apple collection https://archive.org/details/apple-collection-1986-1987/page/n19/mode/1up https://archive.org/details/apple-collection-1986-1987/page/...
- perihelions 11mo ago> "Greater China" Irredentist pro-war language, Tim Cook? I am so done with Apple. They knew what they did when they chose the words; they certainly spent thousands of hours deliberating them. This is Lebensraum with Chinese Characteristics. > "The term is often used to avoid invoking sensitivities over the political status of Taiwan.[16] Contrastingly, it has been used in reference to Chinese irredentism in nationalist contexts, such as the notion that China should reclaim its "lost territories" to create a Greater China.[17][18]" https://en.wikipedia.org/wiki/Greater_China https://en.wikipedia.org/wiki/Greater_China
- theturtle32 11mo agoToday I heard the word "Irredentist" for the first time as I'm about to turn 42.
- hmry 11mo agoMe too. I've always just heard that kind of thing called "imperialist". But "irredentist" seems more precise.
- testfrequency 11mo agoJust like how they removed all the gay dating apps in China yesterday (by request of the government of course). So sad to watch a gay CEO just sit comfortably and allow his company quietly destroy his own “community”. Don’t get me started on SA either…
- cactusplant7374 11mo agoHe did give a tour of Apple HQ to MBS. But maybe they think they can do more good than harm by selling products in Saudi.
- ronsor 11mo ago> Just like how they removed all the gay dating apps in China yesterday (by request of the government of course). Those apps have always been illegal in China. Of course, one could say Apple should not operate in China (and this is perhaps true), but they cannot both operate there and break the law.
- a_ba 11mo agoWasn‘t Borat wearing one of those like 20years ago?
- karel-3d 11mo agowelcome back, iPod socks.
- parsimo2010 11mo agoI’m so glad there are some people willing to pay over $200 for “a piece of cloth” which I assume is a translation issue but it sounds uninspired- who knew your inspiration for a bag could be the material that most bags are made of? I especially like how it’s sized to fit almost any iPhone ever made. So not only are you getting a bag made of cloth, for over $200 it’s not even custom fitted! Anyway, this product isn’t for me. I suppose enough other people will buy it. Edit: I suppose the short version is under $200 but my sentiment hasn’t changed. Perhaps I’m even more cranky now that increasing the length of the strap costs $80. That’s the same level of rip-off that Apple charges for increased SSD storage on their Macs.
- craftkiller 11mo agoI bought my current phone for $94 brand new. It can communicate with other devices over the air through literal magic. It has 2.5 million tiny lights, each independently controlled to be any color I want. It knows where I am anywhere on the planet. Through it, I can access an essentially infinite pool of entertainment, hail life-saving emergency services, perform monetary transactions, acquire food, etc. This piece of cloth is twice the price and it can't even make phone calls.
- kulahan 11mo agoSurely you understand things like economies of scale, surplus inventories, etc.? Not to mention, "number of lights" or "ability to communicate through the air" has no real bearing on its value, clearly.
- downrightmike 11mo agoLiterally not magic, but millions of patents and innovations that we understand down to the quantum level. That's why the Romans could never make huge advances, they didn't understand the fundamentals. They knew using coal to make swords gave them better, harder edges, but they found it by raw accident, not knowing that the iron and carbon were combining atomically.
- morshu9001 11mo ago
- jeremya 11mo agoIt’s a thneed!
- low_tech_punk 11mo agoA slingshot, A blind fold, A pocket -- Steve Jobs never said that.
- HardwareLust 11mo agoApple's been heading down the toilet since Cook took over, now they've morphed into a parody of themselves.
- yapyap 11mo agoApril fools came early for 2026
- deleted 11mo ago[deleted]
- rsynnott 11mo agoFinally, Apple have invented the bag.
- FireBeyond 11mo agoNo, Apple has never had to be the first to invent. They wait, and they don't release until they get it right. /s
- booleanbetrayal 11mo agoThe next product Apple will unveil will be an iPhone case made of human fingernails from those who have tried to climb this K-shaped economic ladder and failed. It'll be a steal at only $500 a pop.
- sd9 11mo agoI do not mean to be crass, but some of the ones that are carrying an iPhone bear more than a passing resemblance to a human vagina.
- butz 11mo agoHow about making phone that fits into a normal pocket?
- ungreased0675 11mo agoI was hoping this would be the announcement of a mini iPhone. Instead they’re selling larger pockets because normal pockets aren’t big enough for large phones.
- perilunar 11mo agoYou would think pants manufacturers would cotton on and start making decent phone pockets. I wear jeans a lot and the back pockets are dangerous for phones, and the front pockets are uncomfortable when sitting if there's a phone in them. I want a phone pocket on the outside of the leg that's big enough for a phone but not too bulky/puffy.
- mohsen1 11mo ago"3D-knitted" Do others knit in the 2-dimensional space?
- xdennis 11mo agoShould have said 4D, because it exists in the space-time continuum.
- fennecfoxy 11mo agoHa, I bet the muggers/phone thieves will have a field day. I find it interesting that anybody is that surprised. Remember, this is the company that overcharges for SSDs (no they're not magical super SSDs that only Apple can make)/extra ram. They charged $1000 for a monitor stand that's pretty much just a thin block of aluminium.
- philipwhiuk 11mo agoI guess it works as a really expensive lasso/strangulation device. I assume the sort of person who buys this walks from the chauffeured car door to the door, not down a regular high street.
- deleted 11mo ago[deleted]
- spectre3d 11mo agoAgree with the frustration at their SSD and RAM upgrade prices, but Apple doesn’t make the iPhone Pocket. It’s made by the Issey Miyake brand.
- mikestew 11mo agoI was kinda hoping for new HomePods today, if rumors are to be believed, but instead I get this.
- haunter 11mo ago$5 on Aliexpress next week
- jtc-hn 11mo agoBack when Steve Jobs was at Next, Apple released the Duo Dock. Instead of plugging your laptop into a docking station, you put it in a slot like a giant 3.5" floppy. It was different, sure, but I still don't know what design problem it solved. This is today's Duo Dock, isn't it?
- bamboozled 11mo agoI’d love to out my laptop into a slit and take it out later ? This “bag” though seems like an insult considered I still liked the smaller iPhones.
- munificent 11mo ago> I still don't know what design problem it solved. It supported a CRT so you could have your laptop under your display without needing to spend desktop space for a laptop off to the side.
- spectre3d 11mo agoExcept that Apple didn’t make this. It’s made by the Issey Miyake brand.
- rkomorn 11mo agoApple is still embracing it: they posted a press release about it, and are selling it on their own site, though.
- Havoc 11mo agoIs this intended as a serious product? Can’t quite tell
- bamboozled 11mo agodear god, this is stupid…
- bunderbunder 11mo agoEvery knitter on the planet is simultaneously thinking, "$150 for a rib stitch tube with a slit that I could make a clone of in one sitting? Dang."
- nusl 11mo agoThis pattern repeats itself in "high" fashion quite a lot. Simple, ridiculous things that are relatively trivial to make, yet massively expensive due to hype/brand/fomo. I guess it wouldn't exist if people didn't pay for it, but it also shows how people don't value craftsmanship so much as status symbols. Show them two identical products, one from Apple, one from Auntie down the street, and they'll pick Apple and tell you the other is inferior.
- bunderbunder 11mo agoI'm sure theirs is better than anything I could make myself in all sorts of little ways. I'm just not sure it would be $140 better. On the other hand, if I did make one for myself (which I won't - one purse is enough) it would probably have a 2-color brioche stitch or something like that for more visual interest.
- EGreg 11mo agoI clicked hoping they’re making a small iPhone again like the SE was. I look around at people with the smaller phone and wish we had a newer model. Whatever happened to this? https://www.youtube.com/watch?v=Af0gtsjfy7E https://www.youtube.com/watch?v=Af0gtsjfy7E The small iPhone is like the Cadillac Ciel. So many would buy it if they could, but they can’t so they won’t.
- maxfurman 11mo agoThe iPhone Pocket is a pocket for your iPhone and not a pocket-sized iPhone??? Unbelievable. So disappointing.
- balls187 11mo agoNot for me. But my partner is a fashion designer and was just this morning working through studying 3D knitting technique. So I wonder if this will lead to more 3D knitted products.
- bz_bz_bz 11mo agoAn Apple Thneed
- ARandomerDude 11mo agoFormerly known as a "purse".
- Lu2025 11mo agoThey could just make a device that fits in a regular pocket. Most phones are too big now.
- pcdoodle 11mo agoWow, that's a little tone deaf. I was hoping for a small iPhone, They're so big now we make dedicated bags... F
- atlex2 11mo agoI built some of the first apps on the App Store. Top twenty navigation app. Won an ADA. Still, my pocket is my iPhone pocket. Until they release something the size of the X or smaller, I’m sticking with my iPhone 13 Mini or eventually going for a Razr style Android. Every year they release something, I go check it out. My love for Apple dies a bit more.
- foofoo12 11mo ago> beautiful way to wear and carry I strongly disagree with that statement.
- titusjohnson 11mo agoI take the pants that have insufficient pockets to a tailor, and ask them to extend the depth of the phone pocket. You can even ask them to do the extension in phone size if you want to restrict its movement in your pocket. On average I've needed about a 3" extension which both restricts lateral phone movement, and also carries it low enough on my thigh that the phone doesn't pinch into my hip when I sit down. $30 or so later you'll have an integrated Pholster and don't have to carry another thing around with you. For $200 you should be able to update all the pants you have that lack a proper pocket. This is also an incredibly easy thing to sew yourself, by hand, while you watch TV. $30 for a tailor to do the first pair to give you a template to follow, $50 at a craft store will get you some decent scissors, needle, thread, and a yard of whatever material you like. You'll butcher the first pair of pants, but the second, will be better and the third will be perfect.
- davidhunter 11mo agoTop of the market
- jordemort 11mo agoI clicked hoping for a smaller iPhone and I’m very disappointed that it’s just a sock to stuff my current oversized one into
- Aeolun 11mo agoBwuh, I thought they had a new name for a smaller iPhone, but it’s just a bag.
- dysoco 11mo agoDid a pickpocket design this?
- midtake 11mo agoWorst of all is that it's polyester, basically a piece of plastic. I hope this product fails just because of that.
- drewchew 11mo agoY'all remember iPod Socks?
- raffael_de 11mo agoThe CookSleeve™
- mlmonkey 11mo agoI thought this satire at first. Steve would have fired everyone involved in this stupidity.
- longtimelistnr 11mo agoSteve was a noted fan of Issey Miyake
- NickC25 11mo agoWait this thing is like $150? It's got all of like $2 worth of yarn and plastic. A sucker is born every minute, clearly.
- thebruce87m 11mo agoAnd an iPhone is just made out of stuff dug up from the ground.
- bigyabai 11mo agoI've seen the leaked BOMs, it might as well be with the margins they command.
- epolanski 11mo agoI thought this was an april fools.
- varjag 11mo agoPhone tote bag that goes hard with world's thinnest phone.
- mvkel 11mo agoApple should experience the same surge of collective excitement everyone felt when they first saw the headline "iPhone Pocket," followed by the crushing disappointment of discovering it's just a grocery bag for your iPhone.
- ayaros 11mo agoLike many, I was disappointed this wasn't a new iPhone mini. $30 for a pack of six iPod socks always seemed like a horrible value to me in the mid-2000s. I'm not denying they were fun and whimsical, but as cases, they didn't protect your iPod or allow you to use it while inside them. It felt like a rip-off two decades ago, and these are 30-46 times more expensive per-sock. I know Apple does things like this to position themselves as a luxury brand and as a shareholder I still do not buy the idea stunts like these are what's best for the company. At best, a small segment of the target demographic will see this as a curiosity at the cost of further damage to Apple's reputation. People will see this as further proof Apple is more concerned with products and services which rip off their customers and developers, as opposed to providing real value. I will be the first to welcome Apple bringing back some semblance of fun and whimsy into their product line-up, and this is not the way to do it.
- pandemic_region 11mo agoA smaller phone just means you'll spend less time on it. That's not a desirable outcome for anyone except the customer.
- otikik 11mo ago$229.95
- ryanolsonx 11mo agoOMG
- deleted 11mo ago[deleted]
- drusepth 11mo agoSaw this earlier today and legitimately thought it was satire, especially when I heard the price. Turns out it's real?
- jl6 11mo agoThat’s a nice piece of cloth. I would worry about it getting damaged. I wonder if they will sell a case for it.
- niek_pas 11mo agoI wonder if it supports the $19 Polishing Cloth (https://www.apple.com/shop/product/mw693am/a/polishing-cloth https://www.apple.com/shop/product/mw693am/a/polishing-cloth).
- gloosx 11mo agoWow did they really make it so you can't just pick-up and use the screen? There are thousands of sub 10$ case strap-attachments which make it easy to both use and not drop your phone while wearing it around your neck. Imagine milking your phone out of this every time there is a notification... What a joke
- s5300 11mo ago[dead]
- blfr 11mo agoUnironically utterly brilliant. I don't have an iPhone and will not get one at least until Google kills ReVanced, nor would I ever get a sock for my phone but wow, I fully expect this to be hit. Not only in this collaboration, it will spawn a thousand copies as well. Everything about this is perfect. The Japanese origin, the idea, high tech manufacturing (single cloth, 3d knitted, whatever), the cheap material, the timing... I am in awe. The kind of shock and awe that militaries aim to deliver. Apple has ingested a million tiny current trends of craftsmanship, story telling, accessorizing, ground them into this magnificent triumph of corporate capitalism. This is why commies never even stood a chance.
- deleted 11mo ago[deleted]
- api 11mo agoAww. I was hoping for a super mini flip or foldable low-power minimalist iPhone, but it's another weird Apple hipster fashion accessory. Very disappointing.
- diddid 11mo agoI had to check the calendar to see if it was April 1. If Apple can sell a sock to put your iPhone in for 150 bucks… I wish I had the skills for that.
- rootusrootus 11mo agoThey're hardly the only retailer that successfully markets overpriced accessories.
- 999900000999 11mo agoI just can't. This is 150$ and probably cost 5 to 10$ to make. You can ask a traditional crafts person in most the world to make you a custom one with traditional patterns and it would be significantly better. Then they can feed their family for a least a week. Apple isn't the only one who can make a giant sock!
- getpokedagain 11mo agoBut its like 3D! Totally worth it when other objects are totally not!
- bubbi 11mo ago[dead]
- intrasight 11mo agoI think the discussion is missing the real purpose of this (and which can't be achieved by other vendors) which is to normalize carrying your phone in a way that it's recording without your holding it in your hand to make it obvious that you're recording.
- jitl 11mo agophone strap is not a newly invented product category https://www.amazon.com/Best-Sellers-Cell-Phone-Lanyards-Wrist-Straps/zgbs/wireless/21209103011 https://www.amazon.com/Best-Sellers-Cell-Phone-Lanyards-Wris...
- exsss 11mo agoWho is the target group for this?
- duxup 11mo agoStylistically it looks like something that goes with a very specific style of clothing and only that.
- jedberg 11mo agoWhen I saw this I thought it was April 1st for a moment.
- icar 11mo agoI would prefer if we flipped it, "Pocket iPhone", and got an iPhone that fit in a normal pocket.
- CIPHERSTONE 11mo agoAnd the ghost of Steve Jobs Wept...
- coolThingsFirst 11mo agoCringe. "Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE." How would a 2d knitted construction look like? Lmfao.
- alex_zhezherov 11mo agolol 230$ for a sock ..
- rglover 11mo agoIf you listen closely, you can hear Taps playing.
- radicality 11mo ago> iPhone Pocket features a singular 3D-knitted construction What does that mean? What would be an example of 2D knitted construction ?
- RyanOD 11mo agoImagine being the copywriters tasked with making this sound cool.
- ramshanker 11mo agoThis will make theft so much easier as compared to normal trouser pocket. It's more of a style thing I guess.
- leoh 11mo agoReminds me of the thong Borat wears.
- heratyian 11mo agohoping for game boy pocket...
- non_obsolete 11mo agoApple Mankini by Borat.
- kylehotchkiss 11mo agoHacker news is probably not Apple's core audience for this product. I recently saw in Southeast Asia everybody had their phone with a strap going around their neck. Which is why Apple made a first party case recently that does this. Apple's making products to cater towards international trends. People paying a lot of money for a fabric product is not unheard of, simply take a walk around the nicer mall in your area with multi-thousand dollar handbags as a demonstration.
- deleted 11mo ago[deleted]
- solatic 11mo agoPrecisely. People don't need to carry wallets anymore. No cash, no physical plastic credit card. It's little surprise that the purse will trend smaller as people need to carry less and less inside it. Apple is hitting a revenue growth plateau, which means the time has come to expand into adjacent categories. In a world where people put their phones into purses, why not the purse? And at a Apple-brand price point to match?
- bigyabai 11mo agoApple is a tech company. Their last two tech products (Vision Pro and iPhone Air) were colossal and unexpected failures. The industry is holding it's breath. We already know Apple can manufacture lifestyle products and market fashion to fashionable people - that's not the issue. We're starting to turn the corner on Apple's true desire to stop competing. They can't innovate like they used to with the iPad and the Apple Watch; the "new" Apple products today are expensive alternatives to superior products. Apple's most-lucrative investments are turning out to be the App Store and iCloud, software investments that have nothing to do with their hardware quality. So we're now in the awkward position of getting precisely zero innovative hardware and tons of useless and expensive bric-a-brak like iPhone Pockets and iPad laptop-cases to convince people the ecosystem doesn't need to compete to be fun. On the one hand, yes, I am not the target audience for this in the same way I would ignore the Apple CPAP machine. On the other hand, this is setting a new low for Apple that hadn't been challenged since the polishing cloth debacle. Nothing here is innovative and it seems to confirm the industry's broader suspicion that Apple's business model is bankrupt.
- diffeomorphism 11mo ago> Inspired by the concept of “a piece of cloth,” This is satire, right?
- iJohnDoe 11mo agoApril fools? $150 and $230?
- reubenswartz 11mo ago</NotTheOnion>!
- Isamu 11mo agoIssey Miyake was the most interesting high end clothing designer, many of his high fashion designs didn’t sync with any trends from other fashion designers, they were instead highly sculptural and informed by art rather than design. He was interested in fashion enabled by technology, and there is the long standing connection between him and Steve Jobs. It is okay to dismiss high fashion brands that don’t suit your needs, this is a niche thing that doesn’t appeal to everyone. It makes sense as a part of the Apple product portfolio that is fashion conscious.
- AbraKdabra 11mo agoPlease tell me this is an out of season April fools joke...
- daemonologist 11mo agoThe is the ultimate Rincewind accessory - you can put a half-brick in it and wallop people, without having to take off one of your socks. In a pinch you can even just wallop people with your phone, if no bricks are to hand.
- Alir3z4 11mo agoI thought it's a joke and someone made a satire website or something. The ridiculous part is, people will buy this.
- martini333 11mo agoHey guys, you could like just not buy it.
- jsheard 11mo agoApple releases a baffling knitted thing every 20 years. What wonders will 2045 bring?
- tantalor 11mo agoThe iPhone Pocket is not even the first baffling knitted thing (BKT) they released this year. That award would go to the "Dual Knit Band" https://www.apple.com/newsroom/2025/10/apple-vision-pro-upgraded-with-the-m5-chip-and-dual-knit-band/ https://www.apple.com/newsroom/2025/10/apple-vision-pro-upgr...
- jsheard 11mo agoNah I'll give them credit for that one, the dual knit band is what the Vision Pro should have shipped with in the first place. The original designs were the baffling ones, you had to choose between a fancy knitted band without any top support, or a cheap band with top support, but now you get the best of both in one. Which you really want for such a heavy headset.
- derefr 11mo agoI don't think it's baffling; the original band was just Apple making the same kind of fumble that Coke made with New Coke: they assumed that because something is well-received in quick one-time demos, that means that people will also like it over longer exposures. If you don't know the backstory: New Coke had a sweeter formula than Coke Classic. And, as the original "Pepsi challenge" [1975] demonstrated a decade prior to New Coke [1985], people tend to prefer a sweeter drink when they're only being given a 15ml sip of it. New Coke's initial user testing was essentially a "New Coke challenge" — giving people 15ml sips of Coke Classic vs New Coke — and this led them to believe that this sweeter formula would be popular. But as demonstrated by later attempted replications of the "Pepsi challenge", the preference for sweeter drinks goes away when people get a full mouthful of the beverage; let alone when they're handed a full glass to drink as they please. It never seemingly occurred to Coke to do another round of "full-scale" testing, with testers being given full glasses of New Coke to drink (perhaps with ice; perhaps with food; perhaps chilled, perhaps warm... etc), before green-lighting the formula for production. Same thing seemed to happen to Apple with the Vision Pro's original band. You don't tend to notice the strain of headset's weight pressing down onto your face at first; it only becomes apparent after ~10-15 minutes of use. It was likely that both their user-testing sessions, and their shareholder demo sessions, were short. (The final retail demo they walk you through is certainly short!) You wouldn't think that this could be true of the Vision Pro, because it was a very-clearly dogfooded product: Apple made this thing first-and-foremost for Apple engineers, to allow their hardware design teams to work remotely during COVID. (That's why they shipped a "Pro" SKU first; the "Pro" SKU was what they needed.) Many of those same engineers were likely wearing prototypes of the Vision Pro to design later revisions of the Vision Pro. My guess, though, is that early revisions didn't have all of visionOS (especially the computer-interaction parts) finished yet; and therefore, the Vision Pro was, at the time, really just serving as a peripheral for viewing of spatially-AR-embedded 3D objects (i.e. their hardware prototypes). The workflow likely looked like: edit and collaborate in a CAD program, with the headset off; save their changes; push the 3D model to the headset; pop the headset on; check out their changes ("do a walk around" of the object); take the headset back off; and go back to editing/collaborating on their computer. Obviously, the original band would have worked just fine for that workflow!
- mceachen 11mo agoThey could make a small iphone if they wanted to: https://www.phonearena.com/phones/size/Apple-iPhone-Air,Apple-iPod-Touch-2019/phones/12559,11186 https://www.phonearena.com/phones/size/Apple-iPhone-Air,Appl...
- ge96 11mo agoMy prediction this will fail, it's like a target for people to steal
- matthewtovbin 11mo agoSweet! Pocket and sling - two in one!
- opengrass 11mo agoWorth $5
- aio2 11mo agoits literally a pussy to stick your phone in lmao
- anuptalwalkar 11mo agoIs this a joke?
- BuckRogers 11mo agoMy iPhone 12 mini is my iPhone Pocket. Still using it and holding onto it as long as I can.
- paxys 11mo ago"Who is going to buy this?" I assume the same people who bought the $700 wheels for their computer case.
- deleted 11mo ago[deleted]
- jschveibinz 11mo agoOfficially jumped the shark?
- 6thbit 11mo agoCould this be apple's attempt at testing out the waters on whether their customer base would be interested on a new wearable piece of hardware?
- jimnotgym 11mo agoI always have a little chuckle when I see people holding a tiny delicate smartphone in a massive fat case to protect it from the damage it will inevitably take in normal use. I always think that it would have been better if they had just made the phone itself a little tougher!
- thunderfork 11mo ago[dead]
- deleted 11mo ago[deleted]
- Retric 11mo agoCases are an ablative layer of protection, you can’t get the same thing by making larger phone of some uniform material. Young kids can go through multiple cases each of which look like they have been run over, but it’s relatively common for adults to replace a case.
- sysashi 11mo agoI'm not a native speaker, I tried googling and translating and still did not get what "ablative" means. Do you mind explaining like I'm 5 what does it mean please..
- isjamesalive 11mo agoI think they meant in the sense of it being worn away and destroyed as an intended use. Adjective definition 3 from https://en.wiktionary.org/wiki/ablative https://en.wiktionary.org/wiki/ablative
- sysashi 11mo agoThank you, this page is much more informative than default google's definition of this word!
- 11mo ago
- firefax 11mo agothis reminds me of the little man bags poker players use (a lot of casinos ban full sized backpacks) and not in a good way
- hhh 11mo agoIt sucks that most people don’t see the pocket as the perfect overlap between fashion and tech. It’s the ideal Issey Miyake bag, it’s just something tech people won’t get.
- walletdrainer 11mo agoI’m sure a lot of people get it, but “this is kinda neat” makes for less of a HN comment than [insert an elaborate rant on how ridiculous it is to charge markups for fashion stuff]
- femiagbabiaka 11mo agoCorrect. It's acceptable to not like it, but 200 or whatever for an Issey Miyake piece is pretty par for course.
- ls-a 11mo agoIt sucks that most people don't see that Apple totally stole this (iPhone Pocket) after it became trendy. I bought it as a gift last year. It was very trendy then. I forgot the store's name. Just like apps, Apple steals fashion ideas.
- SllX 11mo agoThat and the design misattributions. Even going in blind, if you actually read the Newsroom post and find the Store page, you can figure out that this isn’t even an Apple product. It’s an ISSEY MIYAKE product. If you end up finding any of the Vogue articles, it says right in the article that this was a design project initiated by and done within ISSEY MIYAKE by an ISSEY MIYAKE team, with some input from Apple employees they (proactively) approached and talked to.
- jama211 11mo agoI genuinely find it hilarious that everyone has such a strong opinion about a random accessory. Seriously, who cares? Why is it that any company could make any random thing an everyone shrugs their shoulders and either likes it or ignores it but when apple makes something everyone’s knickers get in a twist? Why do y’all care so much about something you’d just walk past and ignore in literally any other scenario?
- kingkongjaffa 11mo agoHope. For better or worse tech nerds (me included) maintain a hopeful optimism that Apple will make good products. For the longest time they were the only tech company that really cared about design, and most people don't encounter good or thoughtful design or ever really see behind the scenes or think about design and designers. Jony Ive and Steve Jobs really glorified design I think rightly in many ways, and elevated what industrial design could be in technology and engineering companies that historically had treated design as something you paid an external agency to do. Most people don't know Dieter Rams or Donald Norman, tech people maybe know Edward Tufte. Loads of people know Jony Ive. Unfortunately the only good ideas Apple have had this decade are the M-series processors, which are fantastic. Their software and hardware are otherwise lacking, across all categories. So, when Apple releases _anything_ people hope it's (a return to) good, of all the consumer product makers I think Apple has the highest level of goodwill, people are excited and hopeful that the next thing they release will be great, and are disappointed when it isn't.
- jama211 11mo agoThis predisposes that people are currently on average disappointed with apple products - which is just so far from the truth I don’t know where to start. Sure, a small percentage of tech nerds like us might be, but we are so far from the norm.
- bigyabai 11mo ago> Why do y’all care so much My pension. When "jokes" like this hit the frontpage of HN, I am reminded that every dollar I put into my 401k will never see the light of day. The FTC should be mauling Apple for resting on anticompetitive laurels, but instead they're letting them grow fat and become a high-risk business. If you're not filing for retirement tomorrow, you should be considering the consequences this will have when you turn 65. Letting Apple fuck off and manufacture high-margin designer is terrible for America in the long-term. The economy is not as simple as "don't buy the product then" at Apple's scale. Look at how John Deere transitioned from a blue-chip brand to an Oracle-level scourge on humanity. I don't want Apple to head down that same road, but we might be too late to save them at this point.
- RyanOD 11mo agoMental note...be sure to see the final design before I sign the contract.
- vagab0nd 11mo agoI don't think selling a useless product for ridiculous amount is a problem for Apple. I do think that selling an ugly product is a problem for Apple.
- alfiedotwtf 11mo agoChecks date… nope, not April
- crossroadsguy 11mo agoThe people shocked by this are the same people who still believe Apple can sell a normal sized phone but isn’t doing so possibly just to piss us off. The thing is there are millions and millions of suckers out there who will suck these Sock™s and Pocket™s up in possibly dozens - some for the colours and some for the mere satisfaction of getting to pay Apple. If you venture across iForums and iSubs you will slowly start seeing comments about these fabric things are already curing haemorrhoids and insomnia, in anticipation (even before shipping starts).
- vswaroop04 11mo agoXD Who even buy these things
- stainablesteel 11mo agowow, that's seriously hilarious it's so ugly that it shows their desperation, who would ever need this?
- tempestn 11mo agoHad to double check the date here. This really is indistinguishable from an April 1 post.
- kwanbix 11mo ago$149.95 (U.S.), and the long strap design at $229.95 (U.S.) plus tax. What a joke.
- RandomBacon 11mo agoIt's a joke even before looking at the price. "3D-knitted" WTF is that? Isn't all knitting in "3D"? It's a crappy handbag, and it's just for a phone. It looks like they had to use models to advertise it because they couldn't use "everyday people" in "everyday situations" to advertise because it looks like it would be garbage in that scenario. Is Apple expanding to the "luxury" fashion market?
- tempestn 11mo agoMy favorite bit is right before that, > Inspired by the concept of “a piece of cloth”
- chamomeal 11mo agoLmao yeah I checked the domain after that. Cannot believe a person seriously wrote that. Inspired by the concept of a piece of cloth is one of the funniest things I’ve ever seen. Sometimes I think they’re messing with us. This is more ridiculous than that monitor stand from a few years ago
- astrange 11mo agoIt's translated from Japanese. It makes more sense there. Especially if you don't leave out the load-bearing quote marks.
- subzero06 11mo agoWow Apple is innovative! lmao
- nblgbg 11mo agoI thought it was a parody! Is this really what Apple can do?
- znpy 11mo agoBtw Issey Miyake (https://en.wikipedia.org/wiki/Issey_Miyake https://en.wikipedia.org/wiki/Issey_Miyake) died in 2022. This piece of trash likely has nothing to do with the guy, somebody's likely just milking the brand/name as long as it still has some relevance. Really poor taste from Apple.
- antipaul 11mo agoNotably: <Inspired by the concept of “a piece of cloth">
- josh-sematic 11mo agoClicked the link hoping it would be a new attempt at something like the iPhone mini. Sadly disappointed!
- stmw 11mo agoWish they would make a modern iPhone that still fit into a pocket, as well.
- tmikaeld 11mo agoThey expect me to walk around with my phone in a long sock? A fannypack even looks more appealing.. also, isn’t this a sign that phones are getting too big?
- joelthelion 11mo agoAnd yet apple is still priced like a growth company.
- b8 11mo agoLiterally just looks like a cut sock.
- loloquwowndueo 11mo agoIt’s a sock.
- zoba 11mo agoiPhones are now so big we need a special carrying device for it. Please bring back the mini :’(
- brudgers 11mo agoDammit, Ali Express doesn't have any yet.
- mariodiana 11mo agoThey're telling us that iPhones are going to be getting so big, we're going to have to buy it its own custom pocket.
- illwrks 11mo agoPhone thefts where I live (London, UK) are at an all time high. If ever a product was needed to self identify as a target this has to be it. "See this expensive iPod Sock? It's holding my expensive iPhone"...
- wkirby 11mo agoMake. A. Smaller. Phone.
- recursive 11mo agoFor a second, I believed they were launching an iPhone small enough to reasonably fit into a pocket. That might make me switch to iPhone. Nope
- virtualritz 11mo agoFor everyone who is upset about the price tag: this is a wealth-signaling product. Like a Hermès handbag. Apple is not a luxury brand but it's close enough with some of its products that it can get away with a price like this on a product like that.
- pinkmuffinere 11mo agoWell at least it's multithreaded. :D
- lvl155 11mo agoI do wish they sold a double-side magsafe that you can put on your shirt/jacket so I can just clip my iPhone on my chest. Pro Max is too big for my pockets.
- ttkari 11mo agoOh my... I'm just left wondering if Apple releasing a giant sock for your phone equals to the proverbial moment of your taxi driver giving you advice on stocks to buy.
- simianparrot 11mo agoI got excited for a moment, thought it was a new line of iPhone Mini -- you know, the actual handheld iPhones. I still use my 13 Mini. This was the biggest letdown of clicking a link since my last Rickroll in the early 2000's
- robot9000 11mo ago[dead]
- taylodl 11mo agoMe too! I thought it was an announcement for an iPhone that actually fit in your pocket! The phones are too damned big!
- avhception 11mo agoExactly what I thought! And instead of making a practical phone that would fit my pocket, we get this stupid, overpriced sock. What a joke.
- xeonmc 11mo agoIt's also only compatible with iPhone 8 and above, according to the product page.
- whateveracct 11mo agoI'm replying to this on a 16 Pro (not Max) and it's a perfectly portable size imo The Maxes are really huge tho
- ozim 11mo ago5.3 inch is still much more pocket size than 6.3 I just find it annoying to have larger one in my pocket, 5.3 feels ok or annoys much less. Even if sometimes I would like to have bit bigger screen - I would rather optimize for comfort while holding phone in pocket’
- 11mo ago
- rappatic 11mo agoNothing like a $150 or $230 phone bag.
- amelius 11mo agoReminder to self: don't buy fashion items from an IT company.
- kjellsbells 11mo agoNerd question: what are the in-wear physics of this item? It looks like a mass on a spring: the phone is a relatively heavy weight, and the wool pocket and strap are naturally springy. So during everyday wear, does this thing bounce around? It seems like it would be impractical.
- LargoLasskhyfv 11mo agoIs it usable as a sling? To throw the iPhone in self-defense?
- namegulf 11mo agoFirst thought this was a parody, joke or something. Then saw the domain apple.com, can't believe it!
- BrandoElFollito 11mo agoI do not use Apple products so I do not have an opinion about them. One thing I know is that they are z making beast. The fact that they could sell a monitor stand for ~1000 € and wheels for something I do not remember for I think 200 €, and now this, means that they are genuises.
- durakot 11mo agoShort AAPL
- coldtea 11mo agoFrom the company that gave us the iPod socks
- zach_moore 11mo agoIt's inspired by a piece of cloth!
- 45764986 11mo agoIf this seems like an odd accessory to you, consider that women’s clothing often does not have pockets.
- abujazar 11mo agoWow, it's not even a parody. The iPhones are so huge and heavy now it needs its own purse.
- bborud 11mo agoObjects have to earn the right to exist. We make so much stuff. Most of it unnecessary. Stuff that will soon be cluttering your home and then end up in a landfill. This is not a product that deserves to exist. It is not made from quality materials ( Nylon (14%), Polyester (85%), Polyurethane (1%)). It is not innovative. It is questionable whether it solves its primary use case particularly well. What makes this particularly objectionable is that it is from a design house that usually makes quality garments. And then they stoop to making this crap, slapping their designer label on it and then exploit ghastly people who don't know any better to waste tons of money on it. This is pissing on Issey Miyake's grave.
- __alexs 11mo agoSynthetic fabrics are perfectly capable of being high quality. Buzz Rickson aren't making their MA-1s out of junk.
- lucideer 11mo agoMA-1s are inner lined with a 100% cotton/wool mix. The outer is nylon because synthetic fabrics are generally good for waterproofing (waterproofing is always a trade-off of quality over function) & also just because bombers are generally nylon, but a big part of their construction is using quality non-synthetic fabrics wherever they can to ensure overall quality.
- __alexs 11mo agoI think nylon was probably also chosen for the MA-1 because of it's light weight and flexibility over the leather jackets it replaced for pilots.
- l5870uoo9y 11mo agoExcept microplastics rub off and penetrate the skin barrier.
- bborud 11mo agoThe MA-1 "works" under a relatively narrow set of conditions that I don't see most days. I tried. It is a miserable garment for how and where I live. I'm not saying synthetic materials are always bad. I own a few jackets in synthetic materials that are good, but I have gone through a lot that are rubbish. For jackets it is more about the technical design than the exact material. I have had lots of expensive jackets that just don't work for my use cases. And a few that do. It is trial and error since I have no idea why some jackets just don't work. I live in a place where it rains heavily, and in the winter it is often cold, and I spend a lot of time outside being physically active. This means that the challenge is to find jackets that can deal with heavy rain, cold, physical abrasion, and perhaps most important of all: moisture management. If you spend a lot of time being physically active outside in all kinds of bad weather, you tend to start caring a lot about what materials you wear. Best case for sub-par garments: they start to smell. Worst case: you freeze because your clothes can't manage moisture. But for what is more or less a glorified sock, at that price I am not buying a piece of plastic. I'd expect more pleasant natural materials.
- lallysingh 11mo agoThis is an iPhone Thneed.
- marknutter 11mo agoI bought iPod socks back in the day and loved them. I used them for more than just my iPod, like my Palm pilot and my digital camera :)
- pipeline_peak 11mo agoSaw the link and was looking forward to an iPhone that could actually fit in one hand again, welp.
- d--b 11mo agoI think this should be called the iPhone Borat.
- yalogin 11mo agoIs this a better thing to announce instead of the iPhone Air? I personally think so :) the Air should never have been green lit
- lurking_swe 11mo agohere i am replying from my iphone air. My favorite iphone to date, by far. I “downgraded” from a 16 pro. Phone feels like a feather. Fits so nicely into my cross body bag as well! Battery life has been better than expected.
- SequoiaHope 11mo agoAmazing that Apple would prominently highlight a product made with 3D knitting, as I’ve just gotten in to machine knitting as a hobby after buying an old Brother KH-910 on eBay and modding with with an AYAB (all yarns are beautiful)[1] open hardware/software knitting machine board from the AYAB discord. I just got a second needle bed for my knitting machine (KR-850 ribber) so I can do double bed jacquard knitting and other more advanced stuff. But this has also led me down the rabbit hole learning about industrial machine knitting and 3d “wholegarment” knitting, invented by Masahiro Shima first in the 1960’s for autonomous glove knitting and later for entire full size garments in the 1990’s. [2,3,4] That’s what Apple is using in this product (now two companies offer 3D knitting machines according to Wikipedia). In traditional machine knitting you still have to make multiple flat sections and stitch them together, but in 3D Wholegarment knitting the machine is capable of knitting an entire complex garment, bag, utility item, whatever all in one go fully autonomously. Shima Seiki invented a new kind of knitting needle and expanded the system from two needle beds to four to enable the most advanced form of Wholegarment knitting. What I find fascinating about this technology is that it makes it possible to run a garment manufacturing business which is almost fully autonomous, eliminating the need for often poorly treated overseas labor [5], and potentially simplifying business operations dramatically. The piece linked in [2] talks to an Italian knitting company that was able to keep manufacturing domestic thanks to these machines, and this helps explain how Apple can offer these bags as made in Japan in these volumes. I daydream about getting a used Mach2x and parking it somewhere to make it run 24/7 to make warm garments for the homeless around the Bay Area, perhaps with a low volume boutique fashion brand which helps pay for it. Anyway they’re really neat machines and this has been my little autistic hyperfocus lately, I thought I would share! [1] https://www.ayab-knitting.com/ https://www.ayab-knitting.com/ [2] https://youtu.be/kZE8rvPYbII https://youtu.be/kZE8rvPYbII [3] https://www.shimaseiki.com/ire/about/history.html https://www.shimaseiki.com/ire/about/history.html [4] https://youtu.be/y6wHl0Xtxfw https://youtu.be/y6wHl0Xtxfw [5] https://youtu.be/PxFwA-jw3X4 https://youtu.be/PxFwA-jw3X4
- erickhill 11mo agoMy god, for that price... Imagine the cost if it was a pair of pants! Apple pants™
- tamimio 11mo agoI think apple is short on some cash and they are trying to get some quick money. The issue is now you will see this ugly looking “case” all over the streets and especially among women, it might be the next Stanley cup all over again.
- ZhiqiangWang 11mo agoWait, Tim is not excited?
- taco_emoji 11mo agoTwo hundred and thirty American dollars for this?
- doawoo 11mo agoLol it feels like this is their solution to the "phone too big" problem. Anyways, when's the next iPhone Mini???
- lucideer 11mo agoIt shouldn't be legal to sell products under the name of a dead person (at the very least in cases where there's a strong chance buyers are given the impression that the person had something to do with production of the product). > a collaboration between ISSEY MIYAKE and Apple Issey Miyake died 3 years ago. He has not participated in this "collaboration".
- deleted 11mo ago[deleted]
- zippergz 11mo agoCan we also not have Levi's? Ford cars? Jack Daniel's? All of their namesakes died a very long time ago.
- lucideer 11mo agoI added a qualifier because these exist (see also pretty much every Japanese company), though if such a hypothetical law were implemented I'd honestly see no major moral gain in protecting the creation of new names like those either. If Strauss had decided to name his company something other than his own name it wouldn't have altered the quality of the product. But no, those aren't comparable here because people today don't believe Henry designed the latest F150
- soapdog 11mo agoYou can achieve similar results by throwing your iPhone inside a £1 trail sock...
- gigatexal 11mo agoWell this is a head scratcher for sure.
- diego_moita 11mo agoI'll propose a name for products that are like this, visibly, trash disguised as luxury. We should call them "balenciaga".
- sfc32 11mo agoIs it April 1st today?
- andrepd 11mo ago> Inspired by the concept of “a piece of cloth,” Had to triple-check that this wasn't a parody website.
- dbg31415 11mo agoI was excited when I saw the headline -- I thought Apple had finally brought back a smaller iPhone, like the Mini. But nope. It's just an ugly phone purse. Look, it's bad enough that the much-hyped Vision Pro didn't take off (1), and the much-hyped iPhone Air didn't take off (2), and default Apple apps will soon have ads (3), and the latest MacOS is full of issues that would have been caught if they did any QA on it before release (4)... but Tim Apple is also throwing bribes at Trump every chance he gets (5)... Time for some new leadership at Apple. (1) https://applemagazine.com/us-vision-pro-sales-expected-to-decline-75-this-quarter-idc-reports/ https://applemagazine.com/us-vision-pro-sales-expected-to-de... (2) https://nypost.com/2025/11/11/business/apple-pulls-plug-on-iphone-air-2-after-weak-sales-of-debut-model-report/ https://nypost.com/2025/11/11/business/apple-pulls-plug-on-i... (3) https://www.tuaw.com/2025/10/27/apple-maps-to-introduce-ads-in-2026-following-googles-playbook/ https://www.tuaw.com/2025/10/27/apple-maps-to-introduce-ads-... (4) https://osxdaily.com/2025/09/19/why-im-holding-off-on-upgrading-to-macos-tahoe-26-for-now/ https://osxdaily.com/2025/09/19/why-im-holding-off-on-upgrad... (5) https://www.thedailybeast.com/billionaire-apple-ceo-tim-cook-sucks-up-to-trump-with-tacky-gold-gift/ https://www.thedailybeast.com/billionaire-apple-ceo-tim-cook...
- s5300 11mo ago[dead]
- fsckboy 11mo ago>designed to fit any iPhone given Apple's track record in the past, this is the first indicator that there will soon be an annual line of iPhones that will not fit in these slings
- cushpush 11mo agoWill be a hit in Asia
- deleted 11mo ago[deleted]
- jeena 11mo agoI was hoping iPhone Pocket was a new iPhone mini which fits into any pocket, even the ones women have on their clothes.
- aidenn0 11mo agoThis costs almost as much as my Android phone, which (unlike an iPhone) fits easily in the pockets of all of my clothes.
- DecentShoes 11mo agoWhich phone do you have that's smaller than an iPhone?
- aidenn0 11mo agoUnihertz Jelly Star; 3" display 116 grams. Same company makes a Jelly Max, which is a larger volume than an iPhone, but about 2cm shorter in height and 1cm shorter in width than what I think is the smallest-screen iPhone currently for sale (16e).
- DavidPiper 11mo agoThe problem is not that ordinary clothes pockets aren't "designed to fit any iPhone". The problem is many iPhones no longer fit inside many pockets. For now at least, Apple is still selling to people who wear clothes, and their devices are becoming less compatible with those clothes. This is what a "workaround" or "kludge" looks like in the non-software world, and the consumer gets to pay for it to boot.
- librasteve 11mo agowhat stops me buying one and using with my Samsung Galaxy?
- padolsey 11mo agoI am looking forward to this being available on taobao/temu for around $5 !
- stevefan1999 11mo agoIf this is released on April Fools' I would just gig and skip it as a joke. If it is not then I would just think Apple is a stupid money grabbing machine just like EA
- dream104 11mo agoI hope they release a pro version at $599.
- dream104 11mo agoI can see Apple releasing a pro version at $499
- bvan 11mo agoPretty much every other Apple product has appeal to every demographic: young, older, professional, student, all walks of life - as long as you can afford it. This product has a very narrow and limited target customer base. I’m not going to walk into the office with my fuchsia Apple sock around my shoulders.
- kumarvvr 11mo ago150 USD for a piece of cloth ! Talk about greedy !
- Telaneo 11mo agoSo phones have gotten so big they nessecitate a whole new type of clothing to carry around. Maybe, just maybe, the solution is a smaller phone?
- docmars 11mo ago$150 for a sock? Is Apple completely joking?
- yakbarber 11mo agoI honestly thought this was satire at first, maybe April 1st? A joke for sure. Nope, they've given us a pocket.
- asciii 11mo agoI actually thought this was an iPhone that fits in my pocket or something sleek, iPod style. This is worse
- mayo369 11mo agoJust search them on Taobao, you can get tons of these staff.
- whitmank 11mo agoThe thrill I had clicking on this link, thinking I was about to see the next evolution of the iPhone mini, an even smaller, minimalist iPhone, only to discover it's just a completely useless novelty product. I should have known better.
- pinkmuffinere 11mo ago[1] [Issey Miyake] was also inspired by fashion designer Madeleine Vionnet's use of geometric calculations and "a single piece of beautiful cloth". The apple release chose some poor wording / translation in it's description 'Inspired by the concept of “a piece of cloth”', but that part actually makes _some_ sense in the context of Miyake's designs. I make no such claim about the product as a whole... [1] https://en.wikipedia.org/wiki/Issey_Miyake https://en.wikipedia.org/wiki/Issey_Miyake
- gkanai 11mo agoMiyake has a line called A-POC which makes clothing out of a single piece of cloth. So it's a product line at IM.
- anshumankmr 11mo agoIts all good for Apple cause the more people talk about this and not Apple intelligence, the better for them.
- Shadowmist 11mo agoWhat in the Teenage Engineering is this?
- pseingatl 11mo agoIs this an early April 1 post? 150 bucks for an ugly, impractical sock?
- qwertytyyuu 11mo ago... I thought this was a joke Then i was navigated to news.apple.com Wow.
- stogot 11mo agoI thought it was an april fools joke. Looking at the price I had to double check. Is this serious? It is ludicrous
- iqandjoke 11mo agoAt least they put Hong Kong to the top to clarify if it is included or excluded from Greater Chinɑ.
- signa11 11mo agois it april-1st already ?
- InterlooperX 11mo agoDidn't we turn the clocks back recently? Maybe someone just gave it too big a push... oh god, so it's only April 2025? I don't want to go through all that again.
- yoder 11mo agoThis might be smart. A few thoughts: 1. It gets the camera out of your pocket, which could give your ai assistant more context about what you're doing. 2. The high price tag helps get the word out (e.g. this thread) and invites third parties to compete with cheaper and more practical versions. This makes sense if Apple's goal is #1
- eshack94 11mo agoIs this a joke or are they serious with this?
- onimishra 11mo ago… that’s a sock… Apple made an iSuck!?
- Humphrey 11mo agoInstead of redesigning the "pocket" they should just make phones that fit inside regular pockets.
- Jemm 11mo agoImmediately reminded me of Borat's Mankini.
- alvinveroy 11mo ago[dead]
- morshu9001 11mo agoI can put my phone on "do not disturb" for free
- deleted 11mo ago[deleted]
- bean469 11mo agoiSock
- jeffhuys 11mo agoEw. For some reason it looks absolutely disgusting to me.
- diamond559 11mo agoApple is cooked
- absqueued 11mo agoOh! I so wish this was an actual pocket iphone.
- jamescontrol 11mo agoWhat a terrible name and the only reason I know it’s not an aprils fool is because it’s November.
- yard2010 11mo agoIt's satire.
- poulpy123 11mo agoI don't doubt they will sell millions but it looks so absurd
- 12ian34 11mo agohilarious seeing so many folk here turning their nose up at spending so much on an accessory from a well known designer brand. Apple devices could be considered by many (particularly outside of Californian circles) as of the same ilk.
- mailarchis 11mo agoSold all my apple shares today
- nasaeclipse 11mo agoYou'd be better off wearing a cross-body bag that a lot of Japanese men use.
- computerthings 11mo ago[dead]
- xamdi 11mo agoIPhone 8 Xamsexiis2023gmail.com
- tylervigen 11mo ago> Inspired by the concept of “a piece of cloth” I thought this was an April fools joke.
- BLKNSLVR 11mo agoiPhonegina