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Ferrari Luce
https://www.topgear.com/car-news/electric/its-finally-here-meet-ferrari-luce-maranellos-first-ever-fully-electric-car https://www.topgear.com/car-news/electric/its-finally-here-m...
- sethops1 4mo agoThis is the ugliest car I've ever seen, and that includes the Cybertruck. I do like the retro modern interior though.
- cfiggers 4mo agoThis almost couldn't be less "Ferrari." Really baffling.
- ernsheong 4mo agoTook OpenAI's money and is now designing cars, lol
- purpleidea 4mo agoI want a fully open source car. That's luxury!
- DennisP 4mo agoAmong modern EVs, the Aptera will probably be closest. I don't think they're opening the software but they're going all out on right-to-repair for the hardware.
- NetMageSCW 4mo agoI still think it will be luck if Aptera ever manufactures any vehicles. There’s also Slate, but they are a long shot as well.
- karakoram 4mo agoI don't like it at all. The curves, the silhouette, does not work at all, it does not "speak" to me as a Ferrari. Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari. The front profile is hideous too.
- deleted 4mo ago[deleted]
- analogpixel 4mo agothanks for putting into words what I was thinking as I was scrolling down the page.
- windexh8er 4mo agoI honestly thought it was some sort of hideous joke. Growing up as a kid having been obsessed with supercars this to me looks like someone let Elon mash up a Model Y and a classic '96 355 using Grok. Looks pretty disgusting as someone who has followed car brands for decades.
- jasonwatkinspdx 4mo agoYeah, if this was coming from say Honda at a sub $100k price I'd think something like "eh, not for me but it's neat Honda is willing to do something kinda fun and odd." But starting at $600k for that? It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss. But Ferrari being who they are they'll do the same scummy crap of making dealers and customers buy the turd if they wanna get an allocation for the next highly collectable supercar.
- za_creature 4mo agoIntroducing the new iFerrari XS It's 140% better than the previous Ferrari Enzo And 20% thinner With a brand new Magnesium case It's the fastest Ferrari we've ever built.
- sgt 4mo agoNothing like the dull, beige boxes with wheels of the competition.
- VerifiedReports 4mo agoFine print: Range up to 10 Km.
- KellyCriterion 4mo agoAttention: AUTO-playing videos+sound when visiting
- babelfish 4mo agoLooks like the BMW i3 met a Magic Mouse
- sgt 4mo agoLove it. Although I can't help to think you'll need to flip it around to charge.
- jebarker 4mo agoImagine being able to afford a Ferrari and then buying the one that looks like a fancy Prius
- oytis 4mo ago> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver In other words, they made an EV do wroom-wroom?
- hoytschermerhrn 4mo agoIsn’t this quite literally how a microphone works?
- vachina 4mo agoI love Ferraris trying to sound like Yutong buses.
- notatoad 4mo agoYes, but it still seems like a cool choice worth talking about. They could have made a totally fake engine noise, instead they mic’d up the axles.
- oytis 4mo agoOr, like, keep it silent as it is? Imagine iPhone converting signals an data lines to sound to imitate dial-up modem noises
- notatoad 4mo agomost jurisdictions mandate some minimum noise level for pedestrian safety, and cars have to implement artificial noise at low speeds to meet that requirement. (above a fairly slow speed, the tire noise is more than loud enough)
- oytis 4mo agoThat's a reasonable requirement, but it clearly says the noise is for the driver, not pedestrians
- 4mo ago
- jauntywundrkind 4mo agoFour wheel steering, active suspension, low center of gravity, 1050 HP... The display & controls do look very nice! I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel). > The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library. https://electrek.co/2026/05/25/ferrari-luce-first-electric-ferrari-hands-on-rome-launch/ https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...
- KeplerBoy 4mo agoInteresting idea, but ultimately not going to happen (or matter). I doubt the latency in that DSP Pipeline is below a millisecond, heck given the state of non-critical automotive Software it might a second.
- somebehemoth 4mo agoAs a lifelong fan of Ferrari, I find both the interior and exterior hideous.
- dzhiurgis 4mo agoIs Ferrari even known for interiors? Looking at pics they all seem to be hideous.
- somebehemoth 4mo agoThe inside and outside of Luce is ugly and both depart from traditional Ferrari styling. I don't know why it matters what they are known for.
- jakeinspace 4mo agoThis sucks
- KeplerBoy 4mo agoThis style might have worked as an apple car. It sure as hell doesn't work as a Ferrari.
- hnthrow0287345 4mo agoThat's heinous. Their firm should stay away from sports car brands.
- antinomicus 4mo agoWhat market exists that would buy this car??
- CamperBob2 4mo agoChina. They hope so, anyway.
- reaperhulk 4mo agoDiscussed 3 months ago as well: https://news.ycombinator.com/item?id=46949642 https://news.ycombinator.com/item?id=46949642
- shaokind 4mo agoWorth noting: it was only the interior that was revealed then (at that same link) [0]. [0]: https://web.archive.org/web/20260216163304/https://www.ferrari.com/en-US/auto/ferrari-luce https://web.archive.org/web/20260216163304/https://www.ferra...
- dvt 4mo agoSomehow managed to make a Ferrari look as cheap as a Tesla (inside and out).
- dingdingdang 4mo agoWorse in my opinion since the look is simply Tesla (whether one likes that or not), no one would have blinked an eyelid if Tesla released this car whereas Ferrari doing so comes off incoherent.
- neop1x 4mo agoActually I think Tesla S looked better than this and the bar was pretty low.
- skyberrys 4mo agoAt first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.
- jasonwatkinspdx 4mo agoYes, Ive's style is very recognizable as Dieter Rams design principles and language with brighter colors.
- notnullorvoid 4mo agoIve's style may be inspired by Dieter Rams, but he ultimately fails to emulate it in any positive way. Ive's work is bubbly symmetric bland crap.
- ZiiS 4mo agoIf the brief was to make an ipad stuck to the dash of a Ferrari not ruin the rest of the car then that is certainly one way to do it.
- johnfink8 4mo agoIt looks like something a villainous billionaire would drive in a sci-fi dystopia. And not in a good way.
- EugeneOZ 4mo agoDoesn't look like a sport car. From above it actually looks like a phone. The main thing is that the charging port isn’t on the bottom.
- skeptrune 4mo agoI really appreciate how "Jony Ive" this looks. Feels like they absolutely nailed the style. I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.
- iknownthing 4mo agoWell that doesn't look like a Ferrari
- wheelhead 4mo agoThis is somehow even worse than the swatch/AP collab.
- flokie 4mo agolove the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!
- eps 4mo agoKinda telling that the video doesn't show the front up to the very last moment. I'm pretty sure they realize perfectly well how ugly it is.
- SV_BubbleTime 4mo ago>Kinda telling that the video doesn't show the front up to the very last moment. I actually chuckled when I saw the whole vehicle.
- carlos-menezes 4mo agoThat's the least Ferrari looking Ferrari I have ever seen.
- bix6 4mo agoSpecs are insane but why does it look like a budget sedan with a cool paint job? This sounds kind of fun. It’s curious they weren’t allowed to drive though.. > But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.
- LanceJones 4mo agoJust 280+ mile EPA range on a 122 kwH battery. 5100 pounds. 2.5s to 60. Not insane by any standard, ICE or EV.
- anvuong 4mo agoYeah that's actually rather inefficient. Tesla Model Y has 84kWh battery and a range of 300 miles.
- thrownthatway 4mo agoDoes it really?
- margalabargala 4mo agoNo, but we're comparing the EPA ranges here, which is the point of them.
- thrownthatway 4mo agoThe point of the EPA ranges are to be misleading. The car manufacturers are well aware of what their vehicles achieve in real world usage. It would be trivial for them to give and prospective buyer indicative ranges for any particular geographical area.
- slinkydeveloper 4mo agoWow they went all-in creating a car for silicon valley tech bros... Even the color they chose for the reveal speaks to me like "rich luxury car without personality"
- wat10000 4mo agoIt looks like an Apple Magic Mouse with wheels. Hopefully it also has a charge port on the bottom.
- throw310822 4mo agoAnd you need to turn it upside down to charge it?
- ktallett 4mo agoIt would be a great looking Hyundai but it is a dreadful looking Ferrari. The cost of such a car will be far higher than it deserves. Ferrari for me is synonymous with genuinely beautiful curvaceous cars that have a gorgeous, slightly old looking interior. This is not it, nor is it take Ferrari into the modern day.
- coolgoose 4mo agoIs this a joke ? It looks beyond crap.
- saaaaaam 4mo agoThis would have been an AMAZING Volvo. Sadly, it’s a very disappointing Ferrari.
- amoss 4mo agoThat is the ugliest Ferrari I've ever seen.
- gherkinnn 4mo agoHow very unexciting. Works for laptops, Ive should stick to that. Compare that to the next car on the list, now that's thrilling. https://www.ferrari.com/en-EN/auto/849-testarossa https://www.ferrari.com/en-EN/auto/849-testarossa
- kvuj 4mo agoMy god that V8 sounds terrible. From a company that made countless howling V12s, it's quite disappointing. Emission regulations I'm guessing.
- VerifiedReports 4mo agoExcept Ive famously ruined Apple's laptops for the better part of a decade.
- gherkinnn 4mo agoLooking at the 849 Testarossa again, that car is stunningly beautiful. Any Ferrari will forever remain out of my reach but that car is one child me would dream about. That is the criteria by which I judge these things and Ive's blue soap dispenser does not do it for me.
- riccardomc 4mo agomamma mia...
- brrrrrm 4mo agoit has paddle shifters - what are those for?
- teo_zero 4mo agoSome EVs use them to let the driver change the "drag" of the electric motors. Imagine the "L" (sometimes "B") position of automatic gear but with finer control than all-or-nothing.
- prmoustache 4mo agoSwitching to the next song in Spotify.
- NetMageSCW 4mo agoThe left paddle adjusts the amount of regen that is active up to 0.6g and the right paddle adjusts the maximum torque available so you can “downshift” on the way into a corner and “upshift” on the way out. I don’t see how it’s better than using your right foot, but supposedly it is pretty intuitive.
- tomaspiaggio12 4mo ago458/488 was peak ferrari IMO
- OptionOfT 4mo ago> The lights gently recede when switched off, perserving the purity of the form Typo on the Ferrari website...
- KeplerBoy 4mo agoInteresting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising" I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).
- throwaway85825 4mo agoThe painted parts are just for show.
- ncr100 4mo agoAll worthwhile points. A less worthwhile point: Especially especially low drag, when people don't drive it.
- testfoobar 4mo agoHa ha. I can't imagine any Ferrari dealer would want this on their lot.
- lewispollard 4mo agoI noted that in the linked Top Gear review, they state "Ferrari won’t confirm the drag co-efficient", which makes me wonder about that claim
- sgt 4mo agoCool, it has suicide doors like the BMW i3 (a legendary concept car that escaped into the wild, and caused BMW to lose a lot of money)
- jasonwatkinspdx 4mo agoMy friends had a first gen i3. They didn't like the styling but it was super practical for them as a car.
- OptionOfT 4mo agoSad that the i3 concept didn't take off, I loved it, together with the i8 (if only that one had a larger engine...) Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight. But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.
- sgt 4mo agoI have an i3 actually, never selling this thing! I wouldn't know if anything exists that is worthy to replace it.
- OptionOfT 4mo agoDo you have the REX and are you in the USA? If so, with an app you can remove the gas-tank restriction and add the ability to maintain charge instead of only turning it on when below 30%.
- sgt 4mo agoAm in South Africa, I have the full BEV, not the REX one. Since it's mostly a town commuter I can use the other car for longer trips.
- basseed 4mo agoI wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like
- sinsterizme 4mo agoWow, this looks atrocious. I was thinking this was perhaps a budget model by its appearance, but then I looked up the retail price…
- kayo_20211030 4mo ago"Sir" Jony Ive? Sure fine, recognized by the crown and all that. It looks like a Kia. Don't get me wrong, I like Kia's. If Ive was a lollipop he'd lick himself. When you get to a point that you can no longer do seminal & groundbreaking work, and you continue to cling to what you used to be, just stop; even if only in respect to the good stuff you've done already.
- 6stringmerc 4mo agoAhem, there is a new Rolling Stones album slated for release in 2026. I most definitely agree with you by the way.
- kayo_20211030 4mo agolol. Emotional Rescue was when I stopped listening, but I hope that Keith and Mick live forever, even as statistical outliers. I love folks that win the life lottery. It's a hope for all of us.
- nobody_r_knows 4mo ago[dead]
- siva7 4mo agoIt's sick those guys are my parents gen and still work and do what they love like outliving most of your fans must be a lonely life
- seydor 4mo agoKias look better
- sgt 4mo ago"The lights gently recede when switched off, perserving the purity of the form." This is totally impossible to read without hearing it in Ive's soothing voice.
- ruckfool 4mo agoLooks like an expensive Prius .. :(
- kulor 4mo agoKudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.
- 6stringmerc 4mo agoOh wow, it’s even worse than I imagined based on those early images of the PlaySkool cockpit renderings! The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay. I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris. This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh? It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water. In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…
- lnrd 4mo ago[dead]
- lnenad 4mo agoI hate 20 inch, floating, glued to the dash tablets with such a passion. It cannot be such a huge monetary difference to have physical switches for the AC compared to this attention grabbing accident causing contraption that was never meant to be put in a human commandeered vehicle.
- sonofhans 4mo agoYes, preach it! But … I think in fact it does make a huge difference economically. I don’t know what the bill of materials is, but imagine the difference between wiring into place (a) a touch screen, or (b) 40 physical controls. I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
- mtrovo 4mo agoWe're talking about a 400k dollars car, maybe they could find a way to add this expense into the design.
- sonofhans 4mo agoFerrari clearly aren’t doing it to save costs. I don’t think they’re doing it for principled driver-centered reasons, either, but more because the market expects it. Cars are appliances, and appliances are generally built to be sold (i.e., to look good) rather than to be used. Microwaves, washers, cars — the same for all of them. The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too. EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.
- wlkr 4mo agoI also hate crappy car tablets. For context, though, according to the Ferrari CEO, they are 50% cheaper [0]. I'm not convinced that should matter on a premium badge car (or any car, given safety concerns), but that's for Ferrari's customers to decide. [0]: https://www.thedrive.com/news/touch-controls-are-50-cheaper-than-real-buttons-ferrari-ceo-says https://www.thedrive.com/news/touch-controls-are-50-cheaper-...
- hnlmorg 4mo agoI suspect this car is more aimed at people who want a Tesla with a sports car badge rather than people who want a sports car. And I think that’s why most on here don’t like it. For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth. Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs. If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense. At least that’s the demographic I think they’re quietly going after.
- throwaway85825 4mo agoA tesla is a hedge against oil prices, a Ferrari obviously isn't.
- hnlmorg 4mo agoEV is hedge against oil prices. Tesla is just a luxury brand of EV
- throwaway85825 4mo agoTesla is the most sold ev in america by far.
- dmix 4mo ago> If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense. That’s why Porsche makes their SUVs which are really popular. High end luxury brands should technically be able to serve both upper-middle and top end at the same time. The important thing is the products are good. And if they aren’t some Chinese or other brand will do it. The age of choosing between a couple 100yr old car companies might be ending soon.
- hnlmorg 4mo ago> That’s why Porsche makes their SUVs which are really popular. Indeed, that's why I referenced SUVs in my post. My point was that not everyone wants the SUV form factor but still desires something that can be argued as a practical family car. This is why you see executive models like saloon or 4 door coupes. But those cars are often catering to a male-orientated market and have more attainable models (eg Audi A6) that cheapens the brand for the ultra rich. The Ferrari badge is a bigger signal of wealth and there isn't a whole lot out there that signals that kind of wealth while still being a practical car. Austin Martin sell smaller SUVs (DBX) and 2 door coupes, but nothing like an Audi A5 or A6. Maserati have a few older models that fit this niche but they too have discontinued them for SUVs. Likewise with Jaguar. The SUV design has basically killed off all other 4-door family cars in the mid-range luxury price range. But at least the Ferrari Luce is at a price point where they're already catering to a smaller demographic and thus they're not relying on the economics of mass production. At least this is my assumption of Ferrari's target demographic. I could be completely wrong. And on a personal note, this car isn't to my tastes either -- though as I said before, I'm not the target demographic. But if I had the kind of money to buy a Luce, I think I'd rather by an older Jaguar for the school run and have a modern Austin Martin (2-door coupe) for personal trips.
- ChrisArchitect 4mo agoMore of a writeup about it: https://www.ferrari.com/en-EN/magazine/articles/ferrari-luce-unveiled https://www.ferrari.com/en-EN/magazine/articles/ferrari-luce...
- deleted 4mo ago[deleted]
- fragmede 4mo agoWhy do suicide doors if you have to have that B pillar?
- iainctduncan 4mo agoNice to see that, after all these years, "car commercial techno" is still a thing. Man, I miss the 90's. Best decade for electronic music ever.
- bdangubic 4mo agoto this day, I play 90’s EDM almost exclusively while working
- tail_exchange 4mo agoMaybe I just have a bad taste for cars, but this looks awful. Uninspiring. Looks like a Tesla with a Ferrari logo. Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
- Izikiel43 4mo ago> Looks like a Tesla with a Ferrari logo. Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
- ricardonunez 4mo agoyeah, I don't know what was the goal here. I was expecting a regular Ferrari but electric, like the Tesla Roaster type of car.
- sonofhans 4mo agoMy kid, way into cars, says it looks like a cheap Camaro from the future.
- addandsubtract 4mo agoTeslas look better than this. It looks like a Prius with a Ferrari logo.
- PedroBatista 4mo agoSomeone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson. Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
- HaZeust 4mo ago"(for now)" is important, Jaguar used to have luxury-performance status by the neck - and they used their affordance of failed product luxury too excessively. Now, they're in a hole they cannot escape.
- marklubi 4mo agoIt reminds me of a rant that my friend sometimes goes on with regards to really low quality items, particularly about music... someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it. There were plenty of points along the way where the disaster could have been averted.
- bojan 4mo agoA lot of peple in this chain aren't paid to have a sense of ownership. They just do their job and their personal opinion of the work doesn't really matter.
- georgel 4mo agoSome of us care. Standing up and saying the product is crap leads to being asked to leave (fired). Or ends up on deaf ears, and the product is hated by people. Been in both situations, it doesn't seem there is a winning position.
- ragazzina 4mo agoI don't understand the point of the rant. What disaster is having "bad music" out there? Is it stealing storage from "good music"? I understand this kind of rant for an iPhone, where a shitty decision brought along the chain of approval will impact million of people that are more or less stuck in the ecosystem. But music of all things? How do you even get in contact with "bad music"?
- Grazester 4mo agoFerrari done lost their mind! If you told me this was a Kia I would have said it was ugly for a Kia.
- nateburke 4mo agoI like the ev6!
- prmoustache 4mo agoI am not sure why you would be surprised. Ferrari have looked like korean cars for more than 2 decades already. Just expensive, fast and impractical korean cars. Well actually the whole car industry has converged to these design languages.
- NetMageSCW 4mo agoYou’ve obviously never seen a Ferrari. Or a picture of a Ferrari.
- skhameneh 4mo agoWhat is the target demographic? The specs seem... nice. Nothing particularly special compared to the likes of Lucid, etc. The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
- addandsubtract 4mo agoThe target demographic seems to be people wanting to buy a future Ferrari.
- dcl 4mo agoThis. If you want to get on the list to buy the new supercars, you're going to have to start here. And you better add some expensive options.
- deleted 4mo ago[deleted]
- dzhiurgis 4mo agoInspiration is inside, so I'd say it's for people who want practicality + badge. I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
- ebbi 4mo agoSeems more like an accessory Ferrari for those that already own a gas-powered one. Looks like it may attract those that value a different design direction - not hardcore sports, more a leisurely weekend vehicle - that is still a Ferrari. Really hard to grasp who would want one (I'm too far down the wealth ladder to understand how the rich think and work), but that's what stood out to me initially.
- cmrdporcupine 4mo ago$600k and they still won't give you physical climate controls. Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.
- Geee 4mo agoThe climate controls are physical knobs: https://youtu.be/6Reu1WS3BhM?t=611 https://youtu.be/6Reu1WS3BhM?t=611
- cmrdporcupine 4mo agoI mean it's neat but looks sorta.. halfway physical... still requires you to take your focus off the road and look at the touchscreen to know what you're changing and what the setting is. I don't think that really solves much?
- Geee 4mo agoThere's also the metal handle to rest your hand on, which also acts as a target which you can find blindly, and from there you can find the correct knob by touch. You'll just have to remember the the third knob is the fan speed and so on. I imagine that you can use it without looking, and it seems to be designed that way. Also I'm pretty sure that the UI is replicated on the display behind the wheel so you don't have to look to see the numbers.
- cmrdporcupine 4mo agoThat's not terrible then I guess. Hopefully this makes it downmarket and "luxury" vehicles stop fetishizing touchscreen everything.
- LetMeLogin 4mo agoCleo Abrams dropped an interview with the creators: https://www.youtube.com/watch?v=K-o0r2zSgCE https://www.youtube.com/watch?v=K-o0r2zSgCE
- jraines 4mo agoI’m a big fan of the interior & Ive design (and am not always a fan if his). The exterior is pretty cool from the front and back … but from the side and at angles it just doesn’t register as Ferrari at ALL. Seems to scream for a longer wheelbase but that’s not the whole issue. It just looks very mid-market from those angles.
- jonwinstanley 4mo agoAgreed. But by the description it sounds like it has very long wheels base.
- jraines 4mo agoI figured as much given they were comparing it to the Purosangue. Unfortunate that the proportions just make it, idk, horizontally squat looking.
- jonwinstanley 4mo agoYes agreed, Ive been searching for some better photos but might have to wait a while
- bryanlarsen 4mo agoThe massive 24" wheels make the car seem shorter in pictures.
- pryelluw 4mo agoLooks like a melted down Pontiac Aztec. Though, I don’t see Walter White forking over money for it.
- coolgoose 4mo agoThe front looks like a vacuum cleaner
- Zigurd 4mo agoIf the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.
- magiclaw 4mo agoLove the interior. Hate the exterior.
- dtagames 4mo agoIt's lovely and I bet they sell every one they build.
- lossolo 4mo agoIt looks like a budget car, not an exotic supercar.
- m0nit0r 4mo agoI reall don't know if I like this or not.
- manyatoms 4mo agoWhy couldn't they have made it look like a normal Ferrari. It's just a powertrain change why mess up all the styling.
- smackeyacky 4mo agoIt’s a five seat nearly SUV despite Ferrari claiming it isn’t. It makes fake noises in sports mode like the other EVs, it seems to have only two features that come from Ferrari and that’s the quad rear lights and the yellow badge. I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
- toyg 4mo ago> It's a five seat nearly SUV I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
- NetMageSCW 4mo agoThe Purosangue exists and looks a lot better than this.
- toyg 4mo agoBut it's not electric.
- NetMageSCW 4mo agoBut it shows that a nearly SUV can look like a Ferrari.
- dzhiurgis 4mo ago> nobody is going to make a poster of that for a teenagers bedroom Do people still do this tho?
- ardit33 4mo agoLMAO, this thing is so ugly. It looks like a generic Chinese EV. Interior looks good, but the exterior is just a boat. 5.05m long, 2m wide, 5000lbs heavy. Looks like a mix of the Jag Epace and the Mustang EV/Mache Can't believe they are asking 600k for this thing. It is almost like Ferrari is trying to punk its customers. Ps. Everyone is hating it on FerrariChat
- cromka 4mo agoCars like this is why restomods are getting big
- drfloyd51 4mo agoThe gas engine Farraris are a pinnacle of design for an engine, gas tank, drive train, and human occupant. It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise. Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human. Good for them for putting real effort into it. And not just making a cash grab.
- throwaway85825 4mo agoThe 'best' is the best given the constraints. Constraints for EV are different so the best should be different, not the same but EV.
- frogperson 4mo agoLooks luke a cheap electric knockoff in some low budget racing game. It does not look like a ferrari at all.
- dzhiurgis 4mo agoI don't love it either, but that's the whole point I think. Try to pull off an icon, rather than make existing designs works. Cybertruck did it, same with Jaguar. Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone. p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
- bluedevil2k 4mo ago> same with Jaguar The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!! No one would call the cybertruck a success either. This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.
- avalys 4mo agoThe Cybertruck and Jaguar rebrand are both complete flops. Interesting product advice you have to offer. Who do you think is the target market for expensive Italian sports cars, if not “car enthusiasts”?
- emptyfile 4mo ago[dead]
- Kon5ole 4mo agoSeems to me Porsche or Audi would have been better choices for Ive’s designs. Then again the uproar might be the point of the experiment. Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.
- 866-RON-0-FEZ 4mo agoIve is an overrated plonker and my first reaction is to wonder if all the serviceable components are glued in place. Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate. This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?
- VerifiedReports 4mo agoWow I didn't see that. Standard Ive incompetence. It's galling to see pompous, no-talent douchebags like Ive continually held out as some kind of innovator.
- nntwozz 4mo agoIve was great when Steve was there to tell him no.
- VerifiedReports 4mo agoI was there at that time, and Ive still sucked.
- PaulWaldman 4mo agoPorsche has a similar steering wheel mounted rotary switch. Traditionally it was on models optioned with the Sport Chrono package. They recently rolled it out to all new models over the past few years. https://newsroom.porsche.com/en/press-kits/taycan/Die-Driver-Experience-und-die-Connectivity.html#:~:text=On%20the%20multifunction%20Sports%20steering,configured%20according%20to%20personal%20preferences. https://newsroom.porsche.com/en/press-kits/taycan/Die-Driver...
- jansan 4mo ago
- throwaway85825 4mo agoUgly as sin.
- brian-armstrong 4mo agoYikes. That's a car that looks like it gets its lunch money taken by the other cars.
- ncr100 4mo agoIDK about you, I keep imagining the horn when I see the outside: like Beaker from Dr Honeydew's laboratory in The Muppets, "Hmeep!" Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.
- 9front 4mo agoJony Ive design philosophy of "thin and with round corners" can be seen in the Ferrari Luce. The car looks like an iPhone.
- dcl 4mo agoThis is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.
- hnburnsy 4mo agoIt is 2026 cars don't need start buttons, physical keys, or giant round air vents
- dzhiurgis 4mo agoAgree on first two, but vents on my Tesla kinda blow. Too weak where it needs to work (my face) and too strong where it shouldn't (stray wind on my knees).
- general1465 4mo agoIf you like to show your car off once a month to friends, then sure. But practically, > start buttons What is a difference from switch on button on laptop? How do you tell the car, that you are ready to drive? > physical keys So when your phone will not be working, are you walking home? I like physical keys because it does not create dependency on single artifact and thus single point of failure.
- teo_zero 4mo ago> cars don't need start buttons, physical keys What would you rather have?
- inshard 4mo agoThose rear tail lights don’t sit right with me. I know there’s probably some aerodynamic reason behind it but Jony, those aren’t the proportions that just work. Steve wouldn’t approve this. And I feel Jony was always partly Steve when Jony was at his best.That said the issue is the asymmetric black negative space below and above the red circles. This is mostly fixed if you get the Luce in black or very dark gray.
- topspin 4mo agoYou could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design. Where are the wings and strakes and diffusers? It has a few holes, but sans that it's a slightly more swoopy two-tone Model 3.
- whatever1 4mo agoThe Ferrari e-Multipla! Unbelievably ugly stance.
- avalys 4mo agoThis would have a chance as a $250k entry-level Ferrari. Not much of a chance, but a chance. At $600k? Crazy. You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.
- senectus1 4mo agothe ferrariphone
- senectus1 4mo agowhere are the specs for this FerrariPhone? the phone screen shots show a pathetic 270km range...
- docheinestages 4mo agoTerrible design.
- MrGilbert 4mo agoI read the comments before visiting the website. After the page loaded I was like: "Well, the silhouette from above and the color looks neat!" I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.
- jcmontx 4mo agoEnzo is rolling on his grave
- IAmGraydon 4mo agoIs Ferrari serious with this? Are they trying to commit brand suicide? What in the world is going on with all of these large companies doing the absolute stupidest possible thing lately?
- browningstreet 4mo agoDumb looking, Back to the Future inspired, toy design.
- LanceJones 4mo ago$1.2M in Canada after provincial and federal luxury sales taxes. For a 5100 pound, sub-300 mile range, mid-performer with 23/24" wheels. All those louvres, ducts, and aerodynamics for a terribly inefficient EV. Disappointing. (edited because i had $1.1M as the final price)
- spprashant 4mo agoHave we perhaps hyped Jony Ive a little too much?
- notnullorvoid 4mo agoI'm surprised we still let Jony Ive design anything.
- zhainya 4mo agoThis is heartbreaking. Just awful.
- t1234s 4mo agoI try to imagine the Ferrari badges as apple logos and the car all of a sudden makes sense.
- dcl 4mo agoimagine no more: https://chatgpt.com/s/m_6a14fc70630c8191bedf8e06913f4d34 https://chatgpt.com/s/m_6a14fc70630c8191bedf8e06913f4d34
- t1234s 4mo agoThe value of everyone manual F430 just went up a bit more.
- quaddoggy 4mo agoThe interior isn't offensive, but don't the dashboard air vents appear to kind of bolted on? Like, maybe they are super functional? But they look like an afterthought aesthetically.
- objektif 4mo agoI once asked HN why EVs look funky and many people responded with “oohh no they don’t what are you talking about”. Tell me now if this looks weird or not.
- JJMcJ 4mo agoIf they look like regular cars, then the owners don't get the special feeling when people see their car.
- freetime2 4mo agoI feel like most Ferrari drivers are buying them as collector's items to be preserved rather than something to be driven. EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner. They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price: > “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.” Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp. Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.
- dcl 4mo agoFerrari uses cars like this to test loyalty. If you want to get 'on the list' buying cars like this is one of the ways to do it, especially if you haven't spent considerable $ with them before.
- freetime2 4mo agoI've heard about this in a clip with Jay Leno talking about why he's never bought a Ferrari [1]. It all sounds absolutely insane to me, but Ferrari buyers are a different breed I guess. 1. https://www.youtube.com/watch?v=rjE6kbDdPzM https://www.youtube.com/watch?v=rjE6kbDdPzM
- smackeyacky 4mo agoRolex run a similar scam with watches. It’s supposed to prevent people flipping the objects in question which is important for anything with artificial scarcity.
- mixtureoftakes 4mo agoinsane levels of slop, so bad it almost feels intentional
- barrrrald 4mo agoThe iPhone 5C of Ferraris – and I am sure it'll have the same fate. It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival. https://www.ferrari.com/en-EN/auto/250-europa https://www.ferrari.com/en-EN/auto/250-europa
- mjamesaustin 4mo agoI was trying to pinpoint what it reminded me of, and this is it 100%. It looks exactly like an iPhone 5C taken the form of a car.
- crossroadsguy 4mo agoHe can’t design functionally well doesn’t mean he doesn’t have an appetite or money for things designed well.
- scosman 4mo agoeven the color match...
- dlivingston 4mo agoThe exterior of the car is silly, but I am really and truly blown away by the interior. It's really quite handsome and well-designed. Highly recommend giving this a skim: https://www.ferrari.com/en-EN/auto/ferrari-luce-design https://www.ferrari.com/en-EN/auto/ferrari-luce-design
- NetMageSCW 4mo agoI wonder if the vents turn or if you can only direct the air in certain directions when adjusting the volume of air. That seems like a poor design to me.
- tbojanin 4mo agoThis cars got a face that only a mother (Jony Ive) could love. Honestly it makes a prius look visually pleasing.
- jgalt212 4mo agoLamborghini has been making prettier cars than Ferrari for 15+ years now. The entirety of the Ferrari line, looks-wise, is at best uninspired.
- mauvehaus 4mo ago15 years ago is about when they broke up with Pininfarina. Your opinion is probably not a coincidence.
- ragazzina 4mo agoAll the latest Lamborghini cars look like they gave access to CAD software to a 13 old in love with aliens and spaceships. But I agree the Temerario looks slightly better than the 296 GTB.
- NetMageSCW 4mo agoThe 488 / F8 seem a pretty good design to me, though admittedly the 458 set the direction for them.
- jeffbee 4mo agoThe current model Prius is visually pleasing.
- WalterBright 4mo agoShould have had Pininfarina do the body. The best looking Ferraris are all Pininfarina.
- simonebrunozzi 4mo agoAgree. Fun fact: The original company was founded in 1930 in Turin as "Società anonima Carrozzeria Pinin Farina". "Pinin" means the youngest son of the family, and Farina is the family name.
- gpderetta 4mo agoFerrari has been doing in-house design for a while. With spotty results.
- sorenjan 4mo agoThe Polestar 6 is a much better looking electric sportscar IMO, although that's mostly a concept car at the moment.
- mdotk 4mo agoNissan Leaf with a hideous bodykit
- anonu 4mo agoLots of comments saying it looks ugly. I don't agree. But the $650,000 price tag is not pretty - that I can agree on. I know people will pay that.
- etempleton 4mo agoI didn’t realize it was an Ive creation. The asthetics make more sense now. It just doesn’t really make sense as a Ferrari. Ferrari makes super cars and this is kind a a run of the mill ev under the hood. The interior is very nice. The rest of Ferrari can hopefully borrow from this.
- lelandfe 4mo agoIt looks like a BMW concept car honestly, like something I'd see at an auto show. Nothing reminds me of Ferrari.
- gizajob 4mo agoAt least they had the decency not to paint it red.
- peterbhnews 4mo agoYou can configure it in 3 different shades of red, including the traditional Rosso Scuderia.
- dd8601fn 4mo agoIt sounds like the interior is the Ive part. It’s the outside I don’t like. I don’t hate it… just looks like it could be a Kia EV. If you’re goofy enough to buy a Ferrari I expect you want people to really have to see that you’re driving a Ferrari.
- foobarian 4mo agoThe outside looks like one of the Mustangs from the 90s with the round brake lights. Meh
- sailfast 4mo agoThis looks really good in that Blue color when the light is just right. Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point. It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?
- clickety_clack 4mo agoWould be really awesome if you could fit 3 child seats in the back.
- proee 4mo agosaid nobody
- clickety_clack 4mo agoI’m talking about cars in general, not this specific car. https://www.journals.uchicago.edu/doi/abs/10.1086/731812 https://www.journals.uchicago.edu/doi/abs/10.1086/731812
- etempleton 4mo agoThis is a very strange car for Ferrari to make. What people expected is a Rimac and instead they get a fancy electric Prius. Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.
- vanh4lt 4mo agoIs it just me, or does this look like Jaguar's self-inflicted brand damage?
- elAhmo 4mo agoThe back looks nice, but from the profile and front/top this is really unlike a Ferrari.
- Kuyawa 4mo agoHorrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design. Be careful not to take the Jaguar road for there is no coming back.
- bmitc 4mo agoOh, this is actually designed by Ive? It all makes sense now. He is a joke of a designer. I had thought people had stopped giving him work. This car has absolutely ZERO life to it for any manufacturer, much less a Ferrari.
- smotched 4mo agoI believe he only designed the interior
- panos_news 4mo ago"In a genius move, they hired design agency LoveFrom to handle the exterior and interior execution: that’s headed by former Apple chief design officer, Sir Jonathan Ive."
- fps-hero 4mo agoWell, we finally got to find out what an Apple car would have looked like.
- F7F7F7 4mo agoHis firm did the entire car. Inside and outside.
- simondotau 4mo agoIt’s another 24 carat gold Apple Watch. Makes sense in the design studio, if you have some insane blinkers on when it comes to how people associate with and interact with products in the real world.
- user432678 4mo agoHate to say but this was in one of the Simpson’s episode
- jumploops 4mo agoOriginal title called out the connection to Jony Ive, in case you’re curious why this is on HN. Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0]. > LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience. [0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luce-a-new-chapter-for-the-maranello-marque https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...
- voidfunc 4mo agoLooks like shit.
- arlattimore 4mo agoThat is horrific, I cannot believe Ferrari put their name on it yet alone released it.
- plorg 4mo agoIt looks like a VW bug wearing Milhouse's dad's racecar bed as a skin suit.
- jdw64 4mo agoPersonally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image
- deleted 4mo ago[deleted]
- mrcwinn 4mo agoWhoa. This is hideous.
- h14h 4mo agoHuh. I don't understand the hate because I think this looks incredible. The interior is head and shoulders the best I've ever seen in a car too. Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.
- dialogbox 4mo agoBecause the price tag is like other Ferries.
- qsi 4mo agoNo. The way I'd phrase your last sentence would be: "It's NOT a Ferrari." That's the whole problem. If you told me this is the latest Chinese luxury EV, I'd shrug my shoulders, say "hm, not bad" and "not for me," and move on. For a Ferrari however it's horrendous.
- egeozcan 4mo agoYet another time I've found something beautiful, only to discover that almost everyone else hates it. Maybe there's a reason why I'm not a designer.
- binkHN 4mo ago> The lights gently recede when switched off, perserving the purity of the form Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.
- prawn 4mo agoI thought it was telling that the promo site leads with an overhead view of the car's shape, a perspective almost no driver or on-looker will have. If I was buying a status car, I think I'd be mostly interested in how great it looked from the ground...
- rsync 4mo agoWe don't want your electric car. We want your car, but electric. All people want is an electric Audi allroad. Instead, we get an e-tron. All people want is an electric V90 wagon. Instead we get a polestar. All people want is an electric Jeep Wrangler. Instead we get "Recon EV". The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish. ... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers. It's a nice idea and it won't work.
- siwatanejo 4mo agoUnderrated comment
- twoodfin 4mo agoThe reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish. The Ford F-150 Lightning is a clear indicator that the reverse is true: The market for “like my ICE vehicle, but with BEV tradeoffs instead of ICE ones” is today quite small, especially in the absence of major government subsidies to the consumer.
- NetMageSCW 4mo agoI think the F-150 is a bad example because trucks have a lot more use cases that BEVs have trouble with compared to regular vehicles.
- ccozan 4mo agoHey, the e-trons from Audi are really well manufactured. I drive one daily and is a very pleasant drive, quiet and precise. And the software* is really well made - this took me by surprise. *Can someone explain in 2026 why we are still shoveling Alexa shit everywhere? I cannot uninstall it from the car apps :(. Is Alexa still there during the GPTs era?
- avereveard 4mo agoFiat Multipla level design blunder
- flyinglizard 4mo agoBigger, because no one expects beauty from Fiat. That said, the Multipla was a bold and brilliant car. This one is only bold in the sense that “I can’t believe Ferrari allowed that to happen”. It’s kind of the Balenciaga of cars: will rich people buy just about anything with the right logo on?
- qsi 4mo agoThe first Ferrari I don't want to drive. Or even see. Can I have the Men in Black memory erasure thingy please? I want to unknow this.
- sheepscreek 4mo agoWow. The only way I can describe this is as a bastard child of Apple and Rolls-Royce, and therein lies the problem. This doesn't feel like a Ferrari to me. Someone getting into a Ferrari wants to feel like they're trying to tame a beast, not being pampered in a Rolls-Royce. Don't get me wrong, it's a stunning car. But I miss the screaming reds and yellows most of all. And the interface, polished as it is, feels almost too intuitive. Ferrari shouldn't feel effortless! Now, if this were badged as an Apple car with a sticker price under $100k, we'd be having a very different conversation.
- ahmadyan 4mo agoI feel bad for Jony Ive, no amount of lipstick on a pig is going to save that horrendous car.
- qsi 4mo agoThe Tesla Model S Plaid has similar horsepower (1020 vs 1035), more torque (1050 lb ft vs 730), faster 0-60 (2.1 vs 2.4s), higher top speed (200 vs 193 mph), more range (358 vs 280 mi). For roughly 17% of the price. And it looks the same. What an abomination! (You can probably find similar Chinese EVs that also outperform similarly.)
- onlypassingthru 4mo agoAnd the Model S is no longer in production due to poor sales. How many of these $650k family sedans could Ferrari possibly move?
- qsi 4mo agoAh I see... Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.
- decimalenough 4mo agoProbably more than you'd think. Lamborghini is selling around 5000 butt-ugly Urus SUVs per year.
- l23k4 4mo agoBizarre comparison. Who is the customer for a Model S? What fancy full-size sedan would they otherwise buy? Certainly not the person who'd buy a BMW 7er or a Mercedes S-class. Model S does not offer the basic comforts required to compete in this segment. Perhaps the person who'd buy a BMW 5er or a Mercedes e-class? Possibly, but the Model S is still an uncomfortable, noisy and cheap feeling clunker compared to those two. It's not like the full-size luxury sedan market is doing too bad. We've got at least: Audi: A8 BMW: 7er, i7 Mercedes: S-class, EQS Porsche: Panamera, Taycan (sort of) Rolls Royce: Phantom, Ghost Bentley: Flying spur Plenty of room for Ferrari to exist, but the Model S has been offering a low-end product at relatively high prices.
- jsrozner 4mo agoI'll take "A waste of the world's resources for $200k, Alex" *600k, sorry
- deleted 4mo ago[deleted]
- deterministic 4mo agoIt doesn't even look like a Ferrari. I am 99.999% sure it will fail.
- glenngillen 4mo agoYikes. If you showed me this car and asked me to guess the brand I'd probably say Renault. Which isn't meant to be shade on Renault, and I don't exactly hate the design and might even take a look at it if I was in the market given the expectations I have around the price point of a new Renault. This is absolutely not a car that screams "Ferrari" though.
- Danox 4mo agoLooks cheap run-of-the-mill certainly nothing you would spend $300,000 for…
- throw03172019 4mo ago$650,000…
- throw03172019 4mo agoKia and a Ferrari had a baby… yikes.
- valcron1000 4mo agoDamn, that looks awful.
- onlypassingthru 4mo ago[dead]
- riffraff 4mo agoCool car but it looks like a Jony Ive car, not a Ferrari.
- Trickery5837 4mo agoImagine having Flavio Manzoni as Chief Design Officer but deciding that for the most revolutionary car you'll ever need to make you want someone that never designed a car
- NetMageSCW 4mo agoMarc Newson has designed a car.
- ghoshbishakh 4mo agoI like the design. (Might be a hot take)
- xtazz 4mo agoCharging port on the underside?
- jaksa 4mo agoFerrari Multipla
- zuzululu 4mo agoI rather like the interior gauges and switches but the exterior of this car is....I have questions
- amanzi 4mo agoLooks like a car from "smart". Not too far removed from the smart #3.
- yangm97 4mo agoLooks like a sneaker with wheels.
- microsoftedging 4mo agoWhy is every EV these days an amorphous blob? Even Ferraris are being homogenised. Can't believe Ive designed this. Interior is okay, but not special; the exterior though... It looks like any other of the thousands of blob EVs in the market. It's actually so bad
- 33MHz-i486 4mo agowell … batteries take up a lot of volume within the chassis and they need ultra low drag to compete on range. all the EV designs converge to blob
- microsoftedging 4mo agoWell, TIL! Thanks for the info I actually didn't know this
- elromulous 4mo agoI believe Ive was tasked with designing the interior only.
- andsoitis 4mo agoHe (his firm) did both the interior and exterior.
- giancarlostoro 4mo agoConsidering Ive is responsible for my least favorite era of Apple, I can believe it. They kept making Macs as insanely anorexic as possible at the cost of upgradable / swappable RAM and storage space, plus that failure keyboard (what was it the butterfly nonsense?) that was the absolute worst season in Apple history, I held off ever buying another Mac as a result till last year.
- iugtmkbdfil834 4mo agoThis is the one place where I can give Elon real credit. He made EVs popular partially by making them not look like shit.
- deleted 4mo ago[deleted]
- donkeylazy456 4mo agoman this looks too much american muscle car. if there is no ferrari logo, everybody will think it is chevy.
- NetMageSCW 4mo agoIn pictures it certainly has a Doge Charger feel. I think that’s what I’ve been subconsciously thinking.
- CodeCompost 4mo agoLook like my VW ID.3. I love it but a lot of people don't.
- netfortius 4mo agoA car you'll never be able to get four people in, in the same time, using all four doors. Oh, well, if it's Ferrari...
- lxe 4mo agoDid they even ask their customer base before approving the design? I don't care about Ferrari, but people who do care about Ferrari will not like this.
- chistev 4mo agohttps://youtube.com/shorts/OPOS0tre9eQ?si=Be5vE9n4SJWiZvVs https://youtube.com/shorts/OPOS0tre9eQ?si=Be5vE9n4SJWiZvVs
- SV_BubbleTime 4mo agoInfluencer with access is always going to say the thing that will keep them that access. We moved away from writers and magazines, right back to the same stupid shit. It’s a silly car; and their UI on the screen and app are terrible.
- chistev 4mo agoHe did say it was a silly car, no?
- chadcmulligan 4mo agoI'm not a car guy so please forgive me if this is a dumb question but with electrics do high performance cars even matter any more? Like Tesla had its ludicrous mode years ago, I suppose you'd need decent suspension but if they can churn out that then what do places like Ferrari offer now? apart from the brand I suppose.
- twilo 4mo agoDriving dynamics. Not everything is acceleration..
- asimovDev 4mo agothey matter even more now. acceleration was the easiest way to make a sports car. now that it's so freely available, they have to put even more effort in the handling department. as another commenter stated, it's all about driving dynamics. How it handles the turns, if it's tail happy, how stiff the suspension is and many other things that affect how a car feels on the road
- rubzah 4mo agoI always wondered about this. Who races their cars around like a madman on public roads? Very few I would imagine (and hope), and even fewer take their car to a track. For a Ferrari, possibly a bit more (still probably 99% of the time they are on public roads). But every car review discusses these things at length, as if normal people race around the countryside or mountain roads, putting the cornering and stiffness of their Toyotas and Fords to the test.
- asimovDev 4mo agoyou don't have to drive at 100% to appreciate the driving dynamics. Light and nimble cars feel amazing even at speed limit, e.g 80 km/h on twisty country roads.
- NetMageSCW 4mo agoDriving a well handling car is noticeable at any speed, any time you are going around a curve, and sometimes even in a straight line. The first time I drove a 1st gen NSX, I said you could put a dime on the highway in my lane and I could barely pass it with one wheel to the left or right at highway speeds with eases. There is a lot of precision in a good sports car’s handling.
- bni 4mo agoThe Porsche 914 of 2026
- sMarsIntruder 4mo agoIt’s the first Ferrari EV: they had to think disruptively and I really appreciate the courage. Love the design IMHO, looking forward to see the street performances.
- robrain 4mo agoGiven the level of hate here (I use that word advisedly), this should do fine in the target market. Most of us aren’t in that market - I doubt Maranello are quaking that a bunch of nerds are sickened to their very core by this car’s existence. Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction. Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”. Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait. Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.
- fontain 4mo agoFerrari juice their sales by making access to good cars contingent on buying bad cars first. Nerds are the only people who could like this, Ferrari owners hate it — it’s a complete departure from Ferrari’s design. The car itself is good spec wise but looks matter a lot more. Remember the cybertruck? People said the same, “you might think it’s ugly but it’s going to sell like crazy amongst Tesla fans” and instead it has been a flop. The reaction to this car is a lot worse amongst Ferrari owners.
- kenanfyi 4mo agoI knew it was going to be ugly, but did not expect an abomination. You surprised me indeed Ferrari.
- sedatk 4mo agoCompare that to Hyundai N Vision 74. https://en.wikipedia.org/wiki/Hyundai_N_Vision_74 https://en.wikipedia.org/wiki/Hyundai_N_Vision_74
- pazimzadeh 4mo agothe Hyundai looks worse? because of the lower lip thing
- mdavid626 4mo agoHyundai is awesome! Ferrari is ugly.
- pazimzadeh 4mo agobecause of reasons?
- imajoredinecon 4mo agoIt has way more character. The Ferrari basically looks fungible with every other EV.
- pazimzadeh 4mo agooften saying something has character is a euphemism for being ugly
- nrabulinski 4mo agoIt has more character because it’s lower, has sharper, sportier lines, and more refined shape. Also the frontend just has a pleasant retro-futuristic design (as does the rest of the car). This ferrari, besides having none of ferrari dna, is an amorphous blob, high off the ground, and all the lines screaming family crossover. Even if someone likes the design, which I don’t doubt there are people that do, it’s objectively a worse looking sports car than the Hyundai mentioned above. More subjectively speaking, the Luce’s frontend also just does not flow nicely together. It almost feels weird for the sake of being contrarian, to show how much it’s not tied to a „regular” car shape, due to being an EV. You can design a car from the ground up for the sake of being an EV and not have it look… like that
- pazimzadeh 4mo agoWhy the Chevrolet Impala 2000-2005 backlights? I like the handles on the interior display
- mdavid626 4mo agoUgly as hell, it doesn’t look like a Ferrari.
- Cider9986 4mo ago>THE FERRARI LUCE APP A new way to connect your car So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?
- tatersolid 4mo agoLuxury goods are funny. No way an owner of this $650K car can stomach the same app as the peasant who owns a $250K Ferrari Amalfi.
- lifestyleguru 4mo agoWait until they stuff the app with AI.
- SV_BubbleTime 4mo agoLook at their app. It looks like trash. I don’t understand how why they showed that along with an entire car. Who the hell keeps deciding that apps for vehicles need a top down status view of the vehicle that dominates 75% of the screen for no reason at all!?
- sidharthshrvstv 4mo agoI can see what they were trying to evoke from the design but damn, it seems to have missed the mark by a lot
- dackdel 4mo agoWhen in school and we learn bits of history, (mostly day dreaming but sometimes information crept in) things like Shah Jahan cutting off all the hands of the sculptors of the taj mahal. I really wish Steve was alive and took inspiration, so that Jony wouldn't create trash like this.
- luca-ctx 4mo agoThis piqued my interest but I learned this is actually a myth.
- RancheroBeans 4mo agoI definitely think they could have made it more sporty, and that might have hit a sweet spot. Personally I love it, and that extreme difference in opinion is exactly why I think it'll be iconic. Also I wonder if you've earned the harsh criticism you spew. I doubt it.
- technothrasher 4mo agoEither you were still day dreaming, or your school history class was pretty bad. That Taj Mahal story is a myth.
- andsoitis 4mo agoLooks like a Lucid. It’s time for Ive to stop working.
- dmos62 4mo agoTangential, but I'm surprised that people here talk about looks as if it's something objective. I don't like how this car looks, but obviously there are other people with other tastes. I might be reading too much into people screaming "ugly" I guess.
- sedatk 4mo agoAn individual’s opinion may not signify anything, but collectively, all those opinions decide if a product is successful or not.
- dmos62 4mo agoThat's my point. A single opinion is nothing on its own. Further, taste is such a thing where two people can have extremely different tastes, but both be right. I guess my initial reaction was about presuming that some commenters here are presuming that their taste is the taste everyone has, but a more generous interpretation would have been that they are simply unhesitant to share their subjective point of view. So, I revise my take to the more generous one.
- footydude 4mo agoAbsolutely. Though, we do have to be very careful with interpreting online commentary as representative the collective, when trying to understanding whether something is considered good/bad. Firstly because only a small proportion of people voice their opinion publicly at all - so only a small proportion of opinions get heard. Secondly because opinions that are voiced are much more likely to be definitive in nature (it's great / it's terrible) as people tend to be less willing to comment "it's ok" - so vociferous voices tend to dominant online discourse. Finally, because online communities often represent a niche/specific demographic and so if you only see the views from a particularly online community it's a fair bet they are not very representative.
- ReDeiPirati 4mo agoit looks so good the new Apple car /s
- andsoitis 4mo agoFor comparison, the recent Ferrari Roma: https://www.ferrari.com/en-EN/auto/ferrari-roma https://www.ferrari.com/en-EN/auto/ferrari-roma
- 9dev 4mo agoIt’s a more beautiful car from the outside for sure, but whatever is that abomination of a glossy user interface nightmare? Looks like straight from the early 2000‘s
- poloniculmov 4mo agoIt looks like the UI of one of the good NFS games from that time period. I love it!
- scosman 4mo agobeautiful. But looks like an Aston Martin
- lofaszvanitt 4mo agoThat is also shit. Go back to Pininfarina. Flavio Manzoni can fuck off.
- danielovichdk 4mo agoDon't worry. This is being laughed at in the factories in maranello. But Ferrari has an obligation to the populistic world too, trying to wheel in customers for an EV end ending up selling them a real car with a V8-12 engine. Looks terrible. But they know it.
- simondotau 4mo agoIt looks exactly like a black economy compact wearing a differently coloured body kit. There’s a ton of lovely design moments and thoughtful touches, but it never resolves into a cohesive design aesthetic.
- seydor 4mo agoapart from being blasphemy, this also looks so ... 2010
- fletchwine 4mo agoThere is only one Luce. The most beautiful of all. If they had any talent,they could have left a few nods in style to the classic. https://www.ferrari.com/en-EN/auto/250-gt-berlinetta-lusso https://www.ferrari.com/en-EN/auto/250-gt-berlinetta-lusso
- dyauspitr 4mo agoIt doesn’t look like a ferrari
- eporomaa 4mo agoAnd it has an app! They went full retard.
- greatgib 4mo agoI'm wondering, isn't the system of the 2 doors opening facing each other dangerous? Like I mean, isn't there a risk of the driver slapping or pinching a passenger that is boarding while shutting his door without taking enough care?
- HeartStrings 4mo agoWow, its cringe. And I get an iPad with my ferrari! Amazing!
- yur3i__ 4mo agoFeel like this is an answer to the Lamborghini Urus which, at the time, I remember the internet not being fond of either. But in the real world, they are now a massive status symbol
- qsi 4mo agoNo, the answer to the Urus (an SUV) is the Purosangue (also an SUV) which has been out for a while and looks somewhat decent. The Luce is an answer to a question nobody asked, probably along the lines of "How to destroy a famed brand's heritage?"
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- gregoire 4mo agoThe companion app, showcased at the middle of the page, looks surprisingly under-designed, despite LoveFrom having some of the best UI designers in the world.
- tweetle_beetle 4mo agoThe page proclaims "A Ferrari is forever" underneath showcasing an app for chasing climate control. Durability/preservation and companion apps don't go hand in hand. It could be like the specialist supercar garages keeping a specific model of 90s Compaq laptop which run DOS with custom cards as they're the only way to interface with McLarens F1s. In 2050: "We keep an iPhone 13 with the app loaded which has never been allowed to connect to the internet so we can move the seats back".
- dark-star 4mo agoWait, what's with those suicide doors? Weren't they, considered to be super dangerous? Will this car pass the safety regulations in the EU with those doors?
- nevi-me 4mo agoWhat's missing is changing the stallion to a kiddified pony, to match the rest of the design. This looks like a child's toy.
- stillworks 4mo agoI can't unsee those windscreen wipers :-/
- drumhead 4mo agoIt's looks less interesting than the cars Xiaomi and BYD have been making. Let's hope that the performance is something special. Though why they chose Mr thin and light instead of someone like Pininfarina I don't know.
- nevi-me 4mo agoIs it their first EV? I presume the tech is outsourced or bought from competitive players that have put in the R&D. It feels like buyers will be buying the brand. The Mercedes GT EV is faster than it, so the performance doesn't stand out.
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- riffraff 4mo agoit's their first pure EV but they have been "dabbling" with electric motors for a while, the F1 has had an hybrid powertrain for a while, and they had hybrid/KERS enhanced cars for a few years, e.g. the SF90 Stradale from 2019 https://www.ferrari.com/en-EN/auto/sf90-stradale https://www.ferrari.com/en-EN/auto/sf90-stradale
- NetMageSCW 4mo agoSo you made up something and then complained about it? It’s a Ferrari - it’s all bespoke. They make the motors, they make the batteries, the program the electronics.
- lagrange77 4mo agoThe instrument cluser looks awesome, especially the G force instrument! https://ferrari-cdn.thron.com/delivery/public/image/ferrari/374a2a76-c9fc-4c51-8ccb-040e275d473b/bocxuw/std/1920x0/374a2a76-c9fc-4c51-8ccb-040e275d473b https://ferrari-cdn.thron.com/delivery/public/image/ferrari/...
- globular-toast 4mo agoThe G-force meter is just to put "something" there because it looks better than having only two gauges. Much like how high-end watches have three mini dials showing mostly useless things, just for the way it looks.
- drdaeman 4mo agoWhat’s awesome about it? It’s not too bad (at least it’s not lit like a Christmas tree), but I’m not sure it’s an awesome UI. Looks like an extremely boring conventional one. That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings.
- l23k4 4mo ago>What’s awesome about it? The fact that it's extremely boring and conventional? >That G-force thing is a gimmick. You already know the ballpark without even looking, and unlike speed I’m not sure what’s the use case for precise readings. In this car? A gimmick, could maybe help someone who's trying to learn to drive a bit smoother. In a track car? Useful cornering data
- whiteboardr 4mo agoBoring and conventional would be having physical controls on the wheel for volume, next/prev, ok/cancel etc. So a complete lack of anything actually useful.
- rounce 4mo agoAn XY scatter plot of g forces on its own isn’t very useful, this is why multichannel analysis tools like i2 exist so you can look at things like lateral g vs yaw rate or steering angle.
- epolanski 4mo agoReminder that Ferrari's business model is all about "buy these 10 cars you don't care for, so maybe we sell you the exotic one you really want". Nothing new to see here, plenty of high end watches and luxury bag makers do the same.
- mariopt 4mo agoThe car front looks ugly to me but, I do remember getting used to car designs that I previously found ugly. It looks weird/ugly because electric cars no longer need to be longer and have enough space for massive sport engines. Maybe we'll get used to it over time, still I would prefer the front of a Ferrari 458 The interiors look really nice, I'm a fan of the dashboard elements, blending touch with actual physical buttons.
- cbdevidal 4mo agoThis happened to me, as well. Ironically, it was a Ferrari. The 1986 Ferrari Testarossa felt to my teen self to be a cheap Countach. But it grew on me.
- hbs18 4mo agoThey do need to be long but in a different way. ICE cars had longer hood/trunk overhangs, EVs have skateboard batteries with high belt lines (because the floor is thick) and very short front and rear overhangs with longer wheelbases.
- rickdeckard 4mo agoMakes sense from corporate perspective to hire the "Apple Designer" to craft the interior experience, it's fresh input from a very respected UX design-lead of another industry. But handing over responsibility for the exterior is quite questionable IMO. To me, the exterior has lost almost all of Ferrari's identity. It's a nice car-design, but if you'd tell me it's a Hyundai, Lexus or BYD I would believe you. I wonder what political struggle was behind that within Ferrari. I can't imagine this design was received well, and I doubt that Ferrari actually asked for help on exterior design. It's more likely that Jony Ive demanded it... (Also the fact that they presented the interior much earlier than the exterior could be an indicator for internal disagreements...)
- dnpls 4mo agoThe exterior is just a magic mouse! At least those switches in the dashboard are real switches, not touchscreen buttons.
- tclancy 4mo agoI feel like the real story is Jony Ive’s deep love for the Subaru SVX on display here.
- xattt 4mo agoHey, leave the SVX alone!
- tclancy 4mo agoMust have been their sales pitch.
- bcatanzaro 4mo agoUnderrated comment
- amelius 4mo ago> The exterior is just a magic mouse! I hope they didn't put the charging socket on the bottom. https://www.youtube.com/shorts/jwU1ZvVFMXw https://www.youtube.com/shorts/jwU1ZvVFMXw
- sudo_cowsay 4mo agoRatioed
- rullopat 4mo agoI don't get how Ive is getting so much praise as a designer, after designing the worst iPhones ever and a Ferrari that looks like a Toyota Prius on steroids.
- mrweasel 4mo agoCorporations are afraid of taking chance, and Ives have been elevated to this design guru for his work at Apple. This is despite the fact that he clearly had some terrible designes approved at Apple, but no on had the balls or status to tell him to go back to the studio and make an actual good design. Ives also had a ton of really excellent and classic designs, but maybe the world needs to stop pretending that everything that man touches is instant classics and best in class. Maybe consumer electronics design doesn't translate well into other fields. I still think it due to companies refusal to take risk, and in some cases, like with OpenAI, wanting to get some association with Apple. Better hire Ives, because then no one can critic the design, because everyone know that Ives is the world greatest designer. For Ferrari I don't get it. They already have good designers and I think their customers would prefer an EV that looks like a Ferrari, not a Ferrari that looks like Mac.
- whazor 4mo agoThe exterior looks like a sad compromise between aerodynamics and design. Though the white version looks least plasticky. That weird bumper looks like the consequence of getting a lower drag coefficient.
- mrweasel 4mo agoIt looks a little like the Apple Magic Mouse from some angles, only more ergonomic.
- bombcar 4mo agoI'm starting to wonder exactly what designs Ive really had that weren't just "bland rectangle". I'll give him the Apple Loop and the iMac.
- 4mo ago
- Ekaros 4mo agoThat is one horrific looking thing. And the back kinda reminds some of the past. But it also looks like smaller car inside bigger car... What is going on?
- hermitcrab 4mo agoCynical me wonders if they made it deliberately bad, so that they could say "we tried electric, didn't sell". At least it isn't as hideous as the monstrosity shown in the Jaguar ads.
- fransje26 4mo agoFerrari Deuce? :-|
- cpt_sobel 4mo agoYou're not getting it out of my head that they just used what would be the Apple Car design.
- wolframhempel 4mo agoI've seen a lot of explanations, including one by Marques Brownlee, stating that electric cars need large batteries in the floor, meaning they necessarily have to be taller and more SUV-like—and that, hence, a low, two-seater electric sports car is very hard to pull off with a decent range. But then, the Rimac Nevera is low and fast with 490 km of range—and that was released five years ago. I'm not sure why Ferrari couldn't have built something like that.
- Snafuh 4mo agoThe Luce seats 5 and has a trunk. The Rimac Nevera is a different car category. Ferrari just decided to not make this a 2 seat hypercar. This is the daily driver Ferrari for a small family, similar to the Porsche Cayenne or Panamera.
- rounce 4mo agoA GT4CLusso has 4 seats and a hatchback, yet looks reasonable as a Ferrari so it’s hardly unfamiliar territory.
- wolframhempel 4mo agoMaybe that's what I don't get. Ferraris in my mind need to be great at two things: Going 300kph around a racetrack and going 3kph in front of Harrods. If I want a comfy way to get my family around, I'd get a Mercedes.
- sschueller 4mo agoSorry, but that is grotesque. I don't want a Tesla with Ferrari badging.
- vulk 4mo agoCriticism is very valid, I don't want to mention the exterior however there are some very nice UX design touches which industry had to adopt 10 years ago? I assume some of it will be adopted from the industry in the upcoming years. Now that regulators are pushing back on touch displays, the integration of tactile buttons with software will be the move forward you still need to have a physical mechanical button it is better in terms of muscle memory and cognitive load. I never understood the central display abominations that car manufactures keep pushing however the rotation and adjustment of the position make it a little more bearable, Audi[0] had figured this out like 20 years ago with the retracting screen in the dashboard, give the users the ability to hide the display it makes the whole interior cleaner and the driver can focus on the driving. I still don't understand the push with the piano black plastics it looks awful this material needs to go from the car interiors once and for all. I think Ivy did its job great here despite some design decisions the vision and the direction is the goal here with this car the blending of software with mechanical parts. It is somehow funny tho that it took a designer like Ivy to work on a car project to push for things like that, like who are the people working in the design departments at those companies, the cars that are releasing in the last 5-10 years in terms of interior design are to say at least uninspiring for their price tag. [0] - pop up screen in interror of #Audi https://www.youtube.com/shorts/TUgqDlzuiFQ https://www.youtube.com/shorts/TUgqDlzuiFQ
- ricardobayes 4mo agoThe interior is fine overall, but why did they not hire Chris Bangle for the exterior? He's known for controversial designs that end up being category-founding car designs. He lives in Italy too now. Or why not reach out to Frank Stephenson, who designed the iconic F430 which pretty much paved the ground for Ferraris modern history.
- LightBug1 4mo agoI hear the sound of a V6 engine at San Cataldo Cemetery ... the sound of Enzo spinning in his grave ...
- ionwake 4mo agobro time to short ferrari lmao PS - its a real shame because the inside is perfect
- syx 4mo agoThis is what happens when you hand over the job to a Silicon Valley yuppie with absolutely no car design history. As an Italian, this design feels like an insult and it's mental that a company like Ferrari even approved such a project. The supercar EV market had such huge potential to innovate and inspire but no we decided to follow these average EV design trends instead.
- emehex 4mo agoThis is like the anti-Cybertruck. But in a funny horseshoe kinda way the exact same as the Cybertruck?
- sharaththegeek 4mo agoHere to comment that Steve Jobs would be rolling in his grave right now
- jorisw 4mo agoWhy? The car has nothing to do with anything Steve did.
- gib444 4mo agoAre those the almost the same colours as the iPhone 5C?? (the red, yellow and blue)
- thm 4mo agoIt looks like someone designed the app first, then Jony Ive panic-wrapped a car around it.
- d--b 4mo agoThe first view from above makes the car look like a smartphone :)
- NoPicklez 4mo agoRear looks great, front looks horrible. Steering wheel looks like its trying to be old school, but really shouldn't be.
- lofaszvanitt 4mo agoOh looks like a fucken apple mobile. Of course it was designed by Jony Ive and Marc Newson. :DDD What a horrible shitshow, jeeesus. Since they left Pininfarina, Ferraris looks like, well, shit. Shame.
- goldenarm 4mo ago[deleted]
- rounce 4mo agoI disagree, it still commits many sins of modern car design with regard to interior controls. After Ive making a big statement basically echoing what pretty much everyone has been saying for years about forcing touchscreens on drivers, he goes and slaps a big honking iPad on the dash.
- epsteingpt 4mo agoThe commentary seems pretty uninformed. My strong guess is the buyer of the electric Ferrari is not your typical Ferrari buyer. These same people probably criticized the Porsche Cayenne for 'not being fast enough' or 'lacking features that Toyota SUVs have' The target buyer is probably more like Dubai housewife with kids. They have a different aesthetic. They LOVE their iPhone. Everyone hating on it probably needs to reconsider. There's almost 0 chance that a company like Ferrari did this to not embarrass Jony Ive. They legitimately expect this thing to sell to its target audience.
- epsteingpt 4mo agoUnrelated personal take: the tray screen is very nice. Great for changing navigation when your partner is helping you. There are some nice touches. Exterior is not my style, but then again, I'm not the target.
- bch 4mo ago> tray screen is very nice If you're talking about the screen on the arm w grab handles, I'd say it looks very practical, but looks like a design for a public space - like an accessible screen for buying tickets in a fairground.
- seydor 4mo agoI just hope it doesn't lose signal when you touch the metal. For Dubai you gotta consider the resale value. Which doesn't seem very high to me once the initial hype bump is over. (Sir why dont you buy this famous ugliest ferrari ever for the bargain price of 500000)
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- FergusArgyll 4mo agoIt's not about being informed, I for one am sick of minimalism spreading it's bland wings (just slats, really) everywhere.
- 4mo ago
- eur0pa 4mo agoChe disgrazia
- mellosouls 4mo agoFerrari is synonymous with exclusivity in beauty, performance and history. Well, just history now.
- InsideOutSanta 4mo agoCleo Abram has a long video interviewing the designers about their thinking behind the design decisions: https://www.youtube.com/watch?v=K-o0r2zSgCE https://www.youtube.com/watch?v=K-o0r2zSgCE
- Mikho 4mo agoThis will be a success. There is no need to sell an amount comparable to the Tesla Model S. It's Ferrari's first entry into the premium 5-seat EV sedan market. There are enough people who would pay any money to have an electric Ferrari. The fact that it's a rather everyday car—and not a supercar—makes it a very attractive option for rich people who need to show off. Design is also pretty good for the task. It doesn't compete with existing premium EV sedans but really stands out. It's unique, and that is its value prop. Should it look like a regular Ferrari but electric, it would compete with Ferrari's combustion engine supercars and would inevitably lose. It also shouldn't compete with the Porsche Taycan—a very nicely designed EV. The general public is not the target audience for this car to offer a generic design. So, Ferrari's unconventional design is the exact right choice. P.S. It’s kind of like when Porsche entered the SUV market with the Cayenne, which didn’t have a conventional SUV look but still crashed the market.
- donohoe 4mo agoThey’ll probably sell more units of this than Tesla ever will with the Cybertruck
- tsimionescu 4mo agoThat's not a high bar by any stretch of the imagination, though.
- NetMageSCW 4mo agoAnd yet the Cybertruck has sold 2x to 3x Ferrari’s entire annual sales of all their vehicles.
- compiler-guy 4mo agoI agree with the idea behind this comment, which is something like "This car will be more successful than the Cybertruck." But Ferrari is intentionally low-volume with everything they make, and this car will also be extremely low volume. Even if it is dearly beloved and becomes ultra-high demand--and the jury is out on that--Ferrari wouldn't dream of selling that many, because it takes away from the exclusivity. But I'll agree that Ferrari will likely hit its goals for this car in a way that Tesla hasn't hit its goals for the Cybertruck.
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- ReptileMan 4mo agoThat is awesome looking Nissan.
- 59percentmore 4mo agoOof.
- NoPicklez 4mo agoI don't understand the idea of the doors opening that way. How do two people get in at the same time? Both go for the door handle right next to each other then let the other get in first because there's not enough room for two to get in at the same time on one side.
- cowsandmilk 4mo agoThese doors are designed for being chauffeured, not for you to get in at the same time as your driver.
- 4rtem 4mo agoI don't get why Ferrari didn't make a sub brand for EV and other cars that doesn't fit in their 'dream car' philosophy. Enzo did it with Dino, it didn't work then, but could be a smart move today. Regarding the car itself, it's great. It's obvious that car existed in sketches and concept long time ago (compare it to the other Newson car – Ford 012C), maybe it's an Apple car and just materialized with a few Ferrari signature details now. It's very cool looking and could be a banger with a $50-70K price tag produced by a Lucid or some other US car neo-brand. I find it quiet disrespectful to ignore Italian craftsmen and Flavio Manzoni (head of design) particularly by Ferrari management as they assumed that they have to hire "tech" guys to make tech product as local engineers and designers couldn't solve so complicated task. Manzoni team would introduce something like 12 Cilindri in sedan form and it would worth every pence of whatever price tag they would place for it.
- pglevy 4mo agoI didn't realize initially Marc Newson was involved. Definitely echoes of the 021C. https://marc-newson.com/ford-021c-concept-car/ https://marc-newson.com/ford-021c-concept-car/
- threetonesun 4mo agoThat car is awesome, though. Still waiting for some designer to prove themselves by making the VW Bug of EVs not yet another $100k+ plasticy looking rectangle of questionably utility.
- busyant 4mo agoThis is beautiful. Not a modern Ferrari, but still beautiful. La Luce, however, is best viewed *al buio."
- seydor 4mo agoI think they realize that in the future EVs will far outsell their petrol, so it makes sense to keep the brand for those. The design is bonkers though , a major blunder
- Jemm 4mo ago"Designed with Sir Jony Ive"; Yikes!
- spacebacon 4mo agoI get the feeling this car was designed inside and out with a css stylesheet.
- b800h 4mo agoJesus, did the bloke from the Jaguar rebrand move to Ferrari?
- andsoitis 4mo agoShares of Ferrari fell by 6% in early trading on Tuesday after the launch of the Luce.
- seydor 4mo agoJony Ive, more like jony ice
- jctdrs 4mo agoMore like Ferrari Duce
- beanjuiceII 4mo agowow this thing is uuuugly
- maxglute 4mo agoValidates my feeling that Ive is basically a hack who could only copy, I mean sincerely flatter Rams.
- grim_io 4mo agoThe front part seems to be purposefully designed to decapitate children on impact.
- kingkongjaffa 4mo agoThe whole thing looks amateur, this is what every product design student has in their design portfolio when they needed to add an automotive concept. There's chairs and lamps, and they tagged on this car in their PDF. Looks like a school project not the kind of thing from a proper automotive designer. Nothing about this conveys fast, lightweight, Italian sports car.
- shin_lao 4mo agoThis looks terrible. Ferrari sells dreams, not "safe choices".
- seydor 4mo agoI 'm sorry, i am already laughing imaging 4 people trying to coordinate getting out of these doors in a averagely tight parking spot. They need an app for that.
- liamdoyle 4mo agoThe only way this succeeds is because Ferrari buyers will be forced to buy this so they can also buy/be on the list for their ICE powered halo models. The exterior has lost all brand recognition and for a brand that is so focused on design I can't see this being anything more than a massive slip up
- mft_ 4mo agoWhat is gobsmacking is the price. I know it’s Ferrari, but one of the interesting things about EVs is that there’s minimal technological differentiation marketed to customers after a certain point. As in: a buyer wouldn’t know or care about a Ferrari battery pack vs. a Tesla or BYD battery pack. Whether you’ve got 300 or 1000 horsepower, the brand of the motor la delivering it is mostly irrelevant. The suspension may be cleverer (and more expensive) and the tuning (or coding) of the power delivery may be different, but underneath it all this does not have a 5x higher BoM than a Model S Plaid. And without the ‘benefits’ typically sold by Ferrari to justify their price point (e.g. heritage, F1 association, high-revving flat-pane crank engines, F1-derived gearboxes, handling, the typical Ferrari appearance) the price premium seems ever harder to justify.
- BrokenCogs 4mo agoIt's a Veblen good. The point of the Ferrari is it's high price point. People turn their heads to look at a Ferrari because it's expensive, not because it's a practical and reasonably priced luxury car (eg some lower end Porche models). The higher price makes it more attractive to a certain demographic and most of us in the comments don't belong to that group.
- julianeon 4mo agoI think they will eventually get to the point of technological differentiation but they've got to start somewhere: they must first have an electric car on the market before they can start experimenting with it to improve the performance 1.5x, 2x, 10x. At some point, EVs are going to pull ahead of ICE cars not just incrementally, but categorically. Instead of 0-60 in 3 seconds, it'll be 0-60 in under a second: the limits are physics and the human body, not the engine. Full self-driving, native to the architecture. Over-the-air updates that do things like improve the car's range by 5% (Tesla did something like this). And more no one's thought of yet. So, this is their beachhead. You've got to start somewhere: they're starting here.
- NetMageSCW 4mo agoIt isn’t physically possible for a four tire AWD car to exceed 0-60 in about 1.5 seconds.
- aklemm 4mo agoEverything but that stubby, sawed-off, blunted rearend looks pretty good
- petterroea 4mo agoThat car, just like the SUV, is more for people who want to brag they own a Ferrari than for people who want a good car. It isn't as ugly as the Nissan leaf (still my favorite practical car!), but it isn't winning any beauty contests any time soon.
- parsimo2010 4mo agoI looked at it and am unimpressed. I’ll take any Pininfarina designed Ferrari over this plain looking thing. Jony Ive did an okay job on the interior but the outside is just plain. The outside looks closer to an Amazon delivery van than a super car. Sure it’s fast, but a Corvette ZR1X is faster. I’d rather take a ZR1X to a custom shop and have them redo the atrocious Corvette interior. Edit: I’ll acknowledge that I’m not the kind of person to buy a Ferrari even if I could afford it, so maybe Ferrari doesn’t care about my opinion, but I feel like Jony Ive pulled an “emperor’s new clothes” on the Ferrari execs.
- spicymaki 4mo agoThis is just my subjective opinion, but it looks like the car has a Pixar aesthetic. I am not in to it, but I am glad Ferrari is willing to take some design risks. I am not sure who this is for.
- whalesalad 4mo agoI think it's pretty cool as a car. But totally not the right move to do this under the Ferrari brand.
- ericyd 4mo agoBest thing about the video was the song
- Bayart 4mo agoIncredibly boring on Ferrari's part, the design language is both trite and outdated. The type of car itself isn't something people go to Ferrari for. I'm sure it's a decent car, but not a decent Ferrari. They're headed for a few bad years.
- mimentum 4mo agoLooks like a significant departure from classic Ferrari styling and Italian thought to some American half arsed futurist dream version of a Mini.
- 1970-01-01 4mo agoEVs will dominate the world in 10 years. Haters will hate. These two statements are not mutually exclusive. There is juicy irony in the fact that this is the country where modern EVs were invented and it is the one that hates the transition the most. There is nothing more American than driving an EV: https://techcrunch.com/2025/06/17/evs-dominate-the-most-american-made-cars-index-and-its-not-just-because-of-tesla https://techcrunch.com/2025/06/17/evs-dominate-the-most-amer...
- pixel_popping 4mo agoEVs is just logical, it's better in every way possible and you can convert anyway gasoline into electricity to charge it so it's not even like you have a problem charging it anywhere, you can just bring the generator with you in the trunk for "problematic area".
- jcgrillo 4mo agoAt least they didn't paint it red. And it's a good thing Enzo isn't here to see it.
- fedreg 4mo agoReminds me of those shoe covers workers put on to avoid tracking dirt into a customer's home...
- manoDev 4mo agoThe design language is a departure from usual Ferrari design, but I actually enjoyed the "smooth pebble" aerodynamic design of the exterior. It will certainly stand out in the sea of exaggerated angular shaped designs in the road. Maybe it would have been better received if it retained some elements of Ferrari design, like the headlights – it would be more recognizable. I find the interior quite adequate for an EV, not too minimal neither gaudy. It does look like an interior designed by the iPhone designer, though. It would be a great interior in any car. It seems this will be one of those divisive designs, because it totally broke with the Ferrari tradition.
- burgreblast 4mo agoIt broke with "tradition" because this was originally designed for Apple. Ive just recycled his previous Apple Car ideas. This car has nothing to do with Ferrari, except they paid him for work he already did once before.
- RRRA 4mo agoNow rebrand it the Apple car, and somehow it would makes sense...
- grvdrm 4mo agoI ... it's growing on me! Odd. Very odd feeling. I like the front. I like the interior. Controls and touches look great on video. But rear is awful. So far anyways. Reminds me of this Chevy Impala model family: https://www.rvinyl.com/products/chevrolet-impala-2000-2005-tail-light-tint https://www.rvinyl.com/products/chevrolet-impala-2000-2005-t...
- shortstuffsushi 4mo agoHaving owned an Impala of that generation, and having seen so many around for so long, this is exactly where my mind went. These are a dead ringer for their rear lights.
- grvdrm 4mo agoThank you for the laugh. I knew I saw those lights somewhere and that they didn’t require millions and millions of design prowess from Ive.
- butlike 4mo agoFerrari Luce-r (like Loser)
- clearstack 4mo agoFerrari's operating margin is ~28%. that number only works because they sell fewer cars than they could. the whole moat is manufactured scarcity. EV dilutes that if it widens access.
- wmeredith 4mo agoIt's a $600,000 car. I don't think they're widening access.
- shell0x 4mo agoTemu Ferrari
- trippsydrippsy 4mo ago[dead]
- DeusExMachina 4mo agoMost of the reactions I am seeing on various social media are negative. Granted, that is not the market that would buy a Ferrari, but one of the point of buying luxury cars is the status they grant. There is not much status in a car mocked by the public.
- tcp_handshaker 4mo ago"The market has spoken: Ferrari shares fall after carmaker unveils first fully electric vehicle" - https://www.cnbc.com/2026/05/26/ferrari-stock-shares-luce-electric-vehicle-ev-launch.html https://www.cnbc.com/2026/05/26/ferrari-stock-shares-luce-el...
- davewritescode 4mo agoI don’t understand why anyone is jumping to conclusions about anything before anyone has driven it. A Ferrari is about driving, and while it wouldn’t surprise me that the driving experience is generally the same as most EVs I’m unwilling to dismiss this based on looks alone.
- perlgeek 4mo ago> A Ferrari is about driving Is it, though? Most Ferraris aren't driven much at all. In fact, most Ferraris are bought by collectors. If somebody has 10-20 Ferraris, do you think they drive them much? In Parallel?
- andreygrehov 4mo agoHoly smokes this looks bad, nothing like Ferrari. The car was designed by Jony Ive, but from what I can see, he has zero experience designing cars. The asking price is $640k, which is absolutely hilarious. They should've published a render on April Fool's day instead.
- matwood 4mo ago> nothing like Ferrari IDK, if you look at the other modern Ferraris it fits in with their design, other than the weird front.
- brunoborges 4mo agoGive me the modern interior design with a vintage exterior design.
- Topology1 4mo agoWhat made Ferrari think it was a good idea to have the guy who killed the headphone jack and shipped the butterfly keyboard design their first EV?
- shadowbip 4mo agoHere's the English translation of your sentence: "Certain brands, certain styles cannot switch to electric; the Green Deal doesn't apply to everything. Some machines need pistons!"
- matthewowen 4mo agoif you got rid of the badges and showed me the exterior shot i'd say "oh, is that one of those cheap chinese EVs everyone is talking about?"
- maerF0x0 4mo agoI'd rather a 2022 Acura NSX, but the word "Ferrari" will get a man interest from non-trivial amount of women, so there's the conspicuous consumption part of it.
- chrisss395 4mo agoThis will go down as one of the largest strategic missteps in history. I understand the intent on the surface, but this completely misses the boat and abandons the racing heritage that makes Ferrari special. IMO, design was never really an issue with Ferrari. The problem is Ferrari has begun chasing popular trends, e.g., 4-door, electric.
- andreygrehov 4mo agoThe guy (Jony Ive) could've just used ChatGPT. Here is the $640k Ferrari everybody expects - https://ibb.co/GfgGjQQD https://ibb.co/GfgGjQQD
- oliv__ 4mo agoThat looks great actually x_x
- bombcar 4mo agoAgreed - it's a great starting point at least, and looks nice. Then again, I'm the definition of "not the target market" as that thing costs more than a California house.
- neop1x 4mo agoWow, exactly! That would have been so cool! I always hated Johny Eve's designes at Apple and I find Luce awful too (both interior and exterior). I don't understand how could they invite Johny to destroy such an iconic car brand.
- cjrp 4mo agoDoes Ferrari have the same "relationship requirements" as other high-end manufacturers? I.e. to get the latest and greatest ICE sports case, you'll need to buy one of these first.
- ghosty141 4mo agoYes. You can't buy their high end models without buying lower end ones first.
- ge96 4mo agoEew I like the classics F40s but also the Stradale is dope too wtf is this thing My eew comment is the design of the body
- aprentic 4mo agoIt seems that EVs and ICEs are sufficiently different that traditional car companies don't really enjoy nearly the encumbrancy advantage they once had. The top EV manufacturer started as a battery company. The second place EV company started as an EV company. Various ICE manufacturers have spent decades innovating and refining ICEs and building logistics chains optimized for ICEs. The big problem that the high end ICE manufacturers have is that the things that made them special in the ICE market don't apply as well in the EV market. You can potentially justify 6 figure price tags if you're in the luxury market. Hire famous designers, pay for premium materials, and leverage your brand name. If you want to sell cars for 6 figures based on performance, they actually need to perform significantly better. There are a bunch of much cheaper EVs that have better performance. Just jacking up the price and relying on conspicuous consumption is how you get the Fyre Festival.
- seanhunter 4mo agoJony Ive designed the imac. He also designed the stupid bullshit round hockey puck mouse that came with the imac. He also designed the stupid bullshit smooth "magic mouse" that you have to flip over to charge. This is more like his mouse designs than his imac design.
- pipeline_peak 4mo agoFerrari’s are supposed to look sexy. This looks like if an iPod Mini had sex with a Norelco Shaver.
- adamqureshi 4mo agoNobody buying a Ferrari needs an EV. A Ferrari is a flex, like a $100k Rolex — you’re not buying it to tell time, you’re buying it to signal you got loot. That’s what makes the Luce feel kinda confused.
- Jyaif 4mo agoA sign that you are paying for the logo is that it's present 8 times freaking times on the body. And just to be sure you get it, "Ferrari" is also spelled out.
- frankhhhhhhhhh 4mo agoThis is a car a Ferrari enthusiast buys his daughter.
- paol_taja 4mo ago[flagged]
- ericcumbee 4mo agoI'm not an expert on automotive or any type of design for that matter. But I have an appreciation for cars and especially racing cars. I can look at Ferraris of every era and even though the design language has changed. I can tell you that is a Ferrari. There is a common thread that runs through all of those cars that makes them a Ferrari. I just don't see that with the Luce. It looks like they threw a couple "Ferrari" styling cues on it, but that is it.
- hyperbovine 4mo agoI bet there is a faction of “traditionalists” inside Ferrari who want nothing to do with electric and do not want the Luce to look anything like a traditional ICE Ferrari, also for fear it would cannibalize sales. Thus they took design cues from, of all places, BYD.
- PowerElectronix 4mo agoYeah, I ain't buying this
- chalmovsky 4mo agoI strongly smell sour grapes bias in this comment section.
- SV_BubbleTime 4mo agoYes, I wish I had $650k to blow on an electric car, and it’s not that I can objectively define this as bad. I’m just sour I can’t have it. We all have eyes, bro.
- hedora 4mo agoI like that it has lots of mechanical switches. Maybe that'll trickle down to regular cars. The stereo specs are impressive. The article mentions low center of gravity and 0-60 time. At 2.5 sec, I'm not sure this is much of a differentiator. Teslas can match it, but even a full-sized work truck is already hitting 3.5s. BMW sedans sit at 3.1s. Sure, the Ferrari is a bit faster, but I'm not convinced it's a qualitative difference. I wonder how it corners. There's no mention of weight in the article. That's been the main differentiator I've noticed between EVs that feel sporty and ones that handle like a pickup truck. I also wonder how many people will immediately turn off the "authentic sound". I get that the octegenarian crowd is still running the global economy, and likes their lumbering shitbox tuned-exhaust gas guzzlers, but I don't see many gen-x'ers (hitting 50!) or younger that prefer gratuitous road noise.
- tristanb 4mo agoWhat did you expect? Braun didn't design any cars.
- bombcar 4mo agoWernher von? At least his Ferrari would be fast and arrive quickly.
- tristanb 4mo agoDieter Rams @ Braun. Ive REALLY likes his designs. https://medium.com/design-bootcamp/the-design-continuum-649420ec3a63 https://medium.com/design-bootcamp/the-design-continuum-6494...
- deleted 4mo ago[deleted]
- Izikiel43 4mo agoDesign wise, compared to previous Ferrari designs, a kick in the nuts is nicer than this.
- mossrelish 4mo agoChange the badge and it could have just as easily been the Apple car!
- foobarian 4mo ago> ~ $650k USD So is this what it takes to get nice physical buttons these days?!?
- NetMageSCW 4mo agoPorsche will sell you physical buttons for a lot less.
- hosteur 4mo agoLooks more like a computer mouse than a sports car.
- unethical_ban 4mo agoI like it. I'm not a Ferrari expert, and it looks like it could be from any number of manufacturers, which is part of why it's getting criticism here. But the interior looks nice, simple, button-oriented, and I like the pivoting center console. It would be a great car at about 20% of the price.
- tibbydudeza 4mo agoReminds me Chris Bangle and his flame surfacing at BMW.
- realo 4mo agoSo many details, so many cool videos, so many interesting descriptions ... Oh. No price?
- dzonga 4mo agoFerrari history - powerful engines, shitty interiors. so how does this reflect the Ferrari history. maybe this should've been a Maserati project. unless they were going to put massive electric motors or some other performance thing that's electric & not seen in other cars.
- rickdeckard 4mo agoThe exterior looks like from a video game which has no license to use actual cars. A "McLovin Testostero"...
- WalterBright 4mo agoThen there was this model: https://www.autoweek.com/car-life/events/a1901311/one-ferrari-330-gt-navarro-special-heads-auction/ https://www.autoweek.com/car-life/events/a1901311/one-ferrar...
- tintor 4mo agoIs this an April 1st joke?
- vonneumannstan 4mo agoSeems obvious that this was his failed Apple Car design. Completely out of touch for Ferrari. It's going to be a major flop...
- ChoGGi 4mo agoIf you're buying a Ferrari, why wouldn't you want it to look like a Ferrari? Not some Chinese knockoff Tesla?
- geon 4mo agoWhat a garbage website. It feels like it was made for ferrari, not the visitor.
- zwaps 4mo ago“Sound waves are captured from electro-mechanical vibration in the axles“ Finally! Electronic sound is fine if it is the actual sound of the car instead of some fake recording of a v8
- NetMageSCW 4mo agoPorsche did something similar for the 4 cylinder 718s. There is a microphone, processor and amplifier above the exhaust that feeds a speaker unit in the cabin to “enhance” the sound that is muffled due to the turbo. It is good for aggressive driving but just creates a bad drone when highway cruising. Good have been implemented much better. Lots of people pull the fuse to disable it.
- justmarc 4mo agoTalk about brand value destruction.
- gigatexal 4mo agomeh. I think teenage engineering could do a far, far better job. Ive has peaked and hasn't done anything cool in years.
- bedros 4mo agoit's more like a fiat than a ferrari, it has all the design clue from fiat. what a shame.
- locusm 4mo agoThat interior is perfect and suggests Ferrari DNA. Externally with those wheels I'm looking at the proportions of a Pontiac Aztek. Would have loved to see Pininfarina involved instead.
- jnaina 4mo agolooks like the countless faceless no-name brand Chinese EVs popping up everywhere in Asia. Jony Ive without Steve Jobs micromanaging/editing/curating his design, is just another mediocre designer.
- jpease 4mo agoExterior looks like an iPhone on wheels. Not a fan.
- surcap526 4mo ago[dead]
- sollewitt 4mo agoThat would have made a great a reboot of the 90s Fiat Coupé.
- lencastre 4mo agohej Leute… this is but Ferrari’s Fiat Multipla moment case closed
- BoardsOfCanada 4mo agoFormer Ferrari chairman Montezemolo: “I cannot say what I really think: I would harm Ferrari. We risk the destruction of a legend. So sorry. Take the Prancing Horse off. At least the Chinese won’t copy this car”
- ubittibu 4mo agoI think the Ferrari Luce is a car the middle class doesn't understand, nor do the wealthy who buy a Ferrari to show off on the weekend. This car's target audience is the ultra-rich who don't need to prove anything; it’s the electric sports version of a Rolls-Royce, an everyday car for those who can afford it. The price, the non-aggressive styling and the five doors speak for themselves. Ferrari is entering that market, first with the Purosangue, and now even more so with the Luce
- Russ_T 4mo agoFerrari have made a cool looking Renault with a Ferrari badge. I really like Renault, they are quite brave, but I don't want something that looks like a Renault if I was paying Ferrari money.
- JumpinJack_Cash 4mo agoVilipendium