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Linda Yaccarino is leaving X

552 points by donohoe 1y ago

taco_emoji 1y ago
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gigatexal 1y ago
Who cares? What I’m curious about is if Elon will pay her what she must have negotiated: a golden parachute.
toomuchtodo 1y ago
https://archive.today/9zvHZ https://archive.today/9zvHZ
throwaway150 1y ago
The announcement on X: https://x.com/lindayax/status/1942957094811951197 https://x.com/lindayax/status/1942957094811951197
- layer8 1y ago
  > As always, I’ll see you on X So she’s not actually leaving the platform, just the company.
  - DealFl0w 1y ago
    "Chief [Executive Officer]" isn't a role on the platform, it's a role with the company.
    - namenotrequired 1y ago
      The title does literally say she is leaving the platform
      - DealFl0w 1y ago
        Here on Hacker News, we should be good internet citizens and do more than just read the title.
        jdiff 1y ago
        We can also be human together and find enjoyment in shared, incorrect first impressions.
  - robertlagrant 1y ago
    Yes, I thought it meant she was deleting her Twitter account while remaining CEO!
- namenotrequired 1y ago
  > the historic business turn around we have accomplished together has been nothing short of remarkable. I mean she’s not wrong!
CyberMacGyver 1y ago
One time they let her speak publicly it turned out to be a disaster. She never had any say and worst part is she was not even a good fall guy, it was clear who’s pulling the strings. The most immaterial and inconsequential hire ever. I love all the replies on Twitter thanking her but during her time the valuation dropped 80% and they were suing advertisers for not advertising. Remarkably inept.
- deleted 1y ago
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- andsoitis 1y ago
  You’re saying two things: - she is inept - she never had any say (which I interpret, perhaps incorrectly, that she is competent but had her hands were tied) Which is it?
  - Xiol32 1y ago
    Arguably a competent person wouldn't have persisted in a role where it was obvious they were not able to make a meaningful difference.
    - mingus88 1y ago
      Can’t speak for her, obviously, but personally I tend to wait to make my exit once I know the role is not working out If I were in her shoes, I would have known I was going to leave during the worst of his tantrums, but I would have timed my exit for a more graceful moment. Dramatically bailing out during a storm would not be a good look for an exec who wants another key role somewhere else
      - andsoitis 1y ago
        Another possibility is that she was fired.
      - mdasen 1y ago
        If she were trying to time it, this timing seems weird. This is literally the day after Grok kept posting anti-semitism, praising Hitler, and calling itself MechaHitler. This might not be the least graceful moment for an exit, but there were so many more graceful exit times.
ceejayoz 1y ago
I guess the Nazi chatbot was the last straw. Amazed she lasted this long, honestly.
- andsoitis 1y ago
  As chief, her job is, amongst others, making sure that type of thing doesn’t happen. Outcomes suggests she failed at that. Hopefully the next chief will be better.
  - JohnFen 1y ago
    She was was never the chief, only the chief's main administrator.
    - toomanyrichies 1y ago
      "Assistant to the regional manager". [1] 1. https://www.youtube.com/watch?v=wA9kQuWkU7I https://www.youtube.com/watch?v=wA9kQuWkU7I
  - CamperBob2 1y ago
    There's only one way to stop Elon Musk from doing erratic, value-destroying things like that, and that's to ambush him in the parking lot with a tire iron. Yaccarino doesn't strike me as the type.
  - quickthrowman 1y ago
    Physical restraint is the only thing that would stop him and I imagine he rolls with security so…
  - ceejayoz 1y ago
    Her only true role was to fulfill Musk's silly promise to step down as CEO after a public vote. https://x.com/elonmusk/status/1604617643973124097 https://x.com/elonmusk/status/1604617643973124097
  - baking 1y ago
deleted 1y ago
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dekhn 1y ago
I predicted she'd last 1 year but she made it to 2. She had effectively zero power, and a boss that constantly undermined her.
soneca 1y ago
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- deleted 1y ago
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jeffbee 1y ago
Have any of the people who noisily joined X to make a big impact fast actually had a big impact over any time frame? Remember when G. Hotz said he was going to fix Twitter search in 6 weeks, and then it turned out that G. Hotz is just another midwit like anyone else and Twitter search is still as bad as ever? Yaccarino said they were going to transform Twitter into the "everything app" with payments, marketplaces, and even banking. None of which it turns out was within the abilities of Linda Yaccarino.
- UltraSane 1y ago
  Search is a pretty solved problem if you are willing to invest the resources to create a inverted index of all the text you want to search. An inverted index of all tweets would be pretty expensive. Creating text embeddings for semantic search would be the next stage and even more expensive.
  - lokar 1y ago
    Basic term based retrieval has been solved for 30+ years The problem is ranking and relevance
    - lokar 1y ago
      Thinking more, I imagine each post has limited value for ranking. You need the context of the thread, re-posts, even other threads nearby in time (with the same people).
  - simonw 1y ago
    They've had an inverted index of all tweets since 2008 (when they acquired Summize). They added a vector index a year and a half ago for a "see related tweets" feature - https://x.com/elonmusk/status/1720314092269822242 https://x.com/elonmusk/status/1720314092269822242 - though as far as I can tell that feature doesn't exist any more, presumably replaced by the ask Grok button.
  - phillipcarter 1y ago
    It is very much not a solved problem. Because the implication behind search is not "well the result you need is technically in the result set", it's "the result you need as at the top", and that remains an extremely difficult problem for anything but a trivial scale.
leakycap 1y ago
When I saw this news, my first thought was that she lasted about 1 year and 11 months longer than I expected after the first few weeks. I know Twitter had many terrible aspects, but I do miss the world voice old Twitter provided for quotes that could be engaged with in an "everyone is here" kind of feeling that doesn't exist on any other platforms right now.
- kylebenzle 1y ago
  Of course I hate what Elon has done to Twitter but you're feeling previously that everyone was there was an illusion brought on by massive propaganda and manipulation of the conversation. The same thing has happened to Reddit now, well it feels more inclusive and open it's actually an incredibly controlled enclosed system that only allows one specific viewpoint. Now of course to the people inside that bubble it feels like freedom but to everyone else it looks like a liberal echo chamber. For example, when the actual owner of the at Bitcoin handle wasn't pushing the narrative that Jack Dorsey wanted they hijacked the moniker and gave it to a pro b Blockstream (THE COMPANY THAT CONTROLS THE BITCOIN CODE BASE) individual. For most people that support Bitcoin and blockstream it looks like a victory of free speech but in reality they're just controlling more and more of the speech and kicking out anyone from the conversation who disagrees.
  - fkyoureadthedoc 1y ago
    > liberal echo chamber It skews one way, but there's definitely a large diversity in opinions on Reddit that are not hard to find. It's also transitioning into an India social media site, just from sheer population numbers.
    - apwell23 1y ago
      [flagged]
      - regularjack 1y ago
        Your ban was deserved
ujkhsjkdhf234 1y ago
Good for her. Got paid a ton of money to be the fall guy and no one ever believed anything that went wrong with the company was her fault. That's a clean getaway in my book. Hopefully she can move on to something that isn't building Nazi chat bots.
- jimt1234 1y ago
  Sounds like being the manager for the Oakland... Sacramento... Unknown location Athletics. Well, minus the tons of money and Nazi chat bots. LOL
  - dylan604 1y ago
    At least they are trying to name the team based on the city they are in, where the Dallas Cowboys haven't been in Dallas since the the early 70s. They trained in a city not Dallas while their stadium was in yet another not Dallas city. Now, their stadium is in yet another not Dallas city, and headquarters/training is yet a different not Dallas city. With the A's, you could at least be close by going to the city in their name.
- nickthegreek 1y ago
  pretty sure she did alot of reputational damage to herself along the way.
  - Invictus0 1y ago
    This is just delusional. It was obvious to everyone she was in an impossible job with a megalomaniacal boss ,and not only did she not get fired, she actually lasted 2 years and left on her own terms. I think she'll be just fine.
    - rsynnott 1y ago
      She _accepted_ the job, though. If we're assuming it was obvious to everyone that it was an impossible job, then her accepting it shows a certain lack of judgement, surely.
Hoasi 1y ago
X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.
- paride5745 1y ago
  Let's be honest, there is no real alternative.
  - spacechild1 1y ago
    What's wrong with Bluesky?
    - jacooper 1y ago
      It's irrelevant, no body uses it
    - paride5745 1y ago
      Bluesky is not a real decentralized system as the company behind it say. Bluesky (the company) controls most key parts of the network, and it is basically impossible to setup a really decentralised alternative provider for the ATProto network, like you can do today with ActivityPub (Mastodon) or Nostr. Sure, you can setup you PDS and own your data, but it is useless without the Relays and a self-hosted Firehose, and running you own website is basically impossible. And lastly, let's keep in mind that BSky is a commercial entity, not a no-profit like Mastodon or a commmunity effort like Nostr. And yes, I am ignoring the political toxicity of the network because I think the technical aspects are bad enough.
      - pfraze 1y ago
        Multiple people have set up their own relays (which, by the way, is the firehose), and multiple people have set up their own application backends (which I think is what you're calling the relay) It's fully possible to stand up the network on your own infrastructure, and to communicate with other providers
alganet 1y ago
Is this another case of "may this sacrifice appease the rain gods and bring forth a good harvest"?
- JKCalhoun 1y ago
  Perhaps that and "Let me just disembark this sinking ship if I may…" (Sorry she ever boarded?)
  - alganet 1y ago
    I mean more generally, in the sense that all public executive firings done to increase stock value (or prevent it from falling) are not that different from sacrificial cults.
bananapub 1y ago
edit: not sure why my ctrl-f 'grok' missed it, maybe I hadn't let the nytimes modal load thing load the bottom of the article. how fascinating that the NY Times didn't find any room to mention in the article that despite this: > She did not provide a reason for her departure. it might possibly be related to the Elon's custom-tuned Grok LLM spent the last twenty four hours becoming even more Nazi-y? seems fairly relevant especially given she didn't give any actual reason.
- delusional 1y ago
  The Nazi robot is probably a good signal to get out.
  - eqmvii 1y ago
    “prepare 3 envelopes” always leaves out the “what to do in case of Nazi robot” part.
- dmix 1y ago
  You didn't read the article then > Ms. Yaccarino had discussed her plans to leave with X employees earlier this week, before the incident with Grok, two people familiar with the matter said. xAI is largely separate from X, but Grok’s responses are often widely cited — and criticized — across the platform. Not everything is about the current news cycle.
  - slg 1y ago
    That paragraph must have been recently edited in (and thereby validating OP's complaint) as it isn't in the archive/paywell circumventing version at https://archive.ph/9zvHZ https://archive.ph/9zvHZ. For those of us without a NYT subscription, can you tell us whether it puts any description to "the incident with Grok"?
eviks 1y ago
> I’m immensely grateful to him for entrusting me But he didn't? She wasn't even in the loop for many of the consequential decisions
- rwmj 1y ago
  Rule #0 is you don't disparage the company on the way out. She may even have a contractual obligation not to.
  - libraryatnight 1y ago
    "This has been wonderful but it's time to step away and spend some time with family" lol
  - eviks 1y ago
    "him" is not a company. Also not saying isn't disparaging.
  - ceejayoz 1y ago
    Even barring a contractual obligation, "do I want to be the target of an angry tweetstorm that might result in real death threats" is a consideration.
  - TechDebtDevin 1y ago
    Just wait until Musks enters his "John Mcaffee in exile(but with much more resources)" era, which I think is going to come soon. Then all these people will talk. Or maybe his "Howard Hughes in Hiding" era. Remains to be seen which route he takes. Could also be "Rasputen shot in the ** era" if hes not careful.
    - spacechild1 1y ago
      > which I think is going to come soon. Including the hammocks?
  - creatonez 1y ago
    So Rule #0 is be silent about the absolute shitshow you are running away from, even when that shitshow is about to ruin many more lives? I think that reflects more poorly on someone than a break in pro-corporate decorum.
justin66 1y ago
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hooverd 1y ago
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- butterlettuce 1y ago
  hot diggity dog
giardini 1y ago
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- eqmvii 1y ago
  surely there are better things to be commenting on?
  - giardini 1y ago
    You're jealous! Old advice: If you have nothing good to say, best to say nothing at all.
mellosouls 1y ago
Some non-paywalled sources: https://edition.cnn.com/2025/07/09/tech/linda-yaccarino-steps-down-x-ceo https://edition.cnn.com/2025/07/09/tech/linda-yaccarino-step... https://www.bbc.co.uk/news/articles/cx2gy3j9xq6o https://www.bbc.co.uk/news/articles/cx2gy3j9xq6o https://www.theguardian.com/technology/2025/jul/09/x-ceo-steps-down-linda-yaccarino https://www.theguardian.com/technology/2025/jul/09/x-ceo-ste... etc
nacho2sweet 1y ago
There is a screenshot were Grok posts lurid sexual harassing stuff about her. https://x.com/highflystai/status/1942970125193547792 https://x.com/highflystai/status/1942970125193547792 . Is there weird legal stuff around this with an AI? she is the CEO and it is a tool in the company and something she is supposed to "control"?
- deleted 1y ago
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- deleted 1y ago
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- top_sigrid 1y ago
  The linked tweet is offline, but it's probably about this? https://x.com/esjesjesj/status/1943025702757924963?s=52&t=9h80D_i5_OofvfLsv2brow https://x.com/esjesjesj/status/1943025702757924963?s=52&t=9h...
steveBK123 1y ago
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- ceejayoz 1y ago
  The other LLMs don't have a "disbelieve reputable sources" unsafety prompt added at the owner's instructions.
  - steveBK123 1y ago
    It's gotta be more than that too though. Maybe training data other companies won't touch? Hidden prompt they aren't publishing? Etc. Clearly Musk has put his hand on the scale in multiple ways.
    - thrance 1y ago
      I think they just told grok to favor conservative "sources" and it became "mechahitler" as the result.
    - overfeed 1y ago
      > Maybe training data other companies won't touch That's a bingo. 3 weeks ago, Musk invited[1] X users to Microsoft-Tay[2] Grok by having them share share "divisive facts", then presumably fed the over 10,000 responses into the training/fine-tuning data set. 1. https://x.com/elonmusk/status/1936493967320953090 https://x.com/elonmusk/status/1936493967320953090 2. In 2016, Microsoft decided to let its Tay chatbot interact, and learn from Twitter users, and was praising Hitler in short order. They did it twice too, before shutting it down permanently. https://en.m.wikipedia.org/wiki/Tay_(chatbot) https://en.m.wikipedia.org/wiki/Tay_(chatbot)
      - epakai 1y ago
        That tweet seems like the bigger story. I've seen lots of deflection saying Yaccarino chose to retire prior to Grok/MechaHitler, but the tweet predates that. Even more deflection about how chatbots are easy to bait into saying weird things, but you don't need to bait when it has been specifically trained on it. All of this was intentional. Musk is removing more of the mask, and he doesn't need Yaccarino to comfort advertisers any more.
southernplaces7 1y ago
I assume he's reviving a new drive at internal consolidation and reviving the internal efficiency of X. This would be a good start considering this CEO's track record so far. She served a certain purpose and it's workable to replace her. As for Musk's ownership of X itself, and his buying it: If I had been in his shoes, i'd have tried to squeeze for a lower price maybe, but the company was a worthwhile acquisition and the future is too long, with too many complex turns for anyone to clearly say whether his ownership of it is a business failure or a long-view piece of wisdom. What he controls now is still relevant, and if certain political/social winds change, could be more relevant still down the road. In either case, it could easily be a valuable political and business tool for Musk himself, for many years to come. I simply don't see the destructiveness and failure that many people, here on this site and elsewhere have ranted about with Musk buying Twitter. Even with the firings and brand change, well, how necessary did those staffers end up being? Not much as it turns out. Better to have gotten rid of them during the initial chaos of a handover, when you can in any case expect problems from all corners, and then work on rebuilding with a fresh and company-aligned base that works to ensure stability down the road. Being the richest man in the world, and one who has already assembled two consecutive historically noteworthy companies (Tesla and SpaceX), Musk is certainly not stupid even if his personality can be grotesque at times, some of the comments here claiming otherwise have no rational fucking clue what they're talking about. They speak from emotion, perhaps driven by ideological fixation, but not based on the visible evidence over multiple decades.
- southernplaces7 1y ago
  Why not respond with an actual rebuttal of these points instead of downvoting? Are you 12-year-old schoolkids?
  - freejazz 1y ago
    I don't think anyone has any interest in "debating" you. Personally, I don't get into arguments with people who do not seem connected to reality. There is no point in it. That seems like the sort of thing a 12 year old would do. You'd probably find more purchase with your arguments at an adolescent playground anyway. >I simply don't see the destructiveness and failure that many people, here on this site and elsewhere have ranted about with Musk buying Twitter. Did you not see Grok yesterday? Or the general proliferation of disgusting racism all over X since Musk took over? No? Oh well. Hence, my point about reality.
yieldcrv 1y ago
I sold a ton of shares on a private secondary market Starter Pack enjoy the retirement!
sylens 1y ago
Trying to make it clear she is not responsible for MechaHitler AI as if people don't already have her number
moomin 1y ago
She was still there?
AIPedant 1y ago
The AP News story[1] had a tidbit I missed: In late June, [Elon Musk] invited X users to help train the chatbot on their commentary in a way that invited a flood of racist responses and conspiracy theories. “Please reply to this post with divisive facts for @Grok training,” Musk said in the June 21 post. “By this I mean things that are politically incorrect, but nonetheless factually true.” Yaccarino is obviously not Executive Of The Year, but what are you supposed to do when your boss is even more reckless and stupid than Donald Trump? I'm surprised it took this long. [1] https://apnews.com/article/x-ceo-linda-yaccarino-elon-musk-grok-39ba18ec4851445967ce114a0a452928 https://apnews.com/article/x-ceo-linda-yaccarino-elon-musk-g...
- rsynnott 1y ago
  Yeah, never understood why she took this job. It could only really end one way.
  - rtkwe 1y ago
    I'd take a pretty shitty job for $6 million dollars a year in salary before bonuses. Especially when everyone knows I'm not the one actually making the decisions so all the failures can get laid at someone else's feet (appropriately).
banana_giraffe 1y ago
Gift link: https://www.nytimes.com/2025/07/09/technology/linda-yaccarino-x-steps-down.html?unlocked_article_code=1.VE8.XLV6.ewvRinAkKJOc&smid=url-share https://www.nytimes.com/2025/07/09/technology/linda-yaccarin...
- denysvitali 1y ago
  TIL you can "gift" NYTimes articles access. Sounds weird but thanks stranger! Edit: and to pay back (?), https://archive.is/Cn2hA https://archive.is/Cn2hA
elAhmo 1y ago
She was never in charge of anything at X, the title is doing a disservice to the public.
- deleted 1y ago
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ryandrake 1y ago
I didn't even know that Twitter had a CEO that wasn't Musk.
- Macha 1y ago
  Twitter CEO - Chief Excuse Offerer
thordenmark 1y ago
I would gladly pretend to be CEO for the kind of pay she got. Blame it all on me, I'll take the money and go retire in Hawaii.
- denysvitali 1y ago
  There are probably cheaper places to retire (that will guarantee a longer retirement) than Hawaii - but your idea is good
  - barbazoo 1y ago
    The cheapest option is death, but even that costs you your life.
    - deleted 1y ago
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  - rsynnott 1y ago
    You can't, as they say, take it with you.
- navigate8310 1y ago
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  - martin-t 1y ago
    You'd think that but AFAIK, there have only been 2 serious attempts to kill Trump and 0 to kill Musk[0] (I don't follow US politics much so idk which one of them you're referring to). Compare that to the number of mass shootings[1] and car rammings for the same period. It seems most killing is done by crazy people who are content to blame and attack society at large for their problems. Conversely, sane/intelligent/competent people who are able to identify the root causes of injustice rarely use violence. As a result, you're probably fine as long as other unhinged people see you as an ally even if a lot of sane people see you as an enemy. [0]: Apparently he claims 2 so I qualified it with "serious" because narcissists are known to inflate their claims and I can't be bothered to check his claims. [1]: Apparently what counts as a mass shooting is very inclusive (e.g. https://www.youtube.com/watch?v=Vx3aI67iWpA https://www.youtube.com/watch?v=Vx3aI67iWpA ) so count only those intended to kill random strangers, not targeted attacks.
deleted 1y ago
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phendrenad2 1y ago
She stepped in and did a job, nothing more nothing less. I don't see this as a failure, the post-Elon Twitter is not a company that operates based on traditional characteristics, and I don't know what a CEO even does for such a company. It's obvious that Elon put her in charge to appease advertisers, but that gimmick only works for so long. Anyway, I wouldn't have made it as long as she did. Being in charge of a cesspool of racist, misogynistic, antisemitic content like that is a fate worse than unemployment.
- flockonus 1y ago
  X was gobbled by another of Elon's AI company, no doubt to reduce some of the mess. So yes, a CEO there effectively does nothing. https://www.reuters.com/markets/deals/musks-xai-buys-social-media-platform-x-45-billion-2025-03-28/ https://www.reuters.com/markets/deals/musks-xai-buys-social-...
  - fundad 1y ago
    At least she can claim the success of getting the company sold, even if it was to a sibling company under X Corp.
- wnc3141 1y ago
  I suspect a professional executive appointment was among the terms to finance Musk's purchase of Twitter.
deleted 1y ago
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freejazz 1y ago
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Imustaskforhelp 1y ago
Oh I really imagined that it said that she was leaving twitter (not calling it X) as in leaving the account / social media / platform (not the company) I would prefer if we could have a little more clarity but hey, It was funny reading in that way too.
myko 1y ago
So dumb some people call it "X"
ctenb 1y ago
She is leaving the company, not the platform
- BryanLegend 1y ago
  True. It's a misleading headline.
- deleted 1y ago
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m3kw9 1y ago
She didn’t do nothing there
pooty 1y ago
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- ixtli 1y ago
  deranged. "far left" is anything you don't agree with. also, almost none of the people from before musk are actually gone, the only difference is a dramatic increase in antisocial nazi bots and the groypers being more bold.
  - slaw 1y ago
    [flagged]
    - wredcoll 1y ago
      I really wonder what prompts people to lie like this. Paid trolls has always seemed rather far fetched, but what's the alternative?
      - slaw 1y ago
        I know there are blind people who think something is a lie.
wnevets 1y ago
I forgot she even existed but atleast she brought mechahitler to twitter I guess.
- plorg 1y ago
  And immediately got sexually harassed by it.
cma 1y ago
In her farewell tweet: > Groundbreaking innovations like community notes This existed on Twitter before Musk bought Twitter, and was likely borrowed from community wiki section on Stack Overflow at a minimum, if not from earlier sites. Not an X innovation.
- mrguyorama 1y ago
  Don't worry, nobody still on Twitter has ever cared about what actually happens in reality
- energy123 1y ago
  Advertising executives are professional liars and manipulators. They even lie about the fact that they're not that.
hakanderyal 1y ago
Interesting nobody has mentioned Nikita. X has hired Nikita Bier, of Gas and tbh fame (https://x.com/nikitabier https://x.com/nikitabier), as head of product some days ago. He posted a meme earlier today which may or may not be related to this.
- danpalmer 1y ago
  Reading his timeline is somewhat rage-inducing. He's just another edgelord who can't decide if he believes the terrible things he's posting or is just ironically posting them. It's all just attention seeking, there's no value in the posts, no product insight, no teaching like I see from true industry leaders.
  - Apfel 1y ago
    Twitter only showing a sample of posts for non-logged-in users allowed me to see just how weirdly hung up on "Europeans" that guy is.
    - satvikpendem 1y ago
      "The European mind cannot comprehend this" is a meme [0], it's more a joke than anything serious. [0] https://knowyourmeme.com/memes/the-european-mind-cannot-comprehend-this https://knowyourmeme.com/memes/the-european-mind-cannot-comp...
  - fake-name 1y ago
    > if he believes the terrible things he's posting or is just ironically posting them. The thing is, as I get older, I realize more and more that this is a distinction without a difference. If you "ironically" stab someone, does it matter what your motivation? The same is true for edgelord stuff. Whether you believe it internally is irrelevant, the active act of the posting is the only part that matters. If you post fascist content to be "edgy", you're a fascist.
    - throwaway37153 1y ago
paxys 1y ago
Despite her CEO title she was at best #2 at the company (behind Musk) and I imagine with the xAI buyout she's now further down the ladder. Even going back to her old role (head of advertising and partnerships at a $100B+ company) will probably be a step up at this point.
paulvnickerson 1y ago
Linda's tenure was an overwhelming success if you judge it according to what her assigned goals probably were: 1) Moved X out of woke censorship into a highly liberal (in the permissive sense of the word) free speech platform, while at the same time... 2) Improved the X brand safety such that nearly all advertisers are back on the platform. We forget how much at odds these two goals were a couple years ago, but the overton window has shifted a lot since then so it doesn't seem as big a deal.
- freefruit 1y ago
  Point number 2, was a great success with a controversial owner.
- nticompass 1y ago
  Her tenure was an "overwhelming success" if you don't know what either of those words mean.
joshuamorton 1y ago
2 years and one month almost to the day makes it seem like she waited the minimum time to avoid some bonus clawback and then got out.
martinpw 1y ago
The Economist always comes up with good tag lines for stories. In this case: Linda Yaccarino goes from X CEO to ex-CEO. https://www.economist.com/business/2025/07/09/linda-yaccarino-goes-from-x-ceo-to-ex-ceo https://www.economist.com/business/2025/07/09/linda-yaccarin...
- blymphony 1y ago
  What are other memorable tag lines from them?
  - amy214 1y ago
    "Yaccarino got X-terminated like an old piece of peccorino"
  - snorrah 1y ago
    I don't know, why don't you go have a look?
  - zamadatix 1y ago
    I don't read the Economist much but I was curious as I'm always down for punny headlines, found this collection: https://www.ironicsans.com/2007/06/the_best_and_worst_of_the_econ.html https://www.ironicsans.com/2007/06/the_best_and_worst_of_the...
    - jaydenmilne 1y ago
      I’ve noticed that they have different, worse headlines in the digital edition and on the web. They seem more clickbaity. I just want to get on the record and say that whoever in the paper argues for and writes the fun headlines is on the right side of history
  - DaiPlusPlus 1y ago
    Their "Resign, Rumsfeld" cover is etched into my memory.
  - incogitomode 1y ago
awaymazdacx5 1y ago
* X reported 2024 adjusted earnings before interest, taxes, depreciation and amortization of about $1.25 billion and annual revenue of $2.7 billion.*
gpi 1y ago
Who?
tonetheman 1y ago
[dead]
steinbring 1y ago
What value does X equal in that statement?
Zigurd 1y ago
The whole thing was a toxic brew of an autocratic owner choosing a weak CEO he can push around plus the glass cliff. Yaccarino was a perfectly fine ad sales executive in a legacy media company. She could've had a really pleasant couple of years. I hope she negotiated a severance that sets her up nicely. I know everyone involved is a consenting adult, but the cynicism is still pretty icky.
LightBug1 1y ago
Well that was sudden. Did Elon ask her to bear some children? Or offered a horse?
- burnt-resistor 1y ago
  Maybe TC was going to be paid in sinks.
- azernik 1y ago
  Mechahitler was likely the trigger.
calmbonsai 1y ago
Let's be perfectly clear, given the ownership and board structure https://www.sec.gov/Archives/edgar/data/1418091/000119312522120461/d310843d8k.htm https://www.sec.gov/Archives/edgar/data/1418091/000119312522... , the CEO of Twitter is a figurehead.
- hn_throwaway_99 1y ago
  I don't understand your comment at all: 1. What is the relevance of posting that years old 8-K about Twitter? The corporate structure is totally different now, with xAI having acquired X Corp in March. 2. Regardless of that, X is a private company with a hired CEO (by "hired CEO" I mean as opposed to a founder CEO or family CEO). There are tons and tons of companies like this, and most of them have active, traditional CEOs. The ownership and board structure of X isn't the thing that implies that the CEO is a figurehead - I'd argue Musk's megalomania is what does that.
  - calmbonsai 1y ago
    Did you read the section regarding the merger requirements which is quite unusual and reveals the level of control of Musk et. al (X Holdings)? This is why I brought up that particular 8k. The ownership and board structure serve as de facto evidence of control by Musk. There really aren't any other companies (notably in the social media sector) that have this ownership structure. Hilariously enough, by board structure and stock ownership, Trump has less control over Truth Social.
    - fastball 1y ago
      Yes, owners of companies obviously control them. That doesn't make the CEO a figurehead. There isn't a company in existence where the (hired) CEO has more power than the person who owns the company.
      - calmbonsai 1y ago
        In order: - No. There are many companies that have board mandates such that one single entity can never have a prima facie super-majority of voting power. - Yes it does. Under this structure, the CEO has no voting power on the board or right to initiate matters before it. Usually, a CEO has at least 1 vote and that right. - Not true in corporations where there are distinct cohorts of stock classes such that the owners of (e.g. class "A") a particular stock have 10-100x more voting power than (e.g. class "B") and as a "price" to assume the role of CEO one must "purchase" a controlling majority of shares.
paulbjensen 1y ago
She's the ex-CEO of a private company owned by a billionaire. What power did she really have? If the company was still public, then all the stupid shit Elon Musk did would put her in a much stronger place as the adult in the room during board meetings. The things done to Twitter since it became X is a form of cultural vandalism that should never be forgotten in the history of the web. It will be a cautionary tale for decades to come.
lenerdenator 1y ago
[flagged]
1oooqooq 1y ago
this is just a bottom of the drawer news they could pick the time to release (as all comments here prove, the hiring, the duration, and the firing, were all inconsequential for anything whatsoever) So, why fire now? What news would be getting attention instead, of the 600 comments here and who knows how many on xitter?
insane_dreamer 1y ago
> Top executives regularly come and go at Mr. Musk’s various companies. One exception is Gwynne Shotwell, the president of SpaceX, who joined Mr. Musk’s rocket company shortly after its founding in 2002. That's an amazingly long tenure under Musk. And considering SpaceX's success, she must be an exceptional leader.
- cedws 1y ago
  I wonder what people like her who were around Musk in the early days think of him now. It’s striking how much he’s changed. When I see videos of him speaking 20, even 10 years ago, he seems much more grounded, inspired, maybe even intellectual. Something has happened to him I feel. Maybe drugs brought out the storm inside that was always there.
  - pickledoyster 1y ago
    It's also possible he hasn't changed much as a person and just stopped listening to his personal branding advisors.
  - insane_dreamer 1y ago
    history shows that becoming extremely wealthy and powerful often changes people in bad ways
ulfw 1y ago
What an utter joke this whole CEO-in-name-only setup has been since Day 1. Glad she is finally seeing the light.
martin82 1y ago
[flagged]
mihaic 1y ago
Tangential, I still find it absurd people accept calling it X instead of Twitter. While I'd generally agree that most companies can change their name, encroaching on a basic letter should be off limits, like naming your company "The" or "God". Still sticking with Twitter until a reasonable name is found, which by Musk is never.
- azangru 1y ago
  > While I'd generally agree that most companies can change their name, encroaching on a basic letter should be off limits To me it's the other way around. If the platform had been named X from the start, then a language would have developed around it, including what its messages are called, or what verb is used to refer to posting a message. We, the public, wouldn't have known any better. With Twitter, we do know better — better name, better nouns, better verbs (even a better logo; but that's by the by). Bosses can rename their products as much as they like; it's just surprising to me that we as a public so obligingly give up this tiny bit of our language. > like naming your company "The" or "God". Consider truth social :-) I am amazed people agree to call the messages there 'truths', and reposts, 'retruths'. So embarrassing.
  - motorest 1y ago
    > Consider truth social :-) I am amazed people agree to call the messages there 'truths', and reposts, 'retruths'. So embarrassing. The most Orwellian shit ever.
    - mdnahas 1y ago
      The official newspaper of Russian Communists was also called Truth (Pravda). https://en.m.wikipedia.org/wiki/Pravda https://en.m.wikipedia.org/wiki/Pravda
  - mihaic 1y ago
    > If the platform had been named X from the start, then a language would have developed around it, including what its messages are called, or what verb is used to refer to posting a message. I'm not really sure. Some things don't compound, that's why I think a preposition for instance would make a bad name. But even if you may be right, I still want to put up a fight against corporate entities trying to take over basic concepts (X, the unknown, the letter that marks the spot, etc.). I don't want to be forced to use your name if your name is an absurdity, the same way I can't make a brand called "Trump is an idiot" (even if it's true).
petemc_ 1y ago
Unrelated to the article, and I can't seem to reply to the comment, but clicking on the archive.today link while I'm on holiday in Italy gives me a warning that it contains child pornography. https://imgur.com/a/PXNY7vp https://imgur.com/a/PXNY7vp
- WatchDog 1y ago
  I'm not sure if it's related, but the operator of archive.today has done odd things with DNS in the past, such as blocking DNS requests from cloudflare because they don't forward edns information.
- lmm 1y ago
  It's an archiving site. Probably someone archived some child pornography there, and the Italian authorities decided the sensible thing was to block the whole domain.
teenvan_1995 1y ago
Just in time for Grok to go crazy
randomtoast 1y ago
I think that no matter how bad the news about Elon and his companies might be, his net worth keeps skyrocketing and is currently around the $400B mark. I wouldn't be surprised if in a few years Forbes reports that he's the first to reach one trillion.
- n3storm 1y ago
  I don't see human lifestream as a sphere rolling up or down but a morphing goo flow through an unstructured topology. So, extrapolating last 20 years of Elon decissions in the future is impossible because humans tend to fail with time, bodily, emotionally and cognitivelly.
- motorest 1y ago
  > I think that no matter how bad the news about Elon and his companies might be, his net worth keeps skyrocketing and is currently around the $400B mark. I'm not really sure about that. Tesla's stock price dropped around a third during the past year. Which source are you using to support that assertion?
  - rob74 1y ago
    By "the past year" I assume you mean 2025? Because it's still higher than it was in October 2024 (https://www.google.com/finance/quote/TSLA:NASDAQ?window=1Y https://www.google.com/finance/quote/TSLA:NASDAQ?window=1Y). A better argument would be sales of Tesla cars, which last I heard were consistently dropping in most important markets.
- amelius 1y ago
  Winner takes all.
  - tmalsburg2 1y ago
    Also inflation.
    - 1y ago
nikolayasdf123 1y ago
ads.x.com is the worst platform to run ads. not surprised
- daveguy 1y ago
  But it is one of the only places you can pay to have your message delivered next to messages from Hitler bots and coup plotters. So... there's that.
- froggertoaster 1y ago
  The lack of controls on anything related to ad running is astounding. How they make money at all blows my mind.
  - CaptainZapp 1y ago
    Why, By suing their advertisers, of course. https://www.npr.org/2025/02/01/nx-s1-5283271/elon-musk-lawsuit-advertisers-boycott-new https://www.npr.org/2025/02/01/nx-s1-5283271/elon-musk-lawsu... https://www.wsj.com/business/media/x-twitter-ad-revenue-campaign-lawsuit-a882b5c6 https://www.wsj.com/business/media/x-twitter-ad-revenue-camp...
- CydeWeys 1y ago
  I curate a relatively tame Twitter feed, but X has been showing me animated advertisements of some fleshlight-like device going to town on a dildo. W. T. A. F. It's started making me worried that I can't even use the app in a place where anyone else is, lest someone shoulder surf that and wonder WTF I'm looking at.
  - mucha 1y ago
    That's actually an ad for X Premium+. No embarrassing ads!
  - fourside 1y ago
    It continues to surprise me how much people insist on using this platform after everything that’s happened in the last couple of years. It’s like having dinner at a restaurant that you know is owned by a mafia boss and then being surprised when you get robbed while you eat there.
hamuraijack 1y ago
Did anyone actually believe she was CEO?
emodendroket 1y ago
It is perhaps just a coincidence that this happened the day after “Mecha-Hitler” Grok going on racist screeds and going into lurid sexual fantasies about her in particular for the whole world to see. But it does look bad.
- NoGravitas 1y ago
  I really would not be surprised if "being sexually harassed by MechaHitler" was the last straw.
  - hyperdimension 1y ago
    I believe that would be the line for me. Personally, anyway.
tonyhart7 1y ago
discord is manned in 20s-30s employee, valve who makes steam is also has small number of team if you thinking you need 500s employee or something well you are wrong since many company do this for a long time and still do well for example they fire legal team division and offload that into external agency they just fire all "administration" related people and keep the bulk of engineering team which they should since tech company being lean is most advantage of tech company has
spjt 1y ago
If you're looking for someone to fill a do-nothing CEO job for $6M/year, I'm available.
- scottLobster 1y ago
  I'll do it for $5.5M/year Seriously, Elon should put the position up for auction and see how low he can drive the price. Would be hilarious PR
  - Sohcahtoa82 1y ago
    You'd probably find people willing to PAY to be the CEO of Twitter just because it'd look really good on a resume.
    - cyanydeez 1y ago
      hopefuly he'll choose to let Grok be the CEO.
    - OrangeMusic 1y ago
      Really? I personally would never hire such a person.
zeruch 1y ago
Her departure is about as material as having a second appendix. Her presence was to paper over the management failures of Elon Musk, and all she did was put them in stark relief by being a non-entity during her tenure (a sad debasement for her, and underutilization of someone with actual media/marketing acumen).

552 points by donohoe 1y ago

taco_emoji 1y ago

[flagged]

gigatexal 1y ago

Who cares? What I’m curious about is if Elon will pay her what she must have negotiated: a golden parachute.

toomuchtodo 1y ago

https://archive.today/9zvHZ https://archive.today/9zvHZ

throwaway150 1y ago

The announcement on X: https://x.com/lindayax/status/1942957094811951197 https://x.com/lindayax/status/1942957094811951197

layer8 1y ago
> As always, I’ll see you on X So she’s not actually leaving the platform, just the company.
- DealFl0w 1y ago
  "Chief [Executive Officer]" isn't a role on the platform, it's a role with the company.
  - namenotrequired 1y ago
    The title does literally say she is leaving the platform
    - DealFl0w 1y ago
      Here on Hacker News, we should be good internet citizens and do more than just read the title.
      - jdiff 1y ago
        We can also be human together and find enjoyment in shared, incorrect first impressions.
- robertlagrant 1y ago
  Yes, I thought it meant she was deleting her Twitter account while remaining CEO!
namenotrequired 1y ago
> the historic business turn around we have accomplished together has been nothing short of remarkable. I mean she’s not wrong!

CyberMacGyver 1y ago

One time they let her speak publicly it turned out to be a disaster. She never had any say and worst part is she was not even a good fall guy, it was clear who’s pulling the strings. The most immaterial and inconsequential hire ever. I love all the replies on Twitter thanking her but during her time the valuation dropped 80% and they were suing advertisers for not advertising. Remarkably inept.

deleted 1y ago
[deleted]
andsoitis 1y ago
You’re saying two things: - she is inept - she never had any say (which I interpret, perhaps incorrectly, that she is competent but had her hands were tied) Which is it?
- Xiol32 1y ago
  Arguably a competent person wouldn't have persisted in a role where it was obvious they were not able to make a meaningful difference.
  - mingus88 1y ago
    Can’t speak for her, obviously, but personally I tend to wait to make my exit once I know the role is not working out If I were in her shoes, I would have known I was going to leave during the worst of his tantrums, but I would have timed my exit for a more graceful moment. Dramatically bailing out during a storm would not be a good look for an exec who wants another key role somewhere else
    - andsoitis 1y ago
      Another possibility is that she was fired.
    - mdasen 1y ago
      If she were trying to time it, this timing seems weird. This is literally the day after Grok kept posting anti-semitism, praising Hitler, and calling itself MechaHitler. This might not be the least graceful moment for an exit, but there were so many more graceful exit times.

ceejayoz 1y ago

I guess the Nazi chatbot was the last straw. Amazed she lasted this long, honestly.

andsoitis 1y ago
As chief, her job is, amongst others, making sure that type of thing doesn’t happen. Outcomes suggests she failed at that. Hopefully the next chief will be better.
- JohnFen 1y ago
  She was was never the chief, only the chief's main administrator.
  - toomanyrichies 1y ago
    "Assistant to the regional manager". [1] 1. https://www.youtube.com/watch?v=wA9kQuWkU7I https://www.youtube.com/watch?v=wA9kQuWkU7I
- CamperBob2 1y ago
  There's only one way to stop Elon Musk from doing erratic, value-destroying things like that, and that's to ambush him in the parking lot with a tire iron. Yaccarino doesn't strike me as the type.
- quickthrowman 1y ago
  Physical restraint is the only thing that would stop him and I imagine he rolls with security so…
- ceejayoz 1y ago
  Her only true role was to fulfill Musk's silly promise to step down as CEO after a public vote. https://x.com/elonmusk/status/1604617643973124097 https://x.com/elonmusk/status/1604617643973124097
- baking 1y ago

deleted 1y ago

[deleted]

dekhn 1y ago

I predicted she'd last 1 year but she made it to 2. She had effectively zero power, and a boss that constantly undermined her.

soneca 1y ago

[flagged]

deleted 1y ago
[deleted]

jeffbee 1y ago

Have any of the people who noisily joined X to make a big impact fast actually had a big impact over any time frame? Remember when G. Hotz said he was going to fix Twitter search in 6 weeks, and then it turned out that G. Hotz is just another midwit like anyone else and Twitter search is still as bad as ever? Yaccarino said they were going to transform Twitter into the "everything app" with payments, marketplaces, and even banking. None of which it turns out was within the abilities of Linda Yaccarino.

UltraSane 1y ago
Search is a pretty solved problem if you are willing to invest the resources to create a inverted index of all the text you want to search. An inverted index of all tweets would be pretty expensive. Creating text embeddings for semantic search would be the next stage and even more expensive.
- lokar 1y ago
  Basic term based retrieval has been solved for 30+ years The problem is ranking and relevance
  - lokar 1y ago
    Thinking more, I imagine each post has limited value for ranking. You need the context of the thread, re-posts, even other threads nearby in time (with the same people).
- simonw 1y ago
  They've had an inverted index of all tweets since 2008 (when they acquired Summize). They added a vector index a year and a half ago for a "see related tweets" feature - https://x.com/elonmusk/status/1720314092269822242 https://x.com/elonmusk/status/1720314092269822242 - though as far as I can tell that feature doesn't exist any more, presumably replaced by the ask Grok button.
- phillipcarter 1y ago
  It is very much not a solved problem. Because the implication behind search is not "well the result you need is technically in the result set", it's "the result you need as at the top", and that remains an extremely difficult problem for anything but a trivial scale.

leakycap 1y ago

When I saw this news, my first thought was that she lasted about 1 year and 11 months longer than I expected after the first few weeks. I know Twitter had many terrible aspects, but I do miss the world voice old Twitter provided for quotes that could be engaged with in an "everyone is here" kind of feeling that doesn't exist on any other platforms right now.

kylebenzle 1y ago
Of course I hate what Elon has done to Twitter but you're feeling previously that everyone was there was an illusion brought on by massive propaganda and manipulation of the conversation. The same thing has happened to Reddit now, well it feels more inclusive and open it's actually an incredibly controlled enclosed system that only allows one specific viewpoint. Now of course to the people inside that bubble it feels like freedom but to everyone else it looks like a liberal echo chamber. For example, when the actual owner of the at Bitcoin handle wasn't pushing the narrative that Jack Dorsey wanted they hijacked the moniker and gave it to a pro b Blockstream (THE COMPANY THAT CONTROLS THE BITCOIN CODE BASE) individual. For most people that support Bitcoin and blockstream it looks like a victory of free speech but in reality they're just controlling more and more of the speech and kicking out anyone from the conversation who disagrees.
- fkyoureadthedoc 1y ago
  > liberal echo chamber It skews one way, but there's definitely a large diversity in opinions on Reddit that are not hard to find. It's also transitioning into an India social media site, just from sheer population numbers.
  - apwell23 1y ago
    [flagged]
    - regularjack 1y ago
      Your ban was deserved

ujkhsjkdhf234 1y ago

Good for her. Got paid a ton of money to be the fall guy and no one ever believed anything that went wrong with the company was her fault. That's a clean getaway in my book. Hopefully she can move on to something that isn't building Nazi chat bots.

jimt1234 1y ago
Sounds like being the manager for the Oakland... Sacramento... Unknown location Athletics. Well, minus the tons of money and Nazi chat bots. LOL
- dylan604 1y ago
  At least they are trying to name the team based on the city they are in, where the Dallas Cowboys haven't been in Dallas since the the early 70s. They trained in a city not Dallas while their stadium was in yet another not Dallas city. Now, their stadium is in yet another not Dallas city, and headquarters/training is yet a different not Dallas city. With the A's, you could at least be close by going to the city in their name.
nickthegreek 1y ago
pretty sure she did alot of reputational damage to herself along the way.
- Invictus0 1y ago
  This is just delusional. It was obvious to everyone she was in an impossible job with a megalomaniacal boss ,and not only did she not get fired, she actually lasted 2 years and left on her own terms. I think she'll be just fine.
  - rsynnott 1y ago
    She _accepted_ the job, though. If we're assuming it was obvious to everyone that it was an impossible job, then her accepting it shows a certain lack of judgement, surely.

Hoasi 1y ago

X has been nothing short of an exercise in brand destruction. However, despite all the drama, it still stands, it still exists, and it remains relevant.

paride5745 1y ago
Let's be honest, there is no real alternative.
- spacechild1 1y ago
  What's wrong with Bluesky?
  - jacooper 1y ago
    It's irrelevant, no body uses it
  - paride5745 1y ago
    Bluesky is not a real decentralized system as the company behind it say. Bluesky (the company) controls most key parts of the network, and it is basically impossible to setup a really decentralised alternative provider for the ATProto network, like you can do today with ActivityPub (Mastodon) or Nostr. Sure, you can setup you PDS and own your data, but it is useless without the Relays and a self-hosted Firehose, and running you own website is basically impossible. And lastly, let's keep in mind that BSky is a commercial entity, not a no-profit like Mastodon or a commmunity effort like Nostr. And yes, I am ignoring the political toxicity of the network because I think the technical aspects are bad enough.
    - pfraze 1y ago
      Multiple people have set up their own relays (which, by the way, is the firehose), and multiple people have set up their own application backends (which I think is what you're calling the relay) It's fully possible to stand up the network on your own infrastructure, and to communicate with other providers

alganet 1y ago

Is this another case of "may this sacrifice appease the rain gods and bring forth a good harvest"?

JKCalhoun 1y ago
Perhaps that and "Let me just disembark this sinking ship if I may…" (Sorry she ever boarded?)
- alganet 1y ago
  I mean more generally, in the sense that all public executive firings done to increase stock value (or prevent it from falling) are not that different from sacrificial cults.

bananapub 1y ago

edit: not sure why my ctrl-f 'grok' missed it, maybe I hadn't let the nytimes modal load thing load the bottom of the article. how fascinating that the NY Times didn't find any room to mention in the article that despite this: > She did not provide a reason for her departure. it might possibly be related to the Elon's custom-tuned Grok LLM spent the last twenty four hours becoming even more Nazi-y? seems fairly relevant especially given she didn't give any actual reason.

delusional 1y ago
The Nazi robot is probably a good signal to get out.
- eqmvii 1y ago
  “prepare 3 envelopes” always leaves out the “what to do in case of Nazi robot” part.
dmix 1y ago
You didn't read the article then > Ms. Yaccarino had discussed her plans to leave with X employees earlier this week, before the incident with Grok, two people familiar with the matter said. xAI is largely separate from X, but Grok’s responses are often widely cited — and criticized — across the platform. Not everything is about the current news cycle.
- slg 1y ago
  That paragraph must have been recently edited in (and thereby validating OP's complaint) as it isn't in the archive/paywell circumventing version at https://archive.ph/9zvHZ https://archive.ph/9zvHZ. For those of us without a NYT subscription, can you tell us whether it puts any description to "the incident with Grok"?

eviks 1y ago

> I’m immensely grateful to him for entrusting me But he didn't? She wasn't even in the loop for many of the consequential decisions

rwmj 1y ago
Rule #0 is you don't disparage the company on the way out. She may even have a contractual obligation not to.
- libraryatnight 1y ago
  "This has been wonderful but it's time to step away and spend some time with family" lol
- eviks 1y ago
  "him" is not a company. Also not saying isn't disparaging.
- ceejayoz 1y ago
  Even barring a contractual obligation, "do I want to be the target of an angry tweetstorm that might result in real death threats" is a consideration.
- TechDebtDevin 1y ago
  Just wait until Musks enters his "John Mcaffee in exile(but with much more resources)" era, which I think is going to come soon. Then all these people will talk. Or maybe his "Howard Hughes in Hiding" era. Remains to be seen which route he takes. Could also be "Rasputen shot in the ** era" if hes not careful.
  - spacechild1 1y ago
    > which I think is going to come soon. Including the hammocks?
- creatonez 1y ago
  So Rule #0 is be silent about the absolute shitshow you are running away from, even when that shitshow is about to ruin many more lives? I think that reflects more poorly on someone than a break in pro-corporate decorum.

justin66 1y ago

[flagged]

hooverd 1y ago

[flagged]

butterlettuce 1y ago
hot diggity dog

giardini 1y ago

[flagged]

eqmvii 1y ago
surely there are better things to be commenting on?
- giardini 1y ago
  You're jealous! Old advice: If you have nothing good to say, best to say nothing at all.

mellosouls 1y ago

Some non-paywalled sources: https://edition.cnn.com/2025/07/09/tech/linda-yaccarino-steps-down-x-ceo https://edition.cnn.com/2025/07/09/tech/linda-yaccarino-step... https://www.bbc.co.uk/news/articles/cx2gy3j9xq6o https://www.bbc.co.uk/news/articles/cx2gy3j9xq6o https://www.theguardian.com/technology/2025/jul/09/x-ceo-steps-down-linda-yaccarino https://www.theguardian.com/technology/2025/jul/09/x-ceo-ste... etc

nacho2sweet 1y ago

There is a screenshot were Grok posts lurid sexual harassing stuff about her. https://x.com/highflystai/status/1942970125193547792 https://x.com/highflystai/status/1942970125193547792 . Is there weird legal stuff around this with an AI? she is the CEO and it is a tool in the company and something she is supposed to "control"?

deleted 1y ago
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deleted 1y ago
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top_sigrid 1y ago
The linked tweet is offline, but it's probably about this? https://x.com/esjesjesj/status/1943025702757924963?s=52&t=9h80D_i5_OofvfLsv2brow https://x.com/esjesjesj/status/1943025702757924963?s=52&t=9h...

steveBK123 1y ago

[flagged]

ceejayoz 1y ago
The other LLMs don't have a "disbelieve reputable sources" unsafety prompt added at the owner's instructions.
- steveBK123 1y ago
  It's gotta be more than that too though. Maybe training data other companies won't touch? Hidden prompt they aren't publishing? Etc. Clearly Musk has put his hand on the scale in multiple ways.
  - thrance 1y ago
    I think they just told grok to favor conservative "sources" and it became "mechahitler" as the result.
  - overfeed 1y ago
    > Maybe training data other companies won't touch That's a bingo. 3 weeks ago, Musk invited[1] X users to Microsoft-Tay[2] Grok by having them share share "divisive facts", then presumably fed the over 10,000 responses into the training/fine-tuning data set. 1. https://x.com/elonmusk/status/1936493967320953090 https://x.com/elonmusk/status/1936493967320953090 2. In 2016, Microsoft decided to let its Tay chatbot interact, and learn from Twitter users, and was praising Hitler in short order. They did it twice too, before shutting it down permanently. https://en.m.wikipedia.org/wiki/Tay_(chatbot) https://en.m.wikipedia.org/wiki/Tay_(chatbot)
    - epakai 1y ago
      That tweet seems like the bigger story. I've seen lots of deflection saying Yaccarino chose to retire prior to Grok/MechaHitler, but the tweet predates that. Even more deflection about how chatbots are easy to bait into saying weird things, but you don't need to bait when it has been specifically trained on it. All of this was intentional. Musk is removing more of the mask, and he doesn't need Yaccarino to comfort advertisers any more.

southernplaces7 1y ago

I assume he's reviving a new drive at internal consolidation and reviving the internal efficiency of X. This would be a good start considering this CEO's track record so far. She served a certain purpose and it's workable to replace her. As for Musk's ownership of X itself, and his buying it: If I had been in his shoes, i'd have tried to squeeze for a lower price maybe, but the company was a worthwhile acquisition and the future is too long, with too many complex turns for anyone to clearly say whether his ownership of it is a business failure or a long-view piece of wisdom. What he controls now is still relevant, and if certain political/social winds change, could be more relevant still down the road. In either case, it could easily be a valuable political and business tool for Musk himself, for many years to come. I simply don't see the destructiveness and failure that many people, here on this site and elsewhere have ranted about with Musk buying Twitter. Even with the firings and brand change, well, how necessary did those staffers end up being? Not much as it turns out. Better to have gotten rid of them during the initial chaos of a handover, when you can in any case expect problems from all corners, and then work on rebuilding with a fresh and company-aligned base that works to ensure stability down the road. Being the richest man in the world, and one who has already assembled two consecutive historically noteworthy companies (Tesla and SpaceX), Musk is certainly not stupid even if his personality can be grotesque at times, some of the comments here claiming otherwise have no rational fucking clue what they're talking about. They speak from emotion, perhaps driven by ideological fixation, but not based on the visible evidence over multiple decades.

southernplaces7 1y ago
Why not respond with an actual rebuttal of these points instead of downvoting? Are you 12-year-old schoolkids?
- freejazz 1y ago
  I don't think anyone has any interest in "debating" you. Personally, I don't get into arguments with people who do not seem connected to reality. There is no point in it. That seems like the sort of thing a 12 year old would do. You'd probably find more purchase with your arguments at an adolescent playground anyway. >I simply don't see the destructiveness and failure that many people, here on this site and elsewhere have ranted about with Musk buying Twitter. Did you not see Grok yesterday? Or the general proliferation of disgusting racism all over X since Musk took over? No? Oh well. Hence, my point about reality.

yieldcrv 1y ago

I sold a ton of shares on a private secondary market Starter Pack enjoy the retirement!

sylens 1y ago

Trying to make it clear she is not responsible for MechaHitler AI as if people don't already have her number

moomin 1y ago

She was still there?

AIPedant 1y ago

The AP News story[1] had a tidbit I missed: In late June, [Elon Musk] invited X users to help train the chatbot on their commentary in a way that invited a flood of racist responses and conspiracy theories. “Please reply to this post with divisive facts for @Grok training,” Musk said in the June 21 post. “By this I mean things that are politically incorrect, but nonetheless factually true.” Yaccarino is obviously not Executive Of The Year, but what are you supposed to do when your boss is even more reckless and stupid than Donald Trump? I'm surprised it took this long. [1] https://apnews.com/article/x-ceo-linda-yaccarino-elon-musk-grok-39ba18ec4851445967ce114a0a452928 https://apnews.com/article/x-ceo-linda-yaccarino-elon-musk-g...

rsynnott 1y ago
Yeah, never understood why she took this job. It could only really end one way.
- rtkwe 1y ago
  I'd take a pretty shitty job for $6 million dollars a year in salary before bonuses. Especially when everyone knows I'm not the one actually making the decisions so all the failures can get laid at someone else's feet (appropriately).

banana_giraffe 1y ago

Gift link: https://www.nytimes.com/2025/07/09/technology/linda-yaccarino-x-steps-down.html?unlocked_article_code=1.VE8.XLV6.ewvRinAkKJOc&smid=url-share https://www.nytimes.com/2025/07/09/technology/linda-yaccarin...

denysvitali 1y ago
TIL you can "gift" NYTimes articles access. Sounds weird but thanks stranger! Edit: and to pay back (?), https://archive.is/Cn2hA https://archive.is/Cn2hA

elAhmo 1y ago

She was never in charge of anything at X, the title is doing a disservice to the public.

deleted 1y ago
[deleted]

ryandrake 1y ago

I didn't even know that Twitter had a CEO that wasn't Musk.

Macha 1y ago
Twitter CEO - Chief Excuse Offerer

thordenmark 1y ago

I would gladly pretend to be CEO for the kind of pay she got. Blame it all on me, I'll take the money and go retire in Hawaii.

denysvitali 1y ago
There are probably cheaper places to retire (that will guarantee a longer retirement) than Hawaii - but your idea is good
- barbazoo 1y ago
  The cheapest option is death, but even that costs you your life.
  - deleted 1y ago
    [deleted]
- rsynnott 1y ago
  You can't, as they say, take it with you.
navigate8310 1y ago
[flagged]
- martin-t 1y ago
  You'd think that but AFAIK, there have only been 2 serious attempts to kill Trump and 0 to kill Musk[0] (I don't follow US politics much so idk which one of them you're referring to). Compare that to the number of mass shootings[1] and car rammings for the same period. It seems most killing is done by crazy people who are content to blame and attack society at large for their problems. Conversely, sane/intelligent/competent people who are able to identify the root causes of injustice rarely use violence. As a result, you're probably fine as long as other unhinged people see you as an ally even if a lot of sane people see you as an enemy. [0]: Apparently he claims 2 so I qualified it with "serious" because narcissists are known to inflate their claims and I can't be bothered to check his claims. [1]: Apparently what counts as a mass shooting is very inclusive (e.g. https://www.youtube.com/watch?v=Vx3aI67iWpA https://www.youtube.com/watch?v=Vx3aI67iWpA ) so count only those intended to kill random strangers, not targeted attacks.

deleted 1y ago

[deleted]

phendrenad2 1y ago

She stepped in and did a job, nothing more nothing less. I don't see this as a failure, the post-Elon Twitter is not a company that operates based on traditional characteristics, and I don't know what a CEO even does for such a company. It's obvious that Elon put her in charge to appease advertisers, but that gimmick only works for so long. Anyway, I wouldn't have made it as long as she did. Being in charge of a cesspool of racist, misogynistic, antisemitic content like that is a fate worse than unemployment.

flockonus 1y ago
X was gobbled by another of Elon's AI company, no doubt to reduce some of the mess. So yes, a CEO there effectively does nothing. https://www.reuters.com/markets/deals/musks-xai-buys-social-media-platform-x-45-billion-2025-03-28/ https://www.reuters.com/markets/deals/musks-xai-buys-social-...
- fundad 1y ago
  At least she can claim the success of getting the company sold, even if it was to a sibling company under X Corp.
wnc3141 1y ago
I suspect a professional executive appointment was among the terms to finance Musk's purchase of Twitter.

deleted 1y ago

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deleted 1y ago
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freejazz 1y ago

[flagged]

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Imustaskforhelp 1y ago

Oh I really imagined that it said that she was leaving twitter (not calling it X) as in leaving the account / social media / platform (not the company) I would prefer if we could have a little more clarity but hey, It was funny reading in that way too.

myko 1y ago

So dumb some people call it "X"

ctenb 1y ago

She is leaving the company, not the platform

BryanLegend 1y ago
True. It's a misleading headline.
deleted 1y ago
[deleted]

m3kw9 1y ago

She didn’t do nothing there

pooty 1y ago

[flagged]

ixtli 1y ago
deranged. "far left" is anything you don't agree with. also, almost none of the people from before musk are actually gone, the only difference is a dramatic increase in antisocial nazi bots and the groypers being more bold.
- slaw 1y ago
  [flagged]
  - wredcoll 1y ago
    I really wonder what prompts people to lie like this. Paid trolls has always seemed rather far fetched, but what's the alternative?
    - slaw 1y ago
      I know there are blind people who think something is a lie.

wnevets 1y ago

I forgot she even existed but atleast she brought mechahitler to twitter I guess.

plorg 1y ago
And immediately got sexually harassed by it.

cma 1y ago

In her farewell tweet: > Groundbreaking innovations like community notes This existed on Twitter before Musk bought Twitter, and was likely borrowed from community wiki section on Stack Overflow at a minimum, if not from earlier sites. Not an X innovation.

mrguyorama 1y ago
Don't worry, nobody still on Twitter has ever cared about what actually happens in reality
energy123 1y ago
Advertising executives are professional liars and manipulators. They even lie about the fact that they're not that.

hakanderyal 1y ago

Interesting nobody has mentioned Nikita. X has hired Nikita Bier, of Gas and tbh fame (https://x.com/nikitabier https://x.com/nikitabier), as head of product some days ago. He posted a meme earlier today which may or may not be related to this.

danpalmer 1y ago
Reading his timeline is somewhat rage-inducing. He's just another edgelord who can't decide if he believes the terrible things he's posting or is just ironically posting them. It's all just attention seeking, there's no value in the posts, no product insight, no teaching like I see from true industry leaders.
- Apfel 1y ago
  Twitter only showing a sample of posts for non-logged-in users allowed me to see just how weirdly hung up on "Europeans" that guy is.
  - satvikpendem 1y ago
    "The European mind cannot comprehend this" is a meme [0], it's more a joke than anything serious. [0] https://knowyourmeme.com/memes/the-european-mind-cannot-comprehend-this https://knowyourmeme.com/memes/the-european-mind-cannot-comp...
- fake-name 1y ago
  > if he believes the terrible things he's posting or is just ironically posting them. The thing is, as I get older, I realize more and more that this is a distinction without a difference. If you "ironically" stab someone, does it matter what your motivation? The same is true for edgelord stuff. Whether you believe it internally is irrelevant, the active act of the posting is the only part that matters. If you post fascist content to be "edgy", you're a fascist.
  - throwaway37153 1y ago

paxys 1y ago

Despite her CEO title she was at best #2 at the company (behind Musk) and I imagine with the xAI buyout she's now further down the ladder. Even going back to her old role (head of advertising and partnerships at a $100B+ company) will probably be a step up at this point.

paulvnickerson 1y ago

Linda's tenure was an overwhelming success if you judge it according to what her assigned goals probably were: 1) Moved X out of woke censorship into a highly liberal (in the permissive sense of the word) free speech platform, while at the same time... 2) Improved the X brand safety such that nearly all advertisers are back on the platform. We forget how much at odds these two goals were a couple years ago, but the overton window has shifted a lot since then so it doesn't seem as big a deal.

freefruit 1y ago
Point number 2, was a great success with a controversial owner.
nticompass 1y ago
Her tenure was an "overwhelming success" if you don't know what either of those words mean.

joshuamorton 1y ago

2 years and one month almost to the day makes it seem like she waited the minimum time to avoid some bonus clawback and then got out.

martinpw 1y ago

The Economist always comes up with good tag lines for stories. In this case: Linda Yaccarino goes from X CEO to ex-CEO. https://www.economist.com/business/2025/07/09/linda-yaccarino-goes-from-x-ceo-to-ex-ceo https://www.economist.com/business/2025/07/09/linda-yaccarin...

blymphony 1y ago
What are other memorable tag lines from them?
- amy214 1y ago
  "Yaccarino got X-terminated like an old piece of peccorino"
- snorrah 1y ago
  I don't know, why don't you go have a look?
- zamadatix 1y ago
  I don't read the Economist much but I was curious as I'm always down for punny headlines, found this collection: https://www.ironicsans.com/2007/06/the_best_and_worst_of_the_econ.html https://www.ironicsans.com/2007/06/the_best_and_worst_of_the...
  - jaydenmilne 1y ago
    I’ve noticed that they have different, worse headlines in the digital edition and on the web. They seem more clickbaity. I just want to get on the record and say that whoever in the paper argues for and writes the fun headlines is on the right side of history
- DaiPlusPlus 1y ago
  Their "Resign, Rumsfeld" cover is etched into my memory.
- incogitomode 1y ago

awaymazdacx5 1y ago

* X reported 2024 adjusted earnings before interest, taxes, depreciation and amortization of about $1.25 billion and annual revenue of $2.7 billion.*

gpi 1y ago

Who?

tonetheman 1y ago

[dead]

steinbring 1y ago

What value does X equal in that statement?

Zigurd 1y ago

The whole thing was a toxic brew of an autocratic owner choosing a weak CEO he can push around plus the glass cliff. Yaccarino was a perfectly fine ad sales executive in a legacy media company. She could've had a really pleasant couple of years. I hope she negotiated a severance that sets her up nicely. I know everyone involved is a consenting adult, but the cynicism is still pretty icky.

LightBug1 1y ago

Well that was sudden. Did Elon ask her to bear some children? Or offered a horse?

burnt-resistor 1y ago
Maybe TC was going to be paid in sinks.
azernik 1y ago
Mechahitler was likely the trigger.

calmbonsai 1y ago

Let's be perfectly clear, given the ownership and board structure https://www.sec.gov/Archives/edgar/data/1418091/000119312522120461/d310843d8k.htm https://www.sec.gov/Archives/edgar/data/1418091/000119312522... , the CEO of Twitter is a figurehead.

hn_throwaway_99 1y ago
I don't understand your comment at all: 1. What is the relevance of posting that years old 8-K about Twitter? The corporate structure is totally different now, with xAI having acquired X Corp in March. 2. Regardless of that, X is a private company with a hired CEO (by "hired CEO" I mean as opposed to a founder CEO or family CEO). There are tons and tons of companies like this, and most of them have active, traditional CEOs. The ownership and board structure of X isn't the thing that implies that the CEO is a figurehead - I'd argue Musk's megalomania is what does that.
- calmbonsai 1y ago
  Did you read the section regarding the merger requirements which is quite unusual and reveals the level of control of Musk et. al (X Holdings)? This is why I brought up that particular 8k. The ownership and board structure serve as de facto evidence of control by Musk. There really aren't any other companies (notably in the social media sector) that have this ownership structure. Hilariously enough, by board structure and stock ownership, Trump has less control over Truth Social.
  - fastball 1y ago
    Yes, owners of companies obviously control them. That doesn't make the CEO a figurehead. There isn't a company in existence where the (hired) CEO has more power than the person who owns the company.
    - calmbonsai 1y ago
      In order: - No. There are many companies that have board mandates such that one single entity can never have a prima facie super-majority of voting power. - Yes it does. Under this structure, the CEO has no voting power on the board or right to initiate matters before it. Usually, a CEO has at least 1 vote and that right. - Not true in corporations where there are distinct cohorts of stock classes such that the owners of (e.g. class "A") a particular stock have 10-100x more voting power than (e.g. class "B") and as a "price" to assume the role of CEO one must "purchase" a controlling majority of shares.

paulbjensen 1y ago

She's the ex-CEO of a private company owned by a billionaire. What power did she really have? If the company was still public, then all the stupid shit Elon Musk did would put her in a much stronger place as the adult in the room during board meetings. The things done to Twitter since it became X is a form of cultural vandalism that should never be forgotten in the history of the web. It will be a cautionary tale for decades to come.

lenerdenator 1y ago

[flagged]

1oooqooq 1y ago

this is just a bottom of the drawer news they could pick the time to release (as all comments here prove, the hiring, the duration, and the firing, were all inconsequential for anything whatsoever) So, why fire now? What news would be getting attention instead, of the 600 comments here and who knows how many on xitter?

insane_dreamer 1y ago

> Top executives regularly come and go at Mr. Musk’s various companies. One exception is Gwynne Shotwell, the president of SpaceX, who joined Mr. Musk’s rocket company shortly after its founding in 2002. That's an amazingly long tenure under Musk. And considering SpaceX's success, she must be an exceptional leader.

cedws 1y ago
I wonder what people like her who were around Musk in the early days think of him now. It’s striking how much he’s changed. When I see videos of him speaking 20, even 10 years ago, he seems much more grounded, inspired, maybe even intellectual. Something has happened to him I feel. Maybe drugs brought out the storm inside that was always there.
- pickledoyster 1y ago
  It's also possible he hasn't changed much as a person and just stopped listening to his personal branding advisors.
- insane_dreamer 1y ago
  history shows that becoming extremely wealthy and powerful often changes people in bad ways

ulfw 1y ago

What an utter joke this whole CEO-in-name-only setup has been since Day 1. Glad she is finally seeing the light.

martin82 1y ago

[flagged]

mihaic 1y ago

Tangential, I still find it absurd people accept calling it X instead of Twitter. While I'd generally agree that most companies can change their name, encroaching on a basic letter should be off limits, like naming your company "The" or "God". Still sticking with Twitter until a reasonable name is found, which by Musk is never.

azangru 1y ago
> While I'd generally agree that most companies can change their name, encroaching on a basic letter should be off limits To me it's the other way around. If the platform had been named X from the start, then a language would have developed around it, including what its messages are called, or what verb is used to refer to posting a message. We, the public, wouldn't have known any better. With Twitter, we do know better — better name, better nouns, better verbs (even a better logo; but that's by the by). Bosses can rename their products as much as they like; it's just surprising to me that we as a public so obligingly give up this tiny bit of our language. > like naming your company "The" or "God". Consider truth social :-) I am amazed people agree to call the messages there 'truths', and reposts, 'retruths'. So embarrassing.
- motorest 1y ago
  > Consider truth social :-) I am amazed people agree to call the messages there 'truths', and reposts, 'retruths'. So embarrassing. The most Orwellian shit ever.
  - mdnahas 1y ago
    The official newspaper of Russian Communists was also called Truth (Pravda). https://en.m.wikipedia.org/wiki/Pravda https://en.m.wikipedia.org/wiki/Pravda
- mihaic 1y ago
  > If the platform had been named X from the start, then a language would have developed around it, including what its messages are called, or what verb is used to refer to posting a message. I'm not really sure. Some things don't compound, that's why I think a preposition for instance would make a bad name. But even if you may be right, I still want to put up a fight against corporate entities trying to take over basic concepts (X, the unknown, the letter that marks the spot, etc.). I don't want to be forced to use your name if your name is an absurdity, the same way I can't make a brand called "Trump is an idiot" (even if it's true).

petemc_ 1y ago

Unrelated to the article, and I can't seem to reply to the comment, but clicking on the archive.today link while I'm on holiday in Italy gives me a warning that it contains child pornography. https://imgur.com/a/PXNY7vp https://imgur.com/a/PXNY7vp

WatchDog 1y ago
I'm not sure if it's related, but the operator of archive.today has done odd things with DNS in the past, such as blocking DNS requests from cloudflare because they don't forward edns information.
lmm 1y ago
It's an archiving site. Probably someone archived some child pornography there, and the Italian authorities decided the sensible thing was to block the whole domain.

teenvan_1995 1y ago

Just in time for Grok to go crazy

randomtoast 1y ago

I think that no matter how bad the news about Elon and his companies might be, his net worth keeps skyrocketing and is currently around the $400B mark. I wouldn't be surprised if in a few years Forbes reports that he's the first to reach one trillion.

n3storm 1y ago
I don't see human lifestream as a sphere rolling up or down but a morphing goo flow through an unstructured topology. So, extrapolating last 20 years of Elon decissions in the future is impossible because humans tend to fail with time, bodily, emotionally and cognitivelly.
motorest 1y ago
> I think that no matter how bad the news about Elon and his companies might be, his net worth keeps skyrocketing and is currently around the $400B mark. I'm not really sure about that. Tesla's stock price dropped around a third during the past year. Which source are you using to support that assertion?
- rob74 1y ago
  By "the past year" I assume you mean 2025? Because it's still higher than it was in October 2024 (https://www.google.com/finance/quote/TSLA:NASDAQ?window=1Y https://www.google.com/finance/quote/TSLA:NASDAQ?window=1Y). A better argument would be sales of Tesla cars, which last I heard were consistently dropping in most important markets.
amelius 1y ago
Winner takes all.
- tmalsburg2 1y ago
  Also inflation.
  - 1y ago

nikolayasdf123 1y ago

ads.x.com is the worst platform to run ads. not surprised

daveguy 1y ago
But it is one of the only places you can pay to have your message delivered next to messages from Hitler bots and coup plotters. So... there's that.
froggertoaster 1y ago
The lack of controls on anything related to ad running is astounding. How they make money at all blows my mind.
- CaptainZapp 1y ago
  Why, By suing their advertisers, of course. https://www.npr.org/2025/02/01/nx-s1-5283271/elon-musk-lawsuit-advertisers-boycott-new https://www.npr.org/2025/02/01/nx-s1-5283271/elon-musk-lawsu... https://www.wsj.com/business/media/x-twitter-ad-revenue-campaign-lawsuit-a882b5c6 https://www.wsj.com/business/media/x-twitter-ad-revenue-camp...
CydeWeys 1y ago
I curate a relatively tame Twitter feed, but X has been showing me animated advertisements of some fleshlight-like device going to town on a dildo. W. T. A. F. It's started making me worried that I can't even use the app in a place where anyone else is, lest someone shoulder surf that and wonder WTF I'm looking at.
- mucha 1y ago
  That's actually an ad for X Premium+. No embarrassing ads!
- fourside 1y ago
  It continues to surprise me how much people insist on using this platform after everything that’s happened in the last couple of years. It’s like having dinner at a restaurant that you know is owned by a mafia boss and then being surprised when you get robbed while you eat there.

hamuraijack 1y ago

Did anyone actually believe she was CEO?

emodendroket 1y ago

It is perhaps just a coincidence that this happened the day after “Mecha-Hitler” Grok going on racist screeds and going into lurid sexual fantasies about her in particular for the whole world to see. But it does look bad.

NoGravitas 1y ago
I really would not be surprised if "being sexually harassed by MechaHitler" was the last straw.
- hyperdimension 1y ago
  I believe that would be the line for me. Personally, anyway.

tonyhart7 1y ago

discord is manned in 20s-30s employee, valve who makes steam is also has small number of team if you thinking you need 500s employee or something well you are wrong since many company do this for a long time and still do well for example they fire legal team division and offload that into external agency they just fire all "administration" related people and keep the bulk of engineering team which they should since tech company being lean is most advantage of tech company has

spjt 1y ago

If you're looking for someone to fill a do-nothing CEO job for $6M/year, I'm available.

scottLobster 1y ago
I'll do it for $5.5M/year Seriously, Elon should put the position up for auction and see how low he can drive the price. Would be hilarious PR
- Sohcahtoa82 1y ago
  You'd probably find people willing to PAY to be the CEO of Twitter just because it'd look really good on a resume.
  - cyanydeez 1y ago
    hopefuly he'll choose to let Grok be the CEO.
  - OrangeMusic 1y ago
    Really? I personally would never hire such a person.

zeruch 1y ago

Her departure is about as material as having a second appendix. Her presence was to paper over the management failures of Elon Musk, and all she did was put them in stark relief by being a non-entity during her tenure (a sad debasement for her, and underutilization of someone with actual media/marketing acumen).