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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
- ungovernableCat 4mo agoI was promised 10000 AI scientists curing cancer and solving fusion but all I got was unemployment and short videos of fruit people cheating on their partner.
- dude250711 4mo agoJust clearly explain how you are translating all the AI "value" into a reduced price for me - consumer, and it will be welcome. E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.
- Configure0251 4mo agoThank you for a great laugh this morning!
- exhumet 4mo agoright lmao. delusional
- dude250711 4mo agoWe live in AI Era. This is a new industrial revolution.
- tim333 4mo agoI wonder if the original industrial revolution was annoying in the same way with brands saying powered by steam engine when it wasn't a good solution?
- tennfown 4mo agoThey just let any ~70 IQ idiot in this site now.
- dbalatero 4mo agoHey I mean AI is supposed to make us 10x more productive, so the price of things should also go down 10x right? ...right?
- zx8080 4mo agoYou meant the price 50% increase because <insert any valid reason | RAM is expensive>?
- LastTrain 4mo agoThe thing is, we are spending more on building out data centers and the infrastructure required to build and run them than the total global gross sales of software and related services so prices will go up, not down.
- voidUpdate 4mo agoMaybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?
- watwut 4mo agoLiterally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore. People are not confused about these.
- progval 4mo agoIt also means Diffusion in the context of images and videos.
- fwip 4mo agoOr anything that used to be called machine learning, in the context of some consumer appliances. Or sometimes basic image recognition.
- voidUpdate 4mo agoApart from when they're talking about AI generated videos or images, or the marketing people talking about an AI powered rice cooker https://tefalph.com/cooking-appliances/easy-rice-plus-rice-cooker/ https://tefalph.com/cooking-appliances/easy-rice-plus-rice-c... or people watching films where an AI takes over
- williamdclt 4mo agoNo that's not true. I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect). I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).
- dbalatero 4mo agoI could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
- echelon 4mo ago[flagged]
- qsera 4mo agoThe problem is that many people recognize it for what it is (not real AI), and they are against society paying large cost for its advancement AS IF it is true AI or a path to it.
- vitally3643 4mo agoThe explicit and overt messaging from AI companies in the West is directly and loudly claiming their goal is to put people out of work. In a society where we've normalized "wage slave or death by starvation", yeah, you're gonna get backlash.
- rubyfan 4mo agoI think you hit the nail on the head. In a winner take most society why would you expect the masses to embrace a technology that makes them losers?
- site-packages1 4mo agoParticularly when there is no plan for all the displaced folks who no longer have jobs. Essentially the brilliant plan seems to be to fire humans working their jobs and getting paid, replace them with "AI", give savings to the CEO or billionaire class, let the jobless people starve or something. Like, you don't need an AI Assistant to tell you that this plan will create backlash.
- zx8080 4mo agoOh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
- cpburns2009 4mo agoThat mentality existed well before AI. See out-sourcing.
- hoppyhoppy2 4mo agoTrue, but companies seem more likely to publicly brag about their use of AI than about outsourcing their call center to another country.
- trollbridge 4mo agoIt’s terrible marketing. Telling someone “the product I’m selling will make you jobless and have no value to society” isn’t very persuasive. Outsourcing was not something promoted to the masses.
- zx8080 4mo agoSure! But it's now more convenient when it's written up-front in the company name!
- GrinningFool 4mo agoStrangely enough, I don't recall any companies advertising to consumers that they outsourced.
- TFNA 4mo agoI’ve seen a few brands here and there boasting of the quality of the “select Asian suppliers” they moved their manufacturing to. It’s a clever way to preempt criticism that the brand is now no different from any of the competing brands that moved to China or Vietnam.
- 4mo ago
- trollbridge 4mo agoWe are adding AI features to our product and being very careful to disguise them and make it not “feel” like AI. Our customer base about 70% can’t stand AI, 20% doesn’t care, and 10% thinks it’s the greatest thing in the world.
- pesus 4mo agoWhy would you add features you know 70% of your users would hate? The fact that you have to hide them from your users because of this should probably be a sign to reconsider.
- a96 4mo agoProfit, legal demands, and incompetence comes to mind as potential reasons.
- inigyou 4mo agoBecause the users only hate them if they know they're AI, otherwise they love them
- trollbridge 4mo agoWhat the 70% figure tells you is that people just don't like bad AI, bad implementations, dark patterns, and chat bots. For example, we aren't going to be doing some terrible RAG-style support "chat" anytime soon.
- trollbridge 4mo agoThey're optional features nobody has to use and which, if designed to not look like cheap vibe-coded chatbots, that 70% of the userbase would actually quite like. So far in the closed beta, everyone has liked them, even the people I know don't like AI.
- amelius 4mo ago"AI" translates into "we treated your problem as a black box; if it doesn't work we'll fix it later by throwing more data at it!"
- nerdjon 4mo agoThis is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit. Most consumers don’t actually care how their tech works, just that it does and gives them benefits.
- dngray 4mo agoThe real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.
- inigyou 4mo agoBut that's the rare exception. Almost nobody prefers an artisanal chair over one from IKEA, especially when they see the price tag.
- Waterluvian 4mo agoAI feels like “quick and cheap at the cost of quality” so I completely get why consumers would dislike it while business people love it.
- amelius 4mo ago+1 I think you've hit the nail on the head here.
- nyeah 4mo agoI think this is the real issue. Consumers love shiny cool stuff, but they don't like Clippy the paperclip. They like Siri when it helps but they don't like Siri when it impedes them. What a conundrum! Why oh why are consumers reacting this way?
- Jcampuzano2 4mo agoThe companies that use AI the best will be those for which you don't have to tell someone they're using AI. That will be the sign of it being a quality product. If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.
- maplethorpe 4mo agoOn the other hand, one of my recent launch posts received comments such as "this is the sort of thing that is now possible with AI!", when I didn't use any AI at all.
- kibwen 4mo agoTo paraphrase Mitch Hedberg, this is the sort of thing that is now possible with AI. It used to be possible, but it still is, too.
- jollyllama 4mo agoHand-crafted has always been the gold-standard of high-status. AI content is inherently low-status. To the extent that AI adds value, it is being captured, rather than going back to the consumer.
- aurareturn 4mo agoThere is a difference between a toaster brand saying their toasting now has AI built in vs Anthropic releasing Mythos. The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change. In tech, Microsoft is a big reason for this turnoff. First, they forced Copilot onto Windows users. Second, they decided to market "AI PCs" by forcing AMD, Intel, and Qualcomm to put NPUs into their SoCs. But a tiny NPU is no match for frontier LLMs. Therefore, customers are sold on their PCs having something as good as ChatGPT built in but in reality, it's barely powerful enough to fix your grammar. Everyone around me, including my elderly parents, love using ChatGPT. Go to any coffee shop and you'll see ChatGPT on nearly everyone's laptop. People aren't turned off by OpenAI or Anthropic. They're turned off by everyone else.
- rimliu 4mo agoNah, Mythos are Fable primary purpose was marketing. And the fables about their danger were indeed lies.
- aurareturn 4mo agoNah, Anthropic is the leading AI company. A toaster company saying their product now has AI is actually turning people off.
- fwip 4mo agoThey're different, but average people dislike both of them.
- aurareturn 4mo agoThe average person uses ChatGPT daily. This average person hates how their toaster, washing machine, pencil, eraser now all have "AI capabilities".
- fwip 4mo agoThese stats are from last year, but in 2025, two-thirds of adult Americans had never used ChatGPT: https://www.pewresearch.org/short-reads/2025/06/25/34-of-us-adults-have-used-chatgpt-about-double-the-share-in-2023/ https://www.pewresearch.org/short-reads/2025/06/25/34-of-us-... Another stat I've heard, but can't cite at the moment, is that only 7% of Americans use ChatGPT daily - I think it is likely a bit older than 2025, though, so I wouldn't be surprised if it's closer to 10 or 20% now. Everybody lives in their own bubble, and it can be easy to believe that you're in-touch with the public-at-large. That's why you gotta fact-check this stuff.
- Muaz_Ashraf 4mo agostill they use AI.
- Muaz_Ashraf 4mo agostill they use AI
- dvh 4mo agoCould be worse. It could be Blockchain.
- deleted 4mo ago[deleted]
- ios-contractor 4mo agoThen why did openAI make gazillions in revenue
- dbalatero 4mo agoDo you have access to their financials?
- deleted 4mo ago[deleted]
- Arainach 4mo agoFor the purposes of this discussion, we all do: https://www.wheresyoured.at/exclusive-openai-financials/ https://www.wheresyoured.at/exclusive-openai-financials/
- Arainach 4mo agoIt's easy to make an enormous amount of revenue selling $50 bills for $10.
- ios-contractor 4mo agoThere's a big chance that you work at a company that does exactly that
- ahartmetz 4mo agoImagine the dotcom boom but most consumers have a negative sentiment towards internet stuff, it's mostly just CEOs measuring their internet dicks against each other.
- AaronAPU 4mo agoI’m sure there are some good AI products but the vast majority seem to be garbage. The exception is coding agents and simple web text/image interfaces. So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.
- lqet 4mo agoThe exception is translation. Translation is what transformers were originally developed for. LLMs shine in translation, and creating code is, after all, a translation from natural language into a programming language. A lot of what current LLMs are good at seems to boil down to translation: * Translate some prompt into a planning list of individual TODOs * Treat each TODO as a new translation (e.g. from TODO to code), or call some external tool (lookup something on the internet, static code analysis, database request) * Translate the result(s) of these TODOs into a final text, or into a new TODO list To me, this is interesting, because maybe the Homo Sapiens intelligence simply developed as a side effect of communication (translating words into actions).
- rrook 4mo agoI think that's where it goes, yes. The ability to model the world internally predates spoken language. We (and other animals) already translate what we _sense_ into that internal model. Language is just another translation; all communication is bidirectional translation, internal modeling/thought is wordless.
- cesarvarela 4mo agoYou could take that a step further and say everything is information, and our brains transform it into reality (Donald Hoffman).
- INTPenis 4mo ago[dead]
- dkga 4mo agoI’m surprised it’s just sixty. I don’t think anyone, not the least consumers, wants AI used upstream of themselves.
- jillesvangurp 4mo agoIt's a bit like 25 years ago when people were slapping web on everything to make it seem better. Part of this is incentivized by investors that want everything they invest in to be an AI thingy so they can feel good about themselves. So, you have a lot of startups optimizing for that. This is not a new thing of course. Every if-else type logic got shamelessly labeled AI at some point even fifteen years ago. I've been in a few places where that happened. Other than that, I can't see why consumers should care for most things they actually buy and pay for. But of course they tend to fall in the feature matrix trap where when faced with choice between product A and product B, they tend to go for the one with the most elaborate spec sheet. Even if most of that is just meaningless word soup to them. True for phones, TVs, stereo equipment, cars, etc. Most people really have no clue what they are buying so they just over pay under the assumption that it will cover their needs. AI goes in a long list of meaningless marketing language that companies use to market their products. Most people say they are not sensitive to that, but their purchase choices usually tell a different story. Marketing people know that.
- deleted 4mo ago[deleted]
- timcobb 4mo agoBig talk from US consumers. The reality is we'll consume those ads and we'll love it. Sir, yes sir!
- fullshark 4mo agoWhat am I gonna do, not look at content?
- willismichael 4mo agoMaybe I missed the /s, but why do we have to spend our time "looking at content" if it's just full of AI slop?
- fullshark 4mo agoAlternatives are boring, expensive, or require effort.
- willismichael 4mo agoIf our hormonal reward systems are so fried that low-effort staring at a screen has become the most rewarding thing to do with our time, then the content industry has played us like a fiddle.
- kjkjadksj 4mo agoLook around on a train sometime at what people are doing.
- willismichael 4mo agoUnderstood. Admittedly I'm as guilty as anybody else, but lately I'm trying to take more time away from digital media to spend face-to-face time with people, look at real scenery, and practice physical hobbies.
- dbvn 4mo agoSir, this is a Wendys. I just want my burger
- queeshonda 4mo ago[flagged]
- deleted 4mo ago[deleted]
- gedy 4mo agoThey aren't delusional per se, just follow the money and incentives and it makes some sense.
- bluGill 4mo agoHalf of those submissions are directly contradicting my experience with the AI tools in question. AI slop is real and a problem, but most of the submissions act like everything is slop, and that is false.
- oneeyedpigeon 4mo agoObligatory Stephen Collins: https://www.theguardian.com/lifeandstyle/picture/2025/nov/07/give-peas-a-chance-even-ai-peas-the-stephen-collins-cartoon#img-1 https://www.theguardian.com/lifeandstyle/picture/2025/nov/07...
- manjalyc 4mo agoIronic considering the article just reeks of AI. - AI loves to use "consumers" instead of just saying people or Americans - "You’ve spent time and budget on it, yet your audience can’t name a single company they think is doing it well. " - "The small moments that used to make the web worth visiting are disappearing." - "The brand that builds that recognition first gets to define the standard." Nearly every sentence has an AI-ism...
- _pdp_ 4mo agoI agree. What does it matter if it is AI? As long as the product does what it is supposed to do, use of AI is secondary.
- notarobot123 4mo agoWhat happens when VCs, governments and tech companies drive demand for a genuinely game changing technology beyond consumer's appetite for it?
- volume_tech 4mo ago[dead]
- deafpolygon 4mo agoTo me, “AI” in their branding means data mining, collection and privacy violation.
- speak_plainly 4mo agoYou mean the Coke flavour co-created by AI wasn't a resounding success with consumers? Who could have possibly known? https://www.pcmag.com/news/coca-cola-uses-ai-to-create-a-futuristic-coke-flavor https://www.pcmag.com/news/coca-cola-uses-ai-to-create-a-fut...
- rainydesert 4mo ago[dead]
- josefritzishere 4mo agoThe word "turnoff' is an understatement. The rubes try to sell it like the Monorail on the Simpsons. They're pushier than a timeshare. Feels like a scam.
- hoppyhoppy2 4mo ago>like the Monorail on the Simpsons That episode was based on the musical The Music Man, FWIW
- cmiles8 4mo agoOutside the Silicon Valley echo chamber the attitude towards AI has shifted dramatically over the last few months. Folks still think the tech is cool but everyone is fed up with AI slop and all the noise and hype that’s failed to deliver. The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.
- tennfown 4mo agoI was at the grocery store a few weeks back browsing the clearance with my girlfriend. To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY” If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.
- rationalist 4mo agoTo be fair, it was in clearance.
- RoadieRoller 4mo agoGood one!
- simianwords 4mo agoThe correct marketing and product strategy is to not stick AI in everything. It’s to allow AI to access them. But this is a hard concept to grasp and tough to give up territory. A good story here is notion: I don’t think they (only) stuck AI features. They made it possible for me to use it from AI. This is meaningfully different because it enables * composability *. I record my notes in Notion using Apple Watch and summarise them or use them through Claude account which has a plugin to Notion. Now think about it: employees in notion wont think of this as an amazing feature because it is utterly simple to implement. There’s no limelight or anything. If they had made some fancy AI integration within notion to autocomplete or whatever, the optics are better internally. But outside it is lukewarm to bad. I wish more companies enable composability instead of bespoke AI integration within their application.
- softwaredoug 4mo agoAI isn’t actually a description of consumer value. It’s a tool to create that value Selling an “AI” product is like describing a C++ compiler as a feature to someone buying a video game
- valicord 4mo ago"written in rust"
- marcosdumay 4mo agoYes, but instead of it being correlated with information safety and fewer bugs, it's correlated with bloated, buggy products that barely work or almost work.
- kridsdale3 4mo agoDevils Advocate: Switching from ASM to C for videogames defined the 16 bit and 32 bit eras. Switching to C++ defined the (roughly) Xbox and PS2, PS3 eras.
- superxpro12 4mo agoITs only a matter of time until this somehow breaks down along party lines. My guess is the pro-business context will make republicans pro-ai before long.
- twodave 4mo agoWell of course they do. AI has strong association with words and phrases such as "hallucinate", "bad medical advice", "slop", etc. I can understand why a business would want to use it, but it's very seldom a win for the consumer.
- throwaway63467 4mo agoFor most consumers AI will be a net negative. Already I can tell more and more companies use it in their call centers and support workflows, often just to stonewall customers: they reply very politely and with great attention to detail but will not solve your issue as they don’t have any decision power. I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already is used for all the wrong reasons, apparently even to pick which targets to destroy in war, essentially making life or death decisions in some areas with little to no oversight. And then people here think that any kind of regulation around this tech is useless and unwarranted… Don’t get me wrong I use AI all the time but I fear it will be the most disruptive technological development in both positive and negative ways that we have ever dealt with.
- Jcampuzano2 4mo agoThe problem is a problem of choice I believe. When we use AI ourselves via tools like chatbots, harnesses etc. we are mostly actively choosing to do so, and have some control. We can always just decide to stop and do the work ourselves if its not working out. In the call center/situation of companies embedding it in their products, often its not in a way that gives users the choice. They are forcing it onto their users with no other option, or at the very least they are always forced to play along with the LLM until it finally gives up. Its user hostile since we can't decide to break out of the LLM loop when we want to. Add on top of that most of these companies are actually forcing the use of the AI related features simply to fulfill someones KPI's/internal metrics.
- datsci_est_2015 4mo agoWell you also have to recognize that call centers are a net negative for every organization, especially as (almost) no one makes (B2C) purchases over the phone anymore. Whenever you call a company you are costing them money. With automation, you cost them less money. If they inconvenience you, all that does is discourage you from calling them more, which, again, leads to even more savings for them. The incentives are perfectly aligned for all of us to absolutely hate interacting with call centers, especially automated ones.
- thesuitonym 4mo agoNot really a surprise, AI is obnoxious and useless in the majority of context, and yet we're forced to deal with it.
- nba456_ 4mo agoYou can't trust consumers with what they say they want in their marketing.
- gwbas1c 4mo agoI'm looking at AI in a product as a way to tell it what to do without me needing to look up what I want to do... And it usually doesn't do that. For example: I wanted to make a pie chart in Excel of 5 cells, so I selected them and told Copilot to make a pie chart. It put a pie chart image in the chat window, and told me where to click to make the pie chart, but didn't actually make the pie chart for me. Sometimes my phone's camera saves a picture in the wrong orientation, and I don't feel like digging around for where Google put the rotate button today. There's an easily-accessible prompt box, but it can't follow "rotate the image 90 degrees to the left". --- The thing is, unless you use an app to do a task all the time, often it takes longer to find the button, remember the keystroke, or look it up on Google than it takes to just bang out a prompt. And, if I can tell my IDE to "write a unit test for this class" and get back something useful, why can't I tell Excel to "make a pie chart for these cells" and get back something useful?
- LtWorf 4mo agoAh yes the famous useful AI generated tests: a = 1 assert a == 1 assert a == 1 (I've seen this for real, hidden among several hundreds of other lines)
- MisterTea 4mo agoA friend was looking for a new electric razor and sent a link of one that advertised having AI. Phillips Norelco i9000 with AI integration. Feels like the old iThing or eWare trends of the 00s. New thing, new marketing trend.
- kjkjadksj 4mo agoCallaway makes a driver called AI smoke.
- lqet 4mo agoI had the pleasure of communicating with the AI bot of FedEx (in Germany) today: > Everything is sorted out! > Everything is now sorted out, and I hope this solution works well for you. Of course nothing was sorted out (several mails and a call to the distribution center did sort things out).
- rschiavone 4mo agoI hate how chatbots call it a day after providing an unhelpful solution
- lqet 4mo agoBefore calling it a day, this chatbot actually apologized for answering 3 hours too late because there were so many request at the moment.
- ahartmetz 4mo agoI've also had a customer support chat bot give me completely wrong information. I could guess what was actually true and knew that there'd very likely be a workaround - involving actual people - to do what I need to do (which turned out correct), but it pissed me off anyway.
- phainopepla2 4mo agoReminiscent of when coding agents fail to fix a bug and keep digging themselves deeper into a hole. > I understand the problem now, I just need to... > I was wrong before but the issue is now clear, let me... > I have complete clarity now! I'm going to...
- genghisjahn 4mo agoEvidently I read the room wrong. Sorry for linking to my little project. Good day to you all!
- summermusic 4mo agoThis comment is irrelevant ad spam
- genghisjahn 4mo agoI mean, not really? I did make it. Thought it would be interesting. Is that I mentioned the name of a company I used?
- criddell 4mo agoThis is a thread about how AI signals cheap and low quality. You can't be that surprised that your self-promotion of an AI product garnered a little negative attention...
- genghisjahn 4mo agoI didn't promote a product. I was showing that low sports radio shows aren't really any better than easy to make AI podcasts that cover the same topics. Just tried and true host personas (the over reactor, the crank seen it all before, the stats guy, the callers) is just wrapped around the stats of the game. People mention claude in their comments all the time and they aren't flagged as promoting a product. The podcast I linked...ah never mind.
- ethagnawl 4mo agoThe label is now on ... pretty much everything -- to the point where it's completely meaningless. So, maybe everyone can just stop lazily slapping it on things? You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.
- Freedumbs 4mo agoWhen you label anything with an electrical current AI, ignore all copyright, then cite AI as cause for layoffs ... what do you expect? It's all vibes. Qwen released "world models" that are video processing models instructed through text. Words have no real meaning anymore.
- nprateem 4mo agoIf I see AI content online I bounce because I can ask AI myself. All the AI slop has zero benefit to companies doing it to me if they want to target me. But then some people watch tiktoks, so as usual we're in an echo chamber.
- joelthelion 4mo agoNot surprising given that 95+% of the time it's total bullshit.
- interstice 4mo agoTo me AI in marketing is a signal that whatever business I'm looking at will pivot when a fad comes along. That is not what I want in any service that I plan to use for a long time.
- hvs 4mo agoMy wife, who honestly tries to avoid technology at all costs, was working on her business site and said, "It's almost impossible to find any good stock photos with all the AI slop out there." AI, among non-tech people means two things: slop and shitty customer service bots.
- dsign 4mo agoNot to detract of any of the other reasons given so far for people disliking 'AI' in the brand messaging, there's the additional "snob factor" that the average consumer will reject (perhaps because it's culturally trained to do so). To put it simply, the last few decades have been about glorifying the average Simpson. KISS and Marvel movies. Trump-level speech. And now along comes something that is going to take the pain of deep complicated thinking away (what a relief!), but the damn villain not only walks the talk[^1], it also unfortunately talks the talk with complicated words, correct capitalization and (gasp!) em--dashes. What's not to hate about it? [^1]: https://english.stackexchange.com/questions/192777/walk-the-walk-vs-talk-the-talk-vs-walk-the-talk https://english.stackexchange.com/questions/192777/walk-the-...
- ecshafer 4mo agoThis reminds me of [Steve Job's response about OpenDoc at a conference](https://www.youtube.com/watch?v=oeqPrUmVz-o https://www.youtube.com/watch?v=oeqPrUmVz-o) where he points out that focus on the tech isn't as important as focus on the product. Companies are pitching the technology first and not the product, but customers want the product.
- yawnxyz 4mo ago> "Bot fatigue sets in when the internet stops feeling honest" if there's anything worse than LLM-written text, it's websites that rally against LLMs and AI-use, then blatantly just use AI to do the thing they're against if you're going to be anti-ai, at least don't use it!!
- cwmoore 4mo agoI honestly thought it would be closer to 60.0031073814%
- 1970-01-01 4mo agoBecause half of 'AI' is just not AI, and the other half is just an LLM chatbot. True applications of AI in your product is still quite useful.
- maplethorpe 4mo agoThis still means that 40% of consumers aren't turned off at all. That seems promising for AI bulls.
- ElijahLynn 4mo agoSo so so true! I'm developing a product right now and will be using AI for part of it, but AI doesn't mean s**, the feature means something though so just call it by the feature that it is. You don't have to mention AI ever!
- LoganDark 4mo agoWhat I want to know is who the fuck is the 30% saying the internet is not less human than it was 10 years ago
- latentframe 4mo ago[dead]
- OptionOfT 4mo agoI have yet to see AI being successfully onboarded in brands where I feel it actually benefits me. QuickBooks has annoying suggestions that shift the whole UI and cannot be disabled. Misclicks now happen. The AI in my robot vacuum is... just a label? I don't want to talk to it. I want it to deterministically clean my stuff. My TV got an upgrade to Gemini. Why? I don't talk to the TV, and it's in my face. (I'm think about getting a device that can do Plex->Atmos streaming).
- LtWorf 4mo agoHow do you use gemini on your TV? Type questions with the remote, 3 words per hour?
- OptionOfT 4mo agoSurprisingly, my remote has a microphone.
- scoot 4mo agoFunny, because my LG TV had Google Assistant (whatever that is) when I bought it, but it was removed. It was never in your face though, just a button on the remote. It still has Alexa (it has both) but I never use it. I barely use the Echo that's next to the TV!
- deleted 4mo ago[deleted]
- mproud 4mo agoHell yeah
- UqWBcuFx6NV4r 4mo agoThese comments are hilarious. A bunch of people saying “yes exactly!” and performing utter mental gymnastics in an attempt to convince themselves and everyone else that the only people who aren’t anti-AI are SV tech losers.
- Dwedit 4mo agoSaying something is "AI" makes sense if it actually uses an AI model. But to appease certain people, you need to disguise or obfuscate that AI is used. I don't think the anti-AI crowd is up in arms about Firefox having a local translation feature, despite that it uses an AI model.
- suzzer99 4mo agoI'm shocked it's that low.
- sinaatalay 4mo ago"Why is that? How could that be? The answer is because customers don't form their opinions on quality from marketing. They form their opinions on quality from their own experience with the products or services." - Steve Jobs from https://youtu.be/XbkMcvnNq3g?si=8Y56TFmKHJhlFXoE&t=364 https://youtu.be/XbkMcvnNq3g?si=8Y56TFmKHJhlFXoE&t=364
- blitzar 4mo ago"Just avoid holding it in that way." - Steve Jobs
- bakugo 4mo agoThe AI branding isn't aimed at consumers, it's aimed at investors. What consumers think about it is irrelevant. This isn't unique to tech, either. In recent years, I've started to notice all the advertising around me increasingly targeting businesses and investors rather than the average person. Feels like we're quickly moving towards a post-consumer society, in which trying to convince the average middle class consumer to buy your product is no longer relevant, because that's simply not where the money is anymore.
- superkuh 4mo agoGood thing the businesses and central government no longer require US consumers to function. They can just keep circular trading within themselves. No need to get approval or use by human persons.
- shevy-java 4mo agoNot yet 100%? Skynet slop is still finding confused humans here. Will they end up loving and embracing their new AI masters?
- ChrisRR 4mo agoWhat was the demographic of people surveyed? because it would be interesting to know whether this is purely technical people or the average person
- fl4regun 4mo agoMy laptop has a microsoft copilot key built into it. It is hardware mapped to a hotkey that inputs win+shift+f23, instead of just being the right ctrl key. Why would anyone want this?
- a96 4mo agoWhy would Microsoft want their product logo forced front and center and easy to accidentally trigger in their OS that they also force on people?
- fl4regun 4mo agoI am not complaining about them changing the logo on the key, I'm complaining they made a messed up hardware based hotkey and killed right ctrl for no reason, instead of just making right ctrl in windows trigger copilot.
- serious_angel 4mo ago> Al Ries asserted that a brand is a singular idea or concept that you own inside the mind of a prospect. > > Source: https://heidicohen.com/what-is-branding [2011-08-15] The keyword - mind. That is, a human being is supposed to stand behind a "brand", who is responsible for it, and is to be trusted for the product, the effort, the experience they offer.
- nlarew 4mo agoYour quoted text does not back up your claim. It says brands live in the mind of the customer (i.e. the prospect). It doesn't say anything about a brand representing a real human being.
- victor106 4mo ago>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we went with some of the best and did our own intensive testing and worked on latencies etc., I actually thought the final version was pretty good but our customers just hated it.
- elictronic 4mo agoIf I were a manager I would be excited as well. Product quality doesn’t seem to be a metric that is actually correlated with executive bonuses, reducing cost is. It’s why enshitification is so common. Create a tool that quantifies quality in a usable way as a metric and you change the entire economy.
- lacy_tinpot 4mo agoGuarantee this is a generational split. The younger demographics will prefer the AI bot to talk to.
- alex_suzuki 4mo agoGen Z hates AI… according to https://www.theverge.com/ai-artificial-intelligence/920401/gen-z-ai https://www.theverge.com/ai-artificial-intelligence/920401/g... (and others)
- lacy_tinpot 4mo agoIf that were true schools wouldn't have a problem with AI. AI usage is rampant.
- foobarchu 4mo agoI've actually been told by my teacher friends who used to complain about too much AI that their high school students are starting to reverse course here, and are now bullying each other for actual or perceived AI use. It's become cringe.
- bcrosby95 4mo agoOf course not. Who cares if something uses AI. I just want it to solve a problem or bring me joy. Why should I give a fuck if it uses AI, the internet, a computer, dead trees, or banging two rocks together.
- fckgw 4mo agoConsumers are tired of going through a popup slideshow of "Try our new AI features!" they won't use every time their apps update.
- NoSalt 4mo agoWhen you start seeing infomercials on "AI sunglasses", you know AI has jumped the shark, and good riddance!
- danans 4mo agoThe consumer-opinion perspective of this survey misses what I think is the main factor in the general public's feelings about AI. People have a huge capacity to absorb enshittification of everything they consume, from goods /services to culture to politics, if they receive some kind of short term gratification. But in the back of people's minds, when people hear "AI", is the underlying question: "is it going to take my livelihood?" IMO that's what motivates the negativity, not some miscalibrated branding.
- juancn 4mo agoIt's like the e-everything trend of the 90s. It's pushing an internal tech detail onto customer faces that only care about a problem being solved. It's virtue signaling for investors and a usually misguided attempt to look trendy or cool.
- joka88xj 4mo ago[flagged]
- kbar13 4mo agodoes this mean that 40% of consumers say it's good? or what? if that is what that means, i would actually say keep improving... since ai is new and there's a lot of mixed feelings about it, it's understandable that sentiment leaks into ai-enabled products. that being said, there are /a lot/ of ai chatbot product integrations that are actual dogwater and we should not do them. like the stupid amazon integration that is forced upon me that took up like 30% of my screen and straight up just was worthless. i think the best ai consumer facing workflows you dont actually directly interface with ai via what is expected to be a human interface like chat - it should do processing in the backend, or it supports a human agent.
- bcjdjsndon 4mo agoAiaiai.audio looks nervously on
- abustamam 4mo agoI think what a lot of tech people don't understand is how little most people care about technology. People want products that work well. If you can find a solution that serves people's needs then they don't really care about the underlying technology. For example, apart from my day job, I do IT consulting for small local businesses. I do anything from landing pages to AI integration into their existing processes to make them more efficient at their work. The end result is their customers getting faster and better quality service, and my customers get to focus more on their business instead of administration. They don't really care that it's AI, but they do care about the results. And I think that's the part many executives are missing. Focus on building great products. If AI is part of it, cool. But unless you're OpenAI or Anthropic, AI is probably not your product.
- rglover 4mo agoTurns out people hate the thing they're being told is going to steal their life from them (often with a shit eating grin). This is what happens when you run dark strategies. They might work for a little bit in small doses, but eventually they bite you in the ass.
- polnurfer 4mo ago60% of surveyed US customers
- octaane 4mo agoYeah, no shit. As a non-tech person who has tried to use it for non-tech stuff: Having the compulsively-lying, halluciating POS algorithm that everyone thinks is the second coming of Christ burn an obscene amount of non-renewable energy to create said lies while my company wants us to train it to steal out jobs is kinda something I'm not interested in. How is training my replacement on a plagiarism machine that is actively putting people (including myself) out of the job while destroying the environment (but whose results are still not as good as a human) in any world a good thing? There is no boost in productivity for non-tech related stuff. If you need to double-check the output, it is de facto not as productive as a human, since you need to effectively do the work twice. Also, it adds nothing of value where is is being crammed into everything, and just seems to be a cynical techbro PE driven buzzword play.
- Rotdhizon 4mo agoOnce a negative connotation takes over a word, there's almost no coming back from it. When practically every public implementation of AI is negative, people are going to permanently associate negative thoughts towards it. We saw the saw thing when the prospect of AI came to video game development. People had high hopes that it could really improve things but no, all that was scene was lazy, half baked, terrible implementations of AI in video game development and now the general view of AI in that sphere is automatically hated.
- steveBK123 4mo agoI mean.. only 60%? When you have AI startups running ads like "Why hire humans, our bots work 24/7 and don't WFH or report things to HR" (almost verbatim) .. what does one expect?
- godwinson__4-8 4mo agoSome people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page." --Steve Jobs
- Havoc 4mo agoI wonder how much of this effect is attributable to: A) Crap marketing departments slapping AI on everythign B) Actual organic hate for AI a la booing at graduation ceremony
- atleastoptimal 4mo agoI don't understand people claiming all this "the average consumer doesn't like AI" stuff is useful at all, when AI companies are making stratospheric revenue, and ChatGPT is the 5th most visited website.
- pq129 4mo agoI see a big difference between AI people choose to use themselves (eg ChatGPT), and AI people are forced to use (whether unhelpful customer-service bots, or LLMs attempting to cover up for poor user interface design).
- jurgenaut23 4mo agoAnyone who worked in tech long enough knows that tech-first marketing only works in summer very specific situations and for very specific segments. Most customers care only about whether the system solves their problem in the minimum amount of time/money/effort. Branding a specific solution to their problem is usually a sure way to get them to feel cheated.
- seydor 4mo agoAre they consumers of AI or consumers of media?
- riazrizvi 4mo agoOne of the best ads of seen is for the Ava AI Sales Agent. I have to stare at it because of its location near one of my favorite spots. They've found a model with dead eyes that perfectly capture the existential dread you feel as you see a future with fewer humans in your life, and instead it's just more machines. Not sure if that's their conscious intention, but somewhere along the creative process, some living soul was able to express itself in the final product.
- ahartman00 4mo agoHere are the ads in case anyone else was wondering: https://bmoutdoor.com/info/artisan-stop-hiring-humans-ai-campaign-ava https://bmoutdoor.com/info/artisan-stop-hiring-humans-ai-cam...
- codethief 4mo agoDoes anyone know who the authors of the study are and what the data basis was (how many people were interviewed, age brackets, etc.)?
- dabinat 4mo agoCustomers do not care how things work under the hood - they only care about how well the feature works for them. There is no good reason to communicate that you’re using AI, other than to impress VC types. I actually think the word “AI” in a name undersells the feature. “Background Remover” sounds like a more robust tool than “AI Background Remover”.
- ingvay7 4mo agoI used to think AI summaries in emails were sorta useful until I was dealing with a particularly long engagement with a law firm where their paralegal sends out AI-generated recaps. After a couple of months, I was at my wits end at the paralegal sending me these summaries. They absolutely trashed most conversation threads with barren slop and mixed up convo threads. I think it may have been Copilot they were using.
- 11mariom 4mo agoCouldn't agree more. There will be marketing trend for authenticity and real interactions. At least I hope so. Personally I am at the moment that when I even slightly feel something may be AI output… I just stop reading. Sometimes it's just false positive, but there are some senstences / styling so ai-looking that I'm just tired off, even if its written by human. In comments I see a lot about chatbots… Yep, it's just the worst of the worst. Most (all?) are just not helpful at all. Spinning around same things, but never ones you'd need. Sometimes I just feel they're programmed in a way to exhaust me to ditch and ignore the problem I had.
- shantnutiwari 4mo agoEveryone here be like "Hell yaeh! AI bad!" But do ordinary people care? They can claim its a turnoff but does it actually make a difference to the bottom line? Skimming thru the article, it doesnt seem so. People can complain all they want, just like they complain about ads but never use an ad blocker
- john_builds 4mo agowhat about the 40 percent?
- iyia 4mo ago[flagged]