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Unlaunching the 12GB 4080
- datacruncher01 4y agoWatching that stock price circle like a turd in the bowl.
- dragontamer 4y agoNVidia proving to everyone why EVGA quit being their partner. This sounds horrific for the card manufacturers who have made a ton of product and are now unable to sell.
- shmde 4y ago
- paol 4y agoThe launch of the 4080s is still a ways off. I doubt any partners had designs finalized, given the rumors of how little time they are given to do that before each launch (which is a problem in its own right, and one of the things they are know to complain about).
- lbotos 4y agoI thought they were supposed to land in "November". Are manufacturers able to: - source components - finalize packaging design - finalize cooling design - assemble - ship Graphics cards in 47 days? I'd expect at MINIMUM 90 days.
- karamanolev 4y agoCould it be that EVGA got a whiff of that 4080 12GB business and noped out because of it? We only hear about it later, because AIBs knew sooner?
- Melatonic 4y agoI think EVGA was probably unique in that the owner was passionate about actually providing a damn good product and service and at some point just got tired of it - hard to blame them. Running a business is stressful and if you have to become mediocre after striving to be the best it must just seem pointless.
- usednet 4y agoNvidia tells near nothing to AIBs (even pricing!) until public release.
- lbotos 4y agoI think you are speculating from a sentence that I've seen that "AIBs won't know MSRP until announcement" into "AIBs don't know any details until public release." AIBs need to design assets, decide what components they are going to use, design cooling, test that, sign contracts to make said cards, test the cards that have been made, and then ship them to customers. You truly believe that every AIB knew "near nothing" about what they were building until public release? And then miraculously do all of that in a compressed time window? Source?
- deleted 4y ago[deleted]
- SevenNation 4y agoI read this release 3 times and still don't know what's happening. What does "pressing the unlaunch button" mean? Discontinuation? Rebranding to RTX 4080? What?
- karamanolev 4y agoThere will not be a 4080 12GB card with the specs it was announced with. Basically, "pressing the unlaunch button" is exactly the opposite of doing the announcement. An attempt at "we take back what we said, imagine that nothing happened".
- ajaimk 4y agoNow will Nvidia have the courage to re-release it as the 4070?
- dannyw 4y agoThey wouldn't make it that obvious. They'd weaken specs a little, like 5% less Cuda cores or something.
- kickofline 4y agoAren't the chips already made, so they have to do something with them?
- izacus 4y agoSure, it'll just renumber it, sell it at the same price and gamers will move their screaming to a new issue.
- kickofline 4y agoDespite Nvidia's past actions, I think this was the right move.
- wmf 4y agoWow. So there is a limit to how much abuse the market will accept.
- WrtCdEvrydy 4y agoEvery single reviewer has shit on this thing... Nvidia might be semi-scared.
- jayd16 4y agoWhy do you say that? They just pulled a cheaper sku leaving the more expensive one, no?
- wmf 4y agoThe "4080 12GB" name was misleading almost to the point of fraud because it led customers to think it would have the same performance as a 4080. I don't object to the product itself, just the name. Removing it from the market is the right move. Maybe they'll relaunch it with a non-misleading name.
- S0und 4y agoEvery hardware reviewer complained a about calling something xx80 while the card performs as a xx70 is a scamy move.
- jffry 4y agoIn the past, NVIDIA launched the "3080" and the "3080 (12GB)" where the memory capacity and bus width was the major differentiator. (it also had like 3% more cores or something). The RTX "4080 12GB" and "4080 16GB" were much further apart in cores (IIRC a 30% difference) and so naming them in the same category in a way that suggests the RAM is the primary difference, was widely seen as disingenuous. Yes technically any consumer could lookup the specs, but that doesn't still make it a dirty and dishonest move.
- samvher 4y agoWhat a strange post - the name is not right, so it's unlaunched. No indication of a new name? Am I supposed to conclude that the whole product is canceled for now? If that's the case it seems unlikely that the naming error is the whole reason.
- mariusmg 4y agoCards are already made, they will be launched in the future for sure as RTX 4070Ti.
- selectodude 4y agoDo we know that for sure? It's possible that the fake 4080 was for yield reasons but the yields are higher than anticipated. May as well sell the same chips for more money and "unlaunch" the shitty product.
- mariusmg 4y agoYes, back in August warehouses already has stocks of RTX 40xx cards. This "reverse" has nothing to do with yields, nVidia (rightfully) realized it's better to avoid a shitstorm because this 4080 12GB version is ~30% slower than the "real" 4080.
- tedunangst 4y agoIt's a different die.
- deleted 4y ago[deleted]
- TheRealPomax 4y agoABIs will have already made tons of cards, boxed up and ready to ship out, just contractually unable to sell them on-masse quite yet. And now they really can't sell them until they've reprogrammed and reboxed them to show up as (almost certainly) 4070 instead of 4080 because that's essentially what they are. The 4070 wasn't missing from the lineup: the GPU chip on the 4080 12gb model is literally a completely different chip from the one on the 4080 16gb. (Think of it like Intel calling the 14th gen i5 "an i9". Or heck, Exor deciding to label a Fiat sports car "a Ferrari 812 V4" while keeping the real thing "a Ferrari 812 GTS"). And of course, that's an gigantic dick move because it costs NVidia nothing to announce this, but probably means no one will even be able to make a profit on the 4080 12GB cards they already made (which a cynic might say was precisely NVIDIA's goal here, as plausibly deniable punishment dished out to the remaining ABIs for daring to let one of their own disobey the corporate overlord). If EVGA hadn't already broken their partnership, this definitely would have make them do so. "Thank you for jumping through our hoops, after paying for the entire course yourself, now make a new course because you displeased your master" is not a great way to treat your partners.
- seansmccullough 4y agoIt seems like the Nvidia marketing team should have thought of this before launching the product.
- CobaltFire 4y agoI didn't expect to see this much of a mea culpa after the 1060 3GB and 6GB being the same situation.
- s_dev 4y agoSame -- I can appreciate there maybe confusion but this was done by nVidia before. There is a precedent -- though I guess with marketing the customer is always ultimately right.
- tengbretson 4y agoThey're really doing their best to jerk around their AIB partners as much as possible, aren't they.
- WithinReason 4y agoFrom the reviews it already seems there's not much point to AIB cards anymore, EVGA got out at the right time.
- formerly_proven 4y agoOne of those AIB 4090s with a child-sized cooler at 50-70 % power limit should make for a relatively quiet GPU.
- WithinReason 4y agoThe Founder's Edition coolers are now much better quality than previous generations: https://www.youtube.com/watch?v=CmUb9sDS9zw https://www.youtube.com/watch?v=CmUb9sDS9zw
- kouteiheika 4y ago> From the reviews it already seems there's not much point to AIB cards anymore There is, because in certain parts of the world NVidia refuses to sell their founders editions, so AIB cards' all you can get.
- Stevvo 4y agoYou make the assumption this unlaunch was Nvidia's idea rather than the AIBs approaching Nvidia and informing them the mislabeled GPUs won't sell well.
- sergiotapia 4y agoWeird post seemingly written by an intern during lunch. The pictures of "lines" scream desperate, "see! people want our cards!". I think nvidia is in deep trouble.
- waking_at_night 4y agoAgreed. This post is really weird, especially coming from a multi-billion company. Perhaps I'm too used to corpo-speak, but this coming from the opposite end does feel kinda fishy.
- ok123456 4y agoThe GPU cost too damn high.
- cheschire 4y agoLook at what the predecessors cost. I chose the higher 3080 12GB for comparison. 1080 $700 2016 2080 $800 2018 3080 $800 2020 4080 $1200 2022 I'm sure there's some justification about why it's 50% increase in price, but if it's a necessary increase then even releasing just seems tone deaf given the state of the world right now. 10 series - https://www.nvidia.com/en-us/geforce/news/geforce-gtx-1080/ https://www.nvidia.com/en-us/geforce/news/geforce-gtx-1080/ 20 series - https://nvidianews.nvidia.com/news/10-years-in-the-making-nvidia-brings-real-time-ray-tracing-to-gamers-with-geforce-rtx https://nvidianews.nvidia.com/news/10-years-in-the-making-nv... 30 series - https://nvidianews.nvidia.com/news/nvidia-delivers-greatest-ever-generational-leap-in-performance-with-geforce-rtx-30-series-gpus https://nvidianews.nvidia.com/news/nvidia-delivers-greatest-... and https://en.wikipedia.org/wiki/GeForce_30_series https://en.wikipedia.org/wiki/GeForce_30_series 40 series - https://www.nvidia.com/en-us/geforce/graphics-cards/40-series/rtx-4080/ https://www.nvidia.com/en-us/geforce/graphics-cards/40-serie...
- dylan604 4y agoClearly, they're making up for the money left on the table for not increasing the price from 2080->3080.
- mckirk 4y agoWhat is going on over there? First the confusing move to release two 4080s, now a confusing press release about unreleasing one of them, that itself reads like somebody released it prematurely?
- jamiek88 4y agoI kept looking for the other half of the post! Did the poster have a gun to his head or something? “Okay, okay, I’ve unlaunched the 12gb put the gun down, Linus.”
- amelius 4y agoPerhaps they are too focused on the technology side of things, as opposed to business. Kind of refreshing, actually.
- deleted 4y ago[deleted]
- mkl95 4y agoIs this post AI generated? The images are particularly weird
- youainti 4y agoThey look like phone images to me. At least phone images from 2015 non-iphones.
- spelunker 4y agoThe name is bad, so we're unlaunching it? Is something else going on?
- aix1 4y agoMy reading is that they're implying it'll be launched but under a different name.
- ShakataGaNai 4y agoThese big companies really need to get naming input from someone other than marketing teams. The second the 4080 and 4080 (not a typo) got announced, Nvidia was shredded by the media. It was immediately and obviously clear to basically everyone that this was a bad naming system and only a bunch of navel gazers could have thought it was "good". I get that Engineers tend to be more practical in their names, and don't have the finesse that marketing is looking for. But at least some sanity checks would be good....
- deleted 4y ago[deleted]
- wongarsu 4y agoYeah, even if they had a good reason not to call one the 4070, the whole thing could still have been avoided by just calling them the 4085 and 4080. And the marketing people could probably have come up with something even cooler sounding, if somebody would have just stopped them from going with 4080 12GB and 4080 16GB.
- FractalParadigm 4y agoThe funny thing is Nvidia already has 2 sub-part-numbers for better-than-the-xxx0-cards, without creating another line of xxx5 products. The 16GB could have been branded 4080 Ti or 4080 Super with the 12GB being the 'base' 4080.
- tracker1 4y agoThat was my thought... they should have just called it a "Super" still leaving room for a Ti model later. Or bring back GS designation after... 4080 and 4080 GS. They had lots of options to add distinction.
- yamtaddle 4y agoThere was a golden age in the '00s when it was possible to get the gist of what Nvidia and ATI card names meant without consulting a very dense table. It was nice.
- ac29 4y agoFor those not in the know the "4080 12GB" as compared to the 4080 16GB was not just the same card with a little less RAM, as you might assume from the name. It also had ~20% fewer GPU cores and was significantly slower for that reason.
- ErneX 4y agoLess memory bandwidth too IIRC.
- PartiallyTyped 4y ago192bit bus in 2023 on an 80 "class" GPU of all places.
- westmeal 4y agoyeah seriously what were they thinking
- ChuckNorris89 4y ago$$$
- MikusR 4y agoIt's not like their greatly increased cache.
- mynameisvlad 4y agoDid they just think it was too good to be a 70 level card? It’s not like they had a 4070 and a 4070Ti and a Super 4070 already and had to figure out another way to market it. I just don’t see the logic in the naming in any way shape or form.
- Spartan-S63 4y agoTheir price point was too high to be considered a 4070. If they launched it as a 4070, it would be naked price gouging.
- dymk 4y agoI think it's just as likely that somebody hacked the NVIDIA blog and made this post, as it is that the blog post is authentic.
- GiorgioG 4y agoNVIDIA wanted to sell the "12gb 4080" cough 4070 for "X080" prices. People yelled bullshit. End of story.
- cercatrova 4y agoA perfect time to re-release it as the 4070, but retain the 900 dollar price tag.
- nsxwolf 4y agoI was expecting the article to announce it was being renamed to a 4070 or something. Now I'm just confused. It's just going away? Did they already manufacture these?
- wnevets 4y agoGood, the whole thing was just stupid. It was a completely different tier of product.
- Kirby64 4y agoIt's not just that the 12 GB 4080 was a confusing name - it wasn't the same class of card, at all. In previous generations when they've had differing memory sizes for the same card, that was the ONLY change. So, it was useful for something like CUDA, but usually not for gaming. A specific audience. For the 4080, the 12GB version has the following changes: * 12GB VRAM vs. 16GB VRAM (the obvious one from the name) * 7,680 CUDA cores vs. 9,728 CUDA cores for the 16 GB. * 192-bit memory bus vs. 256-bit memory bus (understandable, since this scales with memory size... but also probably means the memory itself is slower). This isn't just a different amount of memory, it is fundamentally a different product and should be marketed as such. Instead it's Nvidia being greedy.
- goosedragons 4y agoThat's not quite true. They've pulled this stunt a few times. Most recently with the 6GB and 3GB versions of the 1060. That was arguably even worse because they did it after the launch.
- MarioMan 4y agoI didn't realize it was this bad, but Wikipedia lists 7 different GTX 1060 chip revisions with 3, 5, and 6 GB variants. https://en.wikipedia.org/wiki/List_of_Nvidia_graphics_processing_units#GeForce_10_series https://en.wikipedia.org/wiki/List_of_Nvidia_graphics_proces...
- Kirby64 4y agoThe 1060 didn't really have significant differences in performance, as far as I can tell. Still bad to do it, but GPU benchmarks appear to put performance hit at ~3% less for the 3GB version. Looks like there's also a 5GB version which has slower clocks... which is about 10% worse... but I assume that's mainly due to clock rate, not the memory or the actual silicon. Those all have the same amount of CUDA cores and processing pipeline, though. Unlike this '4080 12GB'. See: https://www.videocardbenchmark.net/compare/GeForce-GTX-1060-vs-GeForce-GTX-1060-3GB-vs-GeForce-GTX-1060-5GB/3548vs3566vs3923 https://www.videocardbenchmark.net/compare/GeForce-GTX-1060-...
- 4y ago
- gjsman-1000 4y agoI can't imagine how much swearing there is going on in meetings with NVIDIA's "partners"[1]. [1] It is increasingly obvious NVIDIA only views them as sycophants.
- ErneX 4y agoEVGA decided to quit making GPUs so yeah things must be intense.
- deleted 4y ago[deleted]
- bagels 4y agoThis, Nvidia competeing against their partners with Nvidia branded boards, and the evga article a few weeks ago make it seem like being in partnership with them must be dreadful. These card makers now have to sit on inventory and reprint boxes and repackage everything?
- NavinF 4y agoThe 4080 12gb release date hasn't been announced yet so it's likely that no boxes were printed or packed. In the long run this is a good move considering how idiotic it is to give the same name to products with different dies and a ~30% performance difference.
- tracker1 4y agoYou're talking about supply lines across an ocean... that's a lead time of several months... not to mention the time it takes for making injection molds, etc. these cards were already made and badged... They may just be sitting on pallets waiting to be boxed, or may already be in boxes and/or shipped. At the very least there's probably some recall operations to ship back, take off the shrouds and put on new shrouds for the rebadge, if not also rebox.
- NavinF 4y agoSure, but has anyone started mass production of 4080-12GB cards? Maybe there were no plans to launch it this year. I bet the PCBs have not been attached to the coolers and shrouds yet. If so, they can use the "4080" badged shrouds for 4080-16GB cards and make new shrouds for a late release of the 12GB version.
- tracker1 4y agoI'm pretty sure with stock selling in stores in a month, that there's already cards fully assembled, boxed and shipped to US warehouses, or at least on ships headed to the US. edit: Also, have you ever taken a video card apart and re-assembled it? Even if the components/shroud are reusable for other 3080 (and likely are) this is a lot of labor cost above and beyond any practical waste.
- shmde 4y agoNvidia caught with their pants down expecting consumers to be stupid and not knowing their 4080 12gig card was just a 4070ti wearing a makeup. They 100% knew it, definitely was NOT a mistake. Just tried to sell a lower spec card masquerading as a better card to your avg customers who would not know any better.
- bryanlarsen 4y agoBased on the pricing, they unlaunched the wrong one. The price of the 16GB 4080 is way higher than the 3080. Based on pricing alone, it's the 12GB card that should be called the 4080 and the 16GB card called a 4080Ti or Super or 4085 or something. So hopefully this is a sign that they're going to adjust the pricing of the 16GB 4080 to the price announced for the 12GB former-4080. I doubt it, but one can hope.
- sleepymoose 4y agoIn this case, I'm not sure that hope is really even worth it. This whole launch has been blatantly artificially inflated to move more of the backstock on the 30 series.
- izacus 4y agoI strongly doubt it. What I bet will happen is: 4080 16G is going to be a very fast card that's going to sell as hot cakes at set price point. Just like the 4090 is selling very well despite all the moaning about power and price.
- mnd999 4y agoI’m really hoping the new AMD cards are good because I think I’m done with Nvidia.
- intsunny 4y agoThe amount of negative press around the 4080 12GB was not insignificant: https://www.youtube.com/watch?v=F7TRFK3lCOQ https://www.youtube.com/watch?v=F7TRFK3lCOQ 1.4 million views in three weeks. And that is just a single Youtuber. Imagine all of them combined.
- latchkey 4y agoAll press is good press.
- sliken 4y agoHeh, for some things. Tons of reviews saying $900 for the 4080 12GB is insane. The 4080 12GB is after all a 3060 update with 192 bit wide memory interface. Even the 3060 Ti has a 256 bit wide memory interface. Definitely had me decide to wait to see how AMD does in Nov.
- latchkey 4y agoIt gets more people talking about NVIDIA. That is worth more than you waiting to see what AMD does.
- sliken 4y agoNot going to agree on that one, the message was generally Nvidia is screwing gamers, but ANYTHING else. Much like the general news of AMD server chips, tons of press on Intel's shrinking Xeon marketshare. Sure people are talking about Intel, as a lesson on what not to do.
- latchkey 4y agoBad press is not what caused Intel to lose marketshare. AMD server chips kicked their asses. https://en.wikipedia.org/wiki/Correlation_does_not_imply_causation https://en.wikipedia.org/wiki/Correlation_does_not_imply_cau...
- supercoffee 4y agoNot the first time that Nvidia has released completely different GPUs under the same name. Around 2006, they had 2 existing variants of the 8800GTS(320mb and 640Mb VRAM). A year later, they launched a new 8800GTS with a newer GPU and 512Mb. The newer card was much faster than the both older versions of the card. I can only imagine that this caused lots of confusion for uninformed consumers who might think 640 > 512 > 320.
- 0x_rs 4y agoThere's also the MX150 case more recently. https://www.notebookcheck.net/Nvidia-has-been-sneaking-in-slower-GeForce-MX150-1D12-variant-onto-some-Ultrabooks.289358.0.html https://www.notebookcheck.net/Nvidia-has-been-sneaking-in-sl...
- blake929 4y agoMy two cents on Nvidia's rollback reasoning: 4080 12GB was universally panned. The 40 series launch also got heat for price gouging, particularly the higher cost for the low end of the launch (4080 12GB). They had to raise the cost of the lower end of the 40 series though if they wanted to maintain the value of the 30 series cards and clear out the remaining inventory. They couldn't just release a true 4070 for a true 4070 price. While the name was obviously bad, it seems likely that they wanted to obscure the release of a 4070-quality chip for a 4080-price while attempting to sell off remaining 30 series. Pure speculation: maybe they were hoping a "cheaper 4080" would come across to the uninformed as Nvidia trying to lower the entry cost for 40 series rather than raising it through an expensive 4070. Two potential reasons for the rollback come to mind: 1) higher than expected 4090 demand means they can wait to launch a 4070. 2) higher than expected heat for the thinly veiled 4070 price gouging made it worth it to wait on the release since it helps sell more 30 series cards by raising the entry price for a 40 series while getting better PR in the process.
- winkeltripel 4y agoIt's actually even worse. If you look at the core counts, the 4080 12g is a 60 tier card, and the 4080 16gb is a 70 tier card. The 4090 has a much better power to cost ratio.
- mikepurvis 4y ago> higher than expected 4090 demand Has anyone done analysis on this? My layman's assumption is that with the shortages and gouging/scalping over the past two years, an awful lot of people decided to tough it out on their 10-, 16-, and 20- series cards, and now the narrative is that the shortages are over (whether or not the actual prices really back that up) and those people who skipped a generation or two are now emotionally and financially prepared to "treat" themselves to the new top of the line. If this is it, though, it seems weird that it could really have caught Nvidia by surprise. Don't they have driver-level telemetry that would show them all those older cards plugged into new-chipset motherboards, and could give them some indication of demand?
- gl-prod 4y ago* 4070
- causi 4y agoNever forget that the inflation-adjusted launch price of the GTX 1080 is $740 and don't you dare let somebody tell you $900 or $1200 is "just inflation adjustment".
- Rebelgecko 4y agoI suspect they're trying to maximize profits before the 25% GPU tariff comes back. Then they can get good PR for keeping their GPUs at the same overly inflated price
- n8cpdx 4y agoAt one point there were major shortages and difficulty finding GPUs. It was kind of insane in that environment not to raise prices, and hand the fruits of their work to scalpers/middle men. If people don’t want to pay inflated prices they should just not, and ultimately the problem should solve itself.
- paulmd 4y agoAt the time, this was widely derided as a "fake MSRP" because there were no cards available at the official MSRP and said the $700 FE was the real MSRP. (even Zotac and EVGA tossed another $20-40 on the MSRP and those specific models were unobtanium for almost a year.) https://api.pushshift.io/reddit/search/comment/?q=msrp&subreddit=nvidia&before=1470009600 https://api.pushshift.io/reddit/search/comment/?q=msrp&subre... https://api.pushshift.io/reddit/search/comment/?q=msrp+1080&subreddit=hardware&before=1470009600 https://api.pushshift.io/reddit/search/comment/?q=msrp+1080&... $725-750 was considered a good deal for an aftermarket 1080 at launch, if you could even find one. Sometimes they went up to $800 or higher from scalping/demand. If we take that $700 figure in June 2016... the launch price of a GTX 1080 is equivalent to $862 today. And those prices go even higher ($985) with launch scalping. As a meta-commentary... it's funny how people shift back and forth between the numbers that support their case, like at the time people were super mad about this whole fake-MSRP business, and now Pascal MSRPs are cited unironically as comparisons for the current stuff... but you couldn't actually go buy anything for MSRP for Pascal for at least six months. I knew someone on another forum who was so upset about the whole thing that they called it the "holodomor launch"... cause being forced to use a GTX 970 instead of a GTX 1080 is just like when millions of people starve to death. People have buried the memory but the enthusiast segment was not happy about the Pascal launch either, at all, but today it's held up as a model launch with model pricing.
- jstummbillig 4y ago
- ZiiS 4y agoI will get down voted to oblivion but if you consider yourself a x080 customer and don't want less silicon in a 4080 12GB or the price hike for the 16GB. You have a very viable option of just keeping your current x080 for free. The 4090 is extremely good value for an extremely small group of people wanting ML or perhaps 8k gaming. Cards that will appeal more then a very select few will be released latter.
- josmala 4y agoThat 12GB 4080 had compute bit above 3090 ti. But memory bandwidth between 3070 and 3070 ti. If it the cache hit rate is similar to Navi2 of similar size. It would have effective bandwidth similar to 3090 in 1440p and way above any previous gen card in 1080p but at 4k it would be around 3070 ti territory in terms of memory bandwidth. So a great 1440p card natively and to those who are willing to use DLSS to upsample from that to higher resolutions.
- sliken 4y agoWhat had me worried is that the 4080 12GB has a 192 bit wide memory interface, same width as the RTX 3060 and less than the RTX 3060 Ti. Sure they worked on the caches to improve performance, but I always worries that some games will do poorly with the caches and have terrible performance. After all it's the lowest frame rates that are most noticeable, not the max or average. Charging $900 for a RTX 3060 memory width is insane.
- shmerl 4y agoI'm going to buy AMD RDNA 3 card anyway.
- tracker1 4y agoI'm leaning that way myself... will see where it lands... if it can get RTX performance close to 3090 or so will probably go that direction... I'm not giving up 4 slots for a video card, even if the boards just have m.2 there, it just feels so wrong.
- shmerl 4y agoAs a Linux gamer this isn't even a question for me since AMD is so much better on Linux. But I'm sure they'll beat Nvidia in raw performance too. They already did that with 6000 vs 3000 series.
- josmala 4y ago4080 12GB did its task. It send the gamers a message that do not wait for cheaper 40 series cards go by 30 series now. Now the best thing Nvidia can do is wait until navi 3 has launched and release 4070 ti with same specs but decide price point based on what AMD has set to their cards.
- nomel 4y ago> It send the gamers a message that do not wait for cheaper 40 series cards go by 30 series now Jensen mentioned this with the Q2 earning statements [1][2], that pricing would be set to sell old (30 series) inventory: > And so our first strategy is to reduce sell-in in the next couple of quarters to correct channel inventory. We've also instituted programs to price-position our current products to prepare for next-generation products. > ... we've implemented programs with our partners to price-position the products in the channel in preparation for our next generation. 1. See JayzTwoCents video about this: https://www.youtube.com/watch?v=15FX4pez1dw https://www.youtube.com/watch?v=15FX4pez1dw 2. Q2 Transcript: https://www.fool.com/earnings/call-transcripts/2022/08/24/nvidia-nvda-q2-2023-earnings-call-transcript/ https://www.fool.com/earnings/call-transcripts/2022/08/24/nv...
- sliken 4y agoIndeed, apparently Nvidia misjudged the GPU forecast and the crash of crypto mining on GPUs and ended up with a ton of stock. Apparently AMD was more accurate, so here's hoping AMD beats Nvidia to the punch at the $300, $400, and $600 price points.
- beebeepka 4y agoFrom the company that brought us 970 4gb which had 3.5gb. Thing is, they know there's plenty of suckers out there and will absolutely not call, not to mention price, it as 4060 which it clearly is. Help us, Lisa, you're our only hope. Not that AMD didn't overprice the AM5 platform, too. The only way is to resist. Just wait it out if you can help it
- snvzz 4y ago>Not that AMD didn't overprice the AM5 platform, too. The B chipset is cheap, and AMD mentioned the possibility of $100 boards. Some boards in the market are actually <$150, yet most motherboard vendors went with outrageous price labels (!), even above $300. I doubt they're "twice as good" as the $150 boards. Prices should become more reasonable as time passes.
- beebeepka 4y agoI've never been one to buy expensive motherboards. Do need a million billion phases, sata and USB devices. Most expensive is my current x570 board for one of my 3700x builds. Total overkill. Not complaining, just saying. Hope you're right, thought. I would be interested in a 150 euro mini-itx board hosting one of the upcoming desktop APUs
- neogodless 4y agohttps://www.anandtech.com/show/10325/the-nvidia-geforce-gtx-1080-and-1070-founders-edition-review/24 https://www.anandtech.com/show/10325/the-nvidia-geforce-gtx-... History... the GTX 1070 was a pinch better than the previous generation GTX 980 Ti; cost ~$429 (MSRP $379). The GTX 1080 was maybe 20-25% faster still, ~$699 (MSRP $599). The RTX 2080 was launched as the top card (September 2018), with the Ti and Super coming later. It wasn't until last generation (September 2020) where Nvidia introduced the x090 naming, and with an eye-watering $1499 price. The initial 10GB RTX 3080 had an MSRP of $699.
- angulardragon03 4y agoThe 3090 heralds the return of “extreme” SKUs in the line up that was introduced with the 490 until the 690. There was no 790, but I would consider the Titan/Titan Z SKUs to have picked up that segment.
- jamesfmilne 4y agoI just wish they wouldn't call the pro products RTX 6000 Ada Lovelace. Just call it the RTX L6000. Maybe the think L is for Losers?
- helloworld97 4y ago
- Havoc 4y agoWhat the hell is going on at nvidia? First the very transparent not-a-4070 scam, then gigantic misjudgement on crypto demand drop, then the evga mess, then this "unlaunch" that looks like an intern post. The tech still seems good (e.g. DLSS) but corporate decision making seems in freefall
- Night_Thastus 4y agoNo way they did this on their own. Retailers or partners must have pushed back on it because they didn't want to deal with upset customers and constant returns, or scams.
- bombcar 4y agoUSB Consortium: We will make the most customer-confusing naming system ever. NVidia: Hold my beer.
- Rapzid 4y agoI was thinking to myself the other week "It's only a few dollars more for the 16GB, why does the 12GB even exist?". Was under the impression that perhaps they had changed direction late in the game and had to offload those other cards.. Or maybe they lacked the political will to "unlaunch" it earlier.
- bonney_io 4y agoWhy not just call it the 4075, if its really sort of between the 4070 and 4080 in terms of price and performance?
- Melatonic 4y agoaka " We realized nobody was going to buy this or most of the 4000 series cards " The 4070 was supposed to be the cash grab card for when everything sold out and desperate people would be willing to pay for it
- nottorp 4y agoHmm it looks like my idea of buying an AMD G series CPU with integrated graphics so I can wait out the current video card market was a stroke of genius.
- somehnacct3757 4y agoStill can't get over the power draw for the 40 series. They recommend an 850W PSU for the 4090? A 750W PSU for the 4080? Who is the intended audience for these cards?
- haunter 4y ago4k +144hz gaming or VR. This is probably the best GPU ever for high resolution, high FPS VR. It’s cutting edge technology for sure.
- mastax 4y agoIf you reduce the power target to 60% you still get 90% of the performance[0]. There's no reason for them to push the card this hard unless they were scared of losing to AMD. [0]: https://youtu.be/60yFji_GKak?t=1020 https://youtu.be/60yFji_GKak?t=1020
- simooooo 4y agoAnyone who wants to run a very high refresh rate. I want to play at a full 165hz with ultra details at 1440p. Which my 3070 currently can’t do. And faster blender renders
- UberFly 4y agoThose pics of people waiting outside... yes please Nvidia, more abuse. EVGA seems to be a pretty decent company, and they quit Nvidia. I'm thinking they're the canary in the coal mine.
- hankman86 4y agoIt’s smart how they make a backflip on the 4080 12GB naming to distract from the price hike. That’s playing 3D marketing chess …not.
- JudasGoat 4y agoAlthough there have been a lot of negative reviews regarding the value of the 12gb 4080. I wonder if it could be more of a response to what AMD is planning to release shortly? I don't recall Nvidia backtracking in the past because of bad press.
- Animats 4y ago24GB NVidia 4090, starting at only $1599.00! This is the era of the $1000 phone and the $100 laptop. Running a decent metaverse needs something comparable to an NVidia 1060 6GB from 2016. That cost about $250 back then, and it still costs about $250 used. NVidia has nothing in their current product line at that price point.[1] This is a big problem. There ought to be something with NVidia 1060 graphics power and memory around $100. But no. NVidia got spoiled selling to the Etherium mining business at a huge markup. The Metaverse may have to wait until the new generation of Chinese GPUs ships. [1] https://www.gpucheck.com/gpu-benchmark-graphics-card-comparison-chart https://www.gpucheck.com/gpu-benchmark-graphics-card-compari...
- CivBase 4y agoThis close to launch must mean they've already fabbed the chips, right? How long are they gonna hold onto them until they re-launch as the 4070?
- Aeolun 4y agoIt’s so nice to be in the AMD ecosystem and not have to deal with Nvidia’s antics.
- NonNefarious 4y ago