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I haven't seen comments regarding a big factor here: It seems like OpenAI is trying to turn Sora into a social network - TikTok but AI. The webapp is heavily
by the_duke 1y ago
I haven't seen comments regarding a big factor here:
It seems like OpenAI is trying to turn Sora into a social network - TikTok but AI.
The webapp is heavily geared towards consumption, with a feed as the entry point, liking and commenting for posts, and user profiles having a prominent role.
The creation aspect seems about as important as on Instagram, TikTok etc - easily available, but not the primary focus.
Generated videos are very short, with minimal controls. The only selectable option is picking between landscape and portrait mode.
There is no mention or attempt to move towards long form videos, storylines, advanced editing/controls/etc, like others in this space (eg Google Flow).
Seems like they want to turn this into AITok.
Edit: regarding accurate physics ... check out these two videos below...
To be fair, Veo fails miserably with those prompts also.
https://sora.chatgpt.com/p/s_68dc32c7ddb081919e0f38d8e006163d https://sora.chatgpt.com/p/s_68dc32c7ddb081919e0f38d8e006163...
https://sora.chatgpt.com/p/s_68dc3339c26881918e45f61d9312e955 https://sora.chatgpt.com/p/s_68dc3339c26881918e45f61d9312e95...
Veo:
https://veo-balldrop.wasmer.app/ballroll.mp4 https://veo-balldrop.wasmer.app/ballroll.mp4
https://veo-balldrop.wasmer.app/balldrop.mp4 https://veo-balldrop.wasmer.app/balldrop.mp4
Couldn't help but mock them a little, here is a bit of fun... the prompt adherence is pretty good, at least.
NOTE: there are plenty of quite impressive videos being posted, and a lot of horrible ones also.
- ch4s3 1y agoThat seems like an awful use of technology like this. I would imagine they mean to use that for serving ads, but how do you even generate conversations with ai slop plus product placements? I could see it working sometimes but I doubt it scales.
- deleted 1y ago[deleted]
- micromacrofoot 1y ago> slop plus product placements social media was heading this way before AI
- Computer0 1y agoAre users of the $20 tier really going to have to deal with that obnoxious bouncing watermark I wonder? The previous watermark could be cropped, but I often didn't feel the need to as I use it for fun, but that would make me not want to show anyone.
- bonoboTP 1y agoMeta did the same recently: https://about.fb.com/news/2025/09/introducing-vibes-ai-videos/ https://about.fb.com/news/2025/09/introducing-vibes-ai-video...
- echelon 1y agoI posit this is the real story. OpenAI did not stealthily release Sora 2 to the image and video ELO ranking leaderboards ahead of time as is now somewhat tradition. This model is probably designed to run fast and cheap as a social play. Emphasis on putting you and your friends into popular franchises and IPs. OpenAI probably has a totally different model for their Hollywood-grade VFX. One that's too expensive to offer $20/mo consumers. - - - - - EDIT: Oh my god, OpenAI literally just disrupted TikTok: https://x.com/GabrielPeterss4/status/1973071380842229781 https://x.com/GabrielPeterss4/status/1973071380842229781 https://x.com/GabrielPeterss4/status/1973122324984693113 https://x.com/GabrielPeterss4/status/1973122324984693113 https://x.com/GabrielPeterss4/status/1973121891926942103 https://x.com/GabrielPeterss4/status/1973121891926942103 https://x.com/GabrielPeterss4/status/1973120058907041902 https://x.com/GabrielPeterss4/status/1973120058907041902 (potentially dangerous ... ) https://x.com/GabrielPeterss4/status/1973111654524264763 https://x.com/GabrielPeterss4/status/1973111654524264763 https://x.com/GabrielPeterss4/status/1973090475486879818 https://x.com/GabrielPeterss4/status/1973090475486879818 https://x.com/GabrielPeterss4/status/1973110596825653720 https://x.com/GabrielPeterss4/status/1973110596825653720 (is this the same model? It doesn't look like it.) https://x.com/GabrielPeterss4/status/1973096194508251321 https://x.com/GabrielPeterss4/status/1973096194508251321 https://x.com/GabrielPeterss4/status/1973086729281347650 https://x.com/GabrielPeterss4/status/1973086729281347650 https://x.com/GabrielPeterss4/status/1973088038851932522 https://x.com/GabrielPeterss4/status/1973088038851932522 (this is truly something only kids will love) https://x.com/GabrielPeterss4/status/1973087595967201449 https://x.com/GabrielPeterss4/status/1973087595967201449 https://x.com/GabrielPeterss4/status/1973077105903620504 https://x.com/GabrielPeterss4/status/1973077105903620504 Holy shit! This is 100% the future of what kids will do. This is incredible for short form vertical video. It doesn't need to look good, it just needs to let you tell incredible stories with people and things you care about. This is way better than Meta's social video app.
- micromacrofoot 1y agoYes, this is actually what they're trying to do. Internally they've been working on a social network for a while but it's kind of languishing.
- deleted 1y ago[deleted]
- ares623 1y agoI’m sure all the influencers pushing AI art will be thrilled about this.
- rvz 1y agoI bet xAI and X will likely relaunch Vine with AI videos as a competitor to Sora 2.
- wiredpancake 1y ago[dead]
- crucialfelix 1y ago> It seems like OpenAI is trying to turn Sora into a social network - TikTok but AI. That's a direct copy of what Midjourney has done already. https://www.midjourney.com/explore?tab=videos https://www.midjourney.com/explore?tab=videos Many people are just playing with images and the distinctive styles that Midjourney (the model) seems to have developed. It's also trained by ratings and people's interactions. When you make images you can dial down the "aesthetic".
- zain37 1y agoThis app might top the charts via hype initially but I can't see why someone would stick with it long-term compared to other alternatives. Plus creators would have to pay soon to make these videos, what are they getting back? Unless they can make money via this
- kelvinjps10 1y agoFree access to openAI tools?
- ipaddr 1y agoThese creators can make millions on other platforms.
- j45 1y agoThat's one way to build a database of verified Gen AI content to help filter it out.
- echelon 1y agoAfter seeing the results of Sora 2, Meta and Midjourney are not yet competing at this level. This is the "Suno" moment for video. It's easy to make a really compelling composition. Something even Google Veo couldn't do. It's not the best looking video model, but it has everything else -- rich editing, good voices and lipsync, music and lyrics, animation (cartoon, 3D, anime), SFX. It's wild. The videos aren't single clips but rather complete beginning-middle-end stories that unfold over several cuts.
- some-guy 1y agoMy opinion is that unless there is some insane breakthrough in power efficiency with video generation, or if energy costs go down to zero, there is no way such a thing actually becomes profitable at the scale of scrolling TikTok. It is far more power efficient (and cheaper) to have people post their own content.
- freedomben 1y agoThere have been some big breakthroughs with hardware, though I'm on mobile and can't provide a link currently. I expect it to take done time to get into production though. Also I suspect that this won't stay free very long. Silicon valley loves the model of starting free to build a user base and then monetizing more later
- eru 1y agoI'm not sure you need a 'breakthrough', just many incremental improvements will do the trick. We are also getting better at producing cheap power. For example thanks to intermittent sources like solar and wind, in many places electricity often becomes free in wholesale markets some times of the day. AI generation (including video) currently takes at least a second, and users expect that delay. So that means inference is not latency sensitive and you can put these data centres anywhere in the world, wherever power is cheapest. Model training cares even less about latency. At the moment, the hardware itself is too expensive (and nvidia has long backlogs), so people run them even when power is expensive. But you can easily imagine an alternative future where power never becomes cheaper than today (on average), but we have lots of AI data centres lying in wait around the world and only kicking into full gear when and where power is essentially free.
- ipaddr 1y agoWe are not getting better at producing cheaper power as the cost has increased per hour a lot over the last 50 years. But we are generating more power from different sources that are cleaner. Power needs to be given away or people paid to take it is more of a function of limited storage abilities and limited ability to scale down rather then generating unlimited power. The free power is an issue with how the system is built (and the type of power source) rather than a sign of success. The same area has to import power at higher costs when the sun or wind isn't as powerful.
- dom96 1y ago> Sora is not available in The United Kingdom yet Well this is disappointing. I can't even watch your links.
- necovek 1y agoSame here (another country): pretty sure that the creator gets no clear indication their URL won't work for everybody.
- a1371 1y agoWhen they launched Sora, one of the first things people did was rendering a person holding a cardboard with a message on it. It started by asking for features and eventually turned into people responding to each other. One conversation I remember was complaining about people who constantly want AI pictures of anime feet. I think OpenAI is just responding to the users.
- razodactyl 1y agoHow dare you be critical about a service offering in favour of a better end-user experience! /s
- deleted 1y ago[deleted]
- morleytj 1y agoNot to be a downer, but even as someone very optimistic about technology and AI generally, "TikTok but AI" sounds like a societally terrible thing to try and create. What's the benefit of this? Curious if anyone has a solid viewpoint steelmanning any positives they can think of.
- deleted 1y ago[deleted]
- felipeerias 1y agoAt least now we know that AGI is definitely not happening.
- freedomben 1y agoCan you explain a bit more? I'm intrigued by your comment, but not seeing the connection
- felipeerias 1y agoI’m just sceptical that OpenAI would be making “TikTok for AI” if they really believed that we are on the verge of creating Artificial General Intelligence.
- afavour 1y agoI just see it as a (sad) reflection of capitalism. Those investors need some short term returns!
- JacobThreeThree 1y agoThis does not make any sense. There's far more economic opportunity with AGI.
- afavour 1y ago
- gregorvand 1y agoI agree that is probably part of the direction. The other is possibly there’s no point in a thousand users all turning up to a blank prompt box and using a lot of resources to generate the same thing, or things they are not impressed by. A lot of users will ‘get what they came for’ initially just by seeing a bunch of good examples. Discussions around them will help them produce better outputs faster. Etc
- zetazzed 1y agoIs it easy to record a voiceover or add chosen audio? (Sorry I don't have an invite code so I can't try.) I could see some room for human jokes or short human-driven songs that could use a video backdrop.
- 3abiton 1y agoI wonder how would this pan out compared to civitai for example. It has a very similar features albeit for mainly OSS models.
- vunderba 1y agoGiven that even absolute SOTA video gen models struggle with continual uncut shots longer than 60 seconds - positioning it as a Vine/Tiktok interface makes perfect sense. Turn your weakness into a strength.
- danvoell 1y agoMy guess is that the entry point is to help people think about what to do. I still don't love the midjourney interface but it serves the same purpose.
- nopinsight 1y agoRe: the clips above Although we can tell they are inaccurate, what percentage of people can visualize the prompts better in their mind’s eyes? I bet a substantial number can’t even tell the clips are generated if posted without context. In a few aspects, these world models are already pretty close to what we have in our brains.
- SchemaLoad 1y agoSo what's the point? We built a machine which is only capable of letting people stop having to imagine things?
- deleted 1y ago[deleted]
- abathologist 1y agoTikTock, Face Book, Twitter etc. are all aiming to be AI already: https://fortune.com/2024/10/30/mark-zuckerberg-ai-generated-content-next-big-category-social-media-feeds/ https://fortune.com/2024/10/30/mark-zuckerberg-ai-generated-...
- rukuu001 1y agoSpend some time on the Sora feed[1] and you can see that a weird kind of social-creator network has sprung up around the service. Turning it into a social app makes sense in that regard. Doesn't mean OpenAI can't do other stuff with it as well. 1.https://sora.chatgpt.com/explore https://sora.chatgpt.com/explore
- vasco 1y agoTiktok is already AITok.
- nopakos 1y agoGreat. Someone now has to make a real video footage detector, so people don't fall for reverse-scams /s
- andsoitis 1y ago> It seems like OpenAI is trying to turn Sora into a social network No need to guess; In the article they say that the purpose: We first started playing with this “upload yourself” feature several months ago on the Sora team, and we all had a blast with it. It kind of felt like a natural evolution of communication—from text messages to emojis to voice notes to this. So today, we’re launching a new social iOS app just called “Sora,” powered by Sora 2. Inside the app, you can create, remix each other’s generations, discover new videos in a customizable Sora feed, and bring yourself or your friends in via cameos. With cameos, you can drop yourself straight into any Sora scene with remarkable fidelity after a short one-time video-and-audio recording in the app to verify your identity and capture your likeness.
- jplusequalt 1y agoI have been saying this for a long time--generative art is just fine grained consumption. Instead of searching through YouTube/TikTok for content that may interest you, you can now just ask your LLM to generate what you want to see that moment. It's the next evolution of keeping the masses addicted to their devices, and we as software engineers are gleefully supporting this ... because?
- sunnybeetroot 1y agoBecause it pays our bills?
- reaperducer 1y agoPacking meth into tiny baggies pays someone's bills, too.
- sunnybeetroot 1y agoAnd that’s why some people do it.
- jdc0589 1y ago> It seems like OpenAI is trying to turn Sora into a social network - TikTok but AI. Makes sense. I hate it, but the timing is probably good for them to try. There's going to be a mass exodus from TikTok in the US at some point, and those people will land somewhere.
- johanyc 1y ago> It seems like OpenAI is trying to turn Sora into a social network - TikTok but AI. That's my first impression too after seeing the screenshots of the sora app.
- ryukoposting 1y agoAs silly as I think all of these tools are, my eye tells me Sora is incrementally better at making short videos of red balls dropping into clear bowls. None of them are totally convincing, but the first Sora clip is easily the best of the bunch.
- alganet 1y agoA social network nowadays is just an excuse for setting up training data collection though (and before anyone comments, yes, descentralized ones too).