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Beyond has dropped “meat” from its name and expanded its high-protein drink line
- jaybyrd 7mo ago100% a better move for the company. expansion into more sectors isn't always a good idea but totally works in this case
- shrubble 7mo agoI’m curious about how much money was taken out by insiders who must have known what their costs were internally and how little advancement was made on making the same product at a lower cost.
- Simulacra 7mo agoI don't think it was ever the moment, even though there has always been a market for plant-based foods, the company assumed that market was far larger than it ever was or will be.
- carlosjobim 7mo ago100% of all people alive right now eat plant based food every day.
- Simulacra 7mo agoIt would seem the company, and the market disagrees with you
- carlosjobim 7mo agoWhat did you eat today?
- ElijahLynn 7mo agoSo true. All protein on the planet, was made from sunlight and photosynthesis. You can eat the animal that ate the plants, but then you lose out on tons of micronutrients and fiber.
- bsjshshsb 7mo agoAren't some amino acids synthesized in animals?
- globular-toast 7mo agoNone that we need and can't get directly from plants.
- bsjshshsb 7mo agoOk but I am wondering about the truth of: > All protein on the planet, was made from sunlight and photosynthesis
- globular-toast 7mo agoAh, yeah, some amino acids are synthesised in animals. We synthesise a handful of them ourselves. But there are still a bunch that we can't synthesise and need to get from our diet. I think that goes for all animals. Since you need a complete supply of all amino acids to make protein then plants provide the essential link in the chain so you could say it all comes from photosynthesis ultimately.
- goosejuice 7mo agoThe market is clearly differentiated by animal tissue, specific ones in fact.
- justin66 7mo ago> high-protein fizzy drink line That is the plan?
- sethhochberg 7mo agoHigh-protein everything is riding the wave of GLP-1 popularity right now. Doctors are begging people on that class of drugs to chase protein targets more similar to what might have previously been reserved for heavy weightlifters just to prevent muscle wasting. As a result, the entire packaged food industry is pumping up protein numbers and marketing it as the primary attribute of the food (where they might have previously marketed low fat or low sugar or whatever else in the past). So, saturated market... but certainly one people are investing in now.
- wmeredith 7mo agoCan verify. Am on a GLP-1 drug and I eat seek much more protein and fiber than before.
- asdff 7mo agoI hear the most ironic stuff on glp from the people I know on it. So doctor is obviously a reasonable person with an interest in making people healthy, not trying to set up glp addicts, and are encouraging better diet and increased exercise while eventually tapering and getting them off the glp entirely as the final end goal. The whole time they are telling me this I can't help but wonder what the hell is the point of the glp1 here? You still have to improve diet and regularly exercise anyhow. So its like there is no point. Might as well just rip the bandaid off, diet and exercise, get there 6 months slower, while not taking the glp. Like wouldn't you want to actually increase muscle mass while burning fat?
- orwin 7mo agoI lost weight the regular way. You don't understand how much will I expend to not continuously eat. The strategy I deploy: I never have ready-to-eat anything home, I cook everything just before I eat it, I chose ingredients based on their satiety index, I always have something to drink. I fast 5 days every year to 'reset' my grahlin levels (it still hurts, even if it's way less than it used to). I'm still at 26 BMI, so overweight (from 33 to 28 in 3 years, from 28 to 26 in 5). I have a very good support system. Not to brag, but my parents are amazing, my family have a small amounts of doctors who helped me getting through it at first. My siblings are great too, and my SO support me despite my quirks. I love sailing, which is a great way to loose weight. And I'm a SWE, the easiest job there is when you're not bad at it, that makes good money without real responsibilities or stress. It was still fucking hard. If glp1 can help people less lucky than me, let them have it.
- shablulman 7mo ago[dead]
- znpy 7mo agoIt was never going to work. Proprietary food, that you can only buy from one company? Of course it was doomed to fail. It’s not even about veganism, it’s a cancerous idea.
- MrLeap 7mo agoProprietary food.. that you can only buy from a single company are all doomed? Might I offer an example that, under some definitions, has not failed despite that strategy. The McRib. I was going to offer the twinkie but I guess hostess declared bankruptcy, so maybe you're right.
- XorNot 7mo agoIt's not an unreasonable statement though that for the concept to work it has to "jellybean" though: many manufacturers, many variations, same basic product, ubiquitous availability. Where it sits as a "premium" good doesn't really work as a value proposition.
- flexagoon 7mo ago> Proprietary food, that you can only buy from one company Huh? Isn't that most of it, except for basic grocery ingredients?
- znpy 7mo ago> Isn't that most of it, except for basic grocery ingredients? Only if you live in the us.
- goosejuice 7mo agoNevermind all of the specialty foods across the globe. Products made from basic ingredients and labeled to sell are everywhere. What exactly are you referring to?
- flexagoon 7mo agoI don't. I don't know where you live, but unless it's on a farm, branded foods are obviously not a US-only phenomenon. Anything even remotely processed will be based on proprietary recipes. Regular meat burgers and sausages are just as "proprietary" as Beyond Meat ones, let alone foods like candy bars or snacks. Do you think Snickers bars are not proprietary?
- 3rodents 7mo agoI disagree with the idea that it's "not the moment for plant-based meat". Beyond Meat has a fantastic product that does very well in lots of markets. The problem is that Beyond Meat the company was valued as some sort of once in a generation radical reimagining of the way we eat. Beyond Meat's product is not going to change the world, it's just a good product. If Beyond Meat had grown organically, instead of raising hundreds of millions of dollars, it would be a great company doing great things today. Instead, it has failed to live up to the unrealistic expectations that were set for it. Beyond Meat is no different than any of the other zirpicorns.
- paxys 7mo agoYup, the product is fine, but there's a reason all the other brands in the freezer aisle aren't raising hundreds of millions of dollars at 100x multiples. Burgers don't scale like smartphone apps. Here's a comparison - Tyson Foods, best known for their frozen meat, had a revenue of $54.44 billion last year. Their current market cap is $21.77 billion. Beyond Meat reported an annual revenue of $87.9 million in their 2018 S-1, and post-IPO reached a peak market cap of $14.1 billion. See the issue with these numbers?
- nickff 7mo agoI think that 'real product' (as opposed to software) companies would actually benefit more from raising capital from equity instead of 'bootstrapping', because of the taxes on retained earnings, which have a disproportionate impact on capital-intensive business. That said, I agree that the P/E multiple on Impossible and Beyond were best described by the descriptors in their respective names...
- bsjshshsb 7mo agoI was having trouble understanding the issue then I realized 87.9 MILLion with an M. Ok I see lol.
- Ekaros 7mo agoI feel like AI and "tech" has normalised billions way too much. So even as millions are really a lot we don't even think about those anymore... Crazy crazy world.
- Grimblewald 7mo agoI always wondered who their demographic was. The core early adopters, the ethical vegans, who actually like the taste of plants are never going to make a lab made ultra processed salt bomb their daily driver (never mind issues surrounding industrial agriculture). Health-conscious folks would take one look at the ingredient list and bail because of the heavy processing and industrial fillers. You've got bodybuilders and athletes skipping it because it lacks the micronutrient density and bioavailability of real animal protein. Everyday folks aren't exactly lining up to pay a "green premium" for something that tastes almost like a burger but costs more and offers less. It feels like they built a product for a tiny, hyper-specific niche: people who desperately crave the experience of a fast-food patty but have an ideological dealbreaker with meat, while being well off enough that finances aren't carefully managed and loose enough in their convictions that a burger-joint is still ok. It always seemed like an odd propsition to me, even if cool in some ways.
- 3rodents 7mo agoBeyond Meat aren't unique, there are dozens of brands offering the same product. Tens of millions of people eat these type of products. Any (or most) burger-serving restaurant in Europe will have a Beyond Meat or equivalent on the menu. They're not always advertised as vegan (because of preparation and extras) but these fake burgers are very popular, for many reasons.
- Den_VR 7mo agoAt the time it was a unique product. My alternatives reminded me more of basically black-bean patties than beef. Then impossible meat did it better, industry decided there was money in this direction, and now there’s “or equivalent” everywhere.
- markdown 7mo agoFake? In my part of the world, a burger is a type of sandwhich, and the definition doesn't require meat. So it's a burger whether it contains beef, fish, chicken, a vegan patty, a large slice of tomato, or whatever.
- jfengel 7mo agoThat's too bad. I don't expect fake-meats to be healthy, or cheap, but I like that they can be made without killing animals and without raising them in inhumane conditions. I had really hoped that people would say, "Well, if it tastes close enough, then how about I go for the cruelty-free version." And it is close-enough -- it's at least as good as a fast-food hamburger. Perhaps the cognitive dissonance is just too much. The world would be a better place if we ate less meat, even if we don't eliminate it entirely. But to acknowledge the cruelty by avoiding it sometimes means facing it when you do choose animal protein.
- cogman10 7mo agoMaybe it's just me, but beyond has never tasted close to the original. Impossible does. The fact that it doesn't taste close to the original and that it commands a price premium is why I ultimately gave up on it. Where I might use beyond, I can usually get a healthier option using ground turkey instead with a much more agreeable flavor and price. But really, I've just focused on making more meatless dishes in general. Highlighting the flavor of legumes and mushrooms beats trying to fake the flavor of beef.
- jghn 7mo agoNot just you. To me Beyond tastes barely better than the classic fake meat products. Whereas I find impossible actually tastes good.
- ElijahLynn 7mo agoImpossible definitely has more of a "dead cow funk" taste to it. Which is why I actually prefer Beyond Meat, because it tastes better without "that taste". I think it actually is "Beyond" meat, in that sense.
- cogman10 7mo agoThe issue I have is I can definitely taste ingredients and they don't really jive with me. Like, the pea and beat flavors come out pretty strongly to me and gives the patties a sort of funky smell. IMO, this is a much better tasting burger that doesn't try to fake beef flavor (Not vegan) [1] [1] https://www.seriouseats.com/the-best-black-bean-burger-recipe https://www.seriouseats.com/the-best-black-bean-burger-recip...
- cpursley 7mo agoI never understood these engineered ultra processed meat imitation products, they are not healthy - period. There's already healthy and delicious cuisines that have developed over thousands of years (Indian, Nepalese, I'm sure many others). This desire to just recreate the SAD (standard American diet) with goo is beyond strange...
- bpodgursky 7mo agoLow-protein Indian diets are not healthy. The food certainly tastes good, but let's be real, there's a reason heart disease and diabetes in the subcontinent are stratospheric.
- triceratops 7mo ago[dead]
- cpursley 7mo agoYou’re getting downvoted but they do seem to have some of these issues, including the skinny fat problem. But their cuisine sure is tastier than the fake meat and other goop that is pushed, which is even worse for health.
- XorNot 7mo agoI really like a good burger, but am somewhat sympathetic to the arguments put forwards about the meat industry and it's impacts. What's to not understand?
- andrepd 7mo agoYou can make thousands of absolutely delicious vegetable dishes. You can adapt another few thousands by replacing the meat with veggies. Why the obsession about ultraprocessed "meat substitutes"?
- cpursley 7mo agoBut thats much different than these gross goos.
- 6510 7mo agoMaybe I've missed it but I see a much more palatable market in "light" meats. It has great flavor and texture but it needs to be part of a composition even if it is just salt and pepper. I've seen really great tasting meatballs in the wild that had less than 4% meat in them, say 5% for lazy calculations. You can feed it to 20 people and get the same results as 19 vegetarians + one meat eater. Some are so much into meat the vegetarian evangelism has about as much chance as trying to convince them cannibalism is the solution to all world problems. If you sell them something cheap that tastes great and tell them it has meat in it there is no need for all that tiresome talking about saving the world on an empty stomach. They become easy to catch and kill.
- deaux 7mo agoIn the UK there's a meme that Richmond's plant-based sausages taste better than their "meat" sausages because they already had years of experience making sausages with no meat in them. "Meme" in the sense of "funny because it's true", even many meat-eaters agree. In processed food so much of the "meat" product is already pork eyeballs and chicken anuses that there's zero difference in substituting it with something that doesn't count as "meat" but with a similar texture.
- midnitewarrior 7mo agoThis is the moment, but they refuse to market the product in a way that is acceptable, (and adds affordability) to consumers. If they would do a 55/45 beef/plant-based meat blend and burgers, I think adoption rate would pick up significantly. Anybody who questions the taste is going to see that beef is the main ingredient. If the product comes in significantly cheaper than beef alone, more consumers will try it and look to it as an affordable way of eating beef. For the bigger picture, 65 cows will stretch as far as 100 cows previously did, lowering suffering, environmental damage, inputs, etc. For the people who like the 55/45 blend, it would open the door to an 80/20 blend plant vs. beef, and a 100% plant-based product.
- asdff 7mo agoI'm not sure how well it would integrate into a cohesive unit. Veggie meat is pretty weird stuff in terms of cooking with it. It doesn't really want to form cohesive paddies. It is almost like feta cheese where there is a tendency for it to break down into smaller and smaller pieces the more you work it. Also really hard to cook with imo compared to meat. Meat is nice to cook with from all the fat in there. It just renders out perfectly and also separates it from the pan. You get some nice carmelization, maillard reactions, all the nice stuff going on. The fake meat is like a sponge for grease on the other hand. Nothing renders out. Stuff gets sucked in. It is like being on the opposite side of the osmosis reaction going on here. And boy do you need grease to cook with this stuff. Otherwise it just fuses to the pan like nothing, and again crumbles apart getting it off. It pretty much needs to be pan fried and soaks up a ton of grease after. You therefore can't trust nutrition guidelines because of the grease requirement to get anything out of this stuff. I bet if you air fried it, it would be absurdly dry.
- AngryData 7mo agoI mean if we were really concerned with lowering animal suffering we would be changing farming practices. Factory farming is only saving a small amount of the cost of beef over more traditional style cattle farming. Nothing against mixing beef with plants and the like, but there are far easier ways to improve the welfare of cattle that only costs pennies.
- touwer 7mo agoWhat a bs. It still grows. Beyond meet was just not unique enough to justify the valuation
- maxkfranz 7mo agoA protein soda pop, as they're pivoting to, sounds like a gross version of Coca Cola. The protein bar could work. I personally don't like them, because most of them are just candy bars with added protein. Meat substitutes (e.g. fake turkey made of tofu) are generally an inferior good, in both the economic sense and the sense of taste. It's not surprising to me that they don't work. Maybe if they're made much cheaper.
- datahack 7mo agoWe bought and tried their products several times only to find they were no different than a basic veggie burger or whatever. We couldn’t figure out what the hype was even about. And then I started reading about how their ingredient list wasn’t the healthiest. Just seemed like just another weird Silicon Valley money bubble built on hype and vc cash instead of any kind of meaningful product differentiation. Maybe I’m wrong, but that’s our genuine experience.
- legitster 7mo agoObviously Americans have no qualms about artificial foods or "inferior" substitutes, but it has to be cheaper. Paying a premium price for something that's even a decent facsimile guarantees that the product will remain niche. I also am disappointed there was no iteration or improvement of the product over time. There was clearly room to innovate or make it taste better - it feels like the product hit, there was some excitement about the novelty... and then they didn't capitalize on it by pushing new variations and updates.
- khelavastr 7mo agoThey could have differentiated on quality instead of serving lower grade proteins and lipids
- deterministic 7mo ago> not the moment for plant-based meat It will never be the right moment for plant-based meat. It is ultra processed unhealthy garbage. The length of the ingredient list tells you everything you need to know. The longer it is, the more processed and unhealthy the "food" is.
- xvxvx 7mo agoHigh-protein fizzy drinks. Barf-o-Rama.
- subpixel 7mo agoThe beyond patties at Costco are a decent price. Standard retail prices are not so great. I like em but I think the idea of them being somehow premium doesn’t translate.
- karmakurtisaani 7mo agoThey only seem expensive, since the meaty alternatives are higly subsidized.
- jmkr 7mo agoCostco and similar do have them at a decent price, currently see them 20$ for 10. I think most people just look at the 2 packs, which are more expensive.
- 627467 7mo agoLets be real: unless fake-meat products become at least the same price as equivalent meat options whats the point? How big is the market for non-ideological vegans/vegetarians that are shopping for meat alternatives? Most people are not ideological with their food. Most people will only stop eating meat when it becomes too expensive to afford. Simple as that. What is the status you gain for being seen eating a beyond burger in 2026?
- gpm 7mo agoAs a rare non-ideological vegetarian (I just really don't like the taste) you've got the market for this completely backwards. Beyond meat is for ideological vegetarians and vegans who like the taste. Non-ideological ones who would really prefer not to have a meat substitute. At something like 6% of the world the market the population of ideological vegetarians and vegans is huge. With another handful of percent who are ideologically opposed to eating meat on certain days but not entirely vegetarian. PS. Your claim that "most people are not ideologic with their food"... Not all food ideology is related to vegetarianism so it's not terribly relevant but I think this claim is just wrong. Islam + Hinduisim + Buddhism make up nearly half the world and all have pretty strong religious ideological beliefs about food, and a non-trivial fraction of the quarter of the world that is christian has at least a few scruples like avoiding meat during lent. And that's just people preaching religious beliefs not less documented ideologies like believing real men eat their steak raw or whatever.
- 627467 7mo ago> Beyond meat is for ideological vegetarians and vegans who like the taste. I must be in bubble or have a very different definition of "idiological": of the dozens of vegans/vegetarians I know none would actively seek the "taste" of industrialized "ready-made" "meat replacement". They may put up with it if must be, but seek it? Desire it?
- tsimionescu 7mo agoBy definition, if you're a vegan or vegetarian for strictly ideological reasons, you still like the taste and feel of meat. So, compared to a vegetarian or vegan who is doing it for other reasons, you're statistically far more likely to seek meat substitutes. Now, this relies on considering people "ideological vegans/vegetarians" if their only motivation for not eating meat is ideology. This means that the huge amount of Hindu Indians who are ideologically opposed to eating meat don't count, since even without this ideological motivation, they would still have traditional and social and supply reasons to not eat meat.
- GeoSys 7mo ago[dead]
- matt_daemon 7mo agoCurious if this has anything to do with Silicon Valley types getting into carnivore diets (though it's been happening for years so maybe not)
- ph4rsikal 7mo agoI bought shares after the IPO but sold them all after trying their patty and then forgetting the rest in the freezer for 6 months.
- ramon156 7mo agoI love investing based on feels, rather than DD
- kalehosiery 7mo ago[dead]
- hapless 7mo agobeyond meat was a super cynical bet that ordinary non-vegetarian consumers would no longer be able to afford meat, so they would turn to meat substitutes even if they were more costly than meat had been in the psat now they are publicly listed, and their cynical premise has not born fruit time to pivot!
- socalgal2 7mo agoI always though Beyond Meat was pretty meh. I've enjoyed Impossible Burgers. I've never enjoyed a Beyond Meat burger.
- gusennan 7mo agoVegetarian here. I like Beyond products, such as their chorizo, and eat them all the time. I don’t eat animals not because I’m trying to “eat healthy”, but because I’m trying to opt out participating in a system that is brutally cruel to sentient beings.
- ramon156 7mo agoI'm in a similar boat and have to give up cheese since it's part of the chain. It's a bummer, I'm pretty addicted to it, and plant-based cheese is just nothing compared to a good young cheese I tell myself that in the long-term the pros outweigh the con, if you value being on the right side of morality
- tstrimple 7mo agoMy wife developed lactose and gluten intolerance both right around the same time. Dealing with gluten free alternatives has been annoying, but manageable. Milks and butters I can easily sub in recipes to good results. I no longer use dairy butter or milk in any of my cooking. The vegan cheese stuff has been so gross that she's basically dropped it altogether. The texture and taste are so wrong and they basically don't melt. I'm sure it'll be "solved" eventually but a cheeseless pizza is better than a pizza with vegan cheese at this point in time.
- billynomates 7mo agoUnfortunately by still eating dairy and eggs, you are participating in that system.
- latexr 7mo agoWho says they eat dairy and eggs? “Vegetarian” isn’t such a simplistic label like that. It doesn’t mean “I eat exactly these things”. For all we know, they eat only eggs and from a local farm (or have their own chickens). Furthermore, it’s a bad argument to imply vastly reduced complicity with a system is the same as full complicity.
- globular-toast 7mo agoIn a world without animal rights, this is sadly inevitable. It would be like doing work without slaves in a world without human rights. Like, yeah, well done, mate, but I'll still be using my slaves, thanks, it's much cheaper.
- gs17 7mo ago> In a world without animal rights And also one where animal agriculture is heavily subsidized.
- Sjeiti 7mo agoMy first thought for this name change would be the European meat lobby prohibiting meat related names for non-animal products.
- gethly 7mo agoBeyond, "I can't believe it's not meat" ... it's not. I'm sure all their 5 vegan customers will keep them afloat.
- billynomates 7mo ago>Beyond Meat CEO Says ‘It’s Just Not The Moment For Plant-Based Meat’ After Rebrand It absolutely is the time for plant-based meat. It has never been more crucial. It's just that their business model was easily replicable.
- bravetraveler 7mo agoBeyond Moat, or something. Not like I know the words, I just play with computers
- tom1337 7mo agoAlso (at least in germany) their burger patties are nearly twice as expensive as groundbeef. I really like them but since I am neither vegan or vegetarian I either opted to groundbeef or to haloumi or something as a replacement. I think the substitutes could work well when they are reasonably priced or actually cheaper than what they want to replace so people are more likely to try it. Same goes with soy milk. Alpro costs like 2.80€/L while common dairy milk is less than a euro per liter.
- ahoka 7mo agoIt's because the meat industry is a welfare queen. In my local supermarket last year I could buy pork for ~8 EUR by kg, but champignons costed 10 (Nordic country).
- tom1337 7mo agoYea I think its the same in germany (at least with dairy products)
- hobofan 7mo ago> Alpro costs like 2.80€/L while common dairy milk is less than a euro per liter Sure if we are cherry picking the "premium" brand this comparison works. Store brand soy or oat milk are 0,95€[0] and 0,90€[1] per liter respectively, so about what cow milk costs. For milk and milk alternatives there hasn't been a financial differentiator between them for about 5 years now. With meat replacement patties there is still a significant price difference, though there Beyond Meat is also one of the more expensive ones (which is bold, as they've also been lapped by the competition in taste and variety of products). [0]: https://www.rewe.de/shop/p/rewe-bio-vegan-soja-drink-1l/585223 https://www.rewe.de/shop/p/rewe-bio-vegan-soja-drink-1l/5852... - Links may not work depending on what postcode you enter. Should work with 10115 [1]: https://www.rewe.de/shop/p/rewe-bio-vegan-hafer-drink-ohne-zucker-1l/8644883 https://www.rewe.de/shop/p/rewe-bio-vegan-hafer-drink-ohne-z...
- penguin_booze 7mo agoI badly wanted no other market to develop but synthesised meat, to produce something at par with natural one. The industry has successfully marketed and packaged meat as "that thing you buy", hiding the immense and unconscionable cruelty which sentient beings are subjected to.
- liveoneggs 7mo agoyou can easily opt out of meat eating and try learning not to desire control over every other person
- the_gastropod 7mo agoYou don’t often hear from the pro-seal-clubbing lobby.
- IJustLurkHere 7mo agoYes, the silent majority don’t make as much noise as the vocal minorities out in the world.
- Lord-Jobo 7mo agoCan elaborate on how wishing for the growth of this market is “the desire to control every other person”?
- penguin_booze 7mo agoWhich part did you read as 'desire to control'?
- MarceliusK 7mo agoThe irony is that a lot of people who were interested in plant-based eating didn't actually want hyper-engineered meat replacements in the first place
- bdcravens 7mo agoI remember going to a grocery store for the first time during the pandemic: the meat aisle was completely bare, but there was plenty of Beyond products left on the shelf.
- conorcleary 7mo agoprobably the same nowadays most places
- outime 7mo agoNowhere near real meat, full of ultra-processed junk and more expensive than the real thing. The solution some people here propose: "let's make real meat just as expensive". Yeah sorry, you're not getting my sympathy.
- chadcmulligan 7mo agoHaven't these guys been to a Taiwanese restaurant, they have great mock meats, and of course vegetarians have great mock meats too, love a good black bean pattie. The hubris this company shows is amazing.
- mapotofu 7mo agoThey are focusing on an American palette, which is averse to things like tofu, seitan, or tempeh as they are considered not masculine enough by a significant portion of the population. This is reinforced by both genders.
- jrjeksjd8d 7mo agoThere's no hope trying to sell "plant-based hamburger" with any name to toxic masculinity advocates who think soy feminizes you (even though seitan isn't soy). These guys are getting hospitalized from eating all-beef diets because chicken is "too feminine".
- chadcmulligan 7mo agoThey could wash it down with some Brawndo I suppose
- some_random 7mo agoGreat news, thanks to some fantastic "journalism" about estrogen contents, artificial meat is now viewed as being feminizing in a very literal way.
- lynndotpy 7mo agoTofu is so ridiculously OP in terms of nutrition, production costs, and culinary versatility. It's a shame society here in the US is so strongly stymied by the manipulative meat lobby.
- butILoveLife 7mo agoAs someone who is frugal AF and open minded... I think you are overstating Tofu. But honestly I'm mostly eating for nutrition rather than taste. Tofu doesnt hit the numbers I need.
- kgnhkldlsm 7mo agoJunk food for vegans.
- calrain 7mo agoHighly processed food should be avoided at all costs.
- t1234s 7mo agoI think beyond nailed the texture of their burger patties. When you fry one up it has the same texture as a cheap frozen hamburger patty. Their sausage links also have a similar texture to a cheap frozen bratwurst. I think beyond nailed the taste a bit better than impossible. Also beyond seems to use better ingredients than impossible. All these products are high in sodium like all processed food and you definitely shouldn't live off them, just like you shouldn't live off cheap frozen burgers and sausages. Price-wise they cost more per pound than good quality beef in my area. For any meat eater you should definitely amuse yourself and fry up some of this "Internet Meat" and try it out.
- deleted 7mo ago[deleted]
- raptor99 7mo agoI think nature nailed the texture of their burger patties. When you fry one up it has the same texture as a beyond patty. Nature's sausage links also have a similar texture to beyond sausage. I think nature nailed the taste a bit better than beyond. Also nature seems to use better ingredients than beyond. All these products are high in sodium like all processed food and you definitely shouldn't live off them, just like you shouldn't live off beyond burgers and sausages. Price-wise they cost less per pound than beyond. For any vegetarian or vegan you should definitely amuse yourself and fry up some of this natural meat and try it out.
- t1234s 7mo agoA+ Sir!
- deleted 7mo ago[deleted]
- mckennameyer 7mo agoIt seems like a marketing play to seize on the protein movement. What will they do when fiber becomes the next craze?
- nbosse 7mo agoOne of the underrated ways of reducing meat consumption, imo, would be to mix a certain percentage of plant-based meat to regular meat products. Imagine a world in which McDonald's would just mix 20% plant-based meet to their patties. I can see some risk for them, but honestly, long-term, I don't think people would actually mind much.
- Angostura 7mo agoThe did that in Tesco (uk supermarket) for a couple of years - sold fresh mince that contained 30% carrot and other veg. I used it quite a lot and it was good. But they stopped. I guess it wasn’t popular
- nbosse 7mo agooh, what a shame! Also interesting that they stopped that after a couple of years... You'd think that it would either flop from the beginning or just work
- some_random 7mo agoYou can already do that to great effect by mixing in mushrooms, the end result tastes great and doesn't require a billion dollar company providing fake meat.
- lynndotpy 7mo agoOn this subject, my university rolled out mushroom-blended beef burgers in the 2010s. They were poorly received for replacing beef burgers entirely. I wasn't vegan or vegetarian at the time and I thought they were just a complete improvement over beef burgers. But I think that thick congealing beef fat is gross and that it's just better mixed with mushroom juice, and I also already liked mushrooms.
- vjsrinivas 7mo agoIsn't that already being done to a certain extent with things like chili? They add TVP to supplement the meat, and people see it as a very negative thing.
- leftytak 7mo agoBeyond (Meat) already generated bad reps already. The tainted brand won't do well no matter how much they pivot. If I were vegan, I'd cook my own meals because then I'd really know what's in the food I eat.
- y-c-o-m-b 7mo agoJudging by other comments I guess I'm in the minority here: I'm a meat-eater that just enjoys the flavor of the Beyond Meat products. They taste absolutely delicious to me. I don't view it as a meat alternative, so I couldn't care less about that side of the debate. I enjoy it like I enjoy a good falafel.
- _spduchamp 7mo agoWell that's just beyond.
- cmiles8 7mo agoFor the whole industry is trying to solve a problem that never really existed. Folks can not like meat for ethical issues but it is a good source of protein and our bodies are designed to eat it. If you don’t want to eat meat there are other good sources of nutrients from a carefully designed vegetarian diet. The whole “fake meat” thing was always just a silly gimmick. More broadly, as others have highlighted, the result is mostly over-processed lab goo that most health conscious people would avoid. There are plenty of good sources of protein without the need for magic shakes either. Net here is a business trying to solve problems that aren’t really problems. The stock being down 98.9% is a reflection of that cold reality.
- elsjaako 7mo agoYou can like the taste of meat but think it's unethical to kill animals for food. It's not necessarily a "problem", but it is something a reasonable person might want, and so there can be a market for it.
- 5A704C1N 7mo agoThere is nothing that says we are "designed" to consume animal protein. Beyond, Impossible, and the like have suffered from misinformation and an industry-funded, influencer-laden social media smear campaign to paint these alternative products as highly-processed franken-foods. They are a good alternative for health and environmentally-conscious folks, solve real sustainability challenges, and aren't terrible for you in moderation.
- 3rodents 7mo ago“our bodies are designed to eat it” Even if that were true, our bodies were designed in a different era. Long before factory farming and antibiotics, long before curing and flavorings. Yes, high quality meat can be healthy but how many people are eating high quality meat? If you want to criticize Beyond Meat for being processed goop, you must compare it to the meat regular people are eating every day… which is also processed goop but with added antibiotics and disease. The average American consumer would be much healthier if they immediately swapped all of their meat consumption with plant-based alternatives.
- hbcondo714 7mo ago$BYND is also filing their 10-K Annual Report late[1]: the Company requires additional time to complete a review and analysis related to its inventory balances, including amounts recorded for the provision of excess and obsolete inventory [1] https://www.sec.gov/Archives/edgar/data/1655210/000165521026000011/bynd-form12bx25202510xk.htm https://www.sec.gov/Archives/edgar/data/1655210/000165521026...
- petterroea 7mo agoThe problem with the value prop for beyond meat is that good vegan food exists. There's no reason why you need to pretend to eat meat, and every meat product they made was clearly inferior to real meat. Or, in other words, why would you eat mediocre fake meat when good vegan food that doesn't pretend to be meat exists, if your goal is to eat vegan.
- rambrrest 7mo agoSomehow I liked the goal of Beyond meat, but could never get past the fact that it is too "processed". My rule of thumb regarding food is that the less the processing, the better. I think I was the ideal demographic - meat eater, who doesnt want to kill animals. Id rather have vegetarian alternatives rather than beyond meat. I think this is an example of an idea which looks great in the hype phase, but doesnt translate to real world traction.
- justsid 7mo agoIt’s a company that turns plants into meat like substance. There is no plant that grows like this, of course it has to be processed to get from its original form to the new form. Likewise, not all processing is bad. Cooking food is a form of processing and just makes the nutrients much more easy to digest.
- shumakriss 7mo ago[dead]
- cat-turner 7mo agoMake me a low calorie, high protein product that is tasty and I'll buy you. They need to focus on the health nerds