marketingtech

8 ms·

31.
by marketingtech 5y ago
For those who are referencing tracking pixels and say this isn't anything new, it's important to understand that this is the next evolution of that technology as a result of government regulations around privacy and browser/O
32.
by marketingtech 5y ago
It doesn't. For the ad platforms, this lets them optimize their ads for better performance when they know which user profiles converted. For advertisers, it's used for directional guidance on the platform, e.g. ad campaign A conve
33.
What is server-side conversion tracking?(digiday.com)
60 points by marketingtech 5y ago|60 comments
34.
by marketingtech 5y ago
I'd argue it's not "just business" when a government intervenes (rightly or wrongly) in a free market outcome.
35.
by marketingtech 5y ago
The "forced sale" aspect is strange to me. I can understand if the CMA could apply stipulations to the deal to address their concerns like "You must offer an API to other platforms that matches your internal usage." But
36.
by marketingtech 5y ago
I would imagine most of these investments will go to three places: * Sales - start generating revenue from all these eyeballs, leveraging your interest graph for targeting. this requires way more headcount than you'd expect, especially
37.
by marketingtech 5y ago
> The years prior to 2010 or whenever they jumped into advertising would argue "You're wrong, Facebook." For better and for worse, we've seen pretty significant shifts in advertising over the last decade that has led
38.
by marketingtech 5y ago
This would probably have the opposite effect of what you're looking for. You'd penalize non-targeted ads, which require a larger spend to be effective. Personalized ads are ultimately cheaper than non-targeted ads because you don&
39.
by marketingtech 5y ago
Per the latest earnings release on https://investor.fb.com on July 28: * Facebook daily active users (DAUs) – DAUs were 1.91 billion on average for June 2021, an increase of 7% year-over-year. * Facebook monthly active users (MA
40.
by marketingtech 5y ago
You're also granting the extension access to your friends' data, given that it can see everything that you can. Your friends consented to show that data to you, but not to the extension developer. Your friends' consent is not
41.
by marketingtech 5y ago
There's growing evidence that large media companies can generate revenue from advertising deals from large brands with high-level interest targeting. That doesn't say anything about the performance of targeted ads - just that high
42.
by marketingtech 5y ago
You're also granting the extension access to your friends' data, given that it can see everything that you can. Your friends consented to show that data to you, but not to the extension developer. Your friends' consent is not
43.
by marketingtech 5y ago
University researchers get Facebook users to install a plugin that exfiltrates their data and their friends' data from the platform. Besides leveraging a browser plugin for scraping rather than FB's official APIs, how is this diff
44.
Facebook App hits 2.90B monthly active users, up 7% since last year(investor.fb.com)
2 points by marketingtech 5y ago|0 comments
45.
Tencent's WeChat suspends new user registrations as China cracks down on tech(cnn.com)
1 points by marketingtech 5y ago|0 comments
46.
by marketingtech 5y ago
It's easy to mock the pettiness of all parties described here, and it's common for people on this forum to take absolutist stances with regards to privacy/advertising, but it's also important to recognize that these argu
47.
by marketingtech 5y ago
HN discussions where people thought this story was real: 2019 - https://news.ycombinator.com/item?id=20227175 2021 - https://news.ycombinator.com/item?id=25510351
48.
A man who didn’t invent Flamin’ Hot Cheetos(latimes.com)
7 points by marketingtech 5y ago|1 comments
49.
by marketingtech 5y ago
By creating an under-13 product and making active attempts to remove them from the 13+ product, they can push to raise the bar on COPPA and other regulations. Imagine if governments cracked down on Snapchat and TikTok for not doing enough t
50.
by marketingtech 5y ago
Last quarter, they made $9.27 per user[1, slide 4], however that's not evenly distributed. They made $48 per user in US and Canada. But even that isn't evenly distributed. The users who are likely to pay for the subscription are a
51.
by marketingtech 5y ago
That's an interesting question, but it doesn't accurately describe the collection/transfer of data as far as FB or Google are concerned. Millions of websites/apps/stores willingly deliver this information to Faceboo
52.
by marketingtech 5y ago
Facebook uses a second price auction. Google does not. https://www.adexchanger.com/online-advertising/google-switch...
53.
by marketingtech 5y ago
Google operates one of the largest exchanges for advertising - ad sellers place their inventory up for auction using Google tools and each integrated ad network can place a single blind bid to try to buy the inventory. The catch is that Goo
54.
by marketingtech 6y ago
Apple is the company that declared this the canonical Public Suffix List. Facebook is just directing their customers towards it. "If you need to be considered a public suffix for Apple's new policy, you'll need to send your p
55.
by marketingtech 6y ago
This is fascinating to see Apple and Facebook engineers politely yet publicly arguing over potential technical implementations of Apple's privacy policies.
56.
by marketingtech 6y ago
This is a result of Apple limiting the entropy of marketing data that can be received from a domain (defined as an eTLD+1) to 6 bits. This causes problems for platforms like Shopify or marketplaces like Alibaba or eBay that may have multipl
57.
Clubhouse is not CCPA compliant(twitter.com)
2 points by marketingtech 6y ago|0 comments
58.
Facebook Reality Labs: Wrist-based interaction for the next computing platform(tech.fb.com)
7 points by marketingtech 6y ago|0 comments
59.
Chinese Tech Companies Testing Tool to Circumvent Apple's Privacy Rules(macrumors.com)
2 points by marketingtech 6y ago|0 comments
60.
by marketingtech 6y ago
They use the term "dark patterns" in the press release, but the actual regulation is very specific, straightforward, and limited to the "Do Not Sell My Personal Information" link that's required by the California Co

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