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Facebook uses a second price auction. Google does not. https://www.adexchanger.com/online-advertising/google-switches-to-first-price-auction/ https://www.adexc

• Pils 5y ago
  > Google isn’t abandoning second-price auctions for products where it controls the end-to-end buying experience. YouTube, Google Search, AdSense for Search and other Google properties will continue to use second-price auctions.
  • manigandham 5y ago
    Google owned properties are not being discussed here; they aren't exposed externally and therefore have no external data to collect.