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They use the term "dark patterns" in the press release, but the actual regulation is very specific, straightforward, and limited to the "Do Not Sell My Personal
by marketingtech 6y ago
They use the term "dark patterns" in the press release, but the actual regulation is very specific, straightforward, and limited to the "Do Not Sell My Personal Information" link that's required by the California Consumer Privacy Act.
The notice of right to opt-out shall be designed and presented in a way that is easy to read and understandable to consumers. The notice shall:
a. Use plain, straightforward language and avoid technical or legal jargon.
b. Use a format that draws the consumer’s attention to the notice and makes the notice readable, including on smaller screens, if applicable.
c. Be available in the languages in which the business in its ordinary course provides contracts, disclaimers, sale announcements, and other information to consumers in California.
d. Be reasonably accessible to consumers with disabilities. For notices provided online, the business shall follow generally recognized industry standards, such as the Web Content Accessibility Guidelines, version 2.1 of June 5, 2018, from the World Wide Web Consortium, incorporated herein by reference. In other contexts, the business shall provide information on how a consumer with a disability may access the notice in an alternative format.
source: https://oag.ca.gov/system/files/attachments/press-docs/CCPA%20March%2015%20Regs.pdf https://oag.ca.gov/system/files/attachments/press-docs/CCPA%...
- tony101 6y agoThe press release is specific and limited too: "The newly-approved regulations ban so-called “dark patterns” that delay or obscure the process for opting out of the sale of personal information. Specifically, it prohibits companies from burdening consumers with confusing language or unnecessary steps such as forcing them to click through multiple screens or listen to reasons why they shouldn’t opt out." https://oag.ca.gov/news/press-releases/attorney-general-becerra-announces-approval-additional-regulations-empower-data https://oag.ca.gov/news/press-releases/attorney-general-bece...
- ryanwhitney 6y agoInteresting. Stack Exchange has a truly awful dark pattern in their GDPR banner experience: You click to customize tracking cookies and get presented with a list of checkboxes, but primary button on the right is "Accept all cookies", whereas the left side (where you'd usually find a "Cancel") is a secondary-looking button that says "Accept changes". If you don't take the time to actually read the buttons, you end up unchecking a bunch of boxes just to inadvertently accept them all. Real scumbag stuff. From the above, it sounds like tricks like that may not even be covered.
- random5634 6y agoGovt has probably forever burnt their credibility in this space in terms of user friendly / operable approaches with their cookie notice hell. Everyone has now been trained to click accept / accept all / OK or whatever on all these pop-ups. Now we are starting to get the even worse GPDR ones with like 6 different options. If I don't want you to track me using cookies I will clear them, block them or isolate them on MY machine. This doesn't require tons of click throughs. I will chose software that helps me with this. Can I actually sue some russian website owner hiding behind some dns registration privacy domain if they use a cookie they shouldn't have? Will I collect? Or is this just tail chasing when an actual technical solution to BLOCK cross domain or other forms of cookie use are available to me. The amount of time wasted on these nightmares, the number of clicks, the horrible impact on user experience is crazy - govt really can't seem to get this stuff right - it's mind boggling. Let's start with simpler things. 1) Ban regulated entities from selling my info or personalizing ads to me based on my browsing history (cable companies) electric usage (electric companies) phone usage (telecom companies). No opt in or out, these are regulated folks with monopoly or close power - banned. 2) Actually ramp up real investigations of folks committing crimes online. There are billions in harm here waiting for someone to give two sh*ts about someone with their life savings stolen. 3) I have a list that goes on and on.
- taurath 6y agoForcing companies to have mechanisms for the deletion of user data is absolutely a public good. Frankly, most anything was legal before these laws.
- kuschku 6y agoPretty much none of the cookie notices are legally valid, or we'd all have been trained to just click "no" on all of them (as "no" has to be as easy, or easier, to use than "yes") And while you may be able to block cookies, are you able to block canvas fingerprinting? IRL tracking? the gdpr also applies to every bit of life, to the third parties a doctor can use to process your medical data, to the third parties having access to surveillance cameras in a parking lot, to the legal notifications required when your covid 19 test data or contact tracing data might be breached.
- comex 6y agoThat text was already there in the original version from June 2020. It appears that the newly added text is underlined in the document you linked. Here is the relevant bit: -- (h) A business’s methods for submitting requests to opt-out shall be easy for consumers to execute and shall require minimal steps to allow the consumer to opt-out. A business shall not use a method that is designed with the purpose or has the substantial effect of subverting or impairing a consumer’s choice to opt-out. Illustrative examples follow: (1) The business’s process for submitting a request to opt-out shall not require more steps than that business’s process for a consumer to opt-in to the sale of personal information after having previously opted out. The number of steps for submitting a request to opt- out is measured from when the consumer clicks on the “Do Not Sell My Personal Information” link to completion of the request. The number of steps for submitting a request to opt-in to the sale of personal information is measured from the first indication by the consumer to the business of their interest to opt-in to completion of the request. (2) A business shall not use confusing language, such as double-negatives (e.g., “Don’t Not Sell My Personal Information”), when providing consumers the choice to opt-out. (3) Except as permitted by these regulations, a business shall not require consumers to click through or listen to reasons why they should not submit a request to opt-out before confirming their request. (4) The business’s process for submitting a request to opt-out shall not require the consumer to provide personal information that is not necessary to implement the request. (5) Upon clicking the “Do Not Sell My Personal Information” link, the business shall not require the consumer to search or scroll through the text of a privacy policy or similar document or webpage to locate the mechanism for submitting a request to opt-out.
- buro9 6y agoWould have loved if an addition was: (6) The steps to discover and opt-out shall be no more difficult than the original steps to discover and opt-in. It's the asymmetry of effort in granting consent and attempting to revoke it, or of signing up to a service and attempting to cancel it (hello Economist!) that is a pain.
- xg15 6y ago> (1) The business’s process for submitting a request to opt-out shall not require more steps than that business’s process for a consumer to opt-in to the sale of personal information after having previously opted out. This seems really oddly worded, like wanting to preserve a loophole. This sounds like it would be perfectly compliant to e.g. make you click through half a dozen "show advanced settings" links to opt-out - as long as you put the "re-opt-in" button (that no one outside a marketeer's fantasy would ever want to use) in the same place. A site could still make opt-out unnecessarily difficult compared to the path they want their users to take: Just dismiss the popup and never opt-out at all. edit: Then again, the parent paragraph (h) seems stricter. Is (h)(1) then just an "illustrative example" and not legally binding?