marketingtech

14 ms·

61.
Signal Banned in China(techcrunch.com)
17 points by marketingtech 6y ago|2 comments
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by marketingtech 6y ago
It sounds like you're referring to the sell-side of advertising (i.e. a publisher running ads on their site). I'm referring to the buy-side of advertising (i.e. an ecomm business running a marketing campaign). Each task could be &
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by marketingtech 6y ago
In that situation, the third-party that is actively collecting and transmitting the data becomes a controller and is subject to regulation. Under the predominant data transfer model, the third-parties cede responsibility by making the data
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by marketingtech 6y ago
It's incredibly cheap in the context of 6 or 7 figure marketing budgets. It gets budgeted as a new compliance cost to continue doing business as normal even after Apple, Mozilla, and Google block advertising pixels from their browsers.
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by marketingtech 6y ago
If you have 100k transactions or even landing page views per month, $599 is going to be the cheapest part of your advertising stack.
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by marketingtech 6y ago
There's a distinction between being a data controller and a data processor. The businesses that use these platforms are the data *controllers* and are responsible for implementing consent, "do not sell my information", "
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by marketingtech 6y ago
Zapier joins Tealium and Segment on the list of billion dollar valuations for powering the next generation of ad tech. As cross-site cookies and browser pixels are increasingly blocked, ad platforms are moving from browser-based tracking to
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by marketingtech 6y ago
Statistically speaking, you're more likely to buy a second object right after you bought one than someone who has not shown interest in the product. Things break, you might want to return it for a slightly different version, you might
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by marketingtech 6y ago
Right now, that's extremely difficult to do without leaking private data. Google and Facebook experimented with it for a while, but both killed the test products because it would require them to trust advertisers with data that could e
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by marketingtech 6y ago
Page Like ads are the least ROI effective ads on Facebook. You tell their machine learning algorithm to optimize for people who will click "Like" on every page they see. That'll increase your vanity metric and meet your state
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by marketingtech 6y ago
No major advertisers rely on Facebook or any other ad platform's reported numbers. The platforms are grading their own homework, and even their abilities to do that are increasingly limited. Companies spend millions of dollars on these
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by marketingtech 6y ago
There are different responsibilities for the "controller" and the "processor" under GDPR. Facebook and Google are recognized as processors in this situation. The websites that send them the data are the controllers and a
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by marketingtech 6y ago
There are a lot of tactics in use today. For logged in users, it's trivial to match users across sites with an email address or a phone number. If you're clicking between sites, there may be a unique ID appended to the outbound UR
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by marketingtech 6y ago
FB: https://developers.facebook.com/docs/marketing-api/conversio... Google: https://developers.google.com/adwords/api/docs/guides/conver... This is also why companies like Teal
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by marketingtech 6y ago
Unfortunately this won't do much anymore, as Facebook and others are transitioning to server-side data transmission. Businesses now log data onto their own servers, then transmit it directly to adtech companies so that your device neve
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by marketingtech 6y ago
Apple is winning hearts and minds because these are framed as "privacy changes." The changes DO improve privacy, but that's more of a nice side effect to the actual change of tightening their grip on the mobile ecosystem and
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by marketingtech 6y ago
No, it's not. Eyeballs are down, thus prices and market share are down compared to digital. Different industry sources have different figures, but everyone agrees TV spend was down >5% in 2020 and expected to drop faster in 2021 as
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by marketingtech 6y ago
In Q4 alone, they made $53/user in US/Canada, and $10/user worldwide. This revenue is not evenly distributed, and the type of user who is willing to pay $50/quarter for FB is worth much more than that to FB advertisers.
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by marketingtech 6y ago
There absolutely are mitigations from a technical standpoint, some with privacy trade-offs and some with UI trade-offs. But the key is to have those mitigations in place before you launch a feature with potential attack vectors. Moxie'
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by marketingtech 6y ago
Dupe of https://news.ycombinator.com/item?id=25911568
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by marketingtech 6y ago
There's an idealogical collision course between safely offering usernames+financial transactions and maintaining an absolutist stance on encryption. Within minutes, you'll have people going by @ElonMusk and @JeffBezos running scam
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Signal to add social features, employees worried about potential abuse(theverge.com)
45 points by marketingtech 6y ago|20 comments
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by marketingtech 6y ago
I'm not an expert in antitrust, but I feel like this gives Facebook a stronger defense against governments trying to break up the company. "Look at all the other messaging options out there with millions of users! If people don&#x
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Uber, after buying Postmates, lays off more than 180 employees(nytimes.com)
131 points by marketingtech 6y ago|91 comments
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by marketingtech 6y ago
Facebook and Google do not pay for this data. Flo sends it to them for free, because it improves the performance/ROI of Flo's marketing. Facebook and Google have no semantic understanding of this data, so it does not have inherent
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by marketingtech 6y ago
This was normalized on the web long before these companies started - they're just the best to do it (though Google did acquire one of the earliest players in DoubleClick). The term "conversion pixel" is a misnomer these days
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by marketingtech 6y ago
Let me explain it a little differently with a hypothetical scenario. You set up an ad campaign with an audience of 100k people who are already on your mailing list. You set up a conversion pixel and run the ads. Let's say that Google&#
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by marketingtech 6y ago
The issue is, most online ads don't work EXCEPT for G and FB. That's why they're so dominant. The average third-party ad networks are junk, rife with fraud (ads that are never actually seen or clicked by a human), poor target
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by marketingtech 6y ago
These are pretty easy to measure on Google or FB with their "lift study" tools and a conversion pixel. The lift tools will let you create a holdout group of X% of people who should be targeted by your ad. They won't see the a
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by marketingtech 6y ago
Even for opted-in users, Apple is reducing the amount of click data that can be transmitted via both in-app browsers and Safari. This new protocol was rejected by multiple W3C committees because it breaks a lot of fraud prevention mechanism

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