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This would probably have the opposite effect of what you're looking for. You'd penalize non-targeted ads, which require a larger spend to be effective. Persona
by marketingtech 5y ago
This would probably have the opposite effect of what you're looking for. You'd penalize non-targeted ads, which require a larger spend to be effective.
Personalized ads are ultimately cheaper than non-targeted ads because you don't need to buy as many impressions to hit the audience that you're looking for.
- ethbr0 5y agoIn order to accomplish the intent, have two tax rates: untargeted (lower) and targeted (higher). As a rationale, consider the targeted tax difference the price of collecting, storing, and using radioactive personal data. If Facebook had to pay a higher tax rate for targeted ad revenue, their priorities would start to shift.
- fsociety 5y agoSo then only big businesses can advertise? There is some truth to Facebook enabling small businesses to advertise with a smaller budget.