> The years prior to 2010 or whenever they jumped into advertising would argue "You're wrong, Facebook." For better and for worse, we've seen pretty significan

> The years prior to 2010 or whenever they jumped into advertising would argue "You're wrong, Facebook." For better and for worse, we've seen pretty significant shifts in advertising over the last decade that has led to the collapse of brand names' domination over certain categories. There are over 1 million tiny ecommerce businesses on Shopify that could never afford or rationalize a mass-market TV, print, or radio commercial but they can still be generate meaningful profits with only $100 worth of digital ads that are delivered to the right people. It's undeniable that small businesses are benefiting from these types of ads, though you're welcome to question the macro-economic implications of that.