By creating an under-13 product and making active attempts to remove them from the 13+ product, they can push to raise the bar on COPPA and other regulations.

By creating an under-13 product and making active attempts to remove them from the 13+ product, they can push to raise the bar on COPPA and other regulations. Imagine if governments cracked down on Snapchat and TikTok for not doing enough to keep under-13 users off their apps. "Instagram and Messenger are setting such great examples for child safety and data protection, while these other apps are endangering our youth and capturing personal data from underage users. Won't somebody think of the children?"