rossrich

7 ms·

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Launch: Accord W20 – Playbooks to win more deals and launch customers faster
4 points by rossrich 5y ago|0 comments
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by rossrich 5y ago
That’s helpful feedback around the pitch - trying to stay away from “close plan” since it’s intended to be much more bi-directional and transparently showing what the typical process to purchase and onboard looks like vs just get the deal
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by rossrich 5y ago
Really tried to get a demo video out in time for this launch so people could see before jumping into a trial or eval but still working on shipping something! Nailed it with the collaborative Asana-like product though. If you want to play ar
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by rossrich 5y ago
So it’s more about the framing and language than it is the actual relationship itself? I think my perspective differs slightly in that I don’t see anyone “making out like a bandit” and the exchange is (ideally) mutually beneficial. Another
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by rossrich 5y ago
That’s a very fair point. And I don’t like hearing it either from reps or companies that don’t truly value my business or treat me as I’d treat others. On the other side, I do believe in a world where you can still charge someone $$ and the
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by rossrich 5y ago
Did you build something on apps like Notion or GDocs for that? That makes a lot of sense especially with the onboarding of new customer-facing roles. We originally thought about solving the higher-touch sales / onboarding but totally m
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by rossrich 5y ago
Jinx :)
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by rossrich 5y ago
honestly this is the first big one product related question we needed to answer if the idea behind Accord was actually going to work in the real world. We initially thought the workspace acceptance and engagement rate would be closer to 30-
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by rossrich 5y ago
Interesting you mention B2C since I honestly wasn't imagining that being a use case when we started this. But have had a handful of startups reach out about using it for that reason despite the heavy B2B messaging so could be onto some
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by rossrich 5y ago
Thanks Shane! So funny you mention G2 and social proof since that's also been one of the biggest learnings I've had selling Accord so far... didn't need that while I was at Stripe (the brand was just so powerful already). Whe
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Launch HN: Accord (YC W20) – Repeatable sales and onboarding for B2B startups
64 points by rossrich 5y ago|30 comments