igordebatur

13 ms·

31.
by igordebatur 5y ago
And the real reason is: we've closed our previous bank account to open a new one. Google tried to send a payment to our previous bank account, it has returned, they instantly locked our payments profile and that's it, the whole st
32.
by igordebatur 5y ago
Google blocked our payment profile for Riders App ( https://play.google.com/store/apps/details?id=com.whitescape... ). After 2 months of providing all of the required docs and getting auto-declines, I've talked
33.
by igordebatur 7y ago
Hi there, just to clarify, the article is from 2018 and what we're looking at right now is a post re-publish with the "2019" addition. Back then, the main page looked something like that http://web.archive.org&#x2F
34.
Is the hype about optimizing web performance worth it?(dev.to)
1 points by igordebatur 7y ago|0 comments
35.
by igordebatur 8y ago
I mean, we do process those requests individually. I just thought you might have some hints to get higher quantities.
36.
by igordebatur 8y ago
+1 to the question, would you use an Awareness Ladder to match purchase stages to content? Like, what's the flow?
37.
by igordebatur 8y ago
Great that you joined the thread. Thanks for sharing your experience. See, the thing is we're getting a bit of quite the opposite opinions. Say, on our IH thread you can find opinions that SEM agencies would actually challenge your mod
38.
by igordebatur 8y ago
Definitely, what you say is correct. However, our point was "even if it seems you're doing everything right, there always are mine traps to avoid." For instance, measuring the effectiveness for us funnel-based would mean wait
39.
by igordebatur 8y ago
Agreed, that's another branch of our testing. We'll use FB for lead generation and nurturing those further.
40.
by igordebatur 8y ago
We hired an SEM agency to set up and manage campaigns. Judging by what I read in the thread, they did a good job on that.
41.
by igordebatur 8y ago
yeah, that's also the case. another insight that we got is we should craft more content answering specific questions rather than advertising our landing page at every step of the Awareness Ladder
42.
by igordebatur 8y ago
Interesting comment. We tested different campaigns targeted at developer and business personas. Initially, we started as a product for developers, and those folks can definitely find us themselves judging by Direct and Organic traffic volum
43.
by igordebatur 8y ago
We have a drip campaign running where we ask users why they didn't activate, etc. The reply rates are pretty low on those. Any idea of a higher-reply-rate channel to ask folks why they didn't sign up/activate/purchase?
44.
by igordebatur 8y ago
We don't have an "abandoned cart" case (when users bounce, retargeting to every user seems a bad idea) We ran retargeting campaigns for those who signed up but didn't make a purchase. However, the problem was rooted in a
45.
by igordebatur 8y ago
SEO is a black box, we definitely try to get predictable results from it and scale it further. Our goal was to find a profitable acquisition channel, so we focused on Google Search Ads testing and failed at target market keywords segmentati
46.
by igordebatur 8y ago
Reflecting on that, we didn't have enough resources to craft a bunch of landing pages. However, we'll automate the process.
47.
by igordebatur 8y ago
Regarding your question specifically, you can gather the stats on your competitors using: https://seranking.ru/ https://serpstat.com/
48.
by igordebatur 8y ago
Agree on the bad planning issue. We should've planned for the long wait we would need to see the actual funnel changes. The issue is about our purchase cycle. It's a long one: on average, it takes users about 182 days to become pa
49.
by igordebatur 8y ago
Interesting insight, you're right: it's more like "How a bad landing page design can gobble up $50K of Google Ads spend"
50.
by igordebatur 8y ago
+1 to this question, I wonder if you can think of an agency that works as both Product Consultant and SEM
51.
by igordebatur 8y ago
:) a nice one, we should've probably named it "How we spend $50K on Google Search Ads to derive a good list of negative keywords." Aware of our LTV, I would say a $40 click would still be fine if it brings a customer. As a Sa
52.
by igordebatur 8y ago
we used a combination of Exact Match/Modified Broad Match/Negative Keywords. We'll run some tests using Broad Match + Negative Keywords and see how it goes. Thanks for pointing this out
53.
by igordebatur 8y ago
Glad to see you on the thread. Would you mind us updating the article with some of your points? I really like how you laid these things out: — Tight campaigns going to tight landing pages where keywords match what folks entered. — No one ca
54.
by igordebatur 8y ago
There was a pre-chosen set of keywords and the research as an ongoing process involving the agency. We would quickly trim the set, exclude irrelevant words, etc. The insight we got was that we should advertise product value props rather tha
55.
by igordebatur 8y ago
you can execute searches based on your "best" keywords and see which competitor content appears in the search results. that won't give you info on their spend, but will definitely help you understand which type of content con
56.
by igordebatur 8y ago
Definitely, traffic source matters. We always analyze the funnel broken down by referrals. However, the case was largely about wrong target market segmentation & keywords.
57.
by igordebatur 8y ago
Good point, we now have the target CPL we use to qualify paid ads hypotheses.
58.
by igordebatur 8y ago
Agree on that, the problem was about target market segmentation & keywords. The insight is that we shouldn't focus on a broad market (and test hypotheses for different product parts separately).
59.
by igordebatur 8y ago
That's a good point. We didn't trigger that mechanic because we have a Free plan. However, by doing that we weren't targeting our "ideal customer" which is definitely a paid one. On the other hand, if we would lower
60.
by igordebatur 8y ago
Thanks for pointing this: "The problem is usually rooted in too many keywords (top of funnel, as their awareness ladder says) or use of broad match keywords--exactly as you said gk1." Our case is definitely too many keywords, we u

More ›