4 ms·
:) a nice one, we should've probably named it "How we spend $50K on Google Search Ads to derive a good list of negative keywords." Aware of our LTV, I would sa
by igordebatur 8y ago
:) a nice one, we should've probably named it "How we spend $50K on Google Search Ads to derive a good list of negative keywords."
Aware of our LTV, I would say a $40 click would still be fine if it brings a customer. As a SaaS, we're A-OK with a CPL of $100 and currently target our search ads hypotheses to $15 or less.