Interesting comment. We tested different campaigns targeted at developer and business personas. Initially, we started as a product for developers, and those fol

Interesting comment. We tested different campaigns targeted at developer and business personas. Initially, we started as a product for developers, and those folks can definitely find us themselves judging by Direct and Organic traffic volumes (word of mouth, etc.) I'd also point that it was hard segmenting keywords between those personas, because for us a "business persona" is usually "code-aware": CTO, etc.