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We have a drip campaign running where we ask users why they didn't activate, etc. The reply rates are pretty low on those. Any idea of a higher-reply-rate chann
by igordebatur 8y ago
We have a drip campaign running where we ask users why they didn't activate, etc. The reply rates are pretty low on those.
Any idea of a higher-reply-rate channel to ask folks why they didn't sign up/activate/purchase?
- reaperducer 8y agoYou're using the wrong metric. Think quality of data, not quantity. People who don't reply are already done with your brand. People who do reply are willing to give you a second chance, and are 100x more valuable than any reply rate would indicate.
- igordebatur 8y agoI mean, we do process those requests individually. I just thought you might have some hints to get higher quantities.