SEO is a black box, we definitely try to get predictable results from it and scale it further. Our goal was to find a profitable acquisition channel, so we focu

SEO is a black box, we definitely try to get predictable results from it and scale it further. Our goal was to find a profitable acquisition channel, so we focused on Google Search Ads testing and failed at target market keywords segmentation. Even, we didn't have the resources needed to craft landing pages rapidly. Will focus on automating the process.