Vagantem

11 ms·

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by Vagantem 3y ago
Hey there - author of article here. As the article mentions in the beginning, this is a spend that happened before I started consulting them - and the blog has nothing to do with the actual company. Also, I'm a developer now so don&#x2
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by Vagantem 3y ago
Author of article here and massive Studio Ghibli fan. Can't wait to see this movie!
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by Vagantem 3y ago
Hi there - author of article here. The problem for them was mainly that the agency running their ad account counted "demo requests" as their top metric and mistakingly counted all demo requests that came in as attributed to the ma
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by Vagantem 3y ago
Hey there - author of article here. Story is actually not made up! However, I'm a developer now so don't do consulting any more.. Merely writing this down for my own record and if it can help/inspire anyone else :) Thank you
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by Vagantem 3y ago
Thank you! Feel free to drop your email in the header of the site to know when I post my next article :)
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by Vagantem 3y ago
Hey, author of article here - I'm planning to write more about this later in the series but it didn't really fit the story about PMF & setting objectives so I could not round it out more in this one unfortunately. But I'v
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by Vagantem 3y ago
It happens more often than people think!
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by Vagantem 3y ago
Hey, author of article here - I'm sorry if you felt baited, I'm planning to write more about this later in the series but it didn't really fit the story about PMF & setting objectives so I could not round it out more in t
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by Vagantem 3y ago
And you also have to keep your products consumer journey in mind - the B2B selling cycle works very differently from e.g. B2C, direct ads might not work at all or should be used at a very specific part of the journey.
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by Vagantem 3y ago
Hey there - author of article here. Took this from another comment I wrote: The problem for them was mainly that the agency running their ad account counted "demo requests" as their top metric and mistakingly counted all demo requ
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by Vagantem 3y ago
Agreed, but again it obv depends on the situation - and as this is a made up scenario, this might look very different for real companies. Maybe they want to focus on another conversion metric to get to 1066 customers altogether. I just put
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by Vagantem 3y ago
Author of article here - this is quite interesting. I also despise advertising (which is why I'm now a developer..) and I think everyone hates advertising that is just badly targeted (does not interest you). And that is most of adverti
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by Vagantem 3y ago
Author of article here. I don't think there is an average but as a child comment mentioned, you'd usually aim for 3x return on your ad spend. But it really depends on your product. If you're selling expensive B2B solutions th
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by Vagantem 3y ago
Hi there, author of article here - I definitely see your point. I might have been a bit to general here, it's like another poster here says, it's very much napkin math. Yes, "better leads" are ofc always better than rand
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by Vagantem 3y ago
So the 2 leads we got were real - I think they downloaded some document on the site (hence we saw their email) but they never even booked a demo with the company. The other demos we received were real but they came in through SEO, not the a
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by Vagantem 3y ago
Hey, author of article here - the parent comments are correct, I mealy consulted after they already spent this amount. I'm sorry if you felt cheated out of a story - I'm planning to write more about this later in the series but it
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by Vagantem 3y ago
Author of article here - this is spot on! 3x CAC/LTV ratio and 12 month payback is often what you're aiming for.
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by Vagantem 3y ago
Hey there - author of article here. This story is 100% true, believe it or not. The problem for them was mainly that the agency running their ad account counted "demo requests" as their top metric and mistakingly counted all demo
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When to invest in marketing(briefmix.com)
154 points by Vagantem 3y ago|191 comments
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Tesla gives UK owners grabbing stick after forcing them to get left-hand-drive(electrek.co)
77 points by Vagantem 3y ago|123 comments
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Tesla quotes customer $12K after installing refurbished battery
5 points by Vagantem 3y ago|0 comments
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by Vagantem 5y ago
Cool project! What stack are you using? And what countries are requesting the most reports at the moment?
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Ask HN: How is the Y Combinator UBI experiment going?
4 points by Vagantem 6y ago|1 comments
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by Vagantem 6y ago
Working on a really old computer, realised I had Chrome 67
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by Vagantem 6y ago
The backgrounds disappear for me and all the headlines melt together, so I can't distinguish them before making my choice. I'm using adblocker and an old version of chrome though, so might only be a problem for me. Image: ibb.co&#
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Ever-growing cars: why they keep on getting wider(autocar.co.uk)
118 points by Vagantem 7y ago|216 comments
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by Vagantem 7y ago
Kurzgesagt has a couple of amazing short videos on ants: https://www.youtube.com/watch?v=7_e0CA_nhaE
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The Many Lives of Demogorgon(atlasobscura.com)
2 points by Vagantem 7y ago|0 comments
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Teslasuit's New VR-Powered Glove Lets You Feel Physical Objects in VR(interestingengineering.com)
2 points by Vagantem 7y ago|0 comments
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by Vagantem 7y ago
Could you expand on "come from people who transition from being a customer with a problem that isn’t being solved to a salesperson with the solution."?

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