So the 2 leads we got were real - I think they downloaded some document on the site (hence we saw their email) but they never even booked a demo with the compan

So the 2 leads we got were real - I think they downloaded some document on the site (hence we saw their email) but they never even booked a demo with the company. The other demos we received were real but they came in through SEO, not the ad spend.