Hey, author of article here - I'm planning to write more about this later in the series but it didn't really fit the story about PMF & setting objectives so I c

Hey, author of article here - I'm planning to write more about this later in the series but it didn't really fit the story about PMF & setting objectives so I could not round it out more in this one unfortunately. But I've realised I might have to write a separate post just about this specific incident and what we did to bring the spend and results back on track!