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Hey there - author of article here. This story is 100% true, believe it or not. The problem for them was mainly that the agency running their ad account counted
by Vagantem 3y ago
Hey there - author of article here. This story is 100% true, believe it or not. The problem for them was mainly that the agency running their ad account counted "demo requests" as their top metric and mistakingly counted all demo requests that came in as attributed to the marketing spend. So they reported on faulty numbers during the entire year. Hubspot showed that direct ads actually didn't work at all (mainly because they didn't really have PMF yet). Needless to say, that agency got fired pretty quickly.
- matrix_overload 3y agoDid the demo requests look like they came from legitimate companies, or just random gmail addresses? In the former case, your demo must have sucked. In the latter case the agency likely scammed you.
- Vagantem 3y agoSo the 2 leads we got were real - I think they downloaded some document on the site (hence we saw their email) but they never even booked a demo with the company. The other demos we received were real but they came in through SEO, not the ad spend.