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Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh. And I agreed! So… holy shit. I think we're going to see even fur
by erxam 3mo ago
Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh.
And I agreed! So… holy shit. I think we're going to see even further price increases across the industry. There already were a ton, but it can always get worse, of course.
Thank you, OpenAI. What would have we done without your attempts at monopolizing destroying the memory market.
- akmarinov 3mo agoThey didn’t increase prices on iPhones, Apple Watch and Airpods
- MBCook 3mo agoI’d say they’re subsidizing them with the rest but the computers and iPads don’t sell much compared to phones so that doesn’t make a lot of sense. I happened to buy an iPad 2 days ago, dang I got lucky. I thought they’d announce before the iPhone launch but had no idea it would be this soon.
- ErneX 3mo agoThose are next in line, it’s almost guaranteed.
- deleted 3mo ago[deleted]
- conductr 3mo agoSeptember new versions will likely start at a price point than they would have
- ErneX 3mo agoYes, and seems they are only releasing the Pros and the foldable this year, and will release the base and e models in Spring.
- akmarinov 3mo agoFor sure but an iPhone has more RAM than a Neo and those went up $100, so they’re at least eating the price difference for another ~3 months
- ErneX 3mo agoYeah I don’t think they will touch current models.
- thewebguyd 3mo agoYeah, iPhone is nearly half of Apple's revenue or more, it's in their interest to eat a little margin away to keep it moving, increase will come with the 18 this fall. All their other products are lower volume.
- benoau 3mo agoOnly the iPhone 17 Pro and iPhone Air have 12GB of RAM, and they're ~10 weeks away from new models so probably well past their peak sales.
- axus 3mo agoI've heard that the iPhone price is going up, and they've already started paying you more to trade-in the last generation.
- furyofantares 3mo agoWhy would AirPod prices increase?
- kube-system 3mo agoEverything competing for fab capacity is more expensive. The Apple H2 is 7nm and TSMC has raised prices for that capacity.
- littlecranky67 3mo agoThe H2 is also tiny and the price is not per-chip but per wafer - so the price increase should be marginal per chip.
- 650REDHAIR 3mo agoThere are many rumors that the new iPhone 18 Pro will start at ~$1300. So maybe their mobile hardware will be next.
- TalkingCodeMonk 3mo agoThe fact that a dozen companies are allowed to buy up the entire global supply of core components, and increase the cost of living for every human on Earth, is full blown dystopian.
- Matl 3mo agoThat's why some regulation is not the enemy of the people that some want to make it out to be. Unfortunately, I think regulatory capture is so deep now in most places, one can hardly expect anyone to do anything about it.
- alex43578 3mo agoWhat’s the proposed regulation that would help here? Price controls? They don’t work, especially in a market like memory.
- Matl 3mo ago> What’s the proposed regulation that would help here? Price controls? They don’t work. The proposed regulation would be that if a single company/industry buying up supply to the point it starts driving significant inflation for such and such goods, they would be severely restricted from doing so going forward.
- Aurornis 3mo agoIt’s a global phenomenon. The latency concerns for data centers are minimal, so they could be built anywhere. If your country restricted a company from buying too much of a product they need, 10 other competitor companies in other countries would be formed the very next day offering to do the work in their country for a minimal fee. This is a global market. Supply and demand isn’t going to be cancelled out by politicians in one country trying to squeeze the market. If you did restrict companies from buying things they need, you would see all future companies in that space incorporated in other countries.
- stavros 3mo agoWhat's OpenAI going to do? Not secure supply for their product? If you don't like the hardware price increases, don't use LLMs.
- robin_reala 3mo agoI broadly don’t use LLMs (once or twice a month), yet I’m still being hit by hardware price increases.
- Insanity 3mo agoYou are assuming the HW shortage is the result of meeting a real demand and not just build-outs for a hypothetical demand that might never materialize.
- coldtea 3mo ago>What's OpenAI going to do? Close down would be a good idea.
- crypttales 3mo ago[dead]
- mmcnl 3mo agoThe world would be a better place without AI, OpenAI, Anthropic and all others. It only immerses the world into chaos, dystopia and increased inequality. So far nothing for the public good has come out of it.
- cmdrmac 3mo agoI share the same sentiment. I honestly thought that the price increases would occur as new products rolled out. Seems like with the "back-to-school" promotion right around the corner, Apple expects to sell more machines and find it harder to absorb the higher component price tags. I'm guessing that by changing the prices now, they'll still maintain their profit margins per unit at the expense of total unit sales.
- simondotau 3mo agoMaybe they don’t want the price to absolutely dominate the headlines of their forthcoming product announcements. It won’t be forgotten, but the sting will be less “newsworthy”.
- dajonker 3mo agoIt's not OpenAI, that's what the memory industry wants you to think.
- coldtea 3mo ago>I think we're going to see even further price increases across the industry. Between the dire economy, the oil and materials crisis due to conflict, the trade wars and the tarrifs, why would anyone expect it to be otherwise?
- byzantinegene 3mo agocome on now, we all know who the biggest culprit is
- etempleton 3mo agoYeah, I was one of those people. Did not see this coming. The situation is truly dire out there.
- cassianoleal 3mo agoDidn't they literally say they would, just a few days ago? Why would you all say they wouldn't? What would they gain by lying about price hikes?
- angoragoats 3mo agoThe only news about this I saw was that Cook confirmed that price increases were inevitable, but he wouldn't say when or how they would come. I think most people erroneously took this to mean that they'd roll them out gradually as products were refreshed.
- deleted 3mo ago[deleted]
- ksec 3mo agoAnd I said MacBook Neo was wrongly priced since the beginning. I don't even remember how many sticks I got from it. >Just yesterday I saw people saying that Apple wouldn't increase prices until the next refresh. That was from Gruber, a person who claimed USB-C was invented by Apple, AirPod was sold at a loss. Generally speaking understanding of Margins, Supply Chain, Manufacturing and Hardware Business manufacturing is still very low across the internet.
- copperx 3mo ago> And I said MacBook Neo was wrongly priced since the beginning. I don't even remember how many sticks I got from it. I thought they were soldered to the motherboard?
- kube-system 3mo agoThey mean stick as in criticism. And no, the memory in the Neo is not soldered to the motherboard, it is the upper part of the SoC sandwich package. https://3dfabric.tsmc.com/english/dedicatedFoundry/technology/InFO.htm https://3dfabric.tsmc.com/english/dedicatedFoundry/technolog...
- choilive 3mo agoApple was on the USB Implementers Forum that designed USB-C so.. I would say they could definitely be credited as a co-inventor of USB-C, they also introduced one of the first devices that used USB-C.
- AlexandrB 3mo agoAnd then they went too far and introduced laptops that only used USB-C before finally setting at a (so far) happy medium.
- SchemaLoad 3mo agoI think we needed Apple to do that to throw a lot of weight behind the standard so it didn't get stuck in an eternal migration that never ends. Though removing the SD card slot was dumb since USB-C was never an alternative to SD cards. Even today the desktop PC market is still stuck on USB-A since they have no Apple equivalent to just get things done.
- sockaddr 3mo agoI read the same comment and thought it made sense too.
- balls187 3mo agoNot OpenAI’s fault that the cost of a shipping container doubled. I collect fountain pens which have nothing to do with the data center market and the big 3 Japanese makers announced pretty substantial price hikes.
- suddenexample 3mo agoI mean, sure shipping is more expensive but that’s definitely not the cause of Apple’s price increases.
- quentindanjou 3mo agoThe cause is the whole thing, cost of shipping (container, gas, etc), cost of components (RAM, SSD, etc), cost of tariff, cost of lobbying and lawsuits, and overall inflation cost.
- KerrAvon 3mo agoNo. It's literally RAM. https://www.macrumors.com/2026/06/25/apple-explains-why-it-raised-prices/ https://www.macrumors.com/2026/06/25/apple-explains-why-it-r...
- balls187 3mo agoAnd AI is the reason why developers are being laid off. Don't trust a fox to count your chickens.
- quentindanjou 3mo agoThey would never say it is about the other reasons because of politics. Also RAM is impacting other components such as SSD
- sib 3mo agoYou can fit about 8,000 MacBook Pros into a 40-foot container in their retail packaging. If the cost of shipping a container went up by USD8,000 (a very large amount), that would be about USD1 per MBP. It's not the shipping that's driving the price increase. Year Average Spot Rate (USD) 2006 $1,825 2007 $1,775 2008 $1,383 2009 $1,350 2010 $1,900 2011 $1,450 2012 $2,000 2013 $1,750 2014 $1,900 2015 $1,125 2016 $1,350 2017 $1,525 2018 $1,775 2019 $1,490 2020 $3,008 2021 $8,608 2022 $5,500 2023 $1,575 2024 $4,740 2025 $3,150 2026 (YTD) $3,835
- cush 3mo agoTim Cook said prices were going to increase a few days ago