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This is not primarily competing with the surface line of laptops, this is mostly competing with chromebooks which dominate schools. That's a completely differen
by NietTim 7mo ago
This is not primarily competing with the surface line of laptops, this is mostly competing with chromebooks which dominate schools. That's a completely different segment of devices.
- runjake 7mo agoI am in education and speak to others at the (US) national level on a near-daily basis. This doesn't compete with Chromebooks in schools at all. - Chromebooks in EDU cost approximately $290 (+- $10) per unit. - The Neo costs $499 per unit for schools. - For the cost of 10 Neos, I can buy 17 Chromebooks. Yes, this is a numbers game. The goal is every student has a device. - Schools using Chromebooks to log in. If you want reliable Google logins on macOS, you have an additional big spend up front, along with per-seat licensing costs. - This doesn't even factor in MDM and app cost comparisons.
- intrasight 7mo ago[flagged]
- NietTim 7mo agoSo what segment does it target in your opinion? The "surface" market is minuscule and compared to the edu market irrelevant, the "vendor lock in" angle with the google logins can easily change over night as it did with microsoft.
- runjake 7mo ago> So what segment does it target in your opinion? - Low end consumer - College students - People who have a desktop computer, but want a cheap portable for on-the-go. > The "surface" market is minuscule Probably so, but then again, I see a lot of Surface devices out and about and they are fairly popular with non-teacher education staff. While they aren't competing with Chromebooks or Apple on volume, I'd bet they're doing well.
- deleted 7mo ago[deleted]
- newsclues 7mo agoNot every school is cash limited. Many schools have lots of money to invest in technology. Some schools will gladly pay more.
- runjake 7mo agoTruth. I've seen some of them with carts full of MacBook Pros. But these schools are a small fraction of the overall population. It should also be noted that Washington state schools are still generally heavily Microsoft and Windows, despite Google's dominance.
- newsclues 7mo agoSimilar to how MS helps their local schools, I think Apple does for schools in California.
- tim333 7mo agoEven so I imagine your average person needing something for education would consider both. The Neo may cost more but from my past experience of Apple stuff they will likely be better made.
- runjake 7mo agoCertainly possible. But, in the US consider that Google and "one-to-one" Chromebooks are generally dominating and the curriculum more or less requires extensions and setting. As an example, my kids try to do school work on one of the house Macs, but there's too many roadblocks so they just use their Chromebooks. I used to buy my kids Chromebooks for school, but, since the pandemic, the school issues them, so I haven't bought any since. > Apple stuff they will likely be better made It depends on what you mean. Apple uses higher quality parts and is more sleek. Chromebooks are more durable, take more abuse, are very repairable, and parts are cheap and plentiful. These are keys to schools. We're at a point where schools cycle out old models and either keep a bunch around, or strip parts from them, because some parts are interchangeable between generations.
- lm28469 7mo agoI saw this today: https://www.reddit.com/r/KidsAreFuckingStupid/comments/1rk3tz5/absurd_amount_of_chromebooks_broken_by_students/ https://www.reddit.com/r/KidsAreFuckingStupid/comments/1rk3t... If apple products are even a tiny bit more durable I wouldn't be surprise if it's more cost effective to switch to the neo for a lot of institutions
- prcrstntr 7mo agoI don't think institutions will care much about the enhanced durability since they treat laptops as disposable units anyway. Apple can only complete if they provide bulk deals which bring the overall cost in line with chromebooks.
- runjake 7mo agoNo, we really care about durability. The amount of damage is crazy. So many units are damaged that it would be cost-prohibitive to dispose and replace them. The screenshot in that Reddit post more or less looks like ours. Schools generally repair these, if they have the technicians. And everyone is cannibalizing parts out of last generation models. It's like a Jawa shop. > Apple can only compete if they provide bulk deals which bring the overall cost in line with chromebooks. I've never seen, nor heard of Apple providing competitive prices, even in quantities of ~10,000 units. They haven't even gotten close and they've largely given up on the idea of Macs as a standard K12 school device. ~$250 iPads are still strong in low primary grades and special education, though.
- joezydeco 7mo agoCan confirm Apple gave up on education. If they really cared you'd be able to have multiple accounts/profiles on iPad, and that's still not a thing that exists. I did a major PTA fundraiser to buy iPads for our classrooms and they were pretty much never used because of this.
- k3nx 7mo agoHave you seen the classroom app? It allows for multiple profiles on an iPad. I've never used it, so I don't know how well it works. https://support.apple.com/guide/deployment/shared-ipad-overview-dep9a34c2ba2/web https://support.apple.com/guide/deployment/shared-ipad-overv...
- ben7799 7mo agoThe only problem with Chromebooks and the whole Google educational toolchain is it ruins school! My kid is on it, every kid hates it and every teacher hates it. You just can't argue with the pricing. I'm amazed at how bad everything seems to old fashioned paper text books. Every time I help my son I'm amazed how bad it all is. Horrible tiny screen that looks like is from 2000 and then the software is all designed for some Googler who has 2x 30" 5k displays. The usability is atrocious.
- raw_anon_1111 7mo agoChromebooks are the SaaS of hardware where the user is not the buyer. No one says “I would love to have a Chromebook at home” any more than they desire to run Salesforce at home.
- nolist_policy 7mo agoA Chromebook at the same price point will get you similar if not better specs, 14" 16:10 FHD IPS display, convertible with touchscreen and pen input, backlit keyboard and 10h+ battery runtime.
- jonplackett 7mo agoHow long do those chrome books last though? I reckon even an iPhone pro is better value than an average android phone. Same with iPad vs Android tablet. Because they last 3 possibly 4 times longer. A decent Apple laptop purchased 4 years ago is still basically a top notch laptop. Build quality is amazing. Resale value is still very high.
- orthogonal_cube 7mo agoPhysical durability will play a major factor here. If schools are expected to provide the Chromebooks then it will all boil down to the level of abuse/neglect the hardware can handle. Replacing a low-resale value $250 Chromebook that is equally sensitive to being dropped, exposed to liquids, or having debris get into hinges and keyboards will be heavily favored over a $500 MB Neo. The Neo’s processor and storage may have better lifetime but it doesn’t mean anything if the equipment ends up bricked. Schools in affluent areas may favor these for reasons you state. Judging on how students treat textbooks though should demonstrate how short the lifespan would turn out to be.
- al_borland 7mo agoFramework might be appealing as well. Being able to have parts on hand that can easily be swapped out sounds a lot better/easier than dealing Apple repair practices. The Framework Laptop 12[0] starts at $549 and has touchscreen/pen options. But that price goes up to $799 to have it pre-built with an OS on it, which schools would want, unless building your laptop and installing the OS is part of the curriculum. I wonder if having the kids do this would make them take better care of it, because they had a hand it making it? [0] https://frame.work/laptop12 https://frame.work/laptop12
- magnio 7mo ago> Because they last 3 possibly 4 times longer. An iPhone Pro is 3 times more expensive than an average Android phone too. If you buy Android flagships after 2022, they also last 4-6 years.
- 7mo ago
- blactuary 7mo agoNot having to make a Google login would be a big benefit to me. Google is getting their data early
- briandear 7mo agoCompletely agree. I hate kids being stuck in a Google ecosystem. Apple’s classroom app is really good.
- zarzavat 7mo agoIf the school is wealthy enough to provide free laptops, then you're right they're going to go for the cheapest option. But if the school expects the parents to provide laptops, then the parents are more likely to choose this.
- harshaw 7mo agosomewhat off topic, but I really am not sure that adding chromebooks to every school has made education better. hard to block youtube when they bring these home (I know you can, but the average person can't).
- GeekyBear 7mo agoThe build quality of a $300 Chromebook is laughable.
- jen20 7mo agoNot to disagree too much with your assessment, one point stands out: > The Neo costs $499 per unit for schools. We don't actually know this. It does at the level individual student purchasing themselves, but I'd imagine there is a substantial bulk discount for educational establishments. That is not a new trend for Apple, it dates back to the Apple II.
- runjake 7mo agoI do because we asked Apple about Neo pricing. We do because this is historically the norm. Schools pay roughly the same as the "college student" pricing, aside from the occasional deals they toss us.
- bob1029 7mo ago> This doesn't even factor in MDM and app cost comparisons. I would argue that Apple has a better MDM ecosystem if there are any kind of policy constraints beyond one laptop per child.
- LunaSea 7mo agoThere used to be FleetSmith which was a very simple Apple-only MDM system. It was great, very simple to use but still had all the features you needed. They were acquired by Apple who then promptly killed the product.
- alwillis 7mo ago> This doesn't compete with Chromebooks in schools at all. Of course, it does. The price difference is small enough now that the Neo is in the running. There's no doubt the build quality is going to be much better than a Chromebook. I worked in education for 20+ years; that $499 is just the starting price; a school or school district that buys them in quantity is going to get an even better price. Sure, a Chromebook is better than nothing, and if you’re an impoverished school district, you may have no choice but to go with Chromebooks. But if there's an opportunity to get Macs at this price point, most school districts are going to take it. Don't underestimate Apple's sales and support infrastructure. Many of the schools in the US are in areas with Apple retail stores, where sales and support work out of. It's hard to imagine a school committee going with Chromebooks instead of Mac Neos for a little more money and likely better support. The parents aren't IT experts, but they know Apple is a trusted brand, and Macs are "better".
- asadotzler 7mo ago>a school or school district that buys them in quantity is going to get an even better price. Citation? I've read and heard others say this is the opposite of the truth, that Apple never gives bulk discounts. Heck, there's someone in this very discussion saying the same with actual prices paid in their comment showing real first hand experience and yet you come in here with a hand wavy unsupported claim that Apple gives breaks for bulk buys.
- alwillis 7mo ago> I've read and heard others say this is the opposite of the truth, that Apple never gives bulk discounts. When I worked in higher education at an Ivy Plus university for 14 years, we were able to get discounts. We also had a campus store where we sold and repaired Macs. I understand that higher ed is quite different from K-12. It also seems like sales reps have much less leeway now than they used to. I have no doubt there's been multiple reorganizations, etc. and things could be completely different now. It's not just discounts; even if you pay the normal education price, Apple could throw in some extras (software licenses, AppleCare, etc.) to sweeten the deal.
- deleted 7mo ago[deleted]
- rpcope1 7mo agoThe better question is why on earth do school kids need computers, especially anything beyond a robust desktop PC that they use extremely sparingly? No one ever seems to be able to give a good answer as to why we do this to ourselves, especially elementary school kids other than parents/teachers/schools are some combination of overwhelmed, lazy, or just outright massively derelict.
- nobody_r_knows 7mo ago[dead]
- adrr 7mo agoIt needs a touch screen for elementary schools kids. Fine for older kids.
- post-it 7mo agoWe started using computers with keyboards in class in grade 2-3.
- rbanffy 7mo agoCurrent school laptops also have touchscreens for drawing and other activities. It’s a cheap feature.
- mbreese 7mo agoPen input is the one factor that forced one of my kids to a Windows laptop for school (a Surface Pro). It was a required feature for his school. Seeing how much he uses it for note taking, I get it. So yes, drawing is a key feature for schools. Another school uses iPads with keyboards for the same purpose, so I'm not sure where the school market is for these. Maybe only older kids, but a lot of edu-tech is expecting some kind of touch/pen input.
- rbanffy 7mo agoIt might be a fine laptop when you are on the move. I have an educational Lenovo for that purpose, but I would appreciate a Mac for that same use. When I need more power away from my desk I can use the MacBook Pro or my Lenovo T series (both a lot heavier than I’d like). I just wish the Mac had 16GB of RAM but my tiny Lenovo has 8 and it’s been working OK so far - I haven’t even set up a proper swap partition and it’s running on zram.
- sreekanth67 7mo agowow. are elementary school kids using chromebooks? my kids is in pre-K this year. i dont know about the elementary school chromebook thing.
- free_bip 7mo agoI'm not sure that's true given that Chromebooks can be had for one third the price.
- rbanffy 7mo agoIt might be aimed at Chromebooks, but it’s also a low-end Surface killer. The only thing I don’t like is the 8GB memory. And it could have the black keyboards of the other Apples.
- zitterbewegung 7mo agoAt this point the Macbook Neo is in competition with Chromebooks, Microsoft and the third party market for older Macbook Airs with M1s
- threatofrain 7mo agoThis is not competing against Chromebooks, which have very little reach outside of institutions. The Macbook Neo will likely have very widespread appeal for anyone looking for what used to be a netbook.
- jimbokun 7mo agoIt could compete well in both. Looks like Apple has a product that competes with Chromebooks on price and competes with Surface on performance at the same time. At least close enough on both counts to create headaches for anyone trying to sell either.