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French supermarket's Christmas advert is worldwide hit (without AI) [video]
- jsheard 10mo agoOP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4 https://www.youtube.com/watch?v=iLERt5ZkpQ4
- deltarholamda 10mo agoYou can tell it's great visual storytelling because you don't even need to know the words. I guess the McDonald's ad didn't need words either, but it was just depressing and awful.
- Extropy_ 10mo agoWhat was the McDonald's ad? Could you drop a link, perhaps?
- troyvit 10mo agoHere's a guardian link that tells the story and includes the ad: https://www.theguardian.com/business/2025/dec/11/mcdonalds-removes-ai-generated-christmas-ad-advert-backlash https://www.theguardian.com/business/2025/dec/11/mcdonalds-r...
- Extropy_ 10mo agoCheers bro!
- Sprotch 10mo agoThank you! Goodness, that ad made me want to barf
- amelius 10mo agoThat ad looks like a concatenation of Tiktok shorts.
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- littlestymaar 10mo agoThat's what happens when you just concatenate the output of an AI trained in Tiktok shorts … (Which is a shame, as IA video generation can do much better if the author cares a bit about what they're doing).
- Tade0 10mo agoLooking at it I see familiar elements, which are used by an artist going by the name Gossip Goblin to draw apocalyptic visions of a humanity far in the future that, for the N-th time, almost wiped itself out via increasingly invasive body modifications.
- InsideOutSanta 10mo agoBoth because of the content, and because of the odd perspective shifts in the AI-generated footage. It made me feel like I was drunk.
- nightshift1 10mo agoSometimes telling the truth is unwelcome I guess.
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- xg15 10mo ago> “However, we notice – based on the social comments and international media coverage – that for many guests this period is ‘the most wonderful time of the year’.” How to make your corporate response sound even more AI than the actual AI... > "And here’s the part people don’t see: the hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time.” If it didn't even save time, then what was the point?
- IsTom 10mo agoAh the famous AI efficiency and productivity boost.
- Aloha 10mo agoI thought the McD add was hilarious - I would have preferred it not be AI.
- johnnyanmac 10mo agoThe ad felt like a family guy skit. And animated about as well as modern FG animation. I guess that will speak to if you will find the ad funny or just depressing. I don't think the Ai helped either way.
- abc123abc123 10mo agoYes, it was brilliant! As for AI, who cares? It's a commercial. Laugh, and move on.
- Idesmi 10mo agoIt looks like shit.
- anonzzzies 10mo agoI thought the McDonalds one was good and what does it matter it was AI ; mcdonalds makes artificial food and everything about the place is artificial so why not artificial ads?
- qingcharles 10mo agoI'm pro-AI but I thought the Coca-Cola and McDonald's ads were shit. The Coke one was especially egregious because if the creators hadn't been lazy they could have made it look half-decent. Instead it's janky and inconsistent and ugly.
- InsideOutSanta 10mo agoThe worst part about the Coke ad is the fake "making of" video they released to show how much manual work went into their ads. The "pencil sketches" ostensibly made by humans in the making of were also AI-generated.
- fogj094j0923j4 10mo ago>artificial food As if people are not "cooking" the exact same food bought from these supermarkets.
- stackghost 10mo agoI don't usually make salads with 750 calories and an entire day's worth of sodium when I cook.
- seec 10mo agoYou probably do, but you don't count the calories, and instead of everything being in the salad, you have a few ingredients outside (bread, nuts, cheese, whatever). Salads being a healthy, low-calorie thing is an idiocy; it's only possible if you don't use any dressing, and at this point you are only eating crunchy water. Otherwise, the oil in the dressing is over 800 kcal per 100g. Most people will put the equivalent of 50-70g of bread just as dressing in their salad. It's mostly fat and not filing. In other words, it's extremely dumb to think salads are healthy; only fat women believe that shit and this is exactly why they end up like this.
- ryandrake 10mo agoIt’s probably a mistake to read too much into it but I can’t help but notice the McDonald’s ad is kind of a mirror held up to all the things that American culture has been progressing into: cynical, mean, isolated, artificial... whatever the opposite of “wholesome” is. Totally off-key for what Christmas is supposed to stand for. Christmas (at least the secular holiday) is supposed to be about kindness, putting differences aside, enjoying people and family, and the commercial was pretty much the opposite of that.
- oneeyedpigeon 10mo agoHere in the UK, Tesco is running a pretty similar campaign to the McDonald's one (without the AI): https://www.youtube.com/watch?v=711Cq8_E0oI https://www.youtube.com/watch?v=711Cq8_E0oI I think Brits tend to be more cynical than Americans, though, so it kinda tracks.
- InsideOutSanta 10mo agoThat ad is brutal. I feel sorry for people who experience Christmas like this.
- jinushaun 10mo agoMisery loves company. Some people just want other people to be as unhappy as they are.
- oneeyedpigeon 10mo agoThat montage version is actually quite uplifting compared to the longer version of each individual segment: https://www.youtube.com/watch?v=WMUWrBKHoKc https://www.youtube.com/watch?v=WMUWrBKHoKc I mean, that's just depressing to watch :(
- georgefrowny 10mo agoI'd like to know what Monopoly knock-off is partly in the shot here: https://www.youtube.com/watch?v=ebA8X4HChJM https://www.youtube.com/watch?v=ebA8X4HChJM PSA: if you have family meltdowns playing Monopoly, try following the rules and allowing auctions of un-bought property. At least the game may eventually end then. Or just don't play games intended to be teachable "well isn't this shit" moments.
- ars 10mo agoI liked the McDonald's ad quite a bit because it encapsulated how I feel about this time of year - although I've never in my life eaten in a McDonald's and don't intend to start.
- johnnyanmac 10mo agoVery cute story. It's a shame my cynic brain is telling me "but wolves can't survive off of berries and nuts". Also, I guess fish are fair game in the forest hierarchy. Should have user an omnivore.
- felipellrocha 10mo agoSuspension of disbelief.
- littlestymaar 10mo ago> Also, I guess fish are fair game in the forest hierarchy Fish don't appear to have the ability to speak or engage in social relationship with other animals in the story, so it makes sense to eat them. Like vegan find it OK eating mushrooms even though they are closer to us than they are to plants.
- latexr 10mo ago> Like vegan find it OK eating mushrooms even though they are closer to us than they are to plants. Mushrooms are the fruiting bodies of fungus. Complaining about eating those is akin to complaining about eating apples; you’re not harming the tree.
- tialaramex 10mo agoSo, although it's difficult to generalize because exactly where the line is drawn varies from one vegan to another, it's generally not enough that the animal wasn't directly harmed. For example the honey bees make honey for a reason, just as apple trees make apples for a reason and maple trees make a sugary sap for a reason. "So that humans can eat it" isn't the reason in either case. The apples and maple syrup are categorised differently by vegans because the trees aren't animals. That's still an arbitrary line, but so are most things.
- latexr 10mo ago> bees make honey for a reason For themselves. To eat. So it’s easy to understand the argument that you’re harming them directly by stealing their honey, which is the result of their labour. But surely there’s nuance there. I don’t doubt there are ethical growers who provide bees with an extra nice and controlled environment, plus care for them and help them fight pests, and thus feel like taking a share of the produced honey is a fair trade. The bees might agree. > "So that humans can eat it" isn't the reason in either case. But it is. In the case of many fruits, the goal is for an animal (humans included) to eat them, seeds and all, then poop them out (bonus fertiliser) somewhere else. > That's still an arbitrary line, but so are most things. No disagreement there, but I don’t see how any of that is relevant to my comment. I was correcting a misconception about mushrooms, not debating the nuances of vegan opinions. I don’t care for the label and don’t think it’s helpful to fight about what it means. It’s much more important to strive to be progressively better than to aim for perfection and fail. https://news.ycombinator.com/item?id=46231187#46242623 https://news.ycombinator.com/item?id=46231187#46242623
- NedF 10mo ago[dead]
- alwayseasy 10mo ago366k views in 4 days hardly qualifies as a worldwide hit. It's decent, but other ads saw more views faster this year, like that American Eagle ad with Sweeney. It's hard to measure on Youtube due to the weight of paid views but still. Anyway, it's a cute ad.
- jsheard 10mo agoI think it mostly blew up via unofficial reposts, since that original version was in French without subtitles. This one copy on X has 27 million views after 2 days: https://x.com/pawcord/status/1998361498713038874 https://x.com/pawcord/status/1998361498713038874
- alwayseasy 10mo agoOk thanks, this changes things! X exagerates how it counts views but overall I do believe millions saw it.
- wyldfire 10mo agoC'est bon! Charming video.
- Dilettante_ 10mo agoMajor pet peeve of mine is when people unironically spread literal advertisements, whether it's because they're "cute" or people are outraged at them or whatever it may be. The ad is doing it on purpose. It is literally manipulating you and you are spreading the malicious influence to other people. It's not AI but it sure is 'slop'. Propaganda, even. ...slopagada
- stfp 10mo agoTrue the vast majority of the time. This ad though doesn’t promote anything malicious. It’s a cute story with the message “eat healthy stuff like vegetables and fish”, with a brand name/ logo at the very end.
- Dilettante_ 10mo agoYou think the company went "ah forget about profit, we'll spend our money for the good of the people"? The company is virtue signaling, pandering, and you're falling for it. Jesus Christ.
- pcrh 10mo agoBah! Humbug!
- Dilettante_ 10mo ago"You know, I know this steak doesn't exist. I know that when I put it in my mouth, the Matrix is telling my brain that it is juicy and delicious. After nine years, you know what I realize? Ignorance is bliss." Enjoy your simulated steak.
- Planktonne 10mo agoThe supermarket does sell actual food here. That is a thing that they do.
- seszett 10mo ago
- ekjhgkejhgk 10mo agoI remember a time when using computer was not well seen when creating art. Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"? It's interesting that it's no longer "computer bad", now it's "AI bad".
- prodigycorp 10mo agoI think people are setting themselves up for failure if they index their happiness or sense of self satisfaction to their ability to discern what AI-generated content is or not. Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling. In the case of this ad.. it’s okay?
- galleywest200 10mo agoPart of watching films and animations was that seeing that a human created this inspired the wish to create in yourself. When all they did was enter a prompt that takes some of the magic away. If all you care about is just the story then maybe you personally will be satisfied but a lot of people cared about the animations, cinematography, etc, and all of the work that went into that.
- phantasmish 10mo agoI think digital effects still rarely look as good as the peak of Hollywood practical effects (call it… idk, Alien in 1979 through Independence Day in ‘96 or so, roughly, and yes I know ID4 also had computer fx in addition to lots of miniatures and models) Having to do things for-real also kept things grounded. Modern action movies are often cartoon-like with supposedly human characters stringing together super-human moves that’d leave a real person with dislocated shoulders, broken bones, and brain damage, because they’re actually just CG, no human involved. [EDIT] OMG, or take Bullitt (1968) versus, say, the later Fast and the Furious sequels (everything past Tokyo Drift). The latter are basically Pixar's Cars with more-realistic textures. They're cartoons with live-action talking segments. Very little actual driving is depicted. Bullitt may have used the movie-magic of editing, but someone did have to actually drive a car, for every shot of a car driving. Or at least they had to set up a car with a dummy to convincingly crash. What you're seeing is heightened, but basically within the realm of reality. Or take A Bridge Too Far. It's a bit of a mess! Make it CG and it'd be outright bad. But ho-lee-shit do they blow up a lot of stuff, like, you cannot even believe how much. And look at all those tanks and armored vehicles they got! And planes! And extras! Those are all 100% real! AND ALL THE KABOOMS! And it all looks better than CG, to boot. The spectacle of it (plus some solid performances) saves the movie. Make all the FX CG and it'd be crap. Imagine a Jackie Chan movie with CG stunts. What is even the point. It'd be trash.
- throwfaraway135 10mo agoIt is a wholesome ad, but as I don't care that my shoes are handmade, I also don't care if the supermarket ad is without AI.
- conartist6 10mo agoYou will when all the artists starve.
- ars 10mo agoThe artists will use AI. Artists have always used new media when it became available, AI will not change that.
- conartist6 10mo agoI don't think so. Not the ones that will matter at least. Anything that looks or feels even a little bit like AI goes on the dung heap now, even if it was just made by a human that spends so much of their time working with LLMs that they have completely regressed to the mean
- School-Cotton 10mo agoThere are people who do care about both. Does that bother you?
- throwfaraway135 10mo agoI'm ok with people caring about whatever they want. What I dislike is people trying to create artificial groups. Like "pro AI" and "anti AI" then try to sell them shit because now this is part of their tribe.
- kakacik 10mo agoYou can also just skip advertising to whole world about what you dislike, and your projected dislikes of whatever else you need to comment on, unrelated to original topic of a simple ad for enjoying Christmas with others regardless of your origins while eating well. Nobody here is doing anything you complain about. People really don't care that much, especially when for something positive, original and funny somebody grumpy comes along and tries to drag discussion down their misery pit.
- docdeek 10mo agoIntermarche have done some other great Christmas ads on a simialr theme of eating better. Their 2019 ad had a kid realizing that Santa was too rotund to fit down their chimney, so the kid spent the season visiting him at the store and handing him lettuce, homemade vegetable preserves etc. https://youtu.be/DeSG2-FuQhE?si=YvCMY4fR-7K5R8Ke https://youtu.be/DeSG2-FuQhE?si=YvCMY4fR-7K5R8Ke
- throw7 10mo agoAh yes. The christmas ad that has nothing to do with christmas. There's also a fish dish the wolf makes... great attention to detail there.
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- mytailorisrich 10mo agoThe ad illustrates the Christmas spirit and fish is a Christian religious symbol and actually traditional at Christmas in some countries and areas. I don't know if they did it on purpose in this ad or just because it would obviously not have worked for the wolf to bring a meat dish.
- tejohnso 10mo agoI was confused because one of the characters tells the wolf he might have more friends if he didn't go around killing animals all the time. Then the wolf starts making vegetarian dishes, and I thought, okay, they're promoting vegetarianism. Great. But then later the wolf is killing fish, and that's ...okay I guess because they don't talk or walk like the other animals? The speciesism hit hard.
- mytailorisrich 10mo ago"Fish meat is practically a vegetable" --Ron Swanson
- opminion 10mo agoIt is all about Christmas and New Year: cooking good healthy food for the extended family, and new year's resolutions.
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- nw05678 10mo ago
- highleaf 10mo agoGreat ad, but is it a confirmation that fishes have no soul?
- Vosporos 10mo agoThat's the point that made me laugh out loud yeah
- Y-bar 10mo agoFrutti di mare is fruit of the sea. Fish is flora. QED.
- vscode-rest 10mo agoIt’s okay to eat fish because they don’t have any feelings.
- raddan 10mo agoMy mind also immediately went to this lyric.
- troupo 10mo agoEverywhere there are talking animals fish are never considered to be sentient :) Think of all the cartoons and movies (except those specifically about fish).
- wiether 10mo agoIntermarché owns the biggest fishing org in Franche (Scapêche), so they can't tell their customers to stop eating fish!
- BrandoElFollito 10mo agoI think they were the one with the worst record in responsible fishing (the one where you drag nets on the sea floor)
- arraypad 10mo agoIn France, fish isn't usually considered "meat" (viande). In my child's school, there are only three dietary choices for the kids who eat at the canteen: * No pork / sans porc (for the muslim or jewish children) * No meat / sans viande (but there's still fish!) * Everything
- Mr_Eri_Atlov 10mo agoVery cute and charming ad, the tail wagging at the end was great
- Zealotux 10mo agoIt's a cute ad all but as a French kid I used to see similar things often, we have a good culture of animation. Is "they didn't use AI" really a criteria now?
- ekblom 10mo agoI think that comment is in response to McDonalds recent AI-slop-ad.
- kminehart 10mo agoAnd Coca Cola
- jfindper 10mo agoAdvertising that you didn't use AI is definitely a thing now. But this is more likely a jab at the recent McDonalds ad, which did use AI, and which the agency who made the ad vigorously defended the use of AI (hilariously, by bragging about how many hours it took to make that ad).
- jsheard 10mo ago> vigorously defended the use of AI (hilariously, by bragging about how many hours it took to make that ad). Likewise with the Coca Cola ad, the agency said in their defense that they had to sift through 70,000 video generations to assemble the few dozen shots in the final ad. And after all that sifting they still couldn't get the one element of continuity (the Coke truck) to look consistent from shot to shot, and had to manually composite over all of the Coke logos since the model kept mangling them.
- watwut 10mo agoI feel like there are subcultures that value "long hours and hard work" over "result". If you can produce great things easily, then it is lazy. But if worked hours and hours including through Christmans, then it is great even if result is crap.
- prodigycorp 10mo ago
- rcarmo 10mo agoVery cute, and full of humorous touches. Worth sharing, for a change (when compared to the vast majority of ads).
- binary132 10mo agoAs a wolf, I find this advertisement very offensive to carnitarians. Prey animals were clearly made for our use and enjoyment, and the idea of some sort of multi-special gathering, finding a least common denominator in the predation of pescids (simply absurd for a canid), is insulting to our way of life and frankly racist.
- brohee 10mo agoActually, some wolves are mostly pescetarian https://www.dangerrangerbear.com/the-sea-wolf/ https://www.dangerrangerbear.com/the-sea-wolf/ ;)
- binary132 10mo agoWhoa! 7.5 miles is a long swim. Thanks for the interesting article. Just so you know, that article says “During the salmon and herring spawning seasons, nearly one-quarter of this coastal wolf’s diet is fish” so I don’t think it supports your claim, exactly.
- systems 10mo agoand by worldwide hit, do they mean europe and few americans? its not a bad ad, but nothing about it is worldwide
- wat10000 10mo agoWhere did the wolf get all the dairy products needed for all that rich French cuisine? This ad raises more questions than it answers.
- readthenotes1 10mo agoThe best, imo, is the Corona one https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0 https://youtu.be/AhTM4SA1cCY?si=DVczeTNpaomkB1y0 (That's the extended version for some extra calm). I do not like the beer, but they nailed what I want for Christmas
- Aachen 10mo agoEhm, so I clicked on 4 random timestamps throughout the hour. Is anything supposed to happen? How is this relayed to the OP?
- stronglikedan 10mo agoDamn, those forest animals really hate their fellow fish!
- stronglikedan 10mo agoThe little tail wag as he brought his bounty to the table was a nice touch (my fav in fact), and something that AI might have missed.
- netfortius 10mo agoSource: Montpellier company: https://www.illogicstudios.com/ https://www.illogicstudios.com/ Interesting, especially as the city is also host to some of the best gaming developers.
- prmoustache 10mo agoI remember a french comic called Le loup en slip (literally the wolf in underwear), was it by any chance made by the same artists? Both the style and story have a lot in common.
- throwacct 10mo agoHehe. People have "AI" fatigue (I'll include myself there, too), not only because AI content "feels" soulless, but also because the looming job displacement narrative, exacerbated by CEOs, VCs, etc. There'll be a big consumer pushback against companies using AI to lay off employees, etc
- jack_tripper 10mo ago>There'll be a big consumer pushback against companies using AI to lay off employees, etc No there won't. Same how there was no consumer pushback when everything from your Nikes to Apple computers moved to be made in China by slave labor and gutted your manufacturing industry at the same time while consumers and shareholders cheered. Consumers only care about value for money not where or how a product is made. People's morals go out the window when their hard earned paycheque is on the line. Capitalist competition is dehumanizing by nature. The only thing that can help maintain humanity is government regulation because expecting consumers to prioritize morality over price has always failed. If AI companies give consumers the same product but cheaper, they'll win.
- throwacct 10mo agoInteresting. I agree with you that consumers prioritize price over morality, but not when their livelihood is directly or indirectly negatively affected by AI, and the people are starting to notice it.
- jack_tripper 10mo ago>but not when their livelihood is directly or indirectly negatively affected by AI, and the people are starting to notice it. And do what about it? People don't give a shit AI is replacing creators jobs same how people didn't give a shit automation or offshoring replaced blue collar jobs. Literally nobody cared when the actors and writers went on strike so nobody will care when they'll be replaced by AI. Especially when the quality of human made entertainment has been on a steep decline over the last 10 years consumers will even cheer to see them replaced same how they cheered when they could buy higher quality Japanese made cars at lower prices.
- TheCycoONE 10mo agoI have strong Tawney Scrawny Lion and Un loup dans le potager vibes from this commercial. Delightful.
- christophilus 10mo agoExactly what I thought of. I used to love the Tawny Scrawny Lion when I was a kid.
- fasteo 10mo agocute ad. Too bad wolves are hypercarnivores. They won't survive without a heavy-meat diet
- frm88 10mo agoThey are not https://wolf.org/wolf-info/basic-wolf-info/biology-and-behavior/hunting-feeding-behavior/hungry-as-a-wolf-what-wolves-eat/ https://wolf.org/wolf-info/basic-wolf-info/biology-and-behav...
- nine_k 10mo agoThe best ad for diversity and inclusion I've seen so far.
- epolanski 10mo agoThe video itself might not be generated, but who knows about the script (quite generic Christmas Carol, Shrek, Wolf trope), the character design, the models, the animations, etc? edit: getting downvoted to hell, but I think my question is valid. What does it mean "no AI"? Are we just limiting ourselves to the render?
- JumpCrisscross 10mo ago> What does it mean "no AI"? It means no AI. If I say you used no AI but had an LLM write or refine the script, I would have lied. You may be getting downvoted because your comment's tone can read as accusatively presumptive. "Who knows" isn't a useful contribution to almost any discussion. Which is a shame, because you raise an interesting point–I would personally feel fine saying no AI was used to do work even if I used AI to help me with research. (Provided I read all the primary sources.)
- throw310822 10mo agoI think he's right. We have no idea if AI contributed to the ad in any way, so "no AI" in this context only means "not AI-rendered". The entire script might have been written by an LLM (which is perfectly fine by me). On the other hand, the McDonald's ad is obviously AI-rendered, but all the concepts and prompts and choices might have been made by humans? Which doesn't make it any better (although it's not that bad, it's just average).
- jedberg 10mo agoApparently fish aren't animals. :)
- iknowstuff 10mo agoRight? I think it’s a christian thing. There’s gotta be something about eating fish being okay in their bible because the amount of times I heard “fish aren’t meat”
- embedding-shape 10mo agoI think it's just a general apathy in the general population about knowing the difference. "Meat" is pig, cow, horse, rabbit, elephant or whatever, "fish" is fish meat. At a restaurant you could ask if a salad has any meat, they say no, and when it arrives, it has tiny pieces of bacon because "oh but that's almost nothing, certainly not \"meat\"".
- iknowstuff 10mo agoWhaaaat! definitely not in the US haha, at last not the the major cities I guess.
- drekipus 10mo agoChristians are allowed to eat all food. Only Christ is what saves. (Mark 7:19) But the fish / meat / etc is a tradition thing, so it comes from the culture surrounding the Christian, and probably more relating to Jewish history more than anything
- profsummergig 10mo ago700,000 thousand views in 5 days. "worldwide hit" Please make white peoples'* astroturfing great again. * I include Ashkenazi Jews in this category, in case anyone cares.
- frm88 10mo ago23Million on twitter. Link in one of the parent comments.
- recursive 10mo agoIs this newsworthy entirely because it was made without AI? It seems like a perfectly fine ad. I just don't understand why this is significant. If people just like this ad enough to vote for it, fine. But I feel like I'm missing something.
- qingcharles 10mo agoWe're at that point, where we are literally celebrating something made by humans, not machines. Wild timeline. It will get rarer and rarer as AI becomes quicker, easier, higher-quality and cheaper than it is today. (Also I think the ad is really nice)
- sabellito 10mo agoI disagree, people are just happy to see coca cola fail, which's fair enough. The ad company that made this supermarket's piece capitalised on that, and now we have ... an ad on the front page, with people commenting on its storytelling. Celebrating an advertisement video is absolutely bizarre.
- mensetmanusman 10mo agoThe AI ad required orders of magnitude more humans to make. Those that know, know.
- JimDabell 10mo agoMcDonalds were recently criticised for an AI-generated Christmas advert: https://www.theguardian.com/business/2025/dec/11/mcdonalds-removes-ai-generated-christmas-ad-advert-backlash https://www.theguardian.com/business/2025/dec/11/mcdonalds-r... It seems like an excellent advert because it got everybody talking about McDonalds. Even this thread talks more about McDonalds than the “French supermarket’s” ad. The “French supermarket” isn’t even named in the title. The people who came up with the McDonalds ad were wildly successful in what they set out to do; they even have all the people who hate AI talking about their new ad, even when attempting to showcase somebody else’s ad.
- 10mo ago
- cameldrv 10mo agoHonestly I think the reason the ad is so popular is because at the end, the look that the wife gives to the husband is precisely what every man wants in his life.
- kazinator 10mo agoEn même temps, si tu mangeais pas tout le fichier ... Je suis un lex, q'est ce que tu veux que je mange?
- kazinator 10mo agoThe fish are realistic, and not cutsey cartoon animals, and so the wolf can eat those.
- ornornor 10mo agoI am amazed that a French supermarket selling food is advertising switching to vegetables rather than meat and milk! What a time to be alive
- ddrdrck_ 10mo agoWell all supermarkets here sell vegatables and many of them also sell fish ... And I see nothing about stopping milk consumption in this ad ?
- ornornor 10mo agoThere are usually 10 aisles of meat/meat-related products, and 1/2 aisle of "not meat" products (exaggerated to make my point.) Meat and dairy lobbies are very strong in France, and it's obvious from ads/store aisles. So I'm pleasantly surprised to see an ad from a French supermarket that is not trying to sell you more turkey, sausage, and beef for Christmas but rather focuses on vegetables.
- BrandoElFollito 10mo agoWhat do you mean? The will be an aisle with ham, sausage etc, and a butchery. There will be one for canned food, which will include some tuna, cassoulet and raviolis. In my SuperU meat is not overly present.
- ornornor 10mo agoThe supermarkets I use aren’t like yours then. There is way more surface dedicated to meat and dairy than to their alternatives. Typically it’s rows of freezers and fridges for meat and dairy, and a third of an alley for alternatives.
- BrandoElFollito 10mo agoAh, I misunderstood your comment, sorry. I thought you were comparing meat & dairy to anything else (vegs, canned, ...). Yes, there are not many alternatives, half an alley in my case.
- yehat 10mo agoNo matter how the ad is made, it is still an ad. What's probably more important is the message. And this one was dumb as a message and as a real bad advice contributing to the increasingly brainless population who nowadays believes they can go into woods and everything there is friendly if you smile enough.
- JumpCrisscross 10mo ago> No matter how the ad is made, it is still an ad I disagree. An ad is always an ad. But it can also be art. This ad has artistic merit, and I think people are reacting to that.
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- fleroviumna 10mo ago[dead]
- bilekas 10mo agoIt's so blatantly obvious there is no AI involved here as you can feel the animation. The sentiment behind everything hits so different to AI. I feel that's what AI sycophants seem to always miss. I really believe AI will never match the real feeling from created art, but I also don't know why we NEED/WANT it to. It's not a race to the bottom. But AI usage will increase until shareholder value increases.
- rjh29 10mo agoPeople who make and enjoy AI art obviously engage with art in a completely different way. To me and many others, it's so instantly offputting and repulsive.
- senthil_rajasek 10mo agoDid I just watch Zootopia? En Francais?
- w4yai 10mo agoSo anything animated with animals is Zootopia for you ?
- senthil_rajasek 10mo agoNo, but a fox not eating other animals does not remind you of Zootopia?
- daveaiello 10mo agoI just got a pair of AirPods Pro 3 and have been looking for a way to use for Live Translation of a language other than Spanish. I don't feel like I 100% needed to hear the English translation, because the animation tells the story almost without words. But it was a bit more interesting to have my AirPods tell me bits of the words exchanged between the adults and the boy, leading into and out of the video.
- PeterStuer 10mo agoAre they suggesting fish are vegetables or are these just mammal exclusionaries?
- chrisgd 10mo agoInteresting to me is the fact the supermarkets in France encourage you to buy more veggies.
- BrandoElFollito 10mo agoWe have the "5 fruit and vegs per day" ingrained since birth (for au least 25 years now). People buy these and if you have z supermarket you want to show that you have good vegs.