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The Bucks can’t wear cream uniforms because they interfere with digital ads
- doubleocherry 4y agoFrom the article: "Teams can’t wear cream anymore because it interferes with the digital ads that are placed on the court in broadcast due to the uniforms being so close to the color of the wood that is keyed out in the process."
- layer8 4y agoCouldn’t they just charge for the additional ad space?
- taylorbuley 4y agoThere's the next level. Everyone runs around in green screen outfits. Green vs. blue.
- layer8 4y agoThat could easily turn into Pepsi vs. Coke (or whatever).
- ineedasername 4y agoYou mean ads dynamically displayed on player uniform? I’m sure the various sports leagues will get there eventually
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- lupire 4y agoWhat about player's faces?
- drdec 4y agoSome players, due to their complexion, sometimes appear to be going behind the ads.
- foxandmouse 4y agoYou often see adds projected on players arms or legs.. Not only do the adds look horrible, they ruin the experience watching a game.
- jojobas 4y agoSomehow most players have way darker skin, now we know why. /s
- politelemon 4y agoClose enough in the UK, our football teams wear ads on their jerseys. The football club logo gets a tiny space in a corner.
- irrational 4y agoNow, how to get everyone attending the games to start wearing cream clothing?
- jaywalk 4y agoUnless they're on the court, it wouldn't matter. It's not just the color, it's also the position of the players. The graphics are mapped to certain spots on the court, so this only happens if a player wearing the color stands where the graphic is.
- deleted 4y ago[deleted]
- paxys 4y ago"It will only matter when the players wearing these jersey are on the court" So, 100% of the time?
- boomboomsubban 4y agoThe suggestion was fans wearing cream, so nearly 0% of the time.
- irrational 4y agoWhat about fans sitting right on the sidelines, or maybe the first few rows?
- tedunangst 4y agoWhy would they project an ad onto an area expected to be obscured?
- vel0city 4y agoThe digital boards in hockey can get really annoying even when they're working as intended. Animating them should definitely be banned and I wouldn't mind seeing the digital ads disappear entirely.
- yawn 4y agoI was shocked as a non-hockey fan to see an ad of a car driving along the wall during active play. My eyes instinctively moved to the ad away from the puck. It was gross. As an NBA fan, I hate how ads keep getting crammed into every piece of equipment on the court, the jerseys, etc.
- yafbum 4y ago
- MonkeyMalarky 4y agoPlease drink a verification can before posting.
- matheusmoreira 4y agoLet me just reach into my Doritos™ Mountain Dew™ Halo 2k19™ War Chest...
- Ygg2 4y agoSponsored by Raytheon and Lockheed Martin.
- jprd 4y ago...and?
- Dylan16807 4y agoIt's easy to still be a fan, but hate what they are changing.
- kibwen 4y agoHow soon until we see AI-powered adblockers that filter the output of any signal to remove anything that it perceives as an ad?
- paxys 4y agoWe've had the ability for DVRs to automatically detect and skip ads for at least a decade now. Dish is the most prominent company that tried it, and immediately got sued by TV networks and had to remove the functionality.
- thewebcount 4y agoMy TiVo has a commercial skip button. It doesn’t work everywhere, but for a show that’s been in your queue for a few days it usually does. Apparently it uses AI to detect where others have fastfowarded or used the 30 second skip button and figures it out. It’s pretty nice for those times when I actually want to record something that has ads in it (which is rare).
- Turing_Machine 4y agoI'm thinking of Carl Sagan's book _Contact_, in which one of the characters became a billionaire by developing "Adnix" (removed ads), "Preachnix" (removed televangelists) and "Jivenix" (removed politicians) technologies.
- Eleison23 4y agoThen some guys at Bell Labs developed "Unix" and... oh dear.
- e1ghtSpace 4y agoHow soon will content makers make their content look like ads to force these algorithms to fail?
- maskros 4y agoThat's already happened ... just look at how many youtube channels have integrated a "and now let's briefly talk about my sponsors" segment in the middle.
- Consultant32452 4y agoModern television is insufferable.
- standardUser 4y agoModern television is, in my experience, on-demand, ad-free and of vastly higher quality than the crap I used to "surf channels" on for hours.
- mikestew 4y agoThrow a little hand wave to the starboard side, as I'm in the same boat as you. OTOH, I can spare a sympathetic thought for those into live, televised sports even if I don't enjoy the same entertainment.
- nonameiguess 4y agoNot live sports. At least the picture clarity and resolution has vastly improved, along with the sheer number of camera angles, but digital pollution of the screen space has proliferated and ads have not gone anywhere, and where they used to sometimes be fairly amusing, they're largely just depressing now since they're 75%+ for betting services, with PSAs warning you not to lose your family's life savings sprinkled in here and there. And you can't make a live event on-demand.
- kenjackson 4y agoWhen you say Live Sports, are you talking about watching a sport live on television, or attending a game live and watching the jumbotron?
- duxup 4y agoI find it to be better than ever. Outside of sports I almost never see ads. Video is available when I want it. The amount of content seems almost endless.
- danjc 4y agoI was watching something on Roku and it’s really jarring being interrupted with ads all the time after years of streaming. Ironically, most of the ads were for more Roku hardware!
- macintux 4y agoTangential at best, but there really should be limits to how bright (or white) a digital billboard can be. I’ve been temporarily blinded at night when, while trying to read an ad with a dark background, it switched over to a different ad.
- kube-system 4y agoContact your local lawmakers, these regulations are definitely a thing: https://www.scenic.org/sign-control/billboard-facts-by-state/billboard-lighting-standards-by-state/ https://www.scenic.org/sign-control/billboard-facts-by-state...
- kibwen 4y agoWhy settle for crumbs? There should be limits on how many billboards, digital or otherwise, are allowed to exist, and that limit can be "zero". Advertising is a blight.
- kube-system 4y agoIn my experience, the worst offenders are not billboards but signage for local establishments, which would usually be unaffected by a billboard ban.
- brirec 4y agoI don’t expect any laws to really change this any time soon, but the billboards in Times Square are about as egregious in this regard as it possibly could get.
- chirau 4y agoI wouldn't say any of them are individually too bright (except maybe the big Nasdaq screen). I would say, however, that the density or collection of the boards makes for a really lit up scene. What disturbs me more is the frequent changes in color due to ads switching and lights going from on to off or one color to another. That fast and random changing can be annoying.
- raziel2701 4y agoCREAM: Cash Rules Everything Around Me So fitting!
- racl101 4y agoCream colored uniforms just make me think of dirty, sweat stained white uniforms.
- cwkoss 4y agoYet another example of how ads destroy culture. I hate that our society bends the knee to them everywhere.
- standardUser 4y agoAds make the culture. Where would American sports be without ads?
- TheRealPomax 4y agosad because true
- Tempest1981 4y agoGotta support those $50 million salaries...
- banannaise 4y agoHalf of revenue goes to the 30 guys who own the legal entities, and half goes to the 450 guys who actually play the sport. I don't think the salaries are the operative problem, although yes, if revenue were to decrease, those would have to decrease too.
- cwkoss 4y agoBit smaller and much less of a net-negative for society, IMO
- hypertele-Xii 4y agoIt would be an ad-less culture, pedantically. Sounds like a win to me.
- tristan957 4y agoThe NBA worked just fine when there weren't ads on jerseys, digital ads on courts, etc. This is nothing more than a ploy to enrich the owners and players who already make boatloads of money.
- scottlamb 4y ago> I have a good relationship with Godsey ... so I emailed him and asked if he could tell me the backstory, even if only off the record, just to satisfy my own curiosity. > “I’m not sure I want to deal with the can of worms it will open, so I’ll tell you privately,” he wrote back. And then the author published it. WTF? They won't have a good relationship now!
- vgel 4y agoThey clarify later on that Godsey changed his mind and allowed the author to publish it.
- boomboomsubban 4y agoI don't understand why the author included the original reluctance, the entire part could have been replaced with "as I found out, it was for advertising. Here's the transcript of my zoom call..."
- kenjackson 4y agoI think it's to make it clearer why Goodsey didn't just state it in his Tweet. He really was reluctant, but later decided (or got clearance) to tell it on the record.
- soperj 4y agoAnd then you read another couple paragraphs and get to: > After thinking about it for a bit, Godsey agreed to let me tell that story. All that outrage for nothing.
- safeimp 4y agoNo need to by sensational... Shortly after your quote the author wrote: > After thinking about it for a bit, Godsey agreed to let me tell that story. Here’s a transcript of a Zoom conversation I had with him a few days ago, edited for length and clarity.
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- quacked 4y agoI hate advertising so much. I would ban it immediately if allowed. It makes society so much worse in every possible measure. http://jacek.zlydach.pl/blog/2019-07-31-ads-as-cancer.html http://jacek.zlydach.pl/blog/2019-07-31-ads-as-cancer.html
- throw827474737 4y ago100% true, only advertising that could be allowed is if the viewer intentionally wants and agrees to consumption.
- kekkidy 4y ago
- washywashy 4y agoLived abroad for a while in a country I didn’t speak the language in at first. Felt so much better when I didn’t get the normal “Ad” dose day to day just from casually watching TV. (Very anecdotal)
- andyferris 4y agoYes I had this too! Also at first e.g. people having loud conversations in public or on the train and not having a clue what they are saying meant they were much less distracting.
- cyanydeez 4y agoI'd say the biggest problem with advertising is it increases perceived value and utility where none exists, and overtime makes people think certain products are cheaper, environmentally friendly or just benefitial
- yafbum 4y agoIn this case, it's relatively easy to avoid the ads in question by not watching sports. You're not losing anything that you would otherwise get without ads: US sports wouldn't exist on the scale that they do without advertising.
- throw827474737 4y ago(excuse a foggy brain)
- teraflop 4y agoScroll down a bit farther: > After thinking about it for a bit, Godsey agreed to let me tell that story.
- BooneJS 4y agoSo this person was willing to go off the record but then decided to go on the record.
- soperj 4y agoYou only needed to read 2 more paragraphs to find: > After thinking about it for a bit, Godsey agreed to let me tell that story.
- deleted 4y ago[deleted]
- joezydeco 4y agoPaul's old mag Beer Frame was the best. Always love seeing him pop up again.
- colordrops 4y agoThe author must have gotten permission to repeat this even though it was a "private" Convo. This is just a way for the original source to avoid heat while still giving out the information.
- zippergz 4y agoHe literally says in the article that the person originally asked for it to be private but then agreed to let him repeat it...
- colordrops 4y agoUgh ok, guess it shows that I didn't read it carefully.
- pigbearpig 4y ago“ After thinking about it for a bit, Godsey agreed to let me tell that story.” The author got permission
- colordrops 4y agoYep, my bad.
- vehemenz 4y agoIt's interesting that no professional sports team has decided to go full pink as one of their primary uni colors. It would be an amazing branding opportunity. The closest I've seen is Miami Heat's Vice unis https://www.nba.com/heat/2021-heat-vice-uniform-collection https://www.nba.com/heat/2021-heat-vice-uniform-collection.
- pvg 4y agoLots of teams in other sports have wear pink. Inter Miami in the US, Palermo FC in Sicily has had pink jerseys since 1907.
- vehemenz 4y agoDidn't know about Palermo FC, thanks. MLS counts too, I guess, though no one really watches it yet.
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- elpool2 4y agoInter Miami FC, the new MLS club owned by David Beckham, uses light pink as a primary color (the only other primary color is black).
- dabiged 4y agoThere is a Sydney team in the Australian cricket competition that is bright pink.
- Wnlal 4y agoWizards' cherry blossom jerseys are new this year: https://www.digital.ink/wp-content/uploads/2022/03/wiz-2122-cb-combined-players-1920x1080-2-1024x607.jpeg https://www.digital.ink/wp-content/uploads/2022/03/wiz-2122-...
- odysseus 4y agoIt's kind of weird how Nike owns basketball. The NBA is pretty much one of their marketing arms.
- Cupertino95014 4y agoThe Mute button on the remote is surprisingly useful for this (but not if they overlay the regular programming, obviously). The sound is a big part of why we hate the ads. You'd be amazed how un-annoying it is to watch commercials with the sound off. Sometimes you watch and wonder what it's actually an ad FOR.
- danjc 4y agoOne reason for this is that ads generally have a high dynamic compression applied to the audio to make them seem louder. It’s jarring because the content you’re watching has a more reasonable level of dynamic compression.
- Cupertino95014 4y agoThat's a good point, but I think I'd still find the audio annoying even at low volume. The images... now, those are sometimes interesting to watch, muted.
- lnauta 4y agoWhat I really hate about ads on YT (chromecast) especially is that they come with no warning. Just BAM, in your face. They have added a countdown recently which makes it better because I can anticipate my experience sucking and turn off the sound.
- jbigelow76 4y ago“I’m not sure I want to deal with the can of worms it will open, so I’ll tell you privately,” he wrote back. ... and what was told privately is now public... Can somebody that journalisms tell me what just happened?
- unclenoriega 4y agoAs reported in the article, the author later received permission to publish it.
- jbigelow76 4y agoFair enough as I see now, let that be a lesson to me to simply not comment on an article with little interest to me but happens rope me in for a few sentences with a particularly dopey lede.
- ohgodplsno 4y agoAdvertisers are cancer, episode 3850.
- amelius 4y agoPerhaps they should use AI. It seems to me we should be able to solve this problem long before we have full self driving cars.