dotMartin

7 ms·

1.
by dotMartin 2y ago
Startup gurus love to preach about “product-market fit”. But here’s the catch: Markets are moving targets. Products are replaceable. Look, product-market fit remains a crucial piece of the puzzle. A truly exceptional product that solves a r
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by dotMartin 2y ago
AI might be a tool, but creativity is the magic. Coca-Cola’s attempt feels like a Christmas sweater stitched by a robot—technically functional, but missing the heart that makes it memorable.
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by dotMartin 2y ago
I has leveled the playing field, making it easy for anyone to churn out perfect-looking designs, pitch decks, and marketing copy. But when everyone looks professional, does “professional” even matter anymore? I explore how taste, craft, and
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by dotMartin 2y ago
Instead of traditional pre-launch marketing, create what I call a "problem community" first. Find where your future customers are already discussing their pain points (specific Reddit threads, Discord channels, LinkedIn groups) an
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by dotMartin 2y ago
Reminds me of how early newspapers initially resisted ads until economics forced their hand in the 1830s. History might rhyme here - Altman's resistance to ads echoes Larry Page's famous "ads are evil" stance before Goog
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by dotMartin 2y ago
Most founders think they’ve got a marketing problem. But Seth Godin knows better—and so do I. After two decades in startups, I've watched countless teams burn cash on marketing, hoping to fix what's actually a strategy problem. Yo
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by dotMartin 2y ago
Most startup marketers are using AI wrong. Cranking out blog posts? That’s entry-level stuff. OpenAI’s AI Primitives—research, data analysis, automation, and creative thinking—are where the real power lies. These tools make AI a strategy su
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by dotMartin 2y ago
Volv was born out of frustration with content overload. Founders Shannon and Priyanka created an app that delivers 9-second news bites for Gen Z and Millennials who want to stay informed without endless scrolling. Their biggest lesson? Adap
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by dotMartin 2y ago
Think of synthetic data as artificially generated data that mirrors the patterns and characteristics of real-world data—without involving any actual personal information. It's like a stand-in actor that performs just like the lead but
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by dotMartin 2y ago
Alex Lieberman is rewriting the rules of B2B marketing—and most people missed it. Some of his takes: — Company social that’s “unhinged” but strategic. — Execs getting real, specific, and not salesy on socials. — Go-To Email newsletters that
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by dotMartin 2y ago
Discover: -- Which content LinkedIn secretly loves -- How to make the algorithm your bestie -- Engagement hacks that’ll make your posts pop like a TikTok challenge -- Why your weekend posts might be the underdog weapon you never saw coming
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by dotMartin 2y ago
First, let's put things into perspective: in a world of 8 billion people, only around 27 million are software developers – this mere 0.3% – wield a disproportionate influence over our daily lives. From smartphones to critical infrastru