Startup gurus love to preach about “product-market fit”. But here’s the catch: Markets are moving targets. Products are replaceable. Look, product-market fi

Startup gurus love to preach about “product-market fit”. But here’s the catch: Markets are moving targets. Products are replaceable. Look, product-market fit remains a crucial piece of the puzzle. A truly exceptional product that solves a real problem is still essential. However without an audience, product-market fit is guesswork. You’re trying to tune an engine with no fuel.