Most founders think they’ve got a marketing problem. But Seth Godin knows better—and so do I. After two decades in startups, I've watched countless teams burn

Most founders think they’ve got a marketing problem. But Seth Godin knows better—and so do I. After two decades in startups, I've watched countless teams burn cash on marketing, hoping to fix what's actually a strategy problem. You’d have better luck duct-taping a sinking boat and calling it waterproof.