bdunn

46 ms·

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by bdunn 14y ago
I think the problem is that you're looking at yourself as an expense. What if you marketed yourself as a money multiplier? Someone who can take the money clients invest in you and create a positive ROI? A huge amount of people who want what
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by bdunn 14y ago
I'm putting together a fun little video this weekend where I'll be reading aloud (and toasting to) emails from people who have read my book ( http://doubleyourfreelancingrate.com ) and are now charging more. The dozen or so responses that m
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by bdunn 14y ago
Email me at brennan at planscope.io and I'll forward you a dozen emails from people who've bought my book ( http://doubleyourfreelancingrate.com ) who now have a higher income and a better lifestyle. The books on your bookshelf are meant to
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by bdunn 14y ago
There is more to success than the income. 1) You build a mailing list of people who have bought from you in the past. HUGE value here. 2) You get some extra personal brand exposure. Invitations to speak at conferences, podcast interviews, a
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by bdunn 14y ago
Congrats, Jim! I think a lot of people severely underestimate their ability to teach others. I didn't think I had any information of value to give to freelancers until I wrote my book and was overloaded with "thank you" emails (and $$$). An
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by bdunn 14y ago
Well said. Rate discussions should be conversations, and email is too slow moving to really be practical. Don't say, "This is my new rate." Instead try to really get at the heart of why you're being hired, what kind of returns are practical
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by bdunn 14y ago
Plug: My new book on freelance/consulting pricing that Patrick, Keith and I discuss in next week's podcast is available for $20 off using the discount code "patio11": http://doubleyourfreelancingrate.com
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by bdunn 14y ago
Some thoughts about your pricing... The relatively minor jump in pricing from manager -> label really confuses me. I'd think a label should be paying in the thousands per month, not just 6x more than an individual artist.
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by bdunn 14y ago
You lost me at "if they like, we get paid, if not something to put in your portfolio...", especially when preceded with the lure of $7-10k for 3 days.
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by bdunn 14y ago
Hang out around enough old people, and you'll realize the overwhelming majority of them would have preferred more time with their kids to that promotion.
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by bdunn 14y ago
I think most of us get to a point where we finally figure out we're mortal, and each day is one less we have to live. As a parent with two small children, I'm constantly faced with two paths: I could work really hard, the result being even
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by bdunn 14y ago
So far: * 234 sales * $8,497 in revenue Next week, a podcast episode about consulting/pricing that I recorded with patio11 will be out - stay tuned! EDIT: If you want to buy, I'm running a 1 day sale ( https://twitter.com/brennandunn/status
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Show HN: My book for freelancers who struggle with pricing(doubleyourfreelancingrate.com)
2 points by bdunn 14y ago|1 comments
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by bdunn 14y ago
The new quantity option for per-seat pricing is a welcome relief. I was soon thinking of setting up N number of plans (1 User, 2 User, etc.) and this eliminates that headache.
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by bdunn 14y ago
Becoming a skilled developer is hard, therefore many of us seem to think that when a business hires us to develop software they're hiring us for our hard-earned skills. However, businesses really hire us because they want to achieve Objecti
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by bdunn 14y ago
People sign up to your list because they are interested in content you provide. No one will mind, and it will certainly improve your sales once you do launch. I did this with my book. 0 unsubscribes.
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by bdunn 14y ago
And because you're dishing out a weekly email, you're keeping the list healthy and motivated. I've made the mistake (and I know a lot of other's have too) of: build email list, silence, silence, silence, SELL SELL SELL. ...And then Mailchim
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by bdunn 14y ago
I like having the tiered pricing, but I would probably minimize the 50 user license package. You should absolutely test this assumption, but I might try: $49 -> book $249 -> book + Photoshop originals + X hours of premium tutorial v
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by bdunn 14y ago
Nathan - congrats buddy! There are a few key takeaways anyone who has a product, or wants to create a product, should take note of. * Email lists are very, very important. I was also able to market my freelancing book to 2,000+ freelancer
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by bdunn 14y ago
One thing I really emphasized in my book on pricing freelancing services (ships today, btw: http://doubleyourfreelancingrate.com ) is to build a sales-driven website. Look at your favorite SaaS product's marketing site: captivating headlin
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by bdunn 14y ago
* About 20% of people who sign up for a trial end up paying. * I don't have a CC paywall, but people I trust who convert much higher than I do recommend it, so I'll probably A/B test a paywall soon enough. * Nope. There is no such thing as
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by bdunn 14y ago
There are lots of pizza restaurants because people like to eat pizza. A percentage of people like Harry's sauce over Mario's (features), and another group likes Mario's service (support) over Lucia's decor (UI). Or, more commonly, maybe Luc
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by bdunn 14y ago
It's a win-win for everyone. I really like publicly journaling how my products are evolving over time, especially since it seems to be either helping or inspiring some people. And plus, I know I've received direct or indirect customers from
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by bdunn 14y ago
a) Ruby/Rails on the backend, Backbone.js on the front b) I really don't have any scaling issues. I have about 120 paid customers, and on a given workday half of them login at some point. It probably takes quite some time for the average B2
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by bdunn 14y ago
Why?
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by bdunn 14y ago
The winning formula: Headline that keeps people from clicking the back button; subheadline that briefly describes the product; a few bullet points, testimonials, or short blurbs of text describing the benefits of the product; supporting ima
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by bdunn 14y ago
A little over $2700/mo with Planscope ( https://planscope.io ), my SaaS product that's been out since February. I'm averaging about a 8% growth rate month to month, so very excited about how things are going. * Bootstrapped * Raised my cons
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by bdunn 14y ago
I can vouch for this. This message ( http://copy-cat.co/blog/a-followup-email-that-actually-works... ) took maybe 10 minutes to write, has required a few dozen hours of Skyping, and has netted a huge ROI so far. Bonus: I end up screenshar
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by bdunn 14y ago
I've been using Optimizely, but after hearing from about VWO from COUNTLESS people I think I'm going to make the switch. Plus, bootstrappers should support other bootstrappers, eh?
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by bdunn 14y ago
It's the difference between being a temp and being a consultant. Your friend thinks of himself as a temp, and thus is in a commoditized race to the bottom with with cheap labor overseas. I'm an American freelancer, and so is everyone else I

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