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The winning formula: Headline that keeps people from clicking the back button; subheadline that briefly describes the product; a few bullet points, testimonials
by bdunn 14y ago
The winning formula: Headline that keeps people from clicking the back button; subheadline that briefly describes the product; a few bullet points, testimonials, or short blurbs of text describing the benefits of the product; supporting imagery (screenshot); clear call to action (sign up!)
I did my own design, but there are plenty of themes out there that could incorporate the above formula and do just as well (or better).
- brador 14y agoThanks, And how about for the Saas software itself? I note a lack of pure black text, it's always a dark shade of gray...softens the look nicely. Little touches like that, anywhere those tips come from? Any blogs, forums or such to follow on the design of saas software, specifically webapp deaign?
- TimJRobinson 14y agoCheck out theme forest, as a coder with very little design skills I generally grab a design from there Then once you are sure people want the product hire a design er to overhaul and improve your design (or you can do it yourself)