bdunn

24 ms·

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by bdunn 14y ago
It's a joke. When I fly, I'm on my cellphone and using ForeFlight w/ GPS to navigate. My lil' Piper doesn't care :-)
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by bdunn 14y ago
Agreed. As a (private) pilot, and I understand why getting the passengers and crew focused for take off and landing is important. Compared to normal flight, those are the riskiest times - though as you said, still extremely safe compared
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by bdunn 14y ago
From what I've heard, it's more to try to keep distractions to a minimum during high risk parts of flight - namely, take off and landing. But still being able to read a magazine but not a Kindle negates this whole arguments. Trust me: if th
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by bdunn 14y ago
There's a free announcement list you can join (below the purchase button). Sign up and I'll keep sending you reasons you should buy the book until you do :-)
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by bdunn 14y ago
The book: http://doubleyourfreelancingrate.com Blog post about it: http://planscope.io/blog/selling-2000-worth-of-my-unfinished... HN discussion: http://news.ycombinator.com/item?id=4422151 Feel free to drop me a line (email's in prof
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by bdunn 14y ago
I doubled the price of my B2B product about a month ago, and the results have been fantastic. Profit has doubled for new accounts, conversions have gone up a bit (I also redid a lot of the marketing site, so I'm sure that has a lot to do
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by bdunn 14y ago
It's a PDF, but I'll be converting it to Kindle and epub after it's released. Also, if the cost of a $39 book that might be able to help you raise your rates, thus resulting in thousands of extra dollars is too high... Well :-)
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by bdunn 14y ago
Consulting: Will always require more of your time to make money. Products: Long term, residual income and the ability to build up an email list that you can market to with other offerings.
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by bdunn 14y ago
Running a successful freelancing business, recruiting and working for clients, balancing your work/life relationship are all things that have nothing to do with location. And that's the difficult part of this business. Taxes, accounting, le
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by bdunn 14y ago
Steve, this is great! As somebody who's a week or two away from releasing a book on pricing for freelancers ( http://doubleyourfreelancingrate.com ) I'd love to compare notes sometime. Buying now. I'm especially interested in the "Oiling th
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by bdunn 14y ago
You'll just need to take my word on it - I'm not going to post ejunkie/PayPal creds :-) Total uniques for the main article: 7,772 Total uniques for the sales page: 1,238 A 2% conversion rate (26 sales) isn't that far fetched. It was convert
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by bdunn 14y ago
I've made just under $1,000 in sales today from HN. 1 in 7 people who have clicked through to the article go to the sales page. EDIT: I'm sure a few people people are skeptical. Here's a screenshot from ejunkie (and I just crossed over the
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by bdunn 14y ago
Thanks for the comment, and I used to agree with just about everything you said. However, there's nothing at all wrong with "marketing-speak". It's based on psychology: people skim, bolding is used to emphasize importance, and money back
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by bdunn 14y ago
Thanks for your thoughtful comment - the bit about making a guarantee that your product will do X really does make sense when put like that. Ultimately, I realize a few things 1) relatively few people take up money back guarantee offers and
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by bdunn 14y ago
Exactly. PayPal would also step in and refund if I flaked out on my side of the deal. It goes without saying, I'm pretty certain I'm going to make a LOT more money in sales once the book is ready (immediate gratification). So it's in my bes
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by bdunn 14y ago
Thank you, sir! Looking forward to hearing your review - and most importantly, how effective it was helping raise your rates for all the right reasons.
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by bdunn 14y ago
From my perspective, there's nothing more motivating than having people chomping at the bit to get their hands on your book. The end product is arguably better because it's not being written in a vacuum and is bolstered by a ton of suppor
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by bdunn 14y ago
Thanks! Yeah, I'm stuck with PayPal at the moment, which I know has issues internationally - I'm sorry, and thanks for supporting the book.
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by bdunn 14y ago
Thanks! Looking forward to your review.
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by bdunn 14y ago
But by far the lowest converting traffic source :-) Thanks!
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by bdunn 14y ago
It's an ebook with worksheets and additional case studies / interviews from freelancers who charge a lot (most notably: Amy Hoy and Thomas Fuchs). Take a screenshot of this comment as witness, but I'm serious about refunding anyone who en
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by bdunn 14y ago
I'll followup with a post on why I used the sales letter format to sell the book, but I can tell you this: it converts 3x better than the alternatives I tried.
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Selling $2,000+ Worth Of My Unfinished Book(planscope.io)
77 points by bdunn 14y ago|92 comments
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by bdunn 14y ago
Expecting a blog post with metrics and details once this surge in sales settles down :-)
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by bdunn 14y ago
To channel patio11, you should probably raise your prices. If your book does what it says, it's going to mitigate some of the risk of deciding what path to go down when starting a startup. That's potentially weeks/months/years that you migh
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by bdunn 14y ago
Yeah - it's odd from the personal branding perspective to NOT identify yourself as the author. Thanks Nathan! Really excited about the book launch - it's coming together very nicely, and I've got some great case studies that I'm still worki
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by bdunn 14y ago
Purchased! I'm launching my first book next month ( http://doubleyourfreelancingrate.com ), which, like SideProjects, is based on many, many lot of conversations I've had with the freelancers/consultants who use my SaaS product. The idea t
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by bdunn 14y ago
Considering it's probably tricky to programmatically determine what a nasty comment is, I'm assuming you'll figure out whether a comment is good/bad based on the ratio of upvotes to downvotes, and penalize those who voted against the grain.
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by bdunn 14y ago
I actually wrote a post yesterday about how custom IP / software shouldn't be a requirement for a new startup: http://planscope.io/blog/a-programmers-advice-to-startup-fou... A lot of people would be surprised how many startups could be c
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A Programmer’s Advice to Startup Founders(planscope.io)
1 points by bdunn 14y ago|0 comments

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