6 ms·
These are the price changes mentioned in the article: Macs MacBook Neo: $699 (up from $599) 13-inch MacBook Air: $1,299 (up from $1,099) 15-inch MacBook
by primaprashant 3mo ago
These are the price changes mentioned in the article:
Macs
MacBook Neo: $699 (up from $599)
13-inch MacBook Air: $1,299 (up from $1,099)
15-inch MacBook Air: $1,499 (up from $1,299)
M5 MacBook Pro: $1,999 (up from $1,699)
M5 Pro MacBook Pro: $2,499 (up from $2,199)
M5 Max MacBook Pro: $4,099 (up from $3,599)
iMac: $1,499 (up from $1,299)
M4 Max Mac Studio: $2,499 (up from $1,999)
M3 Ultra Mac Studio: $5,299 (up from $3,999)
iPads
iPad: $449 (up from $349)
11-inch iPad Air: $749 (up from $599)
13-inch iPad Air: $949 (up from $749)
11-inch iPad Pro: $1,199 (up from $999)
13-inch iPad Pro: $1,499 (up from $1,299)
iPad mini: $599 (up from $499)
More products:
Apple TV 4K: $199 (up from $129)
HomePod: $349 (up from $299)
HomePod mini: $129 (up from $99)
Vision Pro: $3,699 (up from $3,499)
- ulfw 3mo ago$200 up for an in years barely changed iPad Pro. Who would buy these things and for what? In fact I wonder that about the majority of the product palette nowadays
- slantedview 3mo agoLooking at a few retailers, it seems like prices haven't increased yet. Maybe in a few days?
- seviu 3mo agoImpulse bought a Pro with 48Gb ram on a retailer with old prices Was waiting for the next generation but I think I will sit it out
- z2 3mo agoSame here, reserved a 48GB M5 Pro shortly after seeing the news, and now I see the same retailer raised the price by over $1000. If they honor the sale, then this will be the most short term value I've gotten out of an HN submission ever.
- seviu 3mo agoSame here. Buy now ask questions later. Pretty sure the shop where I bought it will happily cancel the order if I give the cancel order. Oled laptop will have to wait a few years now.
- stevenhuang 3mo agoHad a Pro 48GB in my Amazon cart at ~$4k CAD, now it's ~$1k higher Bummer
- YZF 3mo agoPushed me to buy a Macbook Air in Costco today. I was on the fence for replacing my really old MBP for a while.
- saaspirant 3mo agoWhy Air series prices have not increased? Planning to buy an M2 Air, 32+1TB
- turtlebits 3mo agoM2 is 3 years old and not sold by Apple anymore.
- saaspirant 3mo agoI meant to say M5 air, typo!
- bredren 3mo agoYou're going to dig it. I went 32 / 2TB, the machine is a beast. I have had need for active cooling once so far to get full performance.
- deleted 3mo ago[deleted]
- bibimsz 3mo agowow the almost 4 year old Apple TV 4k gets a 55% bump. The newer and better google tv streamer 4k is half the cost.
- knowaveragejoe 3mo agoNot to mention the non-first-party Google TV sticks/dongles. The Onn ones from Walmart range from $15-50 depending on how many bells and whistles you want. I really don't know why one would pick anything else.
- zamadatix 3mo agoI used to live and die by cheap streaming boxes. Then I got on the Nvidia Shield TV bandwagon for many years and it was both way better & way more hackable, so I thought I'd never want anything else. Then someone gave me an old AppleTV. It was so good I now have 2 and gave away all my other TV devices. It also caught me a bit off guard in that the Apple TV functions as a kickass hub for home automation. I ended up moving everything to HomeKit native & connected through the Apple TV, which was just automatically redundant between the 2 I have. About the only things which irk me about it is it's an old enough chip that it doesn't have hardware AV1 decode (so sometimes I'll get a lower quality video because the highest quality is only available in AV1) and it only goes up to 4k60 instead of 4k120 (so you have to enable rate switching on either your TV or the AppleTV, which can result in black flashes as it switches, missed detections, and/or choppy UI on 24 FPS content depending on the specific combination of setup+content). That's the level of "this thing just kicks ass" the Apple TV has been at for me the last few years. $200 is getting to be quite steep... but it was honestly justifiable as worth the extra price before.
- microtonal 3mo agoI've always found HomeKit to be far too limited. For a lot of Matter sensors it's doesn't even show all information. I've found Home Assistant unbeatable and it got a lot more user-friendly. I still prefer Apple TV over other streaming boxes. We have had one in some shape or form since the very first generation and the UI is just very good. We also have the Google 4k streaming thing with Google TV or whatever it is named these days, but it's rarely used by anyone in the household.
- GeekyBear 3mo agoTo be fair, Microsoft announced their third XBox price hike today. > The price of XBOX consoles will increase by US$100 for 512 GB models and US$150 for 1 TB models. We will also be sunsetting our 2 TB model. https://kotaku.com/xbox-price-increase-2026-tariffs-buy-now-pay-later-2000710565 https://kotaku.com/xbox-price-increase-2026-tariffs-buy-now-... This is in addition to the other two recent price hikes.
- zamadatix 3mo ago1.16x simple mean on XBOX 1.22x simple mean on Apple Closer than I expected, but some products are quite the outliers. E.g. Apple TV is 1.54x. That's gotta hurt.
- ErneX 3mo agoThis isn’t the 1st increase they do on these consoles.
- barake 3mo agoApple TV is a little worrisome, surprised the A-series devices jumped so much. They're on older lines and have mostly been a way to recoup R&D for flagships. Theyre either subsidizing other products to soften the increase, or older process nodes are under serious demand suddenly. Doesn't bode well for the industry. PlayStation and Xbox both switched to mostly-commodity hardware this gen and are years old, yet also facing the same price pressure apparently
- windowsrookie 3mo agoTim Cook stated Apple is eating some of the price increases. I'm guessing they chose not to with the Apple TV.
- simondotau 3mo agoThe price increase may be factoring in the next Apple TV hardware revision, allowing that to be released without price being the dominant story around it.
- bombcar 3mo agoGo look at the upgrade prices - the 128 GB RAM jump on the MBP is now $2k!
- psyklic 3mo agoand 2tb -> 8tb storage is +$3k!
- andy_ppp 3mo agoI looked recently and a new Macbook 128gb ram was £5500 which was expensive for me but I could consider it! Now it’s £7000 which is absolutely ridiculous. AI is useful but it’s sucking everything out of the economy and destroying it at the same time…
- byzantinegene 3mo agoit's destroying consumption before destroying jobs, which is somehow even worse than initially imagined
- ericd 3mo agoHa, that’s about how much our first computer was, with 128k of RAM. Nice symmetry to it.
- cma 3mo ago> AI is useful but it’s sucking everything out of the economy and destroying it at the same time… But did you want the 128GB for AI use?
- andy_ppp 3mo agoI’m part of the problem!
- ulfw 3mo agoIt's really not that useful for the vast majority of people if we are being honest
- Reason077 3mo agoSome very steep price rises here! I would have thought with Apple’s scale they would have much of their memory purchases locked in to long-term supply contracts that would insulate them somewhat from the market, but I guess that isn’t the case. Either that or they’re just taking advantage of the situation to juice their profits!
- aarond0623 3mo agoThe prices are set largely by what consumers will tolerate. If everyone else is raising prices so consumers expect that, why wouldn't you do it, too?
- byzantinegene 3mo agoare consumers really tolerating current prices?
- phatskat 3mo agoDo they have a choice? Obviously one choice is “just don’t participate” but for anyone that _will_ participate, the choice is pretty much to tolerate it.
- simondotau 3mo agoLong term contracts probably don’t last forever and probably don’t represent 100 percent of their demand. My guess is that they’re already having to pay inflated prices for some non-trivial fraction of their inventory.
- kjellsbells 3mo agoAIUI for volatile parts the buyer can agree a contract to secure supply, but the price is only set at ship time. And the buyers can't complain about that imbalance because there is always someone else that the seller can offload their stock on to at the higher price. Maybe now we'll start paying attention to why software is so incredibly bloated. That giant webview runtime doesn't seem such a great idea any more.
- idontwantthis 3mo agoDarn, Vision Pro for $3,699 is just a little too much for me!
- alt227 3mo agoI think Apple could easily swallow these price hikes in its profit margin if it wanted to, but then its shareholders wouldnt have as pretty numbers to look at in their quarterly reports.
- krona 3mo agoHow do you know they're not also swallowing a portion of the supplier costs?
- whh 3mo agohttps://www.apple.com/newsroom/pdfs/fy2026-q1/FY26_Q1_Consolidated_Financial_Statements.pdf https://www.apple.com/newsroom/pdfs/fy2026-q1/FY26_Q1_Consol...
- qtk8 3mo agoWhy would Apple do that?
- matsemann 3mo agoBecause it could be strategically good to increase their market share and loyalty when everyone else is increasing their prices, for instance? But no, the "fiduciary duty" thing trumps everything, I guess.
- sokoloff 3mo agoApple is free to make either choice (or anywhere on the spectrum) without violating any duty they have to shareholders. “We chose to invest in future market share, believing that was in the best interest of the company” is a perfectly valid choice for the company leaders and board to make.
- alt227 3mo agoWe are only talking about opinion here. Obviously Apple shareholders have their own and thats what they use to direct the company, thats fine. My opinion would be more along the lines of 'Lets sacrifice 1% of profit this year to gain huge chunks of market share by undercutting literally everybody else in the industry for the first time in our history'.
- chvid 3mo agoHomePod mini? Up 30%? How is this excused by increased memory prices? Sounds more like broad across the board inflation to me.
- meyum33 3mo agoYeah. Even the AirPods are expected to be pricier. This all seems a bit crazy to me.
- al_borland 3mo agoThe HomePod mini has 32GB of flash storage in it, from what I can find.
- meerita 3mo agoM3 Ultra Mac Studio: $5,299 (up from $3,999) is quite a jump.
- dbg31415 3mo agoMacs MacBook Neo: $699 (up from $599) +16.7% 13-inch MacBook Air: $1,299 (up from $1,099) +18.2% 15-inch MacBook Air: $1,499 (up from $1,299) +15.4% M5 MacBook Pro: $1,999 (up from $1,699) +17.7% M5 Pro MacBook Pro: $2,499 (up from $2,199) +13.6% M5 Max MacBook Pro: $4,099 (up from $3,599) +13.9% iMac: $1,499 (up from $1,299) +15.4% M4 Max Mac Studio: $2,499 (up from $1,999) +25.0% M3 Ultra Mac Studio: $5,299 (up from $3,999) +32.5% Pads iPad: $449 (up from $349) +28.7% 11-inch iPad Air: $749 (up from $599) +25.0% 13-inch iPad Air: $949 (up from $749) +26.7% 11-inch iPad Pro: $1,199 (up from $999) +20.0% 13-inch iPad Pro: $1,499 (up from $1,299) +15.4% iPad mini: $599 (up from $499) +20.0% More products Apple TV 4K: $199 (up from $129) +54.3% HomePod: $349 (up from $299) +16.7% HomePod mini: $129 (up from $99) +30.3% Vision Pro: $3,699 (up from $3,499) +5.7% Price elasticity, and supply and demand, and all that Econ 101 stuff... these numbers confirm there is no demand for the Vision Pro. (=
- Xiexe 3mo agoDid the price of upgrades also increase across the board or just the base spec? I’d assume so.