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Ferrari shares fall after launch of first EV as Jony Ive design proves divisive
- saltyoldman 4mo agoThe main mistake made here is that the color is a weird sky blue. The actual shape looks great - just needs to be red.
- cromka 4mo agoThere's red one as well.
- eps 4mo agoIt looks like Hundai's homage to Ferrari.
- garciasn 4mo agoIt looks like a Lotus Elise.
- layman51 4mo agoTo me, it kind of reminds me of a Lucid Motors car.
- slaw 4mo agoIt looks like Nissan Leaf https://news.ycombinator.com/item?id=48275386 https://news.ycombinator.com/item?id=48275386
- mdm_ 4mo agoIt looks like something you put VHS tapes in to rewind them.
- brk 4mo agoThat is clearly not the mistake, there are images of it in blue, red, and yellow. I've also seen a couple of different styles of wheels. The design looks bad (for a Ferrari) in every iteration. The overwhelming feedback on public discussions is that it looks [cheap|terrible|boring|notFerrari].
- hn_throw2025 4mo agoTo me, it looks a bit like a kit car (especially from the back)
- jayrot 4mo agohttps://www.reddit.com/r/itsalwaysafiero/ https://www.reddit.com/r/itsalwaysafiero/
- segmondy 4mo agoNah, the main mistake is Jony Ive. one hit wonder.
- ChrisArchitect 4mo agoRelated: Ferrari Luce https://news.ycombinator.com/item?id=48271629 https://news.ycombinator.com/item?id=48271629
- deleted 4mo ago[deleted]
- s5300 4mo ago[dead]
- ortusdux 4mo agoMarques Brownlee toured one recently - "Ferrari Luce is the Most Controversial Ferrari Ever" https://www.youtube.com/watch?v=6Reu1WS3BhM https://www.youtube.com/watch?v=6Reu1WS3BhM
- ShinyLeftPad 4mo agoThanks for the link. Totally seeing the appeal of this car. The UX seems actually very good (based on this short review so far). Good use of physical tactile controls + flexibility of a screen. As to external looks. Whenever I see old ICE sports cars (all those lotuses, ferraris, lamborghinis) they seem so awkward and out of place on city streets. They just scream midlife crisis. I think this will be an upgrade in that sense.
- NewJazz 4mo agoYeah but why would anyone pay $600k for a car just to not look like they are having a midlife crisis?
- ShinyLeftPad 4mo agoSome people exist in another financial dimension :shrug: Bentleys and rolls royces for example don't scream midlife crisis and this is a bit closer to that by comfort apparently
- specialist 4mo agoIts UI looks amazing. Of course, I have no clue about its IRL UX.
- ShinyLeftPad 4mo agoI have a clue about IRL UX of touchscreen only car interfaces and they suck...
- Insanity 4mo agoI’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles. Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire. (Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
- e40 4mo agoAnd a lot of people think he ruined at least some Apple products (too-thin laptops).
- grassfedgeek 4mo agoNot to mention iOS 7. And the iPhone 5c which had toy-like colors and was reminiscent of Fisher-Price products. The 5c case with holes made it even worse.
- gopalv 4mo ago> he ruined at least some Apple products In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom. I was hoping for an SF90 meets Nevera when they were talking about it originally :( But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.
- xnx 4mo ago> the "Magic mouse" of ferraris Could be worse. Could be the 1998 iMac mouse of cars. (No way to tell which way it's going.)
- beAbU 4mo agoI posit that a mouse that needs to be on its back to be charged, thus rendering it completely useless during that time, to be much much much worse than a round mouse with no immediate indication which way is forward...
- Havoc 4mo agoThere is some chat as to why it looks like that shape below [0]. In short no engine space constraint & aiming for efficiency rather than downforce. https://youtu.be/K-o0r2zSgCE?t=2162 https://youtu.be/K-o0r2zSgCE?t=2162
- Klonoar 4mo agoThis is the weird thing tho. Nobody, and I mean nobody, is looking at owning a Ferrari for “efficiency”. They are similar to Porsche where you’re looking for a driving feel, or for the badge. Ferrari releasing this feels like saying “our ethos does not matter”. This thing should’ve been a sports car through and through, efficiency be damned.
- Havoc 4mo agoPartial. I suspect the unspoken issue here is that in the context of EVs efficiency doesn't translate to higher price at pump (which would be fine for rich people) but rather range anxiety & severe impracticality.
- cbdevidal 4mo agoWhat prevents car manufacturers from taking a normal-looking body style and electrifying it? Seems popular with the aftermarket mods. Every hybrid and EV I can think of looks like a suppository. Edit: I asked AI the same question and it reminded me that BMW’s i4, Camry Hybrid, Porsche Taycan, Ferrari 296 GTB (hybrid), Corvette E-Ray, F150 Lightning, and Genesis Electrified G80 all look fairly similar to standard ICE vehicles.
- seydor 4mo agoespecially with older cars . would love to revive cars from 60s-80s
- jjtheblunt 4mo agoThese guys do just that. used to live walking distance, awesome stuff. https://evwest.com https://evwest.com
- dylan604 4mo agoI love the look of old cars, but there's a lot of modern safety advances sacrificed with driving around in a classic. Obvious would be modern seat belts and air bags. Less obvious are crumple zones. There's plenty of other things I'm sure that have been added in modern cars. A modern EV with the body of a 1969 Corvette Stingray or 1969 Camaro would be amazing. I'm talking modern interior materials for sound dampening and comfort like updated ACs not modern touch screen nonsense.
- cbdevidal 4mo agoI agree. Love older cars in the way they look, but I consider them only a little safer than a motorcycle. And plenty of people drive motorcycles and old cars every day without incident. Just from a percentage basis it’s not as safe.
- dylan604 4mo agoThe safety features of modern cars are more like an insurance policy where you don't think about it until you actually need it. I replaced a 2007 Corolla with a 2015 one where after just a few months of owning the car I was in a t-bone accident on the driver side. The 2015 had side impact curtains that really saved me that I cannot imagine what would have happened in the 2007 model. I walked away from that with just a couple of scrapes. The plenty of people comment also reminds me of the sayings about airliners. It's not that there's a lot of accidents, but when they do happen, there tends to be higher percentage of fatalities.
- seydor 4mo agoDivisive. there is someone who liked it?
- SAI_Peregrinus 4mo agoJohnny Ive presumably likes it.
- ExoticPearTree 4mo agoThe front looks very not Ferrari.
- vjvjvjvjghv 4mo agoLooks like a nice Kia or Hyundai.
- dylan604 4mo agothe most biting comment I've seen yet
- HardwareLust 4mo agoHoly shit is that thing ugly, both inside and outside. Hiring Jony Ive was a huge mistake. Thank God only a few will be produced and those will be squirreled away by a handful of oligarchs and will never see the light of day.
- hkchad 4mo agoProbably have to turn it upside down to charge it
- throw7 4mo agoWithout the badging I wouldn't have guessed Ferrari.
- hightrix 4mo agoAgreed. This looks more like a Mustang to me.
- postepowanieadm 4mo agoFiat Multipla.
- vinni2 4mo agoReminds me of Homer Simpson designing a car for his half brother and making him bankrupt.
- proee 4mo agoDefinitely some Toyota Prius vibes. They certainly should take some design risks, but not in the direction of an everyday commuter. I can only image the amount of patting on the backs the Ive team gave each other. Good job guys, on to the next project.
- throwfaraway135 4mo agoAm I the only one who was impressed by the interior design? But yeah, the body is ugly as hell, I think it lacks aggression in the design.
- harry8 4mo agoIt’s fine looking car. It isn’t a fine looking Ferrari or even close.
- roboror 4mo agoBefore I saw the car, I figured the response would be overblown like many are these days, but yikes that is really an uninspiring silhouette.
- nerdjon 4mo agoAs someone who is not in the market for a Ferrari, I feel like I am crazy for actually kinda liking the look of it? (The blue is bad, they should have used the red one for all of the marketing) I mean, I feel like it should be a departure from the Ferrari look since it really isn't one that fits the expectation of what a Ferrari is. It feels like this is more an expansion of the Ferrari brand into a new segment while also borrowing from the rest of the brand? They even said "entirely new Ferrari". I feel like if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain.
- dylan604 4mo ago> As someone who is not in the market for a Ferrari, I feel like I am crazy for actually kinda liking the look of it? s/Ferrari/Tesla and I think we have the sentiment of any cybertruck owners
- peterlk 4mo agoI am also not in the market for a Ferrari. The problem is that it looks so pedestrian. Personally, I think the Ioniq has more personality. For a 600k car, it should have some appeal. This just looks like every other EV; it’s generic and boring. I think they might have had much more success with a strategy like the R32 EV. Take something classic (like the Testarossa) and electrify it. Remind people that EVs are an evolution rather than a capitulation to generic boringness.
- ShinyLeftPad 4mo ago> if it did try to look like a normal Ferrari but then it didn't feel, sound, etc like one due to being Electric people would also complain A "normal" Ferrari or any old sportscar looks cool on a race track but in real life it is literally midlife crisis on wheels, very awkward and out of place. I always feel pity/judgement when I see one. I heard it's also uncomfortable for passengers in the back and so on. Form is function. Making this car look like something it isn't just for the sake of legacy appearance would be top engineering stupidity and waste. And trying to compete with your own ICE cars at what they are best also would not be so smart business-wise. I'm not a car guy but this car seems to be doing something totally new for Ferrari. If there was no controversy THEN it would be worrying!
- ehoba 4mo agoIt’s just not an attractive design at all, and stat-wise it’s laughable compared to a Tesla, especially at that price point. There’s no way this sees production. If anything, this just harms the Ferrari brand.
- gogusrl 4mo agoThe stock fell down to the price it was a SIX days ago. It was even lower at 321$ 11 days ago. Guess the guardian forgot to mention that. https://finance.yahoo.com/quote/RACE/?guccounter=1 https://finance.yahoo.com/quote/RACE/?guccounter=1 til ferrari's ticker is RACE !
- chronolitus 4mo agoThe design says: "Look at this nice Ferrari-branded toy car! You should have one in your garage, it would look cute next to your real car (_Real_ Ferrari, gas engine, looks like a sleek lion about to eat its prey)". In that sense, it might be perfect - for a brand that's not yet certain that it can stay true to itself in a EV-only world?
- TheChaplain 4mo agoThe Ferrari Testarossa (F110) is probably the most beautiful of their line IMHO, hair-rising roar it has too.
- hackerbeat 4mo agoVery ugly car indeed. Lightyears away from the Ferrari brand. Also, 99% of cars are ugly these days. They all look like angry vacuum cleaners.
- cyanydeez 4mo agoLooks mostly like a bloated american car. The absolute worst design standards based around SUV and Truck styles. Probably the wrong time to align with anything USA.
- johnwalkr 4mo agoI don't think this looks bad but I think this will look dated very fast. The exterior looks like a continuation of the last 20 years of car designs in general, not an update to Ferrari design. An exception is the rear-end which is a good take on the F40's rear end. A larger nod to older designs, like the modern Dodge Challenger or Ford Bronco would be nice to see. I'm sure if you talk to Jony Ive he will explain the Ferrari inspiration behind each subtle curve but it is not obviously a Ferrari at a glance. On the other hand, it's a five-seater and an attempt to make it look more like Ferrari's iconic cars could also end badly. The interior and interfaces look great. Even if the roundness of interior is not your cup of tea, figuring out the right balance between tactile buttons and touchscreen is really important and they might have nailed it.
- plombe 4mo agoThe design is reminiscent of a Honda e
- Tanoc 4mo agoConsidering that Ferrari has been making very ugly cars since about 2004 thanks to their penchant for overexaggerating every single design feature, it's somewhat surprising that they managed to keep it up despite hiring an outsider. Even moreso that they somehow managed to do that by swinging in the complete opposite direction and simplifying everything as much as they could. The Roma and Amalfi show the design language they're currently using after abandoning the caricature that started with the F430, and yet they chose this instead.
- frankdlc222 4mo agoI’ve never really understood why electric cars need to look so visually different from gas cars. I feel like if more EVs just looked like normal, great-looking cars, a lot more people would probably be interested in buying them.
- nine_k 4mo agoMaybe it's the misguided fear of "cannibalizing" the sales of the ICE cars. It's based on an assumption that whoever is now driving an ICE car wants to drive another ICE car, and EVs should tap into a new segment. Many hybrid cars, even plug-in hybrids, look like ICE cars, and don't stand out on the street. I think it's the way to go for more EV adoption.
- perilunar 4mo agoI’ve never really understood why automobiles need to look so visually different from a horse and carriage. I feel like if more automobiles just looked like normal, great-looking carriages, a lot more people would probably be interested in buying them.
- apparent 4mo agoFunny that its failure is in being too chubby, when Ive was famous for making Apple products overly thin (think butterfly keyboard).
- wildredkraut 4mo agoI can smell the headline "Apple acquires Ferrari".
- uwagar 4mo agokind looks like an oversized toy. man and what the heck were they thinking of using blue? jesus.
- awesomeusername 4mo agoNo one I know with a Ferrari drives it more than a few dozens of km.
- sharts 4mo agoBahahahahahahahahahahahahahahahahahahaha
- bastard_op 4mo agoIs it just me or does the back of it look like the goatse.cx guy?