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Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard
- solardev 2y agoI'm so confused by their lineup. I'm in the market for a new iPad, but I can never remember the difference between an iPad, iPad Pro, and Air. What's the difference between this an a 13" Pro or Non-Air? I wish they'd just have a single line of iPads with different screen sizes but the same CPU and stylus support in every generation. I'm so tired of having to play the "compare every permutation" game when shopping. Edit: I just want a big screen for drawing and watching movies on the plane with.
- Ajay-p 2y agoRemember when Steve Jobs returned to Apple and simplified the product line? I feel like Apple needs that again.
- Tagbert 2y agoThat was for a company that was struggling and had a much smaller customer base. As your market grows you can afford to tailor your offerings to better match different customers needs. For the iPad, they basically have the good, better, best product line with the addition of the Mini for special cases. It's not really that complicated. I'd say that the main complications are that the Pencil Pro only works on the Air and Pro and the keyboards have to fit the exact case size so they are not as universal as ideal. Most people don't need the pencil and not everyone needs the keyboards.
- scarface_74 2y agoPeople keep bringing up this tired trope without realizing even in 2010 when Jobs was still around, you had three segments of all of their products. Desktops - Mac Mini, iMac, Mac Pro. Laptops - Air, MacBook, MacBook Pro iPods - Shuffle, Nano and regular iPod Phones - 3G, 3GS, and iPhone 4
- internet2000 2y agoIt's a Good, Better, Best strategy. iPad is good, iPad Air is better, iPad Pro is best.
- BoredPositron 2y agoiPad (cheap ol reliable) iPad AIR (pro lite) iPad mini (mini with iPad tech) iPad Pro (for artists or people who think they can replace their MacBooks with it but in the end they can’t)
- solardev 2y agoI don't need to replace my laptop, but I would like to learn digital drawing on it. Is there a cheaper non pro version with a big screen and stylus support? Is the Apple Pen (or Pencil?) different between models?
- monkey_monkey 2y agoYou can check out the range at https://www.apple.com/ipad/ https://www.apple.com/ipad/
- Tagbert 2y agoThe new iPad Air has a 13" model and Pencil Pro support. Starts at $799. The main difference between it and the iPad Pro is LCD screen vs OLED screen.
- layer8 2y agoThe iPad mini is really an Air mini (better screen than the basic iPad, etc.), except for the SoC (A17 Pro currently), which may be for size (heat dissipation) reasons.
- BoredPositron 2y agoYeah, it's a bit different with the mini and it's longer product cycle the first half it usually goes toe to toe with the air and in the second part of the cycle with the then newly released normal iPad.
- ldargin 2y agoIt's pretty simple. Get the Air if for yourself. Get the Pro if for work or if you want a better screen. Get the iPad for kids.
- selykg 2y agoThere are a few big caveats that I looked at when I recently upgraded my iPad. Screen. The Pro screens are better. How much that matters is up to you. Given I am into photography and wanted to have the nicer screen this mattered to me. You can also get the nano-textured glass on the Pro but I don't believe you can on the others. This is a super pricey option though. Processor. The Pro has M4, Air has M3. USB-C port differences. I believe the Pro line have faster USB-C transfer speeds. Not sure if this has changed but it used to be a thing. I skipped the Apple Pencil this time around, I just didn't use it enough with my previous iPad Pro to justify getting it again. I've had it for two months, so far I am happy with the decision. There are probably others, so your point is certainly valid, that it is a pain to find the legitimate differences that might matter without digging into the specs.
- detourdog 2y agoI think just think about the categories cheap, light, and feature packed. I'm sure these categories are studied for price, weight, technically possible. I believe Apple creates the iPad lineup based on usage demographics and designs to those specifications. Choose which of those categories is the most important and shop that line. If a feature in that model lineup is no good wait a year or prioritize that particular feature for shopping.
- layer8 2y agoApple has a handy spec comparison page: https://www.apple.com/ipad/compare/ https://www.apple.com/ipad/compare/ I agree that the lineup is a bit muddled, but going down the specs list you can check which differences are important to you.
- mholt 2y agoI still don't understand the iPad lineup. What is the point of iPad Air? It's compatible with the latest Apple Pencil, but iPad isn't, but iPad Pro is, and the Pencil Pro is only compatible with iPad Pro, iPad Air (not M1), and iPad ... MINI (not iPad). (Edit: Actually the Apple Pencil for our iPad Air M1 isn't even sold anymore, I guess?) The Apple Pencil USB-C compatibility matrix is even more confusing. Why is this division of Apple run like Google's messaging apps?
- layer8 2y agobasic iPad = iPhone SE/e iPad Air = regular iPhone iPad Pro = iPhone Pro (Max) iPad mini = iPhone mini (if it still existed)
- a12k 2y agoI would definitely buy an iPad Pro that had regular MacOS on it like a MacBook. Otherwise I have had an iPad for about ten years and it’s been collecting dust for about 9.5 (will sell a cheap iPad 1, DM me!).
- nathanaldensr 2y agoMy mom's iPad's screen has failed so she asked me to look into a new iPad for her. I'm not generally interested in Apple products personally; in just five minutes of research, I ran into the same confusion you have. iPads used to be simple: there was iPad and iPad Air. One would only buy an Air if one's use case was basic apps without a lot of hardware requirements (e.g., for children). My mom also uses one of those magnetic keyboard attachments; she needs a new one because it's in rough shape. Come to find out some of them are over $300.
- bartvk 2y agoI get that it's unclear. But in practice, this only matters upon purchase, and then it's simply an option whether you want one, or not.
- kcb 2y agoPrice ladder strategy. Need to keep enticing people to upgrade to the fairly closely priced higher end product until they end up at the Pro.
- antomeie 2y agoiPad is a product I want to love, but still never find a reason to use.
- jsheard 2y agoIt could be a great do-everything machine if they let you run macOS on it, but of course they don't want to sell one machine that does everything, they want to sell you an iPad and a MacBook even though they are basically the same hardware plus or minus an integrated keyboard.
- selykg 2y agoI want that experience I seen on some other device at some point... Palm? I forget now. In tablet mode, iPad OS. Touch being the primary operation. Basically just as we see it now. In a pseudo desktop mode, macOS, where you get the power of a laptop in a smaller form factor. You can optionally try to use this in touch mode in a pinch but it's not necessarily designed for it. The win would be seamless switching. Including apps... if I have photoshop open on iPad, dock, convert to Photoshop for Mac. I.e. you "dock" your iPad and it converts to a more Mac-like experience. Undock, you get the iPad experience. To me, this would be ideal. I don't generally _need_ a laptop for personal use, so this would be a serious boon for me as I use my iPad all the time in the evening for simple consumption, but I also have a MacBook over here that gets used a few times a week, which is a costly device for how little it gets used.
- yencabulator 2y agoChromeOS tablets behave like this. Connect a keyboard and the UI switches to desktop mode.
- rtkwe 2y agoThere was the Motorola Atrix that had a dual mode system where you could plug the phone into a keyboard, larger battery, and big screen in a mostly laptop form factor. Never used it myself though because the keyboard module was expensive for at the time.
- linwangg 2y ago[dead]
- notesinthefield 2y agoWere it not for constantly updated buying guides from tech news sites, Im not sure anyone even Apple employees themselves would know which iPad to recommend to anyone.
- ustad 2y agoStudies have shown that when companies present an overwhelming number of choices, consumers often end up spending more. The psychology behind this is rooted in decision fatigue, where consumers are more likely to choose something familiar or assume that a more expensive product is the best choice.
- solardev 2y agoI think I'm just going to fatigue myself back to my old Android phone and ancient iPad (of some sort) from the last decade...
- clovoak 2y ago"Studies" like what? 'The paradox of choice' says the exact opposite. When presented with more jams to sample, more groceries shoppers stopped to try, but less actually bought. Reducing decisions is conversion 101.
- jmann99999 2y agoI have always heard of different conclusions from too many choices. It was from a study known as the "Jam Experiment." [0] They found that in a grocery store that if customers had six choices, they bought more jam than if there were 14 choices. They termed it decision paralysis. [0] https://scottfenstermaker.com/too-much-choice-the-jam-experiment/ https://scottfenstermaker.com/too-much-choice-the-jam-experi...
- PaulDavisThe1st 2y agoThe version I'm familiar with was more about driving consumers to a middle-priced version by adding a more expensive version. Offer version A at $10, and version B at $50, most people pick A. Offer version A at $10, version B at $50, and version C at $25, most people pick C.
- 42772827 2y agoHere’s a guide for quick decision making re: iPad purchase: * iPad is for kids/edu * iPad Air is for adults (most people) * iPad Pro is for adults who want to flex or who have a company credit card.
- toomuchtodo 2y agoDo they all support the Apple Pencil? Or only certain versions? Thank you for this.
- 42772827 2y agoAll support Apple Pencil. Just get the one that the check out flow says goes with the one you picked and be done with it.
- user568439 2y agoBut Photoshop doesn't support the Pencil in all iPads... I had to return 2 pencils and 1 iPad.
- silveira 2y agoNo, there are 4 different Apple Pencil versions and each has a list of compatible iPads. Here is the full list. https://support.apple.com/en-us/108937 https://support.apple.com/en-us/108937
- paulcole 2y agoI thought you were joking about this but they are still selling 3 different pencils. At least one has been retired. But Jesus what a mess of a lineup. I'm assuming/wishing/hoping they are going to get to Good Pencil and Great Pencil and Good Pencil works on everything and Great Pencil works on a limited set of products.
- Etheryte 2y agoThat's an interesting take that I've never heard before. Why do you feel this is the case?
- Applejinx 2y agoGonna be annoying when the newest iPad is more powerful than my mac studio :)
- bamboozled 2y agoToo bad you can't run OS X on it...
- walterbell 2y ago$600 M4 Mac Mini has been described as "iPad without a screen" with macOS.
- bigyabai 2y agoThat feature is set to debut the moment Apple figures out how to make it a subscription service.
- simonsquiff 2y agoIs it still a 60hz screen? If so, pass. I’ve got an old gen 1 pro, which has 120hz and can’t go back to 60hz - it’s even more needed in an iPad than a phone. All the other Pro features are not worth it for me, and really this mid tier should have 120hz. I’ll hold on to my current iPad until that’s that case (I can’t justify paying the high price for a new pro)
- Ajay-p 2y agoI love my iPad because of the pencil. I got rid of an office overflowing with paper, and I write everything in an app on the iPad. It then gets saved up into the cloud. That alone has made iPad worth it for me. Sometimes I watch movies on it.
- Seanambers 2y agoI bought an iPad in 2020, its very practical the 5 times a year I use it.
- bamboozled 2y agoI bought an iPad pro, I have done some architectural stuff on it for rennovations, which was handy using the pen (could've just used my computer) other than that, it's a good paper weight and handy when i take a flight so I can watch a movie :)
- scarface_74 2y agoWhat really surprises me is that they introduced any new M3 based devices. Common knowledge was they wanted to move away from the M3 quickly because it was on TSMCs first gen 3nm processing technology that had lower yields
- gjsman-1000 2y agoWell, “common knowledge” around here tends to be wrong, constantly.
- scarface_74 2y agohttps://www.jonpeddie.com/news/apples-second-gen-3nm-soc-for-iphone-16-series/#:~:text=Apple%20reports%20that%20its%20second,power%20than%20the%20previous%20generation. https://www.jonpeddie.com/news/apples-second-gen-3nm-soc-for...
- CaptainBanger 2y ago[dead]
- rcarmo 2y agoChip yields improve over time, as any manufacturing process. That “logic” isn’t based on reality.
- jbverschoor 2y agoVery simple, M2 components are running out, makes no sense to keep producing them, so upgrade to the next one. They might have lost the reserved spot at TSMC as well
- dlivingston 2y ago> M3 brings Apple’s advanced graphics architecture to iPad Air for the first time, so users can enjoy graphics-intensive games like Where Winds Meet, coming later this year. Look at the demo video that goes with this blurb. Graphical artifacts and pop-in everywhere.
- tosh 2y agore iPad lineup afaiu Pro has the strongest differentiation: 120hz ProMotion, LiDAR, Thunderbolt, least weight, Face ID, studio microphones, wide lens camera, … unique to Air compared to "iPad": M-series chip (Stage Manager) and Apple Intelligence, Pencil Pro support Mini: smaller ?
- eknkc 2y agoI owned multiple iPads and never found a compelling use case for them. I don't know why I keep buying them but they have been great computers for my parents so it's not like I buy to shelf them. Are there any use cases (apart from drawing maybe. I can't draw a stick figure if my life depended on it so that's not for me) for developers?
- deleted 2y ago[deleted]
- op00to 2y agoI see my colleagues using iPads at work when on Zoom calls as a whiteboard. It's pretty cool when done effectively. I'd like to practice that skill. I bring my iPad to the coffee shop and leave my laptop at home when all I want to do is send emails and read. I don't think I could do "heavy" work on it, but it's great for quick stuff. The fact that it has 5g means I don't mess around with finding wifi. I wouldn't pay extra for the 5g (tethering works perfectly), but I got a few free unlimited data lines back when various US cell companies were fighting to churn customers.
- thiht 2y agoiPads are useless for developers. When working I just use mine as a 3rd monitor for Slack, Notion, Linear, Grafana, or whatever I want to keep an eye on. iPads are amazing for other things though: - they're the best platform to read comics or mangas - they're great to learn/play piano with dynamic sheets - they're great for games (Balatro on iPad is top tier), and basically anything where tactile is good as an input control (GarageBand is nice to use on iPad) - they're great for travel You can do many things with an iPad, developing is not one of them.
- kasey_junk 2y agoI use an iPad for all of my personal development work (except futzing with fpga). Plugged into my keyboard & monitor I can use one of several “codespaces” solutions and if I’m traveling it’s a better screen than a phone. I can’t use it for work admittedly but that’s mostly about corporate control of my device, not capability.
- acc_297 2y agoI had been hoping that apple would one day produce an M-series chip powered version of the 12 inch retina macbook air. They discontinued those in 2017 and I have one of the last ones that were sold but the battery is very dead and it has stability issues now. I may consider this product if the keyboard is solid and the screen doesn't shake when typing.
- tosh 2y agoI also hope for a new take on an ultraportable Macbook w/ less than 1000g the 12" Macbook was special
- walthamstow 2y agoI still think about my friend's netbook he had in secondary school in about 2006 Went down a rabbit hole recently looking at some Chinese ones by Chuwi, nearly pulled the trigger too
- mattpavelle 2y agoI have the Chuwi Minibook X. I bought it because it fits on an airplane tray table and I can do real work on it (since it runs Windows 11). I flew a lot last fall and my iPad simply didn't work with Github and Notion - mobile Safari just didn't cut it (multitasking killed everything due to page reloads on iOS). Running Firefox on the Minibook X works ... it's not great, but it works. That said, I would pay top dollar for an 11" MacBook Air for sure.
- walthamstow 2y agoThanks for this. I would like to run Linux on it but it seems there are quite a few workarounds needed. It is frankly disgraceful that Apple have hobbled their beautiful iPad hardware in this way. I have a 13inch 2020 M1 Air but it's just slightly too big for travel.
- jauntywundrkind 2y ago
- bamboozled 2y agoThen get stuck using iOS so your device is basically useless.
- asow92 2y agoWhy can't Apple just sell native macOS support for iPad at a rate where they wouldn't cannibalize their other offerings? I'd pay around $300-$400 for it without hesitation.
- deleted 2y ago[deleted]
- kmeisthax 2y agoIt's not about the money, it's about the principle. The entire reason why the iPad exists[0] is because they think fingers touching mouse software is a bad idea. Some people couch this request in terms like "well what if they made macOS touch friendly", but the answer to that is "that already exists, it's called iPadOS." What you actually want is for iPadOS to shed the limitations of the mobile OS it evolved from. That's a whole different set of asks; many of which cross different but equally strongly-held red lines. A lot of the features of macOS that make it useful for developers - the native UNIX shell, Virtualization.framework, third-party distribution, the ability to relax signature verification on software[1], files that live outside of app containers[2], and most importantly, root access - are all things that Apple considers outmoded and insecure. Insamuch as macOS still supports them, it's because software developers require them to work, so Apple has a policy of keeping software development corralled to macOS instead of letting developers and their attendant security issues spill over into their "device platforms". [0] Going all the way back to Steve Jobs having his engineers make a tablet computer demo out of sheer spite for Windows XP tablet edition [1] Or, on Apple Silicon, outright just sign your own OS kernel [2] On other Apple platforms, your "On My iPad/iPhone" files live inside of a special container for the Files app; and there's another container for iCloud files. There is technically still a home directory, where all your app containers live, but you can't see or interact with it unless you jailbreak.
- asow92 2y agoI want Xcode on my iPad. Principles be damned.
- pzo 2y agoI'm not sure if they would canibalise anything much. The sell each year around: 1) 230m iPhones 2) 50m iPads 3) 25m Macbooks Macbook is pretty much niche product to them comparing to Windows market share. Many would still wanna own Macbook even if iPad would support MacOS. They would sell much more iPads and bring bring more users to their ecosystem, familiarise those that used Windows before and maybe they would buy Macbook later on.
- amelius 2y agoWake me up when I can install Linux on it.
- llm_nerd 2y agoThe base model is $599 in the US, or $799 in Canada. Which is odd as Apple usually screws Canada and has worse-than-exchange prices in Canada, and in this case it's actually better than exchange prices. In contrast is the release of the 16e just two weeks ago, where the pricing is $599 in the US, $899 in Canada. Weird. I wonder if US tariffs on China have something to do with this, and the US price is more than it would have been.
- post_break 2y agoI just want an 11" Macbook air again. Even with the M2 it would fly. iPads with this horsepower just don't make sense. It's like a V8 Miata with 4 donuts for tires.
- geodel 2y agoThat sounds sweet ride.
- jibe 2y agoOr a 12” MacBook - Apple is missing both 11” and 12” options. Or let us run Mac apps on the darn iPad.
- alabastervlog 2y ago> Or let us run Mac apps on the darn iPad. Pretty sure it would kill battery life, and play very poorly with their suspend-wake functionality.
- robotresearcher 2y agoM-series Macs suspend and wake very, very quickly.
- cosmic_cheese 2y agoOverall I think the form factor of the 12” MacBook was superior to that of the 11” Air. Similar footprint, but better aspect ratio and much better pixel density. An M-series 12” would be amazing. Or heck, with how powerful A-series SoCs are these days, even one of those would likely be sufficient and yet far more efficient and powerful than those awful Intel CPUs the original 12” was saddled with.
- xnx 2y agoWhile they're at it, bring back the 17" Macbook
- junga 2y agoI „found“ a MacBook 12“ Retina from 2015 at home a few weeks ago. Size wise that's the sweet spot for me. Would totally buy such a device running on Apple silicon. In the end I sold it for 50 Euro after tinkering with Pop!_OS and ultimately realizing that the processor is way too slow for Java development nowadays.
- mocmoc 2y agoNo MacOS no fun
- criddell 2y agoThe most annoying thing for me about the iPad lineup is that Apple hasn't released an iPad compatible version of their Journal app. IMHO, it's the perfect device for Journal. I want to write by hand and doodle and do all the other things you do in a paper journal. There's some reason they haven't done this and I'd love to know what it is. IMHO, it should have been iPad-first and then ported to the phone later.
- layer8 2y agoMy guess is that not many people are using it on the iPhone (of which Apple is selling five times as many as iPads, hence they started with that), so they extrapolated that an iPad version isn’t worth it. Or maybe it’s just general Apple dysfunction. It took them 14 years to port the Calculator app after all.
- lolive 2y agoIf Apple did not take over that market, then who is the biggest player of journal apps?
- criddell 2y agoProbably the Notes app.
- kcplate 2y agoThat’s what I use. Too easy and compatible with phone, tablet, Mac and is shortcut-able. I tried that journaling app but short of the writing suggestions based off calendar or photos, which is kind of clever, it’s the wrong form factor for that kind of app in my opinion.
- cosmic_cheese 2y agoI’ve been waiting for a Mac version. Why on earth would I type anything of any length on a phone when my favorite docked laptop setup is an option?
- yalogin 2y agoHow often do people upgrade airpads? I am not even sure who the target audience for them is anymore. Most people are comfortable with their phones and if it cannot be done on a phone, most people go to a desktop/laptop.
- dijit 2y agoThey still age out, my mum has had excellent success with iPads, after somehow killing a litany of laptops. Shes a consumer through-and-through, and an iPad is great for that- and occasionally calling people. Unfortunately she’s had her current iPad for about 8 years, so it has aged out of security updates- so I am looking to upgrade her. Battery still holds charge though, at least enough that she doesn't complain.
- layer8 2y agoApple sells roughly double the number of iPads vs. MacBooks, so there’s that.
- rahimnathwani 2y agoiPads are great for my son (8yo) and my parents (80s).
- Tagbert 2y agoI find the phone to be too cramped and when I'm at home, I do most of my computing on an iPad.
- gunian 2y agobooo fix airdrop from mac to ipjone
- WesolyKubeczek 2y agoWill an older Magic keyboard, that went with an iPad Air of a previous generation, work with these new iPad Airs?
- layer8 2y agoSince the new keyboard is still compatible with the older iPad Airs, I’d assume the reverse is true as well. The (last year) Pro keyboards aren’t compatible because the magnets layout on the M4 iPad Pro is different.
- WesolyKubeczek 2y agoThe story with these keyboards, especially iPad Pro keyboards, is the ugly part of the whole iPad experience. “Fuck you, give us money” more or less. But wait, given how iPad Pros now have the same SoC as MacBook Airs, but are crippled (or should I say, “computationally challenged”?), it wouldn’t surprise me if a MacBook Air with built-in cellular connectivity would just make iPad Pro dead in the water.
- dzonga 2y agomaybe iPads are for creatives. but for regular office-work they're not good at all. bad UX throughout. My mum tends to use for her regular work tasks e.g writing, spreadsheets etc everything is just bad - things that could be easily done on a macbook - take ages on an ipad. the file system is bad. the reason she doesn't like using the macbook is due to lack of touch. so either apple needs to make an iPad with full macOS but which supports touch. Not the half-assed product that's currently available now.
- layer8 2y agoThey are mostly for media consumption, reading/reviewing, note-taking and casual browsing.
- choxi 2y agoI’ll know Apple is really in trouble when people stop complaining about each new product announcement
- Tagbert 2y agoAre you new to this space? Complaining about product announcements, especially Apple's, is a game with many players and has been for decades.
- jl6 2y agoPerhaps OP is referring to the idea that products are killed by apathy, not by hate. People who take the time to complain about something still want the thing, they just want it to be better. People who have stopped caring are lost.
- mbreese 2y agoPeople complain because they care... You're absolutely right, when people stop caring -- that's when Apple should be concerned.
- antithesis-nl 2y ago> iPad Air is built for Apple Intelligence, the personal intelligence system that delivers helpful and relevant intelligence OK, so the predominant opinion of HN seems to be that Apple is really good at marketing. So, which target group are they, brilliantly of course, addressing with this repetitive word salad?
- bombcar 2y agoPeople who need intelligence, obviously. Wow they really reused that word three times in once sentence. Ouch.
- jandrewrogers 2y agoIt is ironic that the M3 Air is heavier than the M4 Pro even though they are essentially identical in size.
- kadushka 2y agoAnd thicker
- fabiofzero 2y agoMore importantly: no Apple Intelligence, which makes this an actual upgrade.
- drewbitt 2y ago> With iPadOS 18, support for Apple Intelligence, advanced cameras, fast wireless 5G connectivity, and compatibility with Apple Pencil Pro and Apple Pencil (USB-C), the new iPad Air offers an unrivaled experience.
- Tagbert 2y agoWhy would you assume no Apple Intelligence. A.I. has been enabled for any device with an M-series chip. It is already on the M1 MacBook Air and the M4 iPad Pro, so why not this M3 iPad Air? A.I. is in its infancy now, but I expect significant improvements over the next year or two.
- alberth 2y agoApple pricing strategy is a masterclass lesson. For the iPhone, there once was a time that $600 was the cost of the highest end phone. Now Apple has created a pricing architecture (and laddering) where $600 today only gets you the entry level iPhone. Similarly with iPad. They have been able to get consumers now to buy effectively a 2-year old components inside an iPad Air and still command a premium price ... and making it feel "new". I'm not knocking Apple. I'm genuinely impressed with their pricing architecture and strategy they have been able to execute on over the years.
- FredPret 2y agoThere's been a ton of inflation. Apple makes an OK but not spectacular margin on hardware. These are for Q4 2024: Hardware: 98B revenue, 59.5B cost of sales, 38.5B gross profit, 40% gross margin Services: 26B revenue, 6.5B cost of sales, 19.5B gross profit, 75% gross margin Look on page three of this: https://www.sec.gov/ix?doc=/Archives/edgar/data/320193/000032019325000008/aapl-20241228.htm https://www.sec.gov/ix?doc=/Archives/edgar/data/320193/00003...
- alberth 2y agoNone of those services would exist without Apples hardware business though. So you can't exactly look at the margins in insolation.
- FredPret 2y agoAs an investor, I don't. But your point was about rising hardware prices, and services subsidize the hardware if anything by the mechanism you mention.
- ios-sux 2y agoI bought ab 11" ipad air and keyboard... it's kinda fun but struggling to see where it fits between my phone for portable/casual and my mbp for getting stuff done.
- daft_pink 2y agoKind of a yawner without faceid. My 13” M4 iPad Pro Cellular is like a Mercedes. I could have bought a nice laptop instead. No financial analysis can justify it, but it’s luxurious and totally worth every penny.
- mixmastamyk 2y agoI have the starlite tablet with phosh and while not perfect it is already great and improving monthly. Don’t think I’ll go back to Apple’s golden straitjacket.
- siavosh 2y agoOk so if I just want to watch movies and do a bunch of Procreate sketches with the pencil, is the new 13" Air sufficient, or will i regret not spending the extra $ for the pro?