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As YouTube traffic soars, YouTubers say pay is plummeting
- itronitron 7y agoseems like the perfect time for popular youtubers to move to a different platform
- ortusdux 7y agoAre there better paying alternatives?
- toomuchtodo 7y agohttps://watchnebula.com/ https://watchnebula.com/
- 3fe9a03ccd14ca5 7y agoSome channels get more views in a day on a single video than these platforms get visitors in a week.
- jankyxenon 7y agoThis feels like you may get a mighty big slice of a microscopic pie.
- toomuchtodo 7y agoNo different then existing artist platform economics (although Nebula is geared towards content creators, not pushing ads such that Youtube is). If you're expecting more, build your own brand and video hosting platform, and develop whatever individual brand value you can from your audience. Otherwise, them the breaks of more content available than one can consume in a lifetime (see: abysmal Spotify artist revenue). IMHO, content creator driven platforms at least give you a chance to extract more value than you could from Youtube (due to creator<->YouTube/Google power dynamics).
- gexla 7y agoCan you explain further? Is this a better paying alternative to Youtube? But aren't we really talking about Adsense? If we're talking about Adsense, aren't we really talking about the overall capabilities of the system? Is there any alternatives to Adsense? No, if Adsense isn't working for you, then you're looking for a totally different approach for monetizing your content. But we still haven't arrived to the fundamental issue, which is that we're in the midst of a global economic meltdown. A lot of Adsense buyers are pulling out and that's driving down the market for ads. I'm not a marketing guru, but I'm guessing that advertising spend in general is one of the first things to get cut during difficult economic times. Does Nebula address this? Are they giving away helicopter money? Perhaps the service can open a portal into another dimension where COVID-19 has never happened (or maybe not for a couple of months, so we can get some quick partying in.)
- coopsmgoops 6y agoNebula is a competitor to YouTube that was created by a bunch of YouTubers in the educational video space. It's a paid subscription only model. I have a subscription but for some reason it doesn't scratch the same itch as YouTube even though it has a lot of the same content that I watch on YouTube. It may be because there isn't much Nebula only content so I might as well just check one website instead of two. I also don't think it has comments. And all round just isn't as slick of an experience as YouTube. Also by design not just anyone can upload to it and so I belive it will probably be quite limited in its growth.
- gexla 6y agoIf it's subscription only, then it's not a better paying alternative. It's a different monetization method altogether. Thanks for the clarification on how the service works. That's interesting, I'll check it out.
- Spivak 7y agoYes and no. They're out there and exist but you hit the treadmill that is customer acquisition. Any additional moneys you make by publishing off YouTube you'll pay to someone else to get a viewership. If you already have a large organic viewership you might be able to make the switch less painful but I doubt you'll be able to start from zero. You'll probably have to be on YT for exposure and then direct people off the site. Ironically a lot of TikTok-ers are trying to use the same trick to move their followers to YT for better pay.
- tyfon 6y agoWow I'm quite out of the loop here. TikTok pays money for videos? I thought it was pure "instagram but with music and videos" for kids. Not that I've used instagram either but at least they don't seem to pay people. Or do they? :)
- bdcravens 6y agoParent comment was saying that TikTokkers are monetizing by trying to move their fans to their YouTube channel.
- Spivak 6y agoNah, it's similar to IG in that regard so TikTok-ers go the standard sponsorship route or try to direct people to, say YT, for more consistent revenue. However, TikTok is has a pretty substantial adult audience. There are quite a few niche communities that have just organically moved to TikTok: cosplay, makeup, and digital art are some obvious ones.
- tehwebguy 6y agoNo, there is currently no similar alternative that pays anything in the realm of YouTube ad rev.
- dageshi 7y agoTheir audiences won't move, youtube is the anchor site for video content.
- CryoLogic 6y agoLots of YouTube animators have been moonlightning on Anim8 (https://www.anim8.io https://www.anim8.io) as of recently :) If you are an animation fan you should give it a shot.
- robotnikman 6y agoNice to see there is a site for animators to post videos since youtube shafted them with their ad policies requiring longer videos
- bsder 6y agoThe problem is that some jerk will copy your video out to YouTube and monetize it. Given how snotty Google is for the big names, I am of the opinion that Google should get absolutely destroyed with damages when a small creator finds their stuff online without their permission.
- adequateness 7y agoIt makes sense. I imagine a lot of companies are reducing ad spend right now which means the bids on ad spots will be lower. If there is more content being made on YouTube right now then that increases the supply of videos that ads can be placed on.
- joobus 7y agoWow, it's almost like you read the article. Almost.
- adequateness 6y agoAlmost, because the page failed to load with cookies blocked. If it is so obvious, why did the article need to be written in the first place?
- bobbean 6y agoThat's incredibly pretentious. Not everyone has the knowledge you do. It's almost like it's written for an average person.
- dang 6y agoWhoa, please don't be a jerk in HN comments, even when someone might not have read an article. If you wouldn't mind reviewing https://news.ycombinator.com/newsguidelines.html https://news.ycombinator.com/newsguidelines.html and sticking to the rules when posting here, we'd be grateful.
- stanmancan 7y agoI run a website that gets decent ad revenue (usually around $2,000/month) and so far month to date in April is down 54% versus the same day last month, and March was already down 14% from February. CPC for March was $0.60 but April is only $0.30 so far. Traffic, CTR, and fill rate haven’t changed, just drastically lower CPC.
- freedomben 6y agoIf you don't want to answer, it's totally fine. What ad platform do you use? Google?
- stanmancan 6y agoGoogle Adsense
- throwaway7877 6y agoI do some ecomm stuff; sales are down about that much on Amazon; our direct is up but only ~25%. My point is; sounds about right...
- yakshaving_jgt 7y agoWell the ad quality is garbage, IME. > This is a cardinal sin of EDM SKIP AD FROM MASTERCLASS.COM > We live in strange times SKIP AD FROM MASTERCLASS.COM > Little Red Riding Hood… Let’s start the story a different way! SKIP AD FROM MASTERCLASS.COM These adverts never end. They are relentless. There must be something wrong with the platform.
- djtriptych 7y agoMasterclass has hacked the algorithm. Their ads are pretty great and I feel like I'm learning a little and often watch the entire thing, even if I have no interest in paying for the full course.
- acomjean 6y agoI've watched a few MasterClass ads whole way though. They have some funny bits and are well produced. My favorite was the DJ who has the mouse helmet(Deadmau5): noting from personal experience, if you are uncomfortable on stage it helps to wear a giant helmet. Here's a link if you want to watch a 2 minute ad (if youtube is to be believed 31 million people have watched it.) https://www.youtube.com/watch?v=dtj6dDARgfQ https://www.youtube.com/watch?v=dtj6dDARgfQ I've skipped a fair number too.. They are long. I have no idea how they get experts in certain fields to do these classes.
- scottLobster 6y agoReally? I haven't done a survey of Masterclass ads but I've had the opposite experience. Every one of them seems to be 90% highly-produced "inspirational" fluff with maybe one or two interesting one-liners that may or may not be bullshit. Haven't actually taken a course myself. I'll admit their ads got me to check out their site given the big names they've managed to attract, so they did their job, but it looks like their programs are yet another "we'll sell you lectures with zero practical exercises or applications for $X/month so you can sound smart at parties" service. I guess it might be useful for 17 year olds picking a college major or exposing people to brand new topics, or professionals already in the relevant field looking for tips, but that's about it. Watching Penn & Teller's Masterclass isn't going to teach you how to be a professional magician, Aaron Sorkin isn't going to teach you how to be a professional screenwriter, and Chris Hadfield isn't going to teach you how to be an astronaut or engineer. It's like paying $180 to read the back of the book of a profession.
- scottmcleod 7y agomore inventory and demand than advertisers.. CPM falls. What do they expect?
- scottmcleod 7y agoThings will course correct
- kleer001 7y agoReality has a funny way of reasserting its self.
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- ilikehurdles 7y agoThe whole advertising industry is imploding during this pandemic. I mean, it was falling apart before with privacy regulations and browsers fighting an industry that put all their eggs in the "personalized targeting" bucket, but performance is exceptionally bad now. It kind of makes sense. There are ads for products you can't buy at stores that are closed, for cars you won't need to commute with, insurance you're already not using, other goods that won't ship for a month, and small gadgets that are totally out of stock; and that's assuming the person viewing the ad isn't avoiding spending due to financial risks. If ads aren't converting viewers into customers, it doesn't matter if there are 2x or 20x more viewers than there were before, the ad placements are just worth less.
- vsskanth 7y agoWhat about the massive increase in views from people being stuck at home ? wouldn't that lead to a higher ROI when people eventually spend ? In terms of ad spend reduction, How would this compare to regular media advertising spend (TV etc.) ?
- ProAm 6y agoWhy would you advertise if no one is buying? Unless your maintaining brand recognition you're just wasting money.
- bpodgursky 6y agoMaaaybe there's a longer window for brand awareness advertising, but for advertising directed at clickthroughs (most retargeting), advertising that doesn't end in a sale is a wasted ad.
- jldugger 6y ago> What about the massive increase in views from people being stuck at home ? wouldn't that lead to a higher ROI when people eventually spend ? Not when you're paying per impression? The way to think of this is good old supply and demand. There is a lot more supply of ad slots, and a general decrease in demand. Both of these directly mean lower ad rates.
- 6y ago
- macintux 7y agoI recall reading that some newspapers have gone out of business due to the advertising crash. This is hardly surprising. Ripples gonna ripple.
- iso947 6y agoLower circulation too - a friend is an editor of a major UK magazine, their subscriptions are up massively, but not enough to offset the drop the copies normally sold at airports, railway stations, service stations and local shops, let alone the massive drop in adverts
- coopsmgoops 6y agoMy local paper has shut down for the time being which is a shame. Hope it can bounce back but you can lose so much steam of staff have to leave and you might lose your office. There is a lot of permanent damage being done.
- draw_down 7y agoYes, the bottom is currently falling out of the advertising market. If your income is based on ads, my condolences!
- tanilama 7y agoOn the other side, as part of the entertainment community, they are at least sustaining some of their income, which I would consider good under the current climate.
- agigao 6y agoI (might) sound arrogant but never understood this industry, the value of it (other than financial). Feels quite embarrassing to me. Would love to hear opinions.
- seibelj 6y agoYou have a business or a product that no one knows about. So you need to make people know about it. Enter - advertising
- thehappypm 6y agoWell, imagine you create a 1-person startup. You make the perfect tool, but you have no customers. How do you acquire them? You can try pumping your own personal network, organically market yourself every chance you get (like HackerNews comments or Facebook posts). However you can, with a relatively low investment, reach an order of magnitude more users with digital advertising. Your startup makes a great product, right? So you'll naturally acquire at least some of the users who see your ads.
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- fullshark 6y agoPeople don't have perfect information, advertising is crucial to inform your customers that you exist and have something of potential use to them.
- bluGill 6y agoI have several times bought something from an ad because it clued me into a solution to my problem that I had not known of. If my cat isn't catching all the mice I keep having to get more cats and try to get them to stop fighting or suddenly I discover mousetraps from an ad and I get a whole new solution that I didn't know about.
- agigao 6y ago
- bkraz 6y agoData point from Applied Science: view count is constant over last 90 days. Ad revenue is down maybe 10%. Patreon is up slightly. Patreon has always been a really good idea for YT creators, and it's even better now.
- coopsmgoops 6y agoHey Ben, love your videos. Do you think your audience might be served different advertisements then the bulk of YouTube, and hence your revenue is more stable?
- bkraz 6y agoYes, I think that may be true. It's fairly opaque even to us creators -- I don't know which ads are served, or how many people click, etc. Patreon has been a huge help, and if it gets high enough, I'll probably turn off ads altogether.
- dirtydroog 6y agoIf Youtube can't make money from you why would they host your content?
- bittercynic 6y agoIf they don't continue hosting Ben's content they would be inviting competition.
- ghaff 6y ago"Soars" seems like a rather hyperbolic description of the 15% rise given in the article. I'm not really that surprised. Yeah, people are out of work and social activities are curtailed. But a lot of people are also home-schooling and many of us just working like we normally would. I've shifted activities around because I'm not traveling but I'm certainly not watching YouTube all day.
- throwaway2048 6y ago15% growth when you are already ontop of a saturated market is a big deal.
- ping_pong 6y agoIf Google ad revenues are down 50%, how can Google be at $1200/share? Doesn't that make this a good short candidate? Nothing else Google has is profitable except for the ad business. The same goes for Facebook as well.
- pheug 6y agoThey already dropped by 20% from peak. Are you saying they should drop by all 50%? That doesn't make sense. Market is forward looking. Assuming a fast recovery, a couple bad quarters would even hardly matter in the long term. You can model that mathematically using tools like DCF valuation. Another thing, Google has an exceptionally strong balance sheet and can weather this recession for many years if need be. They're not going bankrupt any time soon. You don't go and just short such companies when there's still plenty of leveraged junk out there.
- crazygringo 6y agoBecause share prices are based on what people think Google will bring in over the next say 20 years, not the next 6 months. Everybody expects ad revenue to rebound fairly quickly once this is over. You don't expect COVID-19 to be cutting Google's revenue in half over the next 20 years, do you?
- ping_pong 6y agoThe idea that share price is based on the next 20 years is truly laughable. The company themselves don't plan anything concrete more than 12 months out and anything further than that is guesswork. To think that you can project revenue even 3 years out is simply fictional (Source: my wife is in finance exec at a public tech company and one of her fields of expertise is FP&A). That said, analysts will make guesses based on financial projections and then give multiples to things like revenue or earnings, depending on the company. If a quarter of Google's revenues is impacted, it will have immediate effects. Of course, that's assuming that it's only a single quarter's revenue which in this case would be wrong. You're talking months of high unemployment globally.
- 6y ago
- code4tee 6y agoWhen companies struggle the first thing they tend to pull is advertising. Need some help making this quarter’s numbers? Pull all the TV adverts for a few weeks. “Go dark” as insiders say. Short term this is all standard. The long term danger for Google and others is when lots of companies realize they probably didn’t need to make all that spend in the first place. That big “reset” is a new normal that advertising dollar driven tech companies will need to adjust to.
- bpodgursky 6y agoThe most obvious case of the Dunning–Kruger effect is when random HN commenters think that nobody in marketing is capable of using data-driven metrics. I don't think you appreciate how numerical modern marketing is -- marketers use conversion rates, A/B tests, attribution, and a lot of other techniques to actually calculate the ROI of advertising. What you're describing may have been the case, in a number of companies, five years ago, but it's just not meaningful now-days. Companies spend marketing dollars because marketing dollars work. Any other interpretation is ideology-driven wishful thinking. You might not like marketing, but it's silly for the conclusion to be "thus, the entire field is made of people who don't know what they are doing".
- pyentropy 6y agoMarketing dollars work, and bidding for ad placement is competitive. The field is made of clever people that optimize it. However I think it's dangerous to believe that advertising is "numerical" or metrics can fully predict ROI of advertising - the same way subprime mortgages weren't numerical, and the same way a population mortality graph cannot predict coronavirus. A sudden drop in revenue may adjust the economy of bidding and show a potential bubble. The tiny budgets and one click campaigns (with platforms inventing unique metrics & targeting woo) in social media marketing compared to traditional marketing (huge barrier to entry) feel like penny stocks vs traditional stocks. You can easily mislead individuals and tiny businesses.
- exolymph 6y agoYou're both right, _and_ wrong, because people, firms, and their respective behaviors vary a ton. Some marketing teams are great at measuring the effect of their ad spend. Some are not. It depends on the specific circumstances and the specific humans involved. I'd be interested in an argument over whether more marketers are competent versus not, but any argument that presupposes uniformity among marketers is just silly.
- 1024core 6y agoCould it be because companies are cutting advertising budgets and freezing all non-essential spending?
- cm2187 6y agoSilicon valley discovering advertising is pro-cyclical. Which may not have been obvious in 2008 when the big tech companies were ramping up their platform in the middle of a crisis. The other thing that is known to be pro-cyclical: luxury products. I am looking at you Apple. Again 2008 was the ramp up of smartphones, I don’t think it informs us much on how high margin smartphones will do in a severe recession.
- bb123 6y agoHmm I am not sure that Apple's products are really luxury products any more. For many many people they are quite essential.
- umeshunni 6y agoSmartphones are essential. $1000 smartphones are luxuries.
- vikramkr 6y agoUnless you are locked into the platform. Sure, people hold off upgrading for a bit or buy an older phone, but people dont leave the ecosystem for a 200 dollar android. They'll be safe in the long run.
- empath75 6y agoThis makes me realize that a lot of people have never experienced real poverty. If a depression comes, people will soon have to choose between eating and paying their rent and utilities. Phones won’t even enter the picture.
- lotsofpulp 6y agoWhat is a smartphone if not a utility? A portable, reusable, device used to communicate, navigate, organize, create, and educate oneself?
- 6y ago
- thow16161 6y agoThere are a lot more people at home right now, but many are out of work and spending less. An increase in eyeballs don't always translate to an increase in revenue. My girlfriend is a camgirl, and she tells me that while she has more people in her "room", they are tipping less and she's making less.
- rock_hard 6y agoCamgirls making less money might be the one true metric of how consumer behavior is changing
- deleted 6y ago[deleted]
- qzx_pierri 6y ago>My girlfriend is a camgirl yikes
- CivBase 6y agoI am baffled as to why YouTube is still primarily monetized by ads. Ad revenue is unreliable and inherently restricts the kind of content YouTube can even monetize. The model used by Twitch seems far more reliable. I thought they were going that way with YouTube Red, but that ended up being a huge disappointment. After about a year I switched to just donating to my subs on external platforms. Just let me make small, monthly donations to the creators I like. In exchange, spare me the ads. YouTube can even take 50% of the cut or whatever. It's more stable that way for both YouTube and its creators.
- paxys 6y agoYouTube already has that as a feature. A ton of channels have big "Subscribe" buttons on all their videos. The number of people actually paying though is, I imagine, negligible.
- zamadatix 6y agoI'm not sure what Twitch does with live streaming works with static videos. Could you imagine a sub train and cheers on a Twitch VOD providing nearly as much income as it does live? YouTube seems to have monetized live streaming in a similar way but when it comes to normal videos they have to either compete with existing 3rd party services like Patreon (which is already down to something around 10% not 50% and covers more than just videos) or come up with perks for subscribing you can't get anywhere else (which is hard to do with recorded video with a bad comments section attached).
- protonfish 6y ago
- finiteloops 6y agoThere's no long term risk to google and other ad exchanges because the advertisers are in a prisoners dilemma. If the advertisers collude or trust that the competitors won't increases ad spend, the relative market share stays the same and all companies participating enjoy increased margins. The first company to break gains market share, so as a result they all "overspend" and google is the only one that benefits. The worst part is the cost of google's margin is baked into product pricing, so the end result is we pay more to have the companies compete to advertise to us.
- tmpz22 6y agoOR ads aren't that effective in the first place and the whole industry is a house of cards propped up by middleman making their fat margins convincing people ads are necessary...
- edmundsauto 6y agoPossibly true, although the ad industry has survived a number of significant transitions (print/radio/tv/digital/placement), plus 2 primary incarnations (direct & branding). Over the same time, the industry has gotten much more sophistication in measuring return on ad spend. All while growing by leaps and bounds. I certainly conceded it's possible that your statement is true. I'm skeptical of most marketers claims. However, I have to acknowledge the scope of the deception if indeed it is a house of cards. That's a lot of smart people wasting a lot of money in a lot of different ways over a century of the biggest growth phase experienced by civilization.
- naravara 6y ago>Over the same time, the industry has gotten much more sophistication in measuring return on ad spend. All while growing by leaps and bounds. The trick is, the ad industry people are the ones who design all the KPIs that determine the efficacy of ad campaigns. So there's a bit of a self-serving incentive there that could be degrading the quality of the information. There is clearly some evidence that ad spending does help, particularly with building brand awareness and goosing demand. I think the jury is still out on how much and to what extent specific user tracking/targeting strategies work though.
- mandelbrotwurst 6y agoYouTube's algorithm adds another wrinkle to how many creators, especially smaller ones, are likely to be negatively impacted by the fact that much of our collective attention is on the coronavirus. YT and other socials have essentially been creating a whitelist of who is "trusted" to speak about coronavirus, allowing them to capture audiences by promoting their content and opting to not display and essentially censor that of smaller, independent ("fake") voices.
- scared2 6y agoTotally expected. I was actually expecting that this pandemic would be a test to the current business model of the internet. Business closed means no need to advertise, no ads means no need to turn on servers... But apparently it seems to be ok so far.
- jrobn 6y agoYouTubers already don’t make a lot of money off Adsense. The shift is already happening with companies working with individual youtubers. An integrated ad from someone you like/trust/have a relationship with is orders of magnitude more effective than a typical YouTube ad. Expect to YouTube to try and get a piece of this pie as well when there is a “integrated” ads apocalypse when YouTube changes its terms of service. It’s expensive to store, process, and deliver all this video. YouTube has been making money off advertisement to kids for years. Now that is being regulated.
- Waterluvian 6y agoAdvertising to kids. Is there any good data on this? I've been wondering if it was truly an effective revenue stream beyond all the anecdotal evidence I hear quite often.
- anticsapp 6y agoI'm shocked YouTube hasn't cloned Patreon for video creators. YouTube needs a tip jar if the content creators are resorting to Patreon, and that was back when the getting was good.
- detaro 6y agoThe channel membership thing is YouTube's Patreon clone. But I don't know how far they've rolled it out yet, and it doesn't seem as flexible or popular with creators as Patreon. And the fact that it is tied to Youtube, and thus the same channel shutdown etc mechanisms, will be a big minus for many.
- detaro 6y agoCase in point, after writing this I looked into it a bit more and it does a bunch of things I thought it didn't. Waaay to hidden and unattractive UI IMHO.
- grecy 6y ago> YouTubers already don’t make a lot of money off Adsense As a YouTuber myself (not big), and with a few friends who have over 1M subs, and plenty in the 100k-500k range, I can tell you that's not true.
- sys_64738 6y agoIs that bad?
- mrfusion 6y agoI think the flat earth movement would die off if youtube stopped paying out. I don’t think anyone would have an incentive to make the videos anymore and without fresh content believers would lose interest and Eventually evidence of a round earth (plus peer pressure) would build up and outweigh their older ideas of flat earth.
- bittercynic 6y agoFlat Earth has been around for a long time, and I don't think it's going away any time soon.
- datenhorst 6y agoI think you overestimate how big the flat earth movement actually is. There's no way anyone of them actually makes any significant money off youtube ad revenue when even the most well-known flat earth videos ("flat earth clues" by Mark Sargent) only have a few 100k views each. The flat earth debunking channels, on the other hand ...
- Wingman4l7 6y agoInteresting, because it seems like I've been seeing an increase in ad displays at the end of videos (not running a Pi-hole yet so I'm still seeing ads on mobile). Anecdata, I know.
- larrywright 6y agoProbably related: all of the ads I’m being shown on Facebook and Instagram the last few weeks are really low quality. I’m assuming the ad inventory is really low right now and therefore rates have plummeted, making ads for sketchy products more cost effective. I think the quality of YouTube ads has gone down as well, but it’s not nearly as bad as Facebook and Instagram.
- HashThis 6y agoWhat percent of YouTube's revenue goes to YouTubers?
- ancarda 6y agoI pulled my YouTube Premium subscription once I was furloughed, along with Spotify and Netflix. I imagine many have done similar things to cut down on expenses.
- LatteLazy 6y agoLots of questionable citations (and many "facts" with no citations at all) here...
- SeanFerree 6y agoExcellent article!
- noizejoy 6y agoI just searched this page for “lifetime” to find any mention of “lifetime customer value”. I was surprised not to find any, since lifetime customer value creates an upper bound for marketing and ad spending. So when there’s less overall economic activity, the lifetime customer value may very well also be going down - at least for discretionary spending - meaning the upper bound for ad spending is also coming down. I wouldn’t be surprised in shifts of lifetime customer value in many industries in at least the medium term. And therefore in ad spending for those sectors of the economy.
- anonytrary 6y agoWho is everyone? Sure, local gyms and recreational centers may temporarily cut advertising via YouTube workout channels, but I would imagine other types of advertising increasing for online stuff like mobile games. Also if you want true income on YouTube, your best bet is affiliate marketing and sponsorships. Many YouTube personalities have already moved to this model -- they seamlessly integrate paid sponsorships and links into their content by working directly with the sponsors. Not only does this render ad-blockers obsolete, but it cuts the middleman (YouTube) out of the equation. It also vastly improves engagement, click-through rate, purchase rate, etc.
- tempestn 6y agoSponsorships are down too. It's true that mobile game ads and sponsorships are up, as well as a few other niche fields. Doesn't come close to making up for the drop in ads and sponsorships from many other fields though. (Including automotive, with which I'm most familiar.) It's not just obvious things like gyms, rec centers and restaurants. People are buying less of almost everything now, both because their incomes are down and/or less certain, and because there's less ability to use many common products (like cars). Therefore advertising has less impact, so even those companies that still have the cashflow for advertising are cutting back since the ROI isn't there.
- anonytrary 6y ago> Sponsorships are down too. It's true that mobile game ads and sponsorships are up, as well as a few other niche fields. Interesting, thanks for verifying that -- honestly I was mostly just making an educated guess. The rest of your reasoning makes sense, too. At this point, we can only guess as to what the extent of the damage will be.
- cbsmith 6y agoIt's almost like revenue doesn't come from usage, but form ad dollars, and there's fewer of those being spent right now.
- justlexi93 6y agoA lot of people want to be a vlogger, you can see a lot of accounts on the search result once you type in certain keywords. What I hate the most about people who use YT to earn money is the fact that some contents are not even worthy to have millions of views. Also, I personally hate ads so I tend to skip watching it after 5seconds.
- T3RMINATED 6y agoyou guys are soar losers cmon man f youtube time to switch to https://d.tube/ https://d.tube/
- JackPoach 6y agoWell, it's the economy and not just food or travel sectors. Generally speaking, many buying decisions have been postponed both in B2B and B2C sectors. Essentially it means that doesn't really matter that viewership is going up or that rates are going down, what matters is that purchases are way down, so conversions are plummeting. Here's an example. Suppose, are sales averaged 10 billions a month and 10% (1 billion) was pure profit. Some of that money went toward buying ads. Now your sales went down 50% (5 billion) and let's say for the simplicity sake that profit margin stayed the same, even though that's not really true. So now your profit is only $500M. It doesn't really matter if views go up or down and how cheap advertising becomes. What REALLY matters is that your market is now half of what it used to be.
- stevespang 6y agoGreat time for YouTube competitors to step in . . .
- annoyingnoob 6y ago"Hey Y'All, I'm back with another video! Be sure to hit that Like button and be sure to subscribe, just click the little subscribe button there below this video. I always love your comments and feedback so keep it coming. Be sure to tell me if you have ideas for videos you'd like me to make! I have lots more videos..." You mean that crap at the beginning, middle, and end of every video isn't working? Cry me a river. Its about content not your unoriginal gibberish.
- redsymbol 6y agoAs an entrepreneur, with a company that relies on paid advertising, this is a FANTASTIC time. Our cost per lead has cut in half. And I just hired three people last week, to capitalize on the higher lead flow. I'm sure it depends on the business sector. But for any company that can operate in this environment, this is the time to spend MORE on ads, not less.