vor1111

4 ms·

1. 1.▲
   by vor1111 8y ago

   The author is referring to brands that typically pay for ads, not provide them.
2. 2.▲
   by vor1111 9y ago

   Data they could have acquired directly from FB anyway? It seems like they found a way to make the data acquisition process more efficient (while also violating FB's TOS, which is the actual problem here). But the point is, the method
3. 3.▲
   by vor1111 9y ago

   Didn't Obama's campaign hire Droga5 to do precisely the same sort of ad targeting that CA was involved in? Ultimately, it doesn't seem that CA did anything out of the norm for any marketing analytics company (from what I&#x