27 ms·
Didn't Obama's campaign hire Droga5 to do precisely the same sort of ad targeting that CA was involved in? Ultimately, it doesn't seem that CA did anything ou
by vor1111 9y ago
Didn't Obama's campaign hire Droga5 to do precisely the same sort of ad targeting that CA was involved in? Ultimately, it doesn't seem that CA did anything out of the norm for any marketing analytics company (from what I've read, correct me if I'm wrong).
- mwarkentin 9y agoDid you read the article? They paid several hundred thousand people via Mechanical Türk to download their poll app and then harvested 50M users data for political targeting.
- vor1111 9y agoData they could have acquired directly from FB anyway? It seems like they found a way to make the data acquisition process more efficient (while also violating FB's TOS, which is the actual problem here). But the point is, the methods CA used to influence voters weren't significantly different from Obama's 2012 campaign.
- lancesells 9y agoThere is a giant difference here in the fact that the data acquired for CA was through a third party. Data obtained through the Obama campaign was through the Obama app.