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The author is referring to brands that typically pay for ads, not provide them.
by vor1111 8y ago
The author is referring to brands that typically pay for ads, not provide them.
- hannasanarion 8y agoThat makes even less sense. Really, ZERO brands have found customers from web marketing? Not even Audible, or Harry's, or all those mattress brands, that weird tongue brush all over YouTube in 2012? No success stories at all?
- beojan 8y ago> Not even Audible, or Harry's, or all those mattress brands They advertised through sponsoring podcasts or Youtube channels, which is the sort of traditional advertising that's being contrasted to tracking-based adtech.