marketingtech

15 ms·

91.
by marketingtech 6y ago
I would imagine the audience for these full page ads isn't the general public - it's regulators and lobbyists. The ad highlights that Apple has the ability to unilaterally make decisions that can damage revenues for millions of bu
92.
by marketingtech 6y ago
They use CNAME aliasing to make the requests seem like they're coming from your own domain, so you'd have block a specific URL on a site-by-site basis, and there are also fully server-side APIs so you don't even know when dat
93.
by marketingtech 6y ago
This is definitely convenient for now, but the shifting browser ecosystem (along with default security changes in Safari and proposed changes in Chrome) is driving the development and adoption of server-side tracking solutions. This is grea
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by marketingtech 6y ago
Completely banning political ads puts incumbents at a huge advantage. Emerging challengers don't have nearly as much free organic distribution, so they need to buy ads to build momentum and expand their reach. Even in the current US pr
95.
by marketingtech 6y ago
Given the App Store antitrust lawsuit and "big bully" PR issue that Apple is facing, they probably realize that now would be a terrible timing for them to flex their muscles and crush a multi-billion dollar ecosystem (even if it&#
96.
by marketingtech 6y ago
On paper and for regulatory/tax purposes, a European company does own the European side of Facebook - Facebook Ireland Ltd.
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by marketingtech 6y ago
Here are the working proposals for the privacy-safe replacements for 3rd-party cookies on web. This conversation has been happening in public for over a year. Mobile will likely follow similar solutions, but Apple accelerated the timeline o
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by marketingtech 6y ago
Generally speaking, any app you haven't heard of yet is now at a disadvantage. Specifically, this would have crushed rising giants like TikTok and Wish who each have spent over a billion on app install ads before they reached escape ve
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by marketingtech 6y ago
Those are the apps that will run more ads if targeting is crippled. They take a spray-and-pray approach by buying up all the cheap, untargeted inventory. If you see a lot of them, that means you probably aren't being tracked by the ad
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by marketingtech 6y ago
I'm referring to the ability of paid apps to drive installs. These are ads that drive TO the App Store and generate paid app installs that are being crippled. Sorry if I wasn't clear.
101.
by marketingtech 6y ago
There will be fewer companies able to afford ads to drive installs for their apps. IDFA trades privacy for market efficiency. It's used by ad networks to allow me to optimize for either the cheapest or most valuable installs, and valid
102.
by marketingtech 6y ago
Not just Facebook, but the entire $80 billion mobile app advertising industry. [edit] To clarify, I'm referring to Apple crippling ads that drive net new app installs, not the ability to monetize your app via ads. The privacy angle is
103.
by marketingtech 6y ago
DoorDash and others pay Facebook to acquire users and drive specific customer behaviors. This data sharing allows them to optimize and measure the results of their marketing campaigns. This data is used to create a feedback loop for ML mode
104.
by marketingtech 6y ago
DoorDash and others pay Facebook to acquire users and drive specific customer behaviors. This data sharing allows them to optimize and measure the results of their marketing campaigns. This data is used to create a feedback loop for ML mode