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I would imagine the audience for these full page ads isn't the general public - it's regulators and lobbyists. The ad highlights that Apple has the ability to u
by marketingtech 6y ago
I would imagine the audience for these full page ads isn't the general public - it's regulators and lobbyists. The ad highlights that Apple has the ability to unilaterally make decisions that can damage revenues for millions of businesses overnight.
Even if the decisions are made in the name of noble causes like privacy, this raises huge antitrust flags.
- TheHypnotist 6y agoMaking the decision to let the user make the decision is raising antitrust flags?
- marketingtech 6y agoEven for opted-in users, Apple is reducing the amount of click data that can be transmitted via both in-app browsers and Safari. This new protocol was rejected by multiple W3C committees because it breaks a lot of fraud prevention mechanisms, but Apple is moving forward with it anyways. https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/ https://webkit.org/blog/8943/privacy-preserving-ad-click-att...