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This is definitely convenient for now, but the shifting browser ecosystem (along with default security changes in Safari and proposed changes in Chrome) is driv
by marketingtech 6y ago
This is definitely convenient for now, but the shifting browser ecosystem (along with default security changes in Safari and proposed changes in Chrome) is driving the development and adoption of server-side tracking solutions. This is great for the short-term, but I imagine it won't be relevant much longer.
There's a reason why Segment just sold for $3.2 billion... [edited to add: They offer a single integration point and will proxy your data server-side to hundreds of other companies.]
- anticristi 6y agoIndeed, I'm getting increasingly skeptical that a technical solution is sufficient to fighting surveillance capitalism. Looking forward to see some serious GDPR fines.
- yowlingcat 6y agoAgreed. I'm hoping to see more analogous stateside laws like California's CCPA as well.
- deleted 6y ago[deleted]
- anticristi 6y agoApparently, Japan, Brazil and Canada is following suite.
- paulv 6y agoCouldn't you block all requests to Segment's integration point?
- marketingtech 6y agoThey use CNAME aliasing to make the requests seem like they're coming from your own domain, so you'd have block a specific URL on a site-by-site basis, and there are also fully server-side APIs so you don't even know when data is being captured or shared.
- smichel17 6y agouMatrix has the option to unmask cnames.