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Why I'm Done With Social Media Buttons
- Houshalter 13y agoSocial media buttons are annoying and useless as well as a major privacy concern. Block them with adblock and the filter "Fanboy's Annoyance List" which can be found on this page: https://easylist.adblockplus.org/en/ https://easylist.adblockplus.org/en/
- devindotcom 13y agoGhostery does it well too.
- quadrangle 13y agoStill use it as well myself but http://disconnect.me/ http://disconnect.me/ is similar and fully FLOSS whereas Ghostery is sorta weird and proprietary and actually helps the ad tracking biz
- adwf 13y agoI use disconnect too, after I found that Ghostery had some weird clashes with other plugins. CPU thrashing around at 100% for minutes kinda clashes :(
- fixanoid 13y agoUghh, Ghostery isn't FLOSS, but that does not make the code invisible, many places where you can see it like: https://addons.mozilla.org/en-US/firefox/addon/ghostery/versions/ https://addons.mozilla.org/en-US/firefox/addon/ghostery/vers... or ghostery.com/ghosteries/chrome/ And there is this: http://www.areweprivateyet.com http://www.areweprivateyet.com
- mp3geek 13y agoWould be interesting if http://www.areweprivateyet.com http://www.areweprivateyet.com would test against more Adblock lists.. rather than a select few.
- quadrangle 13y agoFor reference, I actually use Disconnect and Ghostery and DoNotTrackMe and NoScript and RequestPolicy.
- mayneack 13y agoAnd you can easily add custom filters using the "block an element on this page" option.
- minimaxir 13y agoIt's also possible to make your own social media buttons if you're concerned about the privacy/performance impact. I've done that for my own site and it's worked well so far. (although theoretically the tradeoff is that it leads to less sharing conversions)
- dudus 13y agoI wish I could +1 this post.
- adventured 13y agoAre there any stats on the number of users that click buttons vs manually sharing the same link? Are we at a point in the maturity of social networks and user adoption, where it's no longer worth the annoyance trade-off (ie users will mostly share what they want to anyway, regardless of buttons)? I'd be pretty happy if I never used another social media button in a project.
- bencollier49 13y agoI disagree with this strongly. In instances when I've had content from my site go viral, Twitter and Facebook shares via buttons on the content have definitely had an impact.
- Theodores 13y ago...he says without sharing a single link to one of these anecdotal mega viral posts...
- eknkc 13y agoLast month, we had 50,943 facebook likes, 23,935 twitter tweets and 820 G+ shares via that plugins on our website. For Facebook, it is around 5% of all likes our articles collected. Not bad actually.
- windsurfer 13y agoHow much of it were bots?
- mbesto 13y agoCategorically speaking, does it matter?
- windsurfer 13y agoYes. Likes can be almost meaningless. Some may say categorically meaningless, but I am referring to bots farms liking at semi-random.
- BorisMelnik 13y agoFor some reason lately I've been thinking what you were able to prove with analytics. I just know people are sharing my stuff, but they aren't using the social sharing buttons. Especially in "our" industry (dev, design, marketing, etc) people would rather craft and curate a post then have it shared in some type of weird way on one of those buttons.
- collyw 13y agoI kind of don't trust the ones with a facebook logon. Sometimes I have signed in and used some stupid app such as "do you make him horny in bed?", then it gets published to my timeline.... Makes me wary of such things these days.
- skelsey 13y agoDoesn't Facebook timeline review prevent this?
- collyw 13y agoprobably, but I really can't see the effort in learning extra features of facebook. It maybe did ask me after a host of other yes /no type buttons to the point I wasn't paying attention. Easier not to touch the button when I see one.
- prostoalex 13y agoPermission to publish is second screen with explicit preview of what the story will look like. You could not have enabled it by a single sign-on.
- daphneokeefe 13y agoI often wonder how often this happens: Someone becomes frustrated with the website or its content, and the presence of the social media buttons encourages them to click and vent about their dissatisfaction. If the button wasn't just right there, the moment might pass.
- alexchantastic 13y agoHere's a pretty lightweight way to include the functionality (and customize the look): http://cferdinandi.github.io/social-sharing/ http://cferdinandi.github.io/social-sharing/ I created a small JS snippet (still need to put that up on Github) to grab the counts too which is quite easy.
- justhw 13y agoAs he said it depends on who the readers are. But regardless including a static version with just a link is a good idea for users on mobile and tablet. And also load time won't be affected.
- bluthru 13y agoA share button in the browser is my favorite solution. Twitter and Facebook aren't tracking you, there aren't embeds to slow down sites, and the user knows where the button is every time.
- k-mcgrady 13y agoIn case you didn't know Safari has this built in.
- bluthru 13y agoDo other browsers still not offer this?
- dredmorbius 13y agoAlso the default Android browser (somewhat buried however).
- magic_haze 13y agoI agree, but what happens when you want to share just a part of the page, not the whole (for example, something on your tumblr dashboard)? I think IE, of all things, had a feature a few releases back for exactly this scenario: a page could define some markup around the content that was shareable, and users could add browser plugins that picked them up and published them wherever they wanted. Does anyone remember what it was called?
- alepper 13y ago> Does anyone remember what it was called? Accelerators? http://ie.microsoft.com/activities/en-en/Default.aspx http://ie.microsoft.com/activities/en-en/Default.aspx
- kibibu 13y ago> I think IE, of all things, Not sure why it's a surprise that IE would add features that require proprietary markup.
- vespaceballs6 13y agoI hate the design of those buttons, but as a content producer, they are great validators of content. As in, "Wow, this post has 230K Facebook Likes, I guess I should read it!"
- Theodores 13y agoI have always hated social media buttons. What surprised me about them was how everyone thought you needed them. There is also poor metrics for them, on your own site (or a client's site) there is really poor visibility on who has clicked those links. You would think that if they were that valuable people would at least know who clicked them but they don't. Also the craft of redesigning the buttons annoys me. How many designer-years have been spent redesigning the Twitter bird? This activity completely goes against basic UX principles but you cannot tell designers the truth about that. Remember page counters? I think a 'Predator vs Aliens' style sequel to social network buttons is needed where you can see x million people have viewed this page but 0 people have shared it on StumbleUpon...
- frade33 13y agoI was done with them at least 2 years ago. There 're two kind of visitors on a website, one who would share it, and other who won't. Former would still share it if there are no buttons. Hence there is no point.
- quadrangle 13y agoNobody should even be seeing them anyway. http://disconnect.me/ http://disconnect.me/ C'mon folks!
- dangayle 13y agoMore articles like this please, because I have to convince other people that I'm working with that my design isn't broken because it doesn't have social media buttons slathered all over it. I have always hated it. From a UX standpoint, it's just one more piece of distraction. I don't want your eyes looking at buttons, I want your eyes looking at my content. (Or clicking on my ad, which I also hate but can't get rid of.)
- piyush_soni 13y agoI use DoNotTrackMe for Firefox. It does not sell details to ad agencies like Ghostery does.
- dublinben 13y agoDisconnect.me works similarly, and is free software.
- piyush_soni 13y agoThanks, I'll take a look and compare both of them.
- fixanoid 13y agoHeh, it may not sell it to ad agencies, but it sure sends data back to them. DNTMe is probably the worst choice to use for tracking protection, heres a study we have on the topic http://www.areweprivateyet.com http://www.areweprivateyet.com
- piyush_soni 13y agoAah. I see this website is by Ghostery itself. Anyway, what makes you say DNTMe is probably the worst choice? I use it along with ABP, and in the cases I have observed so far (few hours), both Disconnect and DNTMe block almost the same things. Of course, Disconnect.me mentions a very big number but it is just the number of requests and not the actual number of 'trackers' blocked. I'm still doing more experiments, but so far both are almost the same. And the numbers Disconnect shows are buggy - they are sometimes different when you expand their sections. And yes, still not going to use Ghostery. :)
- GrinningFool 13y agoThis is a bit disappointing to read. I came in hoping to see "because I realize I am making an assumption as to my readers' willingness to be tracked across multiple web sites". Instead, I got "it doesn't work because nobody really uses them".
- luigi 13y agoThe last time there was a rant like this, I did an analysis using real-world data: http://luigimontanez.com/2012/actually-social-media-buttons-work-really-well/ http://luigimontanez.com/2012/actually-social-media-buttons-... The Nieman Journalism Lab followed up a few months ago: http://www.niemanlab.org/2013/11/tweet-buttons-are-less-of-a-big-deal-than-they-used-to-be-for-your-twitter-strategy/ http://www.niemanlab.org/2013/11/tweet-buttons-are-less-of-a...
- sixQuarks 13y agoThat's the problem with an audience like HN. We are not average internet users. Oftentimes an ugly site with ads and popups everywhere will perform better than a beautiful, minimalist site. Sorry, but that's just reality.
- knieveltech 13y ago[citation needed]
- apunic 13y agoI can confirm this. All web projects I worked on which were minimalistic, clean and well designed had less stickiness (page impression count to visits) compared to sites stuffed with content, pics, links, extra widgets here and there.
- justincormack 13y agoThat could just mean people found what they wanted.
- henryl 13y agoOldies but goodies... I save these links to remind myself pretty and minimal doesn't necessarily mean better. http://www.mrgreen.am/affiliate-marketing/the-ugly-truth/ http://www.mrgreen.am/affiliate-marketing/the-ugly-truth/ https://news.ycombinator.com/item?id=1338459 https://news.ycombinator.com/item?id=1338459
- mattberg 13y ago"WHAT MAJOR WEBSITES DON’T USE SHARING BUTTONS? The one that immediately comes to mind is Information Architects." Welp.
- atestu 13y agoHaha yeah… since when is this a major website? Not even in the top 100K… (alexa) Sharing buttons make it easy for non tech users to interact with your content on desktop. The alternative for them is to open a new tab with the social network they use, and paste your link. You lose the people who are too lazy to do this (a large chunk of your audience, don't fool yourself into thinking your content is so amazing that people can't wait to share it).
- tommorris 13y agoEnglish Wikipedia: Never has, probably never will. Top 5 website.
- adwf 13y agoI think an often overlooked issue is the type of social media button used on a site. All too frequently, you'll see every single media button at the end of a blog post or article, with no consideration as to whether it's appropriate or not. For example, take a technical blog post about something to do with computers. Facebook-wise, why on earth would most people share this? It's technical, and only a few of my friends out of about 150 (the average is ~130 I'm told) are actually techies. The kind of post that goes on FB is mostly personal or funny, never work. Whereas Twitter, I might have followers who have 10,000+ followers of their own, ready for retweeting. This is more like a public broadcast, therefore I will be reaching the demographic I want, regardless of whether I know these people or not. It's an entirely different marketing strategy and yet you'll almost always see the whole cluster of buttons, without any consideration to their appropriateness.
- mathattack 13y agoI agree with your point. Buttons facilitate sharing at the expense of poorer design. You can mitigate this somewhat by nudging people towards sharing it where you want them to put it.
- Paul_S 13y agoI knew about social media buttons because I have been blocking them ever since they began but I was not aware of how widespread or rather ubiquitous they have become. What is the point of them? Doesn't facebook already have this functionality on their own page? Those share buttons seem to me like something that should be a browser plugin not part of a website.
- cma 13y agoThe business model is to spy on your browsing/reading habits to build a better ad profile. Being able to deliver your browsing history upon subpoena is just a "business" side effect.
- zrail 13y agoOn my site I made my own buttons. They're just a row of icon links that open in a new tab. No javascript, no loading from a 3rd party site, just a plain link. Example: https://www.petekeen.net/life-of-a-stripe-charge https://www.petekeen.net/life-of-a-stripe-charge
- rom16384 13y agoI like it, and I think I'm going to use this in some of my sites. Just a minor correction though: You should add the tag rel="nofollow" to the links so that the search engines won't accidentally follow them.
- benched 13y agoI have never in my life fucked with these things except page-load passively. Never placed one, never turned one on, never had a reason to click one. But I don't drink Coca-Cola either. Do these things really make the world go round? I mean, really? I mean do corporate bottom lines really depend on this shit? Or is it just that they absolutely have to wring every possible percentage point?
- bunderbunder 13y agoRemember web counters? It's like that.
- benched 13y agoIn the sense that they're on everything, but serve a real purpose to almost no one?
- apunic 13y agoThe main reason why they are done: - Facebook is not viral anymore and share or likes hardly bring extra traffic - Twitter is mixed: in general you do not get decent traffic from them; but from time to time a +100K follower user either shares or retweets your thing and you get extra traffic or he/she initiate kind of virality (again this happens even for high traffic sites not very often) - and of course they are just ugly
- snowwrestler 13y agoThe secret to social media "buttons" is to design your own and implement them with non-tracking intent URLs. Then they actually will become a tool of convenience for your visitors.
- tomrod 13y agoTake them off. Browsing on mobile is broken with these obnoxious buttons.
- bobbygoodlatte 13y agoIf you're offended by the buttons, why not try a simple line of text w/ a hyperlink after the article? "If you found this interesting, I'd love it if you would spread the word [on Twitter]"
- meerita 13y agoI've noticed that my blog didn't have too much changes in terms of use when we talk social buttons. It didn't matter if they were at the top, bottom. People consume my blog on several devices and apps and they seem to share stuff with the apps itselfs.
- lazyjones 13y agoSharing on social media is functionality that should be built into browsers or implemented with browser plugins (it should be a single click on some browser toolbar). There's no point in replicating it on every web site in a performance-hampering and intrusive way.
- dredmorbius 13y agoInteresting point. The default Android browser (at least the one on my increasingly dated Droid device) has a "share" menu item. The only things I use it for are to email myself articles or to post links to Readability. The whole "Social" thing is .... largely annoying.
- SyneRyder 13y agoYup, Chrome on my Nexus 5 also has the Share menu, and with the Facebook & Twitter apps installed (and also some App.Net clients), they all appear in the Share menu. It works well. On the desktop I use the Pocket & Buffer extensions instead. Of course, out of sight, out of mind - if your audience isn't tech savvy, perhaps they need that visible reminder to share something.
- dangoldin 13y agoTimely post for me. I removed the "ShareThis" plugin from my blog last week due to the sleaziness and have been thinking of putting together a replacement. I guess in this case I just won't bother.
- bhartzer 13y agoThere's social media buttons, and then there are social media buttons. The buttons that include actual numbers, like how many have Tweeted, +1d or Liked the page may prove to be more useful. It shows a user that they're not the only person that has viewed that page. It's not a 'ghost town'.
- Nursie 13y agoI'm done with them because I don't see a reason that facebook should get to track my non-facebook browser activity. I wish more web designers would think of the privacy violations they subject their users to, rather than just their own page impressions.
- debt 13y ago"...privacy violations they subject their users to..." You lost me. Which privacy policies are they violating?
- dwaltrip 13y agoHere, the word privacy is referring to a general concept, not the formal policy of an organization.
- benched 13y agoRule zero of Hacker News: never make an utterance without some appeal to an established authority.
- vacri 13y agoSocial media buttons allow the parent org to track your online movements as they're loaded for various things.
- prostoalex 13y agoOnly when you're logged in.
- nisa 13y agoNo, they can still set cookies for their domain. These got loaded on every request to a button. It's probably not too far fetched to assume that they can correlate that data to your identity through various means. http://www.nikcub.com/posts/facebook-re-enables-controversial-tracking-cookie http://www.nikcub.com/posts/facebook-re-enables-controversia...
- dredmorbius 13y agoFor my own personal case, anything tagged "social" or "share" in CSS is among the first stuff I strip (after anything that moves, slides, pops out, and/or is statically positioned) when restyling sites' stylesheets. Which I've done ... 980 times now. If I want to share, the URL's fine and dandy.
- ohwp 13y agoHN doesn't have a share button. But somehow a lot of stuff is shared on this site...
- donniezazen 13y agoInternet is broken in a lot of ways including the Social Media Buttons. Reading this post made me think how seriously we need, for an example, Android style social sharing button in Chrome. Also text be kept as text and not something that is dynamic.
- ctrl 13y agoIf your looking for a great resource for adding custom links with your own images for social media buttons http://atlchris.com/1665/how-to-create-custom-share-buttons-for-all-the-popular-social-services/ http://atlchris.com/1665/how-to-create-custom-share-buttons-... This solves: load issues, ugliness of buttons (you can style or use images however you like), social media button visitor tracking