6 ms·
You should follow me on Twitter
- alexgartrell 17y agoI wonder if it wasn't, in some way, correlated with the length. More characters means more like to be seen.
- ironkeith 17y agoI've read in the past that telling people to do something isn't as effective as telling them that everyone else is doing it. I wonder how a phrase like "most people who like my blog follow me on twitter" would fare?
- siong1987 17y agohow about "Follow me on twitter here. I have x followers."?
- PStamatiou 17y agoSimilarly, I wonder how some automated text like "11,399 people follow me on Twitter, you should too" would work.
- petercooper 17y agoProbably not as well as notaddicted's suggestion below/above. People don't like being told they "should" do something, and it also presents a statement they can answer "No, I shouldn't" too. Ideally you'd need to ask an obvious "yes" question or just direct them to do something without allow them to think about it.
- whughes 17y agoI'm not familiar with Twitter, but would it be possible to have the site say something like: "You're following X, Y, and Z, who are also following me; you should too." I don't really like the tone I wrote, but you get the idea.
- notaddicted 17y agoI'd word it like: "Join the 4,615 people following me on twitter _here_."
- thorax 17y agoMaybe... "You should join my 4,615 followers on Twitter _here_."
- blader 17y agoThis is fantastic. Just curious - did you run any tests for statistical significance?
- timr 17y agoAssuming a truly random sample of 5000 unique, non-overlapping viewers for each experiment, the standard error for the experiments runs from .3% to .5%. The true value for any given sample is pretty likely (> 95%) to be within +/-2 standard errors. So in this case, the difference needs to be more than 0.6%~1.0%, depending on the experiments you're comparing. In other words, these look like they're significant differences. (For reference SE ~ sqrt(p*(1-p)/N) when N is small relative to the population size)
- huhtenberg 17y agoDo you exclude traffic and clicks received from HN ?
- timr 17y agoHeh...well, I didn't do the experiment. I'm just the messenger.
- jganetsk 17y agoThe experiment is still going on! This guy wants to see what the clickthrough rate is given the elaborate description of the exeperiment above the link. How Hofstadterian!
- seldo 17y agoGenerally I'm against using the word "here" as link-text, since it doesn't provide any Google-juice to the relevant terms. But in this case the only other possible link texts might be "follow me" or "Twitter", so it's probably okay.
- guicifuentes 17y agoThis is not about this article in particular, but there has been a lot of news about Twitter these days here in HN but really, do they deserve this relevance and attention?
- Elepsis 17y agoI realize you said you weren't talking about this article in particular, but really, the fact that this happens to mention Twitter is entirely peripheral to the point.
- axod 17y agoOne thing this doesn't measure is quality. Only quantity. Don't quite know how you can measure that though.
- alexandros 17y agoI wonder if the wording has a qualitative effect on the people who tend to click on the link though.
- abossy 17y agoWhy did you link the word "Twitter?" My impression upon seeing that is that the link would take me to twitter.com, not perform a follow action. I would wager that the third message would fare better than the fourth (of the examples you gave) if you rephrased: You should follow me on Twitter to: You should follow me on Twitter
- dcurtis 17y agoI tried exactly what you describe. The conversion for "follow me" as the link during my one test was 9.22% compared to the "twitter" link, which was 10.09%. I'm not sure why it performed (very slightly) worse. It might have to do with the link being in the middle of the sentence (you have to go back and click the link) rather than at the end, where you finish the sentence and click the link.
- edw519 17y agoPardon me for the blasphemy, but if I wasn't already following your writing and didn't know better, this whole post would strike me as a little "mail order sleezy". Instead of spending valuable resources tweaking the wording of your links, why not just channel that same energy into providing excellent content, and let the rest take its course. That's why I follow you in the first place.
- sgupta 17y agoTweaking the wording of your links is time well spent. Imagine if the same testing methodology was applied to the Sign Up button on a B2B app. You could drastically increase conversions with just a few small modifications!
- petercooper 17y agoPrecisely. It's so sad some people focus only on getting traffic to their sites and then don't focus on the conversions. If people focused on conversions and experience more than traffic, the Web would be a lot more pleasant.
- DanielBMarkham 17y agoWe're just going to have to get you on the Twitter bandwagon, edw519. (grin) Resistance is futile.
- petercooper 17y agoThere are a lot of good books, good content, good products, good Web sites, good Twitter accounts, good whatever, out there that don't get the attention they deserve. Covering strategies and tactics for getting people engaging with you and your content is not a waste of time. Adopting strategies like these can result in a higher mean quality of content being popular since smarter, more cynical people can learn marketing isn't all stupid and that the way to defeat the dumbing down of society is to market quality stuff better.
- DanielBMarkham 17y agoOk. I posted an article with questions about Twitter earlier today. So now I have ten or twenty followers. I mean this in a nice way, but -- so what? What do you do when you get followers? Sell them stuff? Seems like twitter followers are like blog readers. It's great to have them, but you have to act like they're not there and concentrate on content quality. Or maybe I missed something.
- bts 17y agoI don't the link's particular destination here matters too much. His main point pertains to the increase of clickthrough rates of (any) link by changing the language of and around its text.
- DanielBMarkham 17y agoI guess my point would be why, as a reader, would I want to follow anybody? Sorry for changing the point of view to the seller, but I'm wondering what's in it for the buyer? What's the transaction that's taking place here? Given that piece of information, applying some of the practices of persuasion mentioned in other posts starts to make sense, but without understanding the transaction, I'm not sure what his point is. Just to get people to click a button? Surely there's more to it than that. (Although I _do_ get the A/B kind of discussion, just wanted to move the discussion towards a "what's in it for me" vein if I could) EDIT: Instead of all this A/B crap, how about just honestly tell the reader why they want to do this? Is that such a crazy idea?
- symptic 17y agoDustin's research has applications in areas where every word makes a difference in your marketing efforts, or in guiding users more effortlessly through a process. That's why it's important.
- simonw 17y agoAsk them questions. I've used Twitter for everything from finding good bars in Bristol to getting someone to take a photo of the front door to a cold war bunker (twitpicced to me within 20 mins of the request for a picture).
- TravisLS 17y agoI suspect (with no evidence whatsoever) that the increase from linking "here" was because people felt clicking the link would complete the action rather than just take them to twitter. I wonder what the effect would have been had you used: You should follow me on twitter.
- jodrellblank 17y agoHe opens with "I spend a lot of time thinking about how to improve user experiences", so where in this are you thinking about the user experience? Why do I want to be influenced to follow you on Twitter?
- jeffesp 17y agoIn this case I would say the goal is improved user experience through further contact with the author. As in, how can I increase the ease of doing something that _I_ want the user to do? It is debatable whether this is actually improved experience, but I think that's how the UX people look at these things.
- dcurtis 17y agoIf I can phrase things to drive people more efficiently through interfaces, it will help them have a better experience.
- wooby 17y agoIn Nielsen's "Designing Web Usability" I remember him frowning on the use of "here" and "click here" as links. Since around 2000, when I first read the book, I heeded his advice. For more information: click here To sign up, go here were cardinal no-nos, if I remember correctly. But it looks like everybody else uses this technique, and the average web surfer is more likely to click give the redundant area to click on. Maybe people are just more comfortable with "click here" when the links lead to an undefined word, like Twitter. Would it be true to say that most people on the web don't know what Twitter is? Do most of Curtis's visitors know what it is? If most of his visitors don't know, are they clicking on "here" because it's a more comfortable link given Twitter is undefined? While each of his test cases vary in wording, the first 3 are all alike in that twitter is the only word hyperlinked. My theory is that people are less likely to click on hyperlinks if the hyperlinked text or word is something they don't know about. If you're talking about a brand name, service, or anything not general knowledge than you're better off with "click here."
- deleted 17y ago[deleted]
- deleted 17y ago[deleted]
- fingergunslngr 17y ago"Follow me on Twitter, here, or I'll murder your entire family and get away with it/start a small, very manageable fire in your kitchen." What about outright threats?
- markerdmann 17y agoIt would be interesting to see a table showing each phrase you tested along with its clickthrough rate.
- Confusion 17y agoI like his articles, but this one is silly. 4 Messages on 4 blogposts and he's drawing conclusions? That little data doesn't warrant any conclusions: too many uncontrolled variables. Results might as well be random. Audience, and expected clickthrough rate, per post topic may differ, the effect of repeating the implorement several times kicks in and if I bothered to give it some more thought, I could probably come up with ten other reasons that could explain the results. That was even possible after the first set of measurements in my physics graduation experiment; let alone in sociology/psychology.
- zackattack 17y agoi wasn't under the impression that it was 4 messages on 4 blogposts? i thought it was a universal include? but then it would only additionally account for archived posts..
- Confusion 17y agoI only count 14 articles on http://dustincurtis.com/index.html http://dustincurtis.com/index.html, of which the first bunch doesn't contain any of these Twitter 'invites'. Neither does his blog. Am I overlooking something?
- joubert 17y agoHis blog has appealing typography and layout.
- paraschopra 17y agoI cannot stop myself from doing a plug for my startup Wingify (http://www.wingify.com/ http://www.wingify.com/) here :) We have an A/B, split and multivariate testing platform ready to use. With features such as running tests specific to a visitor segment (say organic) and having multiple goals (say CTR and time spent), the platform is quite powerful. So, if any of the fellow HNers wants to setup a similar experiment, I would be really glad to create an account right away. By the way, it would also be interesting to see how would call to actions rank if you segment traffic into these buckets: regular blog readers, new visitors, visitors from twitter. My hunch is that traffic from twitter would have behaved quite differently from regular blog readers.
- bearwithclaws 17y agoDustin continues to impress me. Wondering had he try more 'counter-intuitive' suggestions like:"You must not follow me at Twitter"?
- onreact-com 17y agoHow about: "People who follow me on Twitter live longer, happier lives and have three times as much sex as the average citizen! Follow me now!"
- yan 17y agoAre these numbers correlated with numbers of visitors to your blog? If your visitors went up by 10% during a month and the amount of your followers went up by 10%, it doesn't necessarily mean it was because of wording...
- jlongster 17y agoAnybody else feel like you should get a reason for following someone's twitter? "You should follow me because I'll make you pancakes every morning."
- axl 17y agoSeems to be a bit of a statistic maniac. http://dustincurtis.com/about.html http://dustincurtis.com/about.html