5 ms·
IKEA made a mod for Skyrim [video]
- tonijn 27d agoIs it April yet?
- carabiner 25d agoNo it's 9/12
- ganzsz 25d agoIt's not December yet?
- englishrookie 25d agoI agree with the spirit of your comment. 20261209 Is a much better way to express the date than the 9/12 Americanism.
- tmtvl 25d agoYear, day, month in that order written all together? I have seen both day-month-year (12-09-2026) and year-month-day (2026-09-12), but _that_'s a new one.
- layer8 25d ago9/12 = 3/4, so it is April?
- Hugsbox 25d agoYou're a few months ahead of yourself :)
- venzaspa 25d agoThe 9th of December?
- jml7c5 25d agoI was wondering what compelled Bethesda to update the game a few weeks ago, the first time in two years. On PC, any update to the game breaks mods that rely on DLL modification, so you'd expect them to be wary of doing it for no reason. Maybe improving support for this was the impetus.
- cyh555 25d agoIs this Skyrim Special Edition or the Legendary Edition?
- blitzar 25d agoThey needed to do a few nerfs and buffs to the other storage solutions to balance the game for the introduction of KALLAX
- vlyan 25d ago>so you'd expect them to be wary of doing it for no reason average skyrim patch notes: - added no features - fixed no bugs - moved around some buttons in the paid mods menu
- fragmede 25d agoDo you think someone at IKEA had the idea and they hired someone to do it, or did someone have the idea and made it, and then talked IKEA into making it official?
- bcraven 25d agoThe idea has been conceived and executed by creative agency Mother, in partnership with Kinggath Creations - a team of creatives, fans and mod developers who make fun and original content that blends seamlessly into the game world. https://creative.salon/articles/work/ikea-mother-kallax-storageborn https://creative.salon/articles/work/ikea-mother-kallax-stor...
- rawling 25d ago... who also have their employees "organically" push this stuff all over Reddit. OP here looks innocent enough at least.
- altmanaltman 25d agoIt is likely they had the idea they (the people that actually made the mod) could talk a brand into this and IKEA was one of the many brands pitched. But someone at IKEA has to have seen this and say okay this makes sense for it work obviously. Eitherway i would say it doesn't really matter as long as they do fun stuff like this
- brindleth 25d agoIs that Matt Berry!?
- scrollaway 25d agoUnmistakably so.
- TiredOfLife 25d agoI heard this in his voice.
- werdnapk 25d agoThat is not Matt Berry's voice.
- tanepiper 25d agoIt literally says on the mod page "Voiced by Matt Berry"
- my-next-account 25d agoYeah, but I'm pretty sure the voice over in the video is Swedish world strongest man winner Magnus Samuelsson.
- scrollaway 25d agoThere are two VOs by Matt berry during the video. There’s more than one voice.
- my-next-account 24d agoYeah lmao, I get that.
- werdnapk 23d agoOk, now that I rewatch the video (I lost interest pretty quick), Matt Berry is the minor role... I thought the reference was to the main voiceover.
- ludicrousdispla 25d agoPlay a game long enough and the main challenge becomes inventory management. I look forward to the IVAR update.
- vanderZwan 25d agoOh, so you're team IVAR? BILLY gang forever! (just kidding, I actually have both, and way more IVAR shelves than BILLYs at that(BILLIES? What would be the proper plural here?))
- regularfry 25d agoBillipodes. Obviously.
- Sharlin 25d agoCasting Leomund’s Secret Chest, now comes with TROFAST modular storage management system.
- kalleboo 25d agoI watched a bit of someone's play through and was impressed by how much content there actually was for a one-off bit like this. I would have assumed they would have just made enough content to make for a funny ad but there's quite a lot of scripted storyline and voice acting.
- Tade0 25d agoIKEA is known for going the extra skogsmil in whatever they do.
- cluckindan 25d agoEspecially logging in old-growth forests. (skogsmil = forest miles)
- gonzalohm 25d agoI mean, they even recreated an IKEA inside a dungeon and you have to navigate it and get the part to build your Kallax
- deleted 25d ago[deleted]
- LelouBil 25d agohttps://www.ikea.com/ie/en/cat/kallax-series-27534/ https://www.ikea.com/ie/en/cat/kallax-series-27534/ From the FAQ: Is this real? Yes.
- aenis 25d agoBest thing I saw on hacker news in a while.
- warpspin 25d agoPure marketing genius
- ulnarkressty 25d agoJust a reminder that they are a corporation and to not fall for their PR. They are actively destroying the environment while paying as little tax as possible. The cheapness of their furniture does have externalities one needs to consider.
- gonzalohm 25d agoAt this point their products have so little material that it may be better for the environment to buy an IKEA one vs decent furniture (from the standpoint of caring for the environment)
- ulnarkressty 25d agoThey can make lightweight furniture while not rasing virgin forests to the ground.
- jasonmp85 25d ago[dead]
- 2muchcoffeeman 25d agoAt some point people need to take some responsibilities too. I have a bunch of ikea furniture. I have never thrown much away. Maybe 1 piece. I manage to disassemble and reassemble the rest when I need to. Sometimes I need to take a closer look at make sure I can disassemble and reassemble it. People view cheap as disposable. That’s not entirely corporations fault.
- post-it 25d agoYeah, the total mass of all my Ikea furniture is probably equivalent to one hardwood table, so it can't be that bad for the environment.
- ulnarkressty 25d ago
- andrewclunn 25d agoI wanted to install it, but the instructions were just a bunch of pictures.
- chao- 25d agoI normally dislike shameless brand crossovers, but this faux low-budget, yet-another-janky-mod vibe... they committed to the bit. I can't hate it.
- colechristensen 25d agoMy dislike for brand crossovers is inversely correlated with how reasonable a match the brands are. Ikea vs. The Sims? Lame, obvious Ikea vs. Skyrim? 10/10 no notes
- thih9 25d agoYou might consider subtracting half a point for a matching setting - both IKEA and Skyrim are noticeably Nordic.
- colechristensen 25d agoHm. That's a situational rule. In this case it makes it funnier. A person could write a whole encyclopedia of lore tracing Kallax back to its mythical roots.
- kostas_gkr 25d ago[dead]
- nkrisc 25d agoThe concept reminds of Chex Quest, a Doom total conversion based on Chex, the cereal brand. I loved playing it when I was 8 or so. https://en.wikipedia.org/wiki/Chex_Quest https://en.wikipedia.org/wiki/Chex_Quest
- nyanmatt 25d agoChex Quest was really good, wasn't it!? I was so impressed. Today I learned, it is known for having been the first video game ever to be included as a cereal box prize.
- BirAdam 25d agoThere was also the Mr Pibb game.
- HeckFeck 25d agoEven I've heard of Chex Quest and the brand has never been available in my country. Interesting lesson there. No one hates marketing tie-ins when you make something genuinely fun, i.e. that people want to play. Opposed to forcing a distraction.
- walrus01 25d agoOne of the known bugs in skyrim that will likely never be patched is that you realistically can't fill a room with cheese wheels, cabbage, bottles of wine or any other static objects (in a cell that persists items, like in an owned house). It's already hard enough to put an object on a table or shelf and expect to not find it on the floor if you leave and come back. Add enough objects to keep track of and it'll crash the game immediately on loading the cell. Some of the examples of cluttered objects in the video are already pushing the limits of what will crash the game engine.
- drayfield 25d agoYou've reminded me of a story from the Witcher 3 devs where during an earlier build items would randomly disappear. Horses, weapons, tankards, even NPCs... you name it, on certain conditions they would vanish before the player's eyes. Turns out they weren't just disappearing, they were "teleporting" by effectively respawning at a single point in the dead centre of the map. When they investigated the location there was an innocuous looking dwelling that was packed to the rafters with all the vanished assets. Spending too long in the place would crash the game, presumably because the collection detection on that number of cheeses, sheep, and grunting Nilfgaardian soldiers was just too much.
- hagbard_c 25d agoThey should call it "Bagaget" which translates to "The Luggage" and put lots of small feet under it. Those who read Discworld will know what I'm talking about.
- pawelduda 25d agoFunny, but I hope it doesn't catch on. This genre of games is rather free from ads and the last thing we need is corporations shoving their marketing agenda into classics.
- echelon 25d agoThis is precisely how you advertise. But the beauty is that you can only do this a few times before the formula becomes worn out. Others will have to come up with something else, entirely different, that is equally inventive. Brilliant ad on the part of IKEA. It has all of the right ingredients, is totally unexpected, outlandishly absurd, and hits at a massive audience. Truly peerless.
- deleted 25d ago[deleted]
- nilamo 25d agoIt's a mod for a 15 year old game. You can just choose not to install it? Lmao
- pawelduda 25d agoAlready followed your tip but still saw an Ikea ad in Skyrim today.
- deleted 25d ago[deleted]
- Hackbraten 25d agoIKEA bullied the developer of the indie game The Store is Closed into gutting the whole game. [0] It’s a shame how people can even acknowledge, let alone applaud IKEA’s “funny” gaming-related ad after their successful meddling with SCP folklore, not to speak of the chilling effect their actions may have had on indie gaming. [0]: https://www.escapistmagazine.com/the-store-is-closed-indie-survival-horror-game-ikea-law-copyright-trademark/ https://www.escapistmagazine.com/the-store-is-closed-indie-s...
- post-it 25d agoI don't believe in intellectual property, but to the extent that we live in a world where IP exists, the original game as described is pretty clearly using IKEA's trade dress.
- SXX 25d agoIt's still bad when mega-corporations attack small guy. Its certainly worth to shame companies for doing this kind of stuff. And almost as comical as Nintendo buying rights to a porn movie to prevent their distribution: https://en.wikipedia.org/wiki/Super_Hornio_Brothers https://en.wikipedia.org/wiki/Super_Hornio_Brothers
- post-it 25d agoEh, I kinda get it. For a brief time, the Mario pipes were more associated with Flappy Bird than with Mario itself. That was fine, and the game died out quickly, but if the pipes became associated with Mario's cock, or if the IKEA layout became associated with a bloodbath pvp game, those associations could easily overtake the original meanings in popular culture, and the original brands would never be the same. I think that would be a fair price to pay for freeing our society from the shackles of pretending you can own an idea, but I get where these executives are coming from.
- fendy3002 25d agopeople underestimated the effect of jokes / stigma of media to a brand. There is non-zero chance that adults will associate the game with ikea brand and harm the brand image.
- ifahimreza 25d agoin my country ikea product sold as luxury product ..
- ButlerianJihad 25d agoLest we forget, the seminal guerrilla daytime drama: IKEA Heights https://youtube.com/@ikeaheights?si=ZP7jYR1cUw16yhvo https://youtube.com/@ikeaheights?si=ZP7jYR1cUw16yhvo Why and how it remains available, only Google knows!
- fanatic2pope 25d agoToast, can you hear me? This is Clem Fandango.
- alexlal 25d agoI can think of no one better to be the VO for a sentient shelf.
- animanoir 25d ago[dead]
- HeckFeck 25d agoRelated: McDonalds producing a GameBoy game in 2023 developed using GB Studio as a 90s throwback: https://www.grimacesbirthday.com/ https://www.grimacesbirthday.com/
- PeterStuer 25d agoCut the cardboard crap. Make Billy great again!
- zergrush 25d agothis is fantastic marketing aimed at the demographic now shopping around for furniture
- thenthenthen 24d agoRight? I think this is part of the reason why they modded this 15 year old game.
- rcarmo 25d agoI keep looking over my shoulder to the pair of KALLAX behind me ever since I watched this, just to check if they budge.
- encrypted_bird 25d agoMeanwhile, I'm still waiting for a mod that gives mustaches to mudcrabs. The mudcrabs are a proud and fancy race!
- Founderarcstone 25d agothis is hilarious, great humor but can it handle end game bosses?
- boodleboodle 25d agoHahaha this is Twoflower’s luggage
- robotnikman 25d agoSkyrim has to be one of the most modded games out there, with maybe only Minecraft being up there in terms of mods. Its probably also the biggest game out there when it comes to... lets just say nsfw mods.
- karim79 25d agoThis makes me want to go back into Skyrim. I moved to another country when this came out and had no friends at the beginning, so Skyrim was my evening plan, and I was fortunate enough to have an Xbox 360 back in the day. That game though...the cottage near Riverwood with the "nice old lady" who turns out to be a necromancer once you break into her cellar. There are not many games like this. Pure gold.
- karim79 25d agoFun fact: IKEA is a plural. One element of an IKEA is referred to as an IKEUM.