9 ms·

Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.

kmeisthax 4mo ago
The smell is that Apple doesn't want to give the same level of access to third-party AI assistants that Siri will get. For what it's worth, Apple claimed they proposed an "equivalent access" framework with some kind of "trusted agent framework" approach, but that it was shot down by the EU. I suspect it was way more inconvenient for third-party developers than Apple lets on.
- Schiendelman 4mo ago
  This has been the case for quite a while. Like Reminders - You can't replace the phrase "Siri, remind me to ___" with a third party app. I'm surprised the EU lets them ship Reminders there.
  - e28eta 4mo ago
    That’s changing this year. They specifically demoed “send a message” and it went through their sample app, but there’s a schema for Reminders. “Make your reminder app’s actions available to Apple Intelligence and Siri by adopting schemas for common reminder actions.” https://developer.apple.com/documentation/appintents/app-schema-domain-reminders https://developer.apple.com/documentation/appintents/app-sch... https://developer.apple.com/videos/play/wwdc2026/240 https://developer.apple.com/videos/play/wwdc2026/240
    - Schiendelman 4mo ago
      Oh wow. That's a big deal. Thank you for the heads up!
peterspath 4mo ago
It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
- pjmlp 4mo ago
  Because outsourcing to Google is so much trustworthy...
  - another_kel 4mo ago
    I believe Google provides the weights, compute is apple owned
    - pjmlp 4mo ago
      > Apple to use Google servers with Nvidia hardware for the new Siri https://www.macworld.com/article/3156959/apple-to-use-google-servers-with-nvidia-hardware-for-the-new-siri.html https://www.macworld.com/article/3156959/apple-to-use-google... People have to stop thinking Apple is somehow different.
      - kube-system 4mo ago
        From your link: > Apple’s going to try to run as much of the new Siri as possible on-device Anthropic and OpenAI don't have edge models.
ainch 4mo ago
They say it's because the EU's DMA would require them to open up device data to third-party assistants, and they'd no longer be able to guarantee user privacy. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
- microtonal 4mo ago
  I don't see what the issue is. The user could then select Apple (or Mistral) for strong privacy or another provider for customers that don't care. I primarily want Apple to provide extension points so that I can select my own provider, just as I can choose where to host my mail or install another app as my instant messenger. Sure, I could install another provider's app, but it wouldn't have the same integrations, similar to how an instant messaging app would be less useful if notifications were limited to iMessage.
  - deleted 4mo ago
    [deleted]
- speedgoose 4mo ago
  Sure.
- Maxion 4mo ago
  I'd love to select Mistral over Google Gemini.
  - JumpCrisscross 4mo ago
    > I'd love to select Mistral over Google Gemini Apple doesn’t want to configure its private cloud to run every model. This seems fine.
    - Zagitta 4mo ago
      This is moving goal posts, DMA is not requiring Apple to run anything on their cloud but merely provide third parties with same device API access.
lacker 4mo ago
It is a smell. But it's the EU that smells bad, when it comes to tech regulation. It's the smell of cookie popup warnings.
- bigfudge 4mo ago
  Nothing in the law requires the pop up. It definitely doesn’t require the obnoxious bullshit that most companies put up (aka the dark pattern to get you to agree to every unreasonable part of their terms just to read the page). The alternative would be to just stop invasive tracking and add the cookie when it’s actually needed.
  - yreg 4mo ago
    Yet somehow all the government/EU-institution pages I visit also choose to track and throw the popup.
    - bigfudge 4mo ago
      Yes, there's a lot of cargo culting in web development. Many US based companies also do this for US visitors, which is absolutely not required by the GDPR and related regulations, because they don't apply there. The law states: > Receive users’ consent before you use any cookies except strictly necessary cookies. Strictly necessary: > These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Cookies that allow web shops to hold your items in your cart while you are shopping online are an example of strictly necessary cookies. These cookies will generally be first-party session cookies. https://gdpr.eu/cookies/ https://gdpr.eu/cookies/ You don't need consent for MOST reasonable uses of cookies. If compliance theatre wasn't such an industry the web would be a lot tidier and we could stop blaming the EU for implementing important privacy and data controls.
      - nonethewiser 4mo ago
        You're just acknowledging that intent!=effect, which is a primary criticism of these laws.
draw_down 4mo ago
[dead]
zuzululu 4mo ago
Nothing obligates companies to face steep EU regulation and fines and launch there from the get go. If anything it should concern fellow Europeans that consumers are paying more for less and later.

kmeisthax 4mo ago

The smell is that Apple doesn't want to give the same level of access to third-party AI assistants that Siri will get. For what it's worth, Apple claimed they proposed an "equivalent access" framework with some kind of "trusted agent framework" approach, but that it was shot down by the EU. I suspect it was way more inconvenient for third-party developers than Apple lets on.

Schiendelman 4mo ago
This has been the case for quite a while. Like Reminders - You can't replace the phrase "Siri, remind me to ___" with a third party app. I'm surprised the EU lets them ship Reminders there.
- e28eta 4mo ago
  That’s changing this year. They specifically demoed “send a message” and it went through their sample app, but there’s a schema for Reminders. “Make your reminder app’s actions available to Apple Intelligence and Siri by adopting schemas for common reminder actions.” https://developer.apple.com/documentation/appintents/app-schema-domain-reminders https://developer.apple.com/documentation/appintents/app-sch... https://developer.apple.com/videos/play/wwdc2026/240 https://developer.apple.com/videos/play/wwdc2026/240
  - Schiendelman 4mo ago
    Oh wow. That's a big deal. Thank you for the heads up!

peterspath 4mo ago

It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps. Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data. > Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

pjmlp 4mo ago
Because outsourcing to Google is so much trustworthy...
- another_kel 4mo ago
  I believe Google provides the weights, compute is apple owned
  - pjmlp 4mo ago
    > Apple to use Google servers with Nvidia hardware for the new Siri https://www.macworld.com/article/3156959/apple-to-use-google-servers-with-nvidia-hardware-for-the-new-siri.html https://www.macworld.com/article/3156959/apple-to-use-google... People have to stop thinking Apple is somehow different.
    - kube-system 4mo ago
      From your link: > Apple’s going to try to run as much of the new Siri as possible on-device Anthropic and OpenAI don't have edge models.

ainch 4mo ago

They say it's because the EU's DMA would require them to open up device data to third-party assistants, and they'd no longer be able to guarantee user privacy. https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-delayed-in-eu-for-ios-27-and-ipados-27/ https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...

microtonal 4mo ago
I don't see what the issue is. The user could then select Apple (or Mistral) for strong privacy or another provider for customers that don't care. I primarily want Apple to provide extension points so that I can select my own provider, just as I can choose where to host my mail or install another app as my instant messenger. Sure, I could install another provider's app, but it wouldn't have the same integrations, similar to how an instant messaging app would be less useful if notifications were limited to iMessage.
- deleted 4mo ago
  [deleted]
speedgoose 4mo ago
Sure.
Maxion 4mo ago
I'd love to select Mistral over Google Gemini.
- JumpCrisscross 4mo ago
  > I'd love to select Mistral over Google Gemini Apple doesn’t want to configure its private cloud to run every model. This seems fine.
  - Zagitta 4mo ago
    This is moving goal posts, DMA is not requiring Apple to run anything on their cloud but merely provide third parties with same device API access.

lacker 4mo ago

It is a smell. But it's the EU that smells bad, when it comes to tech regulation. It's the smell of cookie popup warnings.

bigfudge 4mo ago
Nothing in the law requires the pop up. It definitely doesn’t require the obnoxious bullshit that most companies put up (aka the dark pattern to get you to agree to every unreasonable part of their terms just to read the page). The alternative would be to just stop invasive tracking and add the cookie when it’s actually needed.
- yreg 4mo ago
  Yet somehow all the government/EU-institution pages I visit also choose to track and throw the popup.
  - bigfudge 4mo ago
    Yes, there's a lot of cargo culting in web development. Many US based companies also do this for US visitors, which is absolutely not required by the GDPR and related regulations, because they don't apply there. The law states: > Receive users’ consent before you use any cookies except strictly necessary cookies. Strictly necessary: > These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Cookies that allow web shops to hold your items in your cart while you are shopping online are an example of strictly necessary cookies. These cookies will generally be first-party session cookies. https://gdpr.eu/cookies/ https://gdpr.eu/cookies/ You don't need consent for MOST reasonable uses of cookies. If compliance theatre wasn't such an industry the web would be a lot tidier and we could stop blaming the EU for implementing important privacy and data controls.
    - nonethewiser 4mo ago
      You're just acknowledging that intent!=effect, which is a primary criticism of these laws.

draw_down 4mo ago

[dead]

zuzululu 4mo ago

Nothing obligates companies to face steep EU regulation and fines and launch there from the get go. If anything it should concern fellow Europeans that consumers are paying more for less and later.