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The buns in McDonald's Japan's burger photos are all slightly askew
- deleted 6mo ago[deleted]
- jhack 6mo agoWonder if this is due to Japan’s marketing laws? Doing it this way exposes more of what’s between the bread.
- deleted 6mo ago[deleted]
- fontain 6mo agohttps://www.mcdonalds.co.jp/en/products/4600/ https://www.mcdonalds.co.jp/en/products/4600/ The Bai Egg Cheeseburger achieved more than slightly askew, it is defying gravity.
- ertgbnm 6mo agoIt's going for a rendition of the leaning tower of Lire.
- ZeWaka 6mo agoNo way they didn't prop that one up behind the burger.
- wavefunction 6mo agonoone says you can't use industrial adhesives imperceptible to the advertised eye
- dhosek 6mo agoOh man, my son would go nuts for that burger.
- deleted 6mo ago[deleted]
- yk 6mo agoI've seen an interview with a food stylist and she pointed out that when putting pins and needles into a burger, then you have to pay real attention to that burger because you have a really great looking burger, full with pins and needles.
- pimlottc 6mo agoI would imagine this is to make them look less machine-perfect and more "home-made"
- Loughla 6mo agoIf that marketing works on anyone they need to be examined. McDonald's is the definition of machine repeatability. Except with pickles. They never get the pickles on the actual burger.
- john_strinlai 6mo ago>Except with pickles. They never get the pickles on the actual burger there should be some sort of named law (in the "law of headlines" sense, not legal sense) about mcdonalds and pickles. i dont like pickles. i ask for no pickles. i always receive pickles. the people that want them? too bad, they put them on mine instead apparently
- jldugger 6mo agoOne of the benefits of the move to app ordering is that I know for certain the order-taker got it right. And I can bookmark the custom order for later reuse. Now it's just down to the kitchen to fulfill the order correctly, and while it's not 100% it's a lot, lot better.
- Macha 6mo agoAnd of course whoever set up the menu on the app to have programmed in the appropriate option in the first place.
- mabster 6mo agoIt's always the kitchen for me across food places (in Australia). Ending up with pickles when I removed them. Ending up with coke zero instead of coke. But the worst is ending up with anything mock meat!
- jokethrowaway 6mo agoGenerating media attention or protecting from Japanese regulations? I wonder if it's related to their strict rules on realistic pictures for advertising products
- deleted 6mo ago[deleted]
- jdorfman 6mo agoI believe it has to do with https://boingboing.net/2026/04/08/japans-truth-in-packaging-law-makes-snacks-look-exactly-like-the-box.html https://boingboing.net/2026/04/08/japans-truth-in-packaging-...
- ZeWaka 6mo agohttps://www.japaneselawtranslation.go.jp/en/laws/view/2303/en#je_at4 https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e... >No Entrepreneur may make a ... representation where the quality, standard or any other particular relating to the >content of goods or services is portrayed to general consumers as being much better than that of the actual goods or services
- Fwirt 6mo agoTo me the buns still look far too perfect and fluffy. I don't know if I've ever received a wrapped McDonald's hamburger that hasn't been smashed flat to some extent, with cracks in the bun. The ones that come in boxes fare a little better but they still look as if they've weathered some turbulence.
- qmarchi 6mo agoAt least, in Japan, they're generally as advertised.
- bschwindHN 6mo agoI'll admit to McDonald's Japan being a guilty pleasure of mine. Most things I get are pretty close to the picture. It's not perfect of course, but it's McDonald's, I'm not exactly expecting gourmet food and presentation. The fries kick ass though, I almost always get them hot and perfectly golden brown.
- consp 6mo agoThe quality of the fries is directly proportional to how good the attendant at the fries station is at following procedure and not dumping loads of pre baked fries in the keep-warm bin (don't know the English McD's phrase for it). They get worse from being under the heating lamp for too long or being left over the frying pan too long dripping. It's not rocket science but many don't want to be shouted at when the station runs out of fries so they overdo it on the supply. This is exaggerated when a rush is winding down and the production isn't scaled down quickly enough. If I remember correctly there is a small trouble shooting section in the floor managers quality guide (small booklet with all procedures, weights, temperatures, stack height of boxes etc) which hints you at what is going wrong if you ever want to know and get your hands on one. Though that will have changed since mine is ancient.
- squidsoup 6mo agoIt's just burger wabi sabi.
- deleted 6mo ago[deleted]
- glhaynes 6mo agoThis seems the most likely explanation to me. It's just much more visually interesting than a page full of perfect burgers. Each one looks like a unique thing from the real world; they don't "look AI", as the kids say these days.
- platinumrad 6mo agoYou guys learn one term...
- zeroCalories 6mo agoYeah just say horse radish geeze
- msephton 6mo agoYou're missing a syllable
- tenpies 6mo agoI was going to say feng shui, but the handful of times I've seen it brought up in the context of food plating the whole point was harmony and balance . . . Having food askew is probably messing with the eater's qi.
- observationist 6mo agoBurger chizutsugi needs to be a thing.
- jmount 6mo agoLike go pieces being deliberately too large for the board they are used on.
- crazygringo 6mo agoSome of them, it seems like it could be to show the sauce more clearly: https://www.mcdonalds.co.jp/en/products/4530/ https://www.mcdonalds.co.jp/en/products/4530/ But others, it's just inexplicable: https://www.mcdonalds.co.jp/en/products/1010/ https://www.mcdonalds.co.jp/en/products/1010/ Burger King isn't doing this though (close the two popups to see the menu): https://www.burgerking.co.jp/menu https://www.burgerking.co.jp/menu Is it some kind of trendy style? It does feel kinda... cute.
- peddling-brink 6mo agoHonestly, it’s adorable and I love it.
- wahnfrieden 6mo agoIt's to get people on social media posting about it so more people go look at it out of curiosity. Result is lots of people looking at the McD's menu.
- peddling-brink 6mo agoWell, they've done it in a way that doesn't irritate me, so kudos to their marketing team.
- goosejuice 6mo agoYes, my guess is that this is the result of a few food stylists or a single agency holding an opinion. It's not at all unusual as far as styling food goes, but maybe so for fast food.
- wahnfrieden 6mo agoBK is doing it in the very first one.
- recursivecaveat 6mo agoI know that burgers are usually stacked to tilt away from the camera in photography to show the contents. (ie the bottom bun is laterally closer to the camera than the top in a downward view) I don't know why you would stack them to the side because it's more obvious, and in this case you can hardly see anything different at such a shallow angle. It's almost like they stacked them and then took the picture from a randomly selected angle or something.
- deleted 6mo ago[deleted]
- colpabar 6mo agoI don’t think this is a japanese thing. The way they are askew feels familiar; I have definitely seen food that looks weirdly “off” on other menus. It’s probably just a way to stand out, like how so many models have gaps between their two front teeth. You’re gonna remember the one that’s different.
- msephton 6mo agoAny other examples of burgers shown like this?
- strogonoff 6mo agoOften (not always) the top bun is the worst offender, but it’s most certainly not just about the buns: if you look closely, the unique characteristic of Japanese McDonalds (separating it both from McDonalds in other countries as well as from other similar chains in Japan) is that in each photo every burger layer (be it bun, meat, lettuce, etc.) is offset by a seemingly-random factor on its X axis. I’m sure discussions like this is exactly why they did it. Considering other chains in Japan don’t do this, it clearly has nothing with regulations (unless those are really unevenly enforced).
- theturtle 6mo ago[dead]
- panny 6mo agoWhy are Japanese burgers significantly cheaper than the ones in the US? A Big Mac is 500 yen, that's like $3. https://www.mcdonalds.co.jp/en/products/1210/ https://www.mcdonalds.co.jp/en/products/1210/ Big Macs haven't been that cheap since 2008 in the US.
- TheGRS 6mo agoIf you've been to Japan any time recently you'd probably know that just about everything is cheaper in Japan, especially food and drink. I've been twice, most recently back in October, and I'm blown away by how relatively affordable things are. USD goes a long long way in Japan. Oddly I could not find any cheaply priced Japanese Whiskey, and I looked around quite a bit. It was all about as much or more than what I could get it for in the states.
- nine_k 6mo agoJapan's salaries are much lower than those in the US. Even adjusted to PPP, the median salary in Japan is still significantly lower that in the US. Few would be able to afford food at US price levels.
- throwaway2037 6mo ago> Oddly I could not find any cheaply priced Japanese Whiskey Any bog-standard supermarket will carry a variety of very low end Japanese Whiskeys. You can easily find 750ml for about 1000 yen. It won't poison you(!), but it is pretty rough. At this price point, it is rarely drunk neat. Also, Japan has nationwide uniform alcohol taxes. Alcohol taxes vary widely in the US by jurisdiction.
- TheGRS 6mo agoI mean more like, I'd look for the stuff that's like $300-$400 in the US at various places that would sell it in Japan and generally speaking it was more expensive in the stores in Japan after conversion. I was expecting it'd be like similar price or less. So I opted to just buy the imports in the US.
- huflungdung 6mo ago[dead]
- jnellis 6mo agoWhen I was in cooking school there was a brief lesson in photo presentation. For something like a burger you would skew from front to back, going upward to the top bun to show the layers better but it wasn't visually noticeable that it was skewed on the photo. This seems like the same thing except the ai has chosen the side view instead of the frontal view, thus making the skew very noticeable.
- tbeseda 6mo agoI just want to note how fast this page is. 806kB transferred. 766ms to finished. I hit the DFW AWS CloudFront pop from here. Similar page for BK https://www.burgerking.co.jp/menu https://www.burgerking.co.jp/menu 31MB transferred. 6.5s to finished. Hits the DEN pop (but it's a "miss"). I am in Colorado. uBlock is on. Even if you don't count the 7.5MB of fonts on the BK page, that's wild.
- wombat-man 6mo agothey gotta make sure you learn about those burgers as fast as possible.
- mr_toad 6mo agoIt’s worrying, or perhaps just sad, that 766ms for an initial page load is considered especially noteworthy. Six thousand milliseconds is just awful.
- gl-prod 6mo agoBut it feels snappy.
- danielheath 6mo agoIt feels snappy _compared with most sites_. That's the point! It feels _very_ sluggish if I try it after spending some time using a windows 98 VM, or a library catalog from 1990.
- jauco 6mo agoNot if you were browsing the internet of that time using a 28k8 modem.
- gerdesj 6mo agoWhen I was a lad, 30ms was considered the worst latency allowable for telephony unless you were dealing with satellite links, in which case you taught people to use a simple variety of radio protocol (over). Nowadays with all our fancy crappy comms, 200+ms is considered normal. Ever noticed the lag on a Teams call?
- tpurves 6mo agoThis is such a dastardly psychological trick. Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers so that I can make sure that it's buns are aligned properly....
- vivid242 6mo agoIn a culture that likes things neat and orderly lined up!
- xofer 6mo agoI'd like to reach out and snatch that last apostrophe from your comment for similar reasons.
- kylehotchkiss 6mo agoWhat if I told you that you could do this without flying to Japan. You’ll probably be reprimanded for holding up orders.
- m463 6mo ago> reach out and 'fix' them maybe by eating your way into the problem...
- sbt567 6mo agoOh, that is absolutely how all of mobile game ads now are designed. It will deliberately fail a very simple task to poke our desires of "Huh, I can do better than that"
- soco 6mo ago
- evanjrowley 6mo agoI like how it makes the burgers look more "laid back", like some cool sunglasses-wearing skater/surfer dude leaning back, or a pin-up model whose pose invites you in. Standing up straight is for the man and that's not how I want my burgers to be. https://en.wikipedia.org/wiki/The_Man https://en.wikipedia.org/wiki/The_Man
- robot-wrangler 6mo agoNo idea why we're discussing burgers or the man, but pretty funny to learn the phrase goes back to freaking BCE
- fennec-posix 6mo agoThese burgers aren't working for the man
- fcubed 6mo agoThey're working for the mac
- ahartmetz 6mo agoAs we can see, it takes deliberate effort to look laid back ;)
- deleted 6mo ago[deleted]
- pash 6mo agohttps://en.wikipedia.org/wiki/Sprezzatura https://en.wikipedia.org/wiki/Sprezzatura https://en.wikipedia.org/wiki/Wabi-sabi https://en.wikipedia.org/wiki/Wabi-sabi
- m463 6mo agoI was thinking more of south park characters, maybe ike: https://southpark.fandom.com/wiki/Ike_Broflovski https://southpark.fandom.com/wiki/Ike_Broflovski
- NathanielBaking 6mo agoAnyone notice that the plain burger is only 190 Yen ($1.20) vs $3.99 in the US. https://www.mac-menus.com/ https://www.mac-menus.com/
- TurdF3rguson 6mo agoI remember when they were $0.49
- nothrabannosir 6mo ago> The Big Mac Index is a price index published since 1986 by The Economist as an informal way of measuring the purchasing power parity (PPP) between two currencies and providing a test of the extent to which market exchange rates result in goods costing the same in different countries. It "seeks to make exchange-rate theory a bit more digestible."[1] The index compares the relative price worldwide to purchase the Big Mac, the flagship hamburger sold at McDonald's restaurants. https://en.wikipedia.org/wiki/Big_Mac_Index https://en.wikipedia.org/wiki/Big_Mac_Index
- cammikebrown 6mo agoFood in Japan is incredibly cheap. I never paid more than $6 for noodles, sometimes just $2. In the US it’d be $12-$20 (and worse).
- yen223 6mo agothis is incredibly weird to read. once upon a time japan was notorious for its high food prices
- AngryData 6mo agoIs that in comparison to the US? Because US food was cheaper than dirt in the past before all the food processing conglomerates decided to leverage their dominant market position to increase margins.
- dfxm12 6mo agoIf you want to pay a lot for food you still can. I imagine this is the case anywhere. If you care to look, you can find an amazing meal on the cheap. If you don't, you may end up paying a few bucks for a single apple.
- InMice 6mo agoWhy doesnt USA get an egg cheeseburger :(
- yanko 6mo agoI relate McDonald's with the famous movie https://en.wikipedia.org/wiki/Super_Size_Me https://en.wikipedia.org/wiki/Super_Size_Me And avoid at any cost
- UqWBcuFx6NV4r 6mo agoOK.
- sp0rk 6mo agoYou should check out "Counter-claims" section of your link, especially the last paragraph: https://en.wikipedia.org/wiki/Super_Size_Me#Counter-claims https://en.wikipedia.org/wiki/Super_Size_Me#Counter-claims
- timmg 6mo agoFWIW, there is some controversy around the “methodology” and honesty in that film. Not saying you should change your view of McDonald’s, but possibly of that movie.
- swivelmaster 6mo agoYou shouldn't. It was revealed later that Morgan Spurlock, the star of the movie, was also secretly drinking himself to death while he was making the documentary. Not to shame an addiction OR defend McDonalds too much here, but being a raging alcoholic and blaming your health problems on hamburgers and french fries on a massive public stage is/was extraordinarily irresponsible.
- Alupis 6mo agoHe also ate nothing but McDonald's - three meals a day, even if he was already "full". In one scene, he literally vomits, then continues eating the food. Literally zero people do what Spurlock did in that film.
- IAmBroom 6mo agoBut many alcoholics do. I've seen two in my life vomit while walking without missing a step.
- rappatic 6mo agoOP, I love not just that you noticed this, but that you thought to post it here too. HN is the best.
- glenstein 6mo agoYes! It's genuinely fascinating, and it's the kind of thing I trust this community to talk about in a reasonable way which is not quite always the case (Mozilla, many politics topics). But this feels like, potentially, AI prompting or even more interestingly an intentional stylistic choice.
- lolchaow 6mo ago[dead]
- weird-eye-issue 6mo ago> But this feels like, potentially, AI prompting Are you joking?
- glouwbug 6mo agoHackernews sees skewed burger and proceeds to praise itself
- glenstein 6mo agoNope! I think especially in professional hands they can produce convincing images of food. Also notice the caveats? It's a subjective impression about what's potentially the case paired with immediate acknowledgement of an alternative. Gotta throw this one back in the lake I'm afraid.
- rschiavone 6mo agoIn Japan, pictures of food are legally required to faithfully represent the actual food you get, AI-generated pictures wouldn't fly with their laws.
- deleted 6mo ago
- Dwedit 6mo agoA video posted by McDonalds Canada reveals how they stage the burgers for photographing them. They shift each layer backwards (bun, meat, etc) so that the ingredients of the layer are more visible when photographed. The top bun ends up being a few inches backward compared to the bottom bun. https://www.youtube.com/watch?v=oSd0keSj2W8 https://www.youtube.com/watch?v=oSd0keSj2W8
- alt227 6mo agoHowever, the buns on the Japanese menu are much more obviously askew than other countries menus, which is the interesting point I imagine the OP was getting at. Compare for example with the UK images which are much more symmetrical: https://www.mcdonalds.com/gb/en-gb/menu/burgers.html https://www.mcdonalds.com/gb/en-gb/menu/burgers.html
- rererereferred 6mo agoI wonder if they got the instructions on how to photograph them in text, without example pictures, and followed them verbatim.
- smrtinsert 6mo agoMaybe the haphazard/devil may care look feels more authentically American
- alt227 6mo agoI have just noticed that on the UK menu, there are a few crumbs or sauce drips next to every single burger, which there are not on the wonky Japanese menu. It seems there are definitely some interedssting nuances between food photography in different countries.
- lostlogin 6mo agoI used to work in food photography (in an admin role). Sprayed on glycerine for condensation on cool things. cigarette smoke for steam. It was super nasty, but the photos looked good.
- homeonthemtn 6mo agoSilently screaming "Why?!" As a scroll
- ryanmcgarvey 6mo agoThis is doing a bigger number on me than it has any right to. ...why are they all skewed, save for the buns that are already lopsided? Those I'll note are perfectly seated. Some are more skewed than others. Like the Big Mac is only slightly skewed. Is there a pecking order to how skewed they are? Some social hierarchy of sandwiches?
- nomilk 6mo agoGreek and Roman columns would have a slight curve because it was more pleasing to the human eye: https://en.wikipedia.org/wiki/Entasis https://en.wikipedia.org/wiki/Entasis > Its best-known use is in certain orders of Classical columns that diminish in a very gentle curve, rather than in a straight line as they narrow going upward. The human eye would allegedly perceive that the middle of the column was diminishing in a concave curve halfway up the column, and entasis corrects this.
- drob518 6mo agoDang! Now I can't unsee it.
- haunter 6mo agoJapanese food prices are ridiculously cheap. Well that's true to pretty much whole Asia too. Even in HK which I consider more expensive than Japan a Big Mac is only 2.9€ (27 HKD). And that's McD, local food spots are even cheaper. If you have the money there is no better time to have a holiday in Asia. A Big Mac is 10€ in France... We are ripped off big time in the US and Europe for nothing.
- chrneu 6mo agoamerican fast food learned that if they try to hit the business market they can sell higher mark up items. it's why mcdonalds for a long time went to premium chicken and premium burgers that were more expensive. they changed strats, but for a while in the US that's what a lot of fast food was doing. they were chasing whales.
- throwaway2037 6mo agoMy guess about how/why McDonald's is so cheap in Hongkong: (1) Guangdong province is just north which means there are lot of farms with very cheap labor. (2) Minimum wage in Hongkong is frightening low. As a counterpoint, I would offer that retail/commercial real estate is crazy expensive. I have no idea how this translates into my McD's is so damn cheap in HK!
- gib444 6mo agoFrance has a 12.02 EUR minimum wage, plus the high employer social contributions. We (it's a similar story in the UK - 14 EUR minimum wage) are indirectly paying a lot of extra taxes Not forgetting 20% VAT of course And our governments doing all they can to ensure property prices stay high and rise even higher (don't listen to what they say, look at the data)
- tancop 6mo agohow much is that minimum wage reflecting on the actual prices? from a google search the average location in france spends around 30% of its total expenses on wages and social insurance. if the total labor cost was half what it is (6eur minimum wage) that would imply around 15% lower prices, maybe 25 to be super optimistic. the actual difference is more than 60 percent. hk is not really known for cheap rent and taxes cant fully explain the rest. what im trying to say is the insane prices in europe and usa are a choice.
- chrneu 6mo ago[flagged]
- dang 6mo agoPlease don't do this here.`
- lizardking 6mo agoAdding "trying McDonald's" to my long list of reasons to travel to Japan.
- mc3301 6mo agothe shrimp burger is great! https://www.mcdonalds.co.jp/products/1030/ https://www.mcdonalds.co.jp/products/1030/
- selcuka 6mo agoIt could be to reduce discrepancy (and the disappointment) between marketing and reality. Reminds me of this monologue from the 1993 movie Falling Down [1]: > See, this is what I'm talking about. Look at that. See what I mean? It's plump, juicy, three inches thick. Look at this sorry, miserable, squashed thing. Can anybody tell me what's wrong with this picture? [1] https://www.youtube.com/watch?v=ciG8AKdp-GM https://www.youtube.com/watch?v=ciG8AKdp-GM
- JKCalhoun 6mo agoThe sandwiches are wearing their hats, cocked a bit, in a devil-may-care kind of way.
- alliao 6mo agothey're all tilted so the new comer don't feel so awkward with that bump on it's head --source: me *edit: I'd like to also comment on the crazy lighting going on.. if the photographer of this can see this comment, please take a pic of the setup..this look quite intense
- satisfice 6mo agoA sweet disorder in the dressing Kindles in food a wantonnessing; A bun about the burgers thrown Into a fine distraction; An erring lettuce, which here and there Enthrals the growling stomacher; A sauce neglectful, and thereby ketchup to flow confusedly; A spilling salt, deserving note, Into the rumpled sandwich tote; A careless side dish, in whose fries I see a wild ed'bility: Do more bewitch me, than when meals Are too precise in their appeals.
- hecanjog 6mo agoThis isn't interesting. Does it imply there is a cultural difference that would make this style more lucrative in Japan than other places? Does it suggest compositionally the alignment of asymmetric shapes in a regular form is more satisfying than a regular arrangement of identical forms? Does it imply that given an array of nearly identical choices it's important to add some noise visually to distinguish? I'm a cynical person by nature but I'm seriously not understanding what makes this interesting. We might as well discuss the effectiveness of simulated grime in the most recent Clorox advertising campaign?
- Liftyee 6mo agoThe 192 other comments from interested people seem like pretty strong counter-evidence to your claim. You've also listed a few questions that seem pretty interesting to me, from a curiosity perspective.
- standardly 6mo agoIt's simply a matter of market psychology. Some find that interesting, others may not. Culture is a factor in psychology, so yeah, that too.
- anonu 6mo agoI remember in India's McDonalds there was a Maharaja Burger. In Lebanon they have falafel on the menu. This Japanese menu looks really enticing to be honest.
- kelnos 6mo agoSeems like the right way to display them, no? If the buns (and all the layers of ingredients) were stacked perfectly, you wouldn't see very much of the ingredients inside. The US site doesn't use this placement strategy, though. The Japanese one looks better. No surprise there.
- sparin9 6mo ago[dead]
- sonzohan 6mo agoThis is the content I come to orange site for.
- jamesrom 6mo agoA lot of odd takes in the comments. I think the most correct take is that seeing a the top bun slightly off is more realistic and honest. Respecting your customers, even in advertising, is appreciated.
- 4ndrewl 6mo agoThey're not askew, they're in _italics_
- nandomrumber 6mo agoI think you mean italics.
- sans_souse 6mo agoThey must get a kick too when they see our stoic, rigid, perfectly postured McWiches. Great post, OP +1
- rdevilla 6mo agohttps://en.wikipedia.org/wiki/Wabi-sabi https://en.wikipedia.org/wiki/Wabi-sabi
- sph 6mo agoPlease don’t compare a beautiful practice with the symbol of ultra-capitalism. Probably it’s some sociopathic psychologist working for McDonalds that find out that askew buns makes them sell 0.2% more units per year, which is around half a gazillion dollars in increased revenue.
- rrr_oh_man 6mo agoMaybe 500 years into the future burger bun photography will be treated as a "beautiful practice" while nutrient syringes are getting shoved into our other buns.
- saagarjha 6mo agoWhy can't it be both?
- sph 6mo agoBecause it's not. From another comment: "Being slightly aswew really hard to fight the subconscious urge to reach out and 'fix' them. I almost want to rush out to a nearest McDonald's right now and buy one of these burgers" Urge to fix something, or tricking one to spend money for a novelty is quite literally the opposite of wabi-sabi.
- croon 6mo agoThat would be the charitable reason, but I wonder if it could be more related to their laws on accurate representations in ads (Act against Unjustifiable Premiums and Misleading Representations [0]). [0] https://www.japaneselawtranslation.go.jp/en/laws/view/2303/en https://www.japaneselawtranslation.go.jp/en/laws/view/2303/e...
- MrGilbert 6mo ago
- nfgrep 6mo agoAren't there more strict laws on marketing imagery being similar to their actual products in Japan? Wonder if that plays into it, or if the photography team was just having fun.
- OwlsParlay 6mo agoIs it me or are those prices dead cheap compared to UK / US?
- fhd2 6mo agoThey are, wow. I had this age old Yen conversion wired into my brain: 100 Yen is one Euro. Boy did that change in the last decade or so, it's only half that now.
- Lucasoato 6mo agoAnother mysterious thing is that McDonald's Japan burgers taste completely different from European or Americans. The spices and sauces there are not the same, I suspect they made it that way to make it tailored to the local preferences!
- ButlerianJihad 6mo agoThis is not so mysterious, when you consider the state of any ethnic food in the United States. It is basically expected that any foreign chef must adapt their idea of cuisine to fit the available ingredients and processes in the host country. It is simply a fact of life that there are many fruits and vegetables, to begin with, that are rare or nonexistent here in the USA. And centuries ago, Chinese food as we know it originated in San Francisco, based on ingredients that could be readily acquired in San Francisco on an immigrant's budget. Some produce and even animals can be cultivated stateside by immigrant communities, but it's simply prohibitive to try and exactly reproduce foreign cuisines here. You will basically find that American fruits, vegetables, and animals are adopted and "Western fusion" cuisine rules the roost here. It may be surprising that a "Three-Ring Binder" franchise like McDonald's should have local variation, when their pride is being completely uniform and predictable in the USA. On any American highway I can pull into a McD's and count on having exactly the same meal as anywhere else. But if you cross an international border, a hemisphere, into new climates and terroirs, you should expect significant variation.
- vegetablepotpie 6mo agoWabi-sabi.
- harvey9 6mo agoI think some of those 'localised' menu items would sell well in the Uk and I hope McDonald's puts my hunch to the test.
- HardwareLust 6mo agoTheir menu looks so much better than ours (U.S.)
- deleted 6mo ago[deleted]
- jrochkind1 6mo agoAlso look at the breading on that chicken, and I want a "shrimp filet-o" bad.
- spacebacon 6mo agoJealous of various foreign McDonald’s menus. McDonald’s Germany has a Philly stack. https://www.mcdonalds.com/de/de-de/produkte/alle-produkte/burger.html https://www.mcdonalds.com/de/de-de/produkte/alle-produkte/bu...
- HarHarVeryFunny 6mo agoIf you have OCD then do not look at those pictures! I find these annoying. I guess they are going for organic/realistic rather than too perfect, but every other aspect of the photos - the aesthetically melting cheese, etc - follows the norms of fake fast food photography, so why bother?
- darepublic 6mo agoI need to buy one of these sandwiches so I can correct the alignment
- petee 6mo agoYou can find this style of product display in the US all the way back to the 60s, though McDonald's ads appear to favor sliding the bun more away from the camera than to the side. Also saw about equal number of burgers in a straight stack from that era
- butlike 6mo agoIt's more real. You wouldn't find a perfectly aligned burger in nature.
- itsdavesanders 6mo agoat my mcdonalds you're lucky if they even get the bun on at all...
- ztown 6mo agoI chalked it up as an affinity for wabi-sabi
- waffletower 6mo agoHey! That's not McDonald's! That's マクドナルド！「Makudonarudo」
- tehryanx 6mo agoI find it even more fascinating that a few of them aren't.